{"id":311939,"date":"2025-09-15T12:14:12","date_gmt":"2025-09-15T12:14:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=311939"},"modified":"2026-01-26T06:58:23","modified_gmt":"2026-01-26T06:58:23","slug":"leah-tharin","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/leah-tharin\/","title":{"rendered":"Leah Tharin: A Leading AI Product Management Expert at Product Drive 2025"},"content":{"rendered":"

With over 20 years of experience in product management, product-led growth<\/a>, and organizational scaling, Leah Tharin, Head of Product at Jua.ai and recognized PLG expert, has helped scale some of today’s most successful B2B businesses through innovative AI-powered strategies<\/a>.<\/p>\n

In this article, we’ll dive into Leah’s background and highlight some of her most influential frameworks to prepare you for her upcoming talk at Userpilot’s Product Drive conference: “AI and its Impact on Product Management<\/a>.” Her insights will be invaluable for teams looking to implement customer-led growth<\/a> in an AI-driven world.<\/p>\n

Who is Leah Tharin?<\/h2>\n

Leah Tharin<\/a> is one of Europe’s product-led growth<\/a> experts and AI product strategists. Working with high-growth companies, including Smallpdf, GotPhoto, and Jua.ai, she has influenced and executed growth strategies<\/a> that transformed startups into industry giants with over 50 million monthly active users.<\/p>\n

Leah is a serial entrepreneur with 4 startups under her belt, a board member, and a recognized industry leader in bringing product-led growth and sales together in B2B. She teaches PLG courses at Maven<\/a> and has written the most referenced Product-led Growth material to date. Her expertise spans from user acquisition<\/a> strategies to PLG frameworks<\/a> for scaling B2B businesses.<\/p>\n

Currently, she works as Head of Product at Jua.ai, where she leads the AI-native weather prediction platform that delivers superior forecasts through machine learning. This achievement showcases her mastery of AI product management<\/a> and technical product strategy<\/a>.<\/p>\n

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Connect with Leah on LinkedIn<\/a><\/figcaption><\/figure>\n

Leah’s journey in product-led growth and AI<\/h2>\n

Leah’s career journey has taken her through various roles that have shaped her unique perspective on scaling AI-powered companies. Currently at Jua.ai, she previously served as Head of Product at Smallpdf, where she skyrocketed user engagement to over 50 million monthly active users in just 3 years. Before that, she led product teams at DeinDeal.ch (successfully pushing Groupon out of the Swiss market) and built GotPhoto into a 20M+ ARR scale-up.<\/p>\n

She has also held leadership positions across multiple successful exits and serves as a portfolio advisor for Notion Capital, focusing on European Series A+ SaaS and Cloud startups. Her expertise spans from customer onboarding strategies<\/a> to complex product growth frameworks<\/a> in AI environments.<\/p>\n

Leah’s journey began in qualitative user research before transitioning to product management, where she discovered her passion for bridging user experience<\/a> with scalable business models. This hands-on approach to understanding customer success patterns<\/a> became her signature advantage in AI product development.<\/p>\n

Leah’s thought leadership: Essential frameworks for AI product professionals<\/h2>\n

Leah maintains an active presence through her newsletter “Leah’s ProducTea<\/a>” at leahtharin.com<\/a>, where she shares cutting-edge insights on AI product strategies and frameworks. Her content often explores the intersection of customer success onboarding<\/a> and AI-powered user activation<\/a>. Bringing over two decades of operator and executive experience, here are some of her most influential contributions:<\/p>\n

Product-Led Growth Guide 3.0<\/strong>: Leah authored the most comprehensive PLG guide<\/a> that helps companies understand when and how to implement PLG strategies<\/a> effectively. Her framework identifies three core moments: Setup, Aha, Eureka, and Habit moments, helping teams focus on building lasting competitive advantages through PLG motions<\/a>.<\/p>\n

AI Product Management Framework<\/strong>: Through her work at Jua.ai, Leah developed insights into how product management differs in AI\/ML companies. She teaches that AI product managers need strong technical foundations while emphasizing that domain expertise isn’t always necessary. Her approach focuses on user onboarding<\/a> that converts prospects into engaged users<\/a> in complex technical products. Check the LinkedIn post<\/a>.<\/p>\n

B2B PLG Scaling Model<\/strong>: Leah’s framework addresses how product-led growth should evolve at different company stages, from startup to scale-up. She notably emphasizes that retention is the heart of PLG, requiring exceptional product experiences<\/a> rather than just distribution tactics.<\/p>\n

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Source: EarlyNode<\/a><\/figcaption><\/figure>\n

Leah’s podcast appearances and speaking engagements<\/h2>\n

Leah continues sharing her expertise across various podcasts, conferences, and industry events. Ranked #5 in Marketing & Sales in Switzerland and #29 on LinkedIn in Switzerland, her insights on product-led growth strategy<\/a> and AI product management<\/a> are highly sought after. She also facilitates workshops with premium rates of $15,000-$20,000 per day. Here are a few highlights you can access right away:<\/p>\n