{"id":312904,"date":"2025-09-16T09:32:14","date_gmt":"2025-09-16T09:32:14","guid":{"rendered":"https:\/\/userpilot.com\/blog\/market-segmentation\/"},"modified":"2026-04-03T10:16:59","modified_gmt":"2026-04-03T10:16:59","slug":"market-segmentation","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/market-segmentation\/","title":{"rendered":"Market Segmentation: Guide and Strategies for PLG"},"content":{"rendered":"<p data-block-id=\"4nar2\">In SaaS, market segmentation is essential to building a successful product and providing a personalized experience. But, while <a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"nofollow noopener\">89% of business leaders<\/a> recognize that personalization is necessary for success, they also worry about the increasing hardship of getting high-quality user data.<\/p>\n<p data-block-id=\"2bnqn\">For <a href=\"https:\/\/userpilot.com\/role\/product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product marketing<\/a>, this challenge is reflected in siloed data sources and a lack of tools to set up actually relevant segments that go beyond simple demographics, which results in generic messaging or promoting features for an \u201caverage\u201d user that doesn\u2019t exist.<\/p>\n<p data-block-id=\"1atic\">That&#8217;s why I prioritize market segmentation. It lets me group our large customer base according to their demographic data, needs, interests, or behaviors to provide a relevant product experience.<\/p>\n<p data-block-id=\"9n5fb\">So in this post, I\u2019ll go over all the types of customer segments I use and share my market segmentation techniques that let me implement personalization in my work &#8211; without coding.<\/p>\n<h2 id=\"5qrm9\" data-block-id=\"5qrm9\"><strong>What is market segmentation?<\/strong><\/h2>\n<p data-block-id=\"f2ofr\">Market segmentation involves dividing your target market into subgroups of customers (or users) who share specific characteristics, such as needs, <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app behaviors<\/a>, or attributes. Once you understand these smaller groups, you can craft marketing messages and build experiences that resonate with them.<\/p>\n<h2 id=\"8klf9\" data-block-id=\"8klf9\"><strong>Why market segmentation matters for product-led growth?<\/strong><\/h2>\n<p data-block-id=\"6cnik\">Market segmentation helps all kinds of businesses bring a product to a market, make effective sales, and improve online marketing efforts. For B2B SaaS, the benefits of market segmentation include:<\/p>\n<ul>\n<li><strong>Stronger messaging and personalized experience: <\/strong>The only way to target a <a href=\"https:\/\/userpilot.com\/blog\/product-experience\/\">product experience that<\/a> feels relevant to your users is through segmentation. If you don\u2019t know the <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">jobs-to-be-done<\/a> (JTBDs), pain points, and goals of a particular audience, then your messaging will feel dull and generic.<\/li>\n<li><strong>More informed product roadmap: <\/strong>Segmentation lets you understand the current needs of different <a href=\"https:\/\/userpilot.com\/blog\/types-of-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">types of customers<\/a> and build features that cater to them. For example, you can examine feature requests from your high-value customers to prioritize them in your <a href=\"https:\/\/userpilot.com\/blog\/outcome-based-roadmap-dave-martin\/\" target=\"_blank\" rel=\"noopener noreferrer\">product roadmap<\/a>.<\/li>\n<li><strong>Efficient resource allocation: <\/strong>When you know which segments are most likely to convert and find value, you can invest in targeting them with your <a href=\"https:\/\/userpilot.com\/blog\/what-is-product-marketing\/\">product marketing campaigns<\/a>. This means less wasted ad budget and <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">more efficient product development<\/a> (since you\u2019ll know what features you should prioritize).<\/li>\n<li><strong>Improved customer retention and <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\">LTV<\/a>: <\/strong>Customers stay with products that fit their needs and <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">provide personalized experiences<\/a>. This makes segmentation a building block to increase brand loyalty, and therefore user retention and customer lifetime value. Additionally, <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">customers spend around 38% more<\/a> when their experience is personalized<\/li>\n<\/ul>\n<h2 id=\"67vu2\" data-block-id=\"67vu2\"><strong>10 Types of market segmentation<\/strong><\/h2>\n<p data-block-id=\"8tgdt\">I\u2019ll explain 10 types of segmentation I use for <a href=\"https:\/\/userpilot.com\/blog\/product-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">product marketing<\/a>, starting with the basic segments answering the \u201cwho\u201d, \u201cwhere\u201d, \u201cwhy\u201d, and \u201chow\u201d questions about your customer base. Then I\u2019ll introduce a few more segmentation types relevant to SaaS companies.<\/p>\n<h3 id=\"ffosq\" data-block-id=\"ffosq\"><strong>Demographic segmentation: The &#8216;who&#8217;<\/strong><\/h3>\n<p data-block-id=\"apdgn\">Demographic segmentation groups users based on personal or individual attributes, giving a solid background to your user personas. In B2B SaaS, however, collecting typical demographic information such as gender, family status, or age is less relevant and can easily muddle the picture. You should focus on job-relevant criteria, such as:<\/p>\n<ul>\n<li><strong>Job title:<\/strong> The role of a user within a company (e.g., <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-project-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">project manager<\/a>, developer, UX researcher, etc.)<\/li>\n<li><strong>Seniority: <\/strong>Whether the user is a junior, manager, or executive.<\/li>\n<li><strong>Company size: <\/strong>The headcount of the user\u2019s place of employment.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/demographic-segmentation_752f62602a04aaa54051c0a764355709_800.png 1x, https:\/\/images.storychief.com\/account_6827\/demographic-segmentation_752f62602a04aaa54051c0a764355709_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/demographic-segmentation_752f62602a04aaa54051c0a764355709_800.png 1x, https:\/\/images.storychief.com\/account_6827\/demographic-segmentation_752f62602a04aaa54051c0a764355709_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/demographic-segmentation_752f62602a04aaa54051c0a764355709_800.png\" alt=\"demographic market segmentation.\" \/><\/picture><figcaption>Example: Enterprise-level logistics company employee.<\/figcaption><\/figure>\n<p data-block-id=\"8fmhs\">For example, a <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics platform<\/a> might be used by analysts, <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a>, or even developers. Segmenting them would allow the company to develop and introduce relevant features based on their particular JTBDs.<\/p>\n<h3 id=\"29hc0\" data-block-id=\"29hc0\"><strong>Geographic segmentation: The &#8216;where&#8217;<\/strong><\/h3>\n<p data-block-id=\"em13s\">This type groups users based on where they live or work, such as region, country, or even timezone. In SaaS, geographic segmentation is useful for <a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">addressing localization<\/a> needs or regulatory differences. Here are some of the basic variables:<\/p>\n<ul>\n<li><strong>Language:<\/strong> This information will help further personalize the experience with content localization.<\/li>\n<li><strong>Country:<\/strong> The user\u2019s country of residence. It\u2019s important to ensure the product complies with the local regulations, or to find out whether users have access to specific services (apps that are only available in the US or EU).<\/li>\n<li><strong>Timezone:<\/strong> Useful for aligning marketing campaigns or events to the user\u2019s usual time of using the product.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/geographic-segmentation_aed4b284286ee50124ad477439be3dc1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/geographic-segmentation_aed4b284286ee50124ad477439be3dc1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/geographic-segmentation_aed4b284286ee50124ad477439be3dc1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/geographic-segmentation_aed4b284286ee50124ad477439be3dc1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/geographic-segmentation_aed4b284286ee50124ad477439be3dc1_800.png\" alt=\"geographic market segmentation\" \/><\/picture><figcaption>Example: American companies with browser and app language in US English.<\/figcaption><\/figure>\n<p data-block-id=\"betf2\">For example, for a fintech product available worldwide, it\u2019s important to segment users based on their countries. This way, it can <a href=\"https:\/\/userpilot.com\/blog\/content-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localize the app<\/a> to the user\u2019s language and adapt the services to comply with local regulations.<\/p>\n<h3 id=\"be999\" data-block-id=\"be999\"><strong>Psychographic segmentation: The &#8216;why&#8217;<\/strong><\/h3>\n<p data-block-id=\"143u0\"><a href=\"https:\/\/userpilot.com\/blog\/psychographic-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Psychographic segmentation<\/a> divides users based on psychological traits. It explores the &#8220;why&#8221; behind user choices, focusing on beliefs, hobbies, and values:<\/p>\n<ul>\n<li><strong>Activities, interests, and opinions (AIO): <\/strong>These criteria include what the users do, what they like or what they find interesting, and what matters to them.<\/li>\n<li><strong>Lifestyle: <\/strong>Defines common patterns in the user\u2019s life.<\/li>\n<li><strong>Personality traits: <\/strong>Adds a label to the user\u2019s personal characteristics. Some users might be resistant to change, while more \u201cinnovator\u201d users could be more open to participating in <a href=\"https:\/\/userpilot.com\/blog\/usability-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability tests<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/psychographic-segmentation_5618d0f5a6d7ad76342bc073473a3337_800.png 1x, https:\/\/images.storychief.com\/account_6827\/psychographic-segmentation_5618d0f5a6d7ad76342bc073473a3337_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/psychographic-segmentation_5618d0f5a6d7ad76342bc073473a3337_800.png 1x, https:\/\/images.storychief.com\/account_6827\/psychographic-segmentation_5618d0f5a6d7ad76342bc073473a3337_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/psychographic-segmentation_5618d0f5a6d7ad76342bc073473a3337_800.png\" alt=\"psychographic market segmentation.\" \/><\/picture><figcaption>Example: Trial users who share similar goals and objectives.<\/figcaption><\/figure>\n<p data-block-id=\"ajp90\">For instance, if my target customers have a high interest in AI tools, then I can design campaigns that promote our <a href=\"https:\/\/userpilot.com\/blog\/ai-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI features<\/a>. Or, I can adapt my campaigns to whether the user is on holiday, constantly traveling for business, or working remotely.<\/p>\n<h3 id=\"e8sj3\" data-block-id=\"e8sj3\"><strong>Behavioral segmentation: The &#8216;how&#8217;<\/strong><\/h3>\n<p data-block-id=\"d7imu\"><a href=\"https:\/\/userpilot.com\/blog\/behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behavioral segmentation<\/a> focuses on how users interact with your product. Are they power users who log in daily? Do they only use one core feature? Are they about to churn?<\/p>\n<p data-block-id=\"b4dp2\">Unlike other types of segmentation, this one can only apply to an existing customer base. Here\u2019s what it includes:<\/p>\n<ul>\n<li><strong>Product usage patterns:<\/strong> Group users based on different activities within the product, including most-used features, explored use cases, or frequency of use.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">Feature adoption<\/a>: <\/strong>Indicates the features a user has adopted based on their usage frequency.<\/li>\n<li><strong>Purchase history: <\/strong>The upgrades or account expansion the user has purchased in the past.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/behavioral-segmentation-1_ae2d58973df17f6df1defbb0a8b1a669_800.png 1x, https:\/\/images.storychief.com\/account_6827\/behavioral-segmentation-1_ae2d58973df17f6df1defbb0a8b1a669_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/behavioral-segmentation-1_ae2d58973df17f6df1defbb0a8b1a669_800.png 1x, https:\/\/images.storychief.com\/account_6827\/behavioral-segmentation-1_ae2d58973df17f6df1defbb0a8b1a669_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/behavioral-segmentation-1_ae2d58973df17f6df1defbb0a8b1a669_800.png\" alt=\"Behavioral market segmentation.\" \/><\/picture><figcaption>Example: Activated users who take specific onboarding steps.<\/figcaption><\/figure>\n<p data-block-id=\"307sn\">For example, for users who have completed the <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a> and activated the product, I can target <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app prompts<\/a> that introduce them to relevant secondary features.<\/p>\n<h3 id=\"7785b\" data-block-id=\"7785b\"><strong>Firmographic segmentation<\/strong><\/h3>\n<p data-block-id=\"8gp4a\">This segmentation groups customers at the account or company level, and is essential for any B2B company. These attributes can include:<\/p>\n<ul>\n<li><strong>Industry: <\/strong>Differentiates clients in the tech sector from those in manufacturing or DTC.<\/li>\n<li><strong>Company size:<\/strong> It groups accounts based on their number of employees. It helps design plans and pricing models for clients at different stages.<\/li>\n<li><strong>Revenue: <\/strong>Defines the revenue range of clients. Those with higher revenue are more likely to be more valuable accounts.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/firmographic-segmentation_547b24de231c6843b46be695d1cb0581_800.png 1x, https:\/\/images.storychief.com\/account_6827\/firmographic-segmentation_547b24de231c6843b46be695d1cb0581_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/firmographic-segmentation_547b24de231c6843b46be695d1cb0581_800.png 1x, https:\/\/images.storychief.com\/account_6827\/firmographic-segmentation_547b24de231c6843b46be695d1cb0581_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/firmographic-segmentation_547b24de231c6843b46be695d1cb0581_800.png\" alt=\"firmographic market segmentation\" \/><\/picture><figcaption>Example: Mid-size logistics company employee on the enterprise plan.<\/figcaption><\/figure>\n<p data-block-id=\"fd5fh\">For example, most B2B SaaS products offer plans for small startups, growing businesses, and enterprises. With proper segmentation, you\u2019re able to adjust the capacity and services of each plan based on the business stage (e.g., enterprise clients often get access to a <a href=\"https:\/\/userpilot.com\/blog\/customer-success-roles\/\">dedicated CSM <\/a>or personnel training).<\/p>\n<h3 id=\"b68us\" data-block-id=\"b68us\"><strong>Value segmentation<\/strong><\/h3>\n<p data-block-id=\"33soo\">This type of segmentation groups users based on the economic value they represent to the business. It helps to allocate an appropriate amount of resources to each audience. These are the attributes I tend to take into account:<\/p>\n<ul>\n<li><strong>Plan tier:<\/strong> Tags customers based on their current plan, where those with higher-tier plans are more valuable.<\/li>\n<li><strong>Customer revenue:<\/strong> This indicates the level of revenue you get from a customer. It\u2019s more suitable if your pricing plans are customizable or usage-based.<\/li>\n<li><strong>Days until renewal: <\/strong>Group users based on how many days they have left in their plans. It\u2019s helpful to allocate extra resources to helping clients renew their plans successfully and <a href=\"https:\/\/userpilot.com\/blog\/churn-prevention-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">avoid churn<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/value-segmentation_21ac5cbb3a7a76343bf1c13b0e72bd98_800.png 1x, https:\/\/images.storychief.com\/account_6827\/value-segmentation_21ac5cbb3a7a76343bf1c13b0e72bd98_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/value-segmentation_21ac5cbb3a7a76343bf1c13b0e72bd98_800.png 1x, https:\/\/images.storychief.com\/account_6827\/value-segmentation_21ac5cbb3a7a76343bf1c13b0e72bd98_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/value-segmentation_21ac5cbb3a7a76343bf1c13b0e72bd98_800.png\" alt=\"value market segmentation\" \/><\/picture><figcaption>Example: Churned users with less than 30 days left on their plan.<\/figcaption><\/figure>\n<p data-block-id=\"86ofm\">For example, <a href=\"https:\/\/userpilot.com\/blog\/best-gtm-strategy-examples-saas\/\u221a\" target=\"_blank\" rel=\"noopener noreferrer\">account-based marketing strategies<\/a> demand proper segmentation of prospects based on the potential value of a given deal.<\/p>\n<h3 id=\"7etvd\" data-block-id=\"7etvd\"><strong>Technographic segmentation<\/strong><\/h3>\n<p data-block-id=\"8n4lc\">Technographic segmentation categorizes users or clients by the tools, browsers, or devices they use. In SaaS, it involves these segmentation variables:<\/p>\n<ul>\n<li><strong>Device:<\/strong> Defines the device on which the user interacts with your product, such as <a href=\"https:\/\/userpilot.com\/blog\/mobile-ux-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile<\/a>, PC, tablet, etc.<\/li>\n<li><strong>Tech stack:<\/strong> Whether a client uses a specific platform such as HubSpot, Intercom, Marketo, etc.<\/li>\n<li><strong>Operating system:<\/strong> Grouping users based on their software, such as Windows, Android, and Mac.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/technographic-segmentation_16acee19415bca0ff3de7f2d2ba3dfc0_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/technographic-segmentation_16acee19415bca0ff3de7f2d2ba3dfc0_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/technographic-segmentation_16acee19415bca0ff3de7f2d2ba3dfc0_800.png\" alt=\"technographic market segmentation\" \/><\/picture><figcaption>Example: Desktop users on Google Chrome.<\/figcaption><\/figure>\n<p data-block-id=\"111pl\">For instance, if your product integrates with Salesforce, segmenting customers who are Salesforce users would help you personalize their onboarding or offer relevant upgrades.<\/p>\n<h3 id=\"eb9tu\" data-block-id=\"eb9tu\"><strong>Usage rate segmentation<\/strong><\/h3>\n<p data-block-id=\"189vd\">Usage rate (or frequency) segmentation groups users based on how often they use the product. It\u2019s limited to your <a href=\"https:\/\/userpilot.com\/blog\/how-to-grow-active-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">active customer base<\/a>, and the potential criteria include:<\/p>\n<ul>\n<li><strong>Log-in frequency:<\/strong> How often do the users log into your product, and do they use it regularly?<\/li>\n<li><strong>\u200bTime spent in app:<\/strong> After logging in, how much time do they spend actively using a product?<\/li>\n<li><strong>Feature use frequency:<\/strong> How often does the user engage with the features most relevant to their use case?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/usage-rate-segmentation_6bb0e870397cf3d7c47813cc4509ffaf_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/usage-rate-segmentation_6bb0e870397cf3d7c47813cc4509ffaf_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/usage-rate-segmentation_6bb0e870397cf3d7c47813cc4509ffaf_800.png\" alt=\"usage rate market segmentation\" \/><\/picture><figcaption>Example: Users who have created an invoice in the last month.<\/figcaption><\/figure>\n<p data-block-id=\"f9q4i\">For example, if I <a href=\"https:\/\/userpilot.com\/blog\/dormant-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment dormant users<\/a>, I can create a <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engagement campaign<\/a> to get them back.<\/p>\n<h3 id=\"609a\" data-block-id=\"609a\">\u200b<strong>Seasonal segmentation<\/strong><\/h3>\n<p data-block-id=\"dp3du\">Seasonal segmentation groups users by time-based patterns, seasonality in their usage, or purchasing behavior. Some of these attributes include:<\/p>\n<ul>\n<li><strong>Seasonal and cultural events:<\/strong> This lets me categorize clients by their engagement with seasonal or cultural activities, and anticipate their patterns in <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> during those times.<\/li>\n<li><strong>Weather:<\/strong> Helpful for companies that offer weather-dependent clothes, accessories, or activities.<\/li>\n<li><strong>Retail cycles:<\/strong> Segments clients based on recurring shopping patterns, e.g., \u201cback to school\u201d or holiday purchases.<\/li>\n<\/ul>\n<p data-block-id=\"336b3\">For example, a fintech company might segment its users based on the tax season in their countries, anticipating increases in usage or targeting tax-related content before that period.<\/p>\n<h3 id=\"c4gb3\" data-block-id=\"c4gb3\"><strong>Generational segmentation<\/strong><\/h3>\n<p data-block-id=\"fp972\">Generational segmentation groups users by age cohort. Although it\u2019s more common in B2C, it can also be relevant in B2B because different generations may interact with software differently.<\/p>\n<p data-block-id=\"7mskv\">Here are a few common criteria:<\/p>\n<ul>\n<li><strong>Age ranges:<\/strong> Groups users based on birth years.<\/li>\n<li><strong>Assumed communication preferences:<\/strong> Takes into account communication channels and device types commonly preferred by a given age group.<\/li>\n<li><strong>Technological adoption: <\/strong>Similarly, assumes how tech-savvy a given group is.<\/li>\n<\/ul>\n<p data-block-id=\"9849j\">For example, let\u2019s say you have a product that\u2019s designed with <a href=\"https:\/\/userpilot.com\/blog\/positive-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user-friendliness<\/a> in mind. The Gen Z and millennial segments may feel more comfortable using <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service resources<\/a> or video tutorials to adopt it, whereas baby boomers might require proactive assistance from a support rep to adopt advanced features.<\/p>\n<h2 id=\"1mmb6\" data-block-id=\"1mmb6\"><strong>How I put market segmentation into practice: 5-step approach<\/strong><\/h2>\n<p data-block-id=\"e0904\">Without preparation, researching and defining market segments can take weeks or months of research.<\/p>\n<p data-block-id=\"40qht\">Below, I&#8217;ll show my marketing segmentation strategies, powered by <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>. Userpilot cuts some of this time by allowing me to <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer data<\/a>, create segments, and personalize in-app experiences, all without coding.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/market-segmentation-5-step-process_2b1eea72cad18751578775bb5a673535_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/market-segmentation-5-step-process_2b1eea72cad18751578775bb5a673535_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/market-segmentation-5-step-process_2b1eea72cad18751578775bb5a673535_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/market-segmentation-5-step-process_2b1eea72cad18751578775bb5a673535_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/market-segmentation-5-step-process_2b1eea72cad18751578775bb5a673535_800.webp\" alt=\"market segmentation process\" \/><\/picture><figcaption>5-step market segmentation process.<\/figcaption><\/figure>\n<h3 id=\"6315t\" data-block-id=\"6315t\"><strong>1. Define your market and goals through market research<\/strong><\/h3>\n<p data-block-id=\"ei53n\">This is the first step for all new products without an existing user base, or those who feel their market strategy needs some refining. Before segmenting customers, I need a clear picture of the broader target market and my target users:<\/p>\n<ul>\n<li>What problem does the product solve?<\/li>\n<li>Who are the people or businesses that need it?<\/li>\n<li>What are their general needs?<\/li>\n<\/ul>\n<p data-block-id=\"59l0b\">To answer these big questions, I must engage in market research to find data about our product demand, the competition, and where our product sits in the market. This involves looking at external sources of data, like industry reports, public databases, or market share.<\/p>\n<p data-block-id=\"7tbnt\">Take a look at our <a href=\"https:\/\/userpilot.com\/blog\/how-to-do-market-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide to market research<\/a> to learn more about the process.<\/p>\n<h3 id=\"ajop5\" data-block-id=\"ajop5\"><strong>2. Gather user data<\/strong><\/h3>\n<p data-block-id=\"4sjat\">Once I\u2019ve done market research, my goal is to fill the gaps with more specific segmentation data. This usually involves internal data from different teams or product usage data collected via Userpilot. Here are the methods I use:<\/p>\n<h4 id=\"6gif3\" data-block-id=\"6gif3\"><strong>Run user interviews and focus groups<\/strong><\/h4>\n<p data-block-id=\"f241c\"><a href=\"https:\/\/userpilot.com\/blog\/user-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">User interviews<\/a> and focus groups are the best option for finding deep insights you can\u2019t usually get with other methods. It uncovers how users feel about your product, their internal goals, and their <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">emotional pain points<\/a>.<\/p>\n<p data-block-id=\"5d0av\">Whether I run a one-on-one interview with an existing user or run a focus group depends on my research goals. Individual interviews are often the best choice to explore users&#8217; purchasing habits or motivations. Focus groups are great for finding points of consensus and different opinions on a topic.<\/p>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\">\n<p data-block-id=\"9uus4\"><strong>\ud83d\udca1 Pro tip: <\/strong>If you\u2019re looking to explore beyond your existing user base, you can use platforms like <a href=\"http:\/\/respondent.io\/\" target=\"_blank\" rel=\"nofollow noopener\">Respondent.io<\/a> or User Interviews to connect with potential participants.<\/p>\n<\/div>\n<h4 id=\"90o5q\" data-block-id=\"90o5q\"><strong>Send contextual surveys<\/strong><\/h4>\n<p data-block-id=\"9siml\">Surveys help me collect both quantitative and <a href=\"https:\/\/userpilot.com\/blog\/qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative data<\/a> at scale, including demographics, firmographics, and goals. The type of insights will depend on the survey type. For example, a <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome survey<\/a> can help me gather basic demographic information and main product usage goals, while an <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a> or CSAT survey will uncover users\u2019 satisfaction levels.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-satisfaction-survey_6e49fc5bc4cd556b38a68d9952ca6075.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-satisfaction-survey_6e49fc5bc4cd556b38a68d9952ca6075.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-satisfaction-survey_6e49fc5bc4cd556b38a68d9952ca6075.gif\" alt=\"userpilot survey example\" \/><\/picture><figcaption>Triggering an in-app survey with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\">\n<p data-block-id=\"tee5\"><strong>\ud83d\udca1 Pro tip: <\/strong>You can target surveys to research groups or existing users for more specific insights. With Userpilot, I can trigger <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> contextually when the user finishes the onboarding process, activates a feature, or closes a support ticket (increasing response rates) to receive feature-relevant opinions from engaged users.<\/p>\n<\/div>\n<h4 id=\"2jof1\" data-block-id=\"2jof1\"><strong>Get insights from customer-facing teams<\/strong><\/h4>\n<p data-block-id=\"5vrv2\">An overlooked research method involves tapping into internal resources that are commonly siloed within specific departments. My favorite is to reach out to customer-facing teams such as sales, support, and success to ask about the challenges, <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">jobs-to-be-done<\/a>, objections, and usage habits that users commonly mention. You can also ask them for the most relevant recorded calls and analyze them directly.<\/p>\n<h4 id=\"fg2pv\" data-block-id=\"fg2pv\"><strong>Track product usage and user behavior data<\/strong><\/h4>\n<p data-block-id=\"84ji6\">To create high-quality behavioral and usage-based segments, you need to gather data from existing users with an analytics tool that can track product usage.<\/p>\n<p data-block-id=\"a180l\">With Userpilot, I can gather page and event data without coding, thanks to <a href=\"https:\/\/userpilot.com\/blog\/auto-capture\/\" target=\"_blank\" rel=\"noopener noreferrer\">autocapture<\/a>. All I need to do is label the data I need with the Visual Labeler, and it will be available for retroactive data analysis.<\/p>\n<p data-block-id=\"8v11d\">For instance, I could:<\/p>\n<ul>\n<li>Monitor page views with <a href=\"https:\/\/docs.userpilot.com\/data-events\/page-tracking\/pages-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">page tracking<\/a> to see which pages have the most visits.<\/li>\n<li>Perform <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a> to identify the least and most successful users.<\/li>\n<li>See how users interact with features without needing to ask developers for custom tracking.<\/li>\n<li>Observe how users adopt features and what events lead to it.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-custom-event_db87ac69eb0190c6639fecad70309518.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-custom-event_db87ac69eb0190c6639fecad70309518.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-custom-event_db87ac69eb0190c6639fecad70309518.gif\" alt=\"userpilot custom events\" \/><\/picture><\/figure>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\">\n<p data-block-id=\"66b6i\"><strong>\ud83d\udca1 Pro tip: <\/strong>Complementing <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral data<\/a> or survey replies with session replays will help you get more context on users\u2019 struggles and common patterns. It lets you see why users get stuck on a specific page, validate hypotheses, and identify behavioral patterns among segments.<\/p>\n<\/div>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-recording_43b3faa8c65b7785f5b4e70131b8b80e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-recording_43b3faa8c65b7785f5b4e70131b8b80e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-recording_43b3faa8c65b7785f5b4e70131b8b80e_800.png\" alt=\"userpilot session recordings\" \/><\/picture><\/figure>\n<h3 id=\"duql6\" data-block-id=\"duql6\"><strong>3. Sort data into segments<\/strong><\/h3>\n<p data-block-id=\"9i0h4\">Once I\u2019ve collected enough data, I start segmenting my customers. With Userpilot, you can create segments based on user profiles, company properties, events, page visits, or even past survey responses, and the segments will update automatically.<\/p>\n<p data-block-id=\"84n0v\">I recommend starting with segment types most relevant to your current goals. For example:<\/p>\n<ul>\n<li>If my goal is to <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalize the onboarding experience<\/a>, I\u2019d start segmenting users based on their job titles, use cases, jobs-to-be-done, and behavior.<\/li>\n<li>In case I need to guide our <a href=\"https:\/\/userpilot.com\/blog\/product-development-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">product development strategies<\/a>, I\u2019d start with firmographics (company size, industry, etc), needs, user types (sorted by job role), JTBDs, and goals.<\/li>\n<li>If there\u2019s an ABM strategy going on or I need to optimize revenue via <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a>, I\u2019d start segmenting users by their plan tiers, ACV, and industry.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-market-segmentation_419849d9bc9cefeb742f348b34540a6a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-market-segmentation_419849d9bc9cefeb742f348b34540a6a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-market-segmentation_419849d9bc9cefeb742f348b34540a6a_800.png\" alt=\"userpilot segmentation feature\" \/><\/picture><\/figure>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\">\n<p data-block-id=\"1qmec\"><strong>\ud83d\udca1 Pro tip: <\/strong>These segments set the stage to create detailed customer personas, which are more representative than just a couple of data points. Take a look at our guide to creating <a href=\"https:\/\/userpilot.com\/blog\/create-a-user-persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a> to learn more.<\/p>\n<\/div>\n<h3 id=\"9iqa4\" data-block-id=\"9iqa4\"><strong>4. Create segment-based communication strategies<\/strong><\/h3>\n<p data-block-id=\"5dhsn\">As a product marketer, my main use case of segmentation is to design highly-targeted campaigns based on our users\u2019 profiles. So instead of a generic welcome tour, I can offer <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding<\/a> that guides new users to their <a href=\"https:\/\/userpilot.com\/blog\/aha-moment\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aha! moment<\/a> faster.<\/p>\n<p data-block-id=\"d5pvm\">Userpilot excels here. I use it to build <a href=\"https:\/\/userpilot.com\/blog\/interactive-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/feature-discovery\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature announcements<\/a> that appear only to relevant segments. For example, a user who picked up a specific template might get a product tour highlighting features related to that template, while a new &#8220;Admin&#8221; user might get a different tour focused on team management settings.<\/p>\n<p data-block-id=\"8jb5c\">Not only that: segments created in Userpilot can be used on <a href=\"https:\/\/userpilot.com\/blog\/pitt\/multi-channel-product-marketing-growth-engine-yi-lin-pei\/\" target=\"_blank\" rel=\"noopener noreferrer\">multiple communication channels<\/a>, including web apps, mobile, and emails. So if a user drops off from a core feature, I can <a href=\"https:\/\/userpilot.com\/blog\/personalization-strategies-in-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">send a personalized email<\/a> with a short-loom tutorial and ask them to come back, then <a href=\"https:\/\/userpilot.com\/blog\/interactive-software-walkthroughs\/\" target=\"_blank\" rel=\"noopener noreferrer\">trigger an in-app interactive walkthrough<\/a> when they land on the app.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/attention-insight-checklist_ebe7816d4956731c314c331f37ead06c.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/attention-insight-checklist_ebe7816d4956731c314c331f37ead06c.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/attention-insight-checklist_ebe7816d4956731c314c331f37ead06c.gif\" alt=\"attention insights checklist\" \/><\/picture><\/figure>\n<h3 id=\"6o2u6\" data-block-id=\"6o2u6\"><strong>5. Monitor, test, and refine your segments and strategies<\/strong><\/h3>\n<p data-block-id=\"4m5dh\">Your product and customers keep evolving, and so should your segments.<\/p>\n<p data-block-id=\"b7t11\">That\u2019s why I highly recommend monitoring the behaviors and changes in user segments. These influence the messaging in my personalized marketing campaigns, our product roadmap, and my <a href=\"https:\/\/userpilot.com\/blog\/customer-lifecycle-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle strategies<\/a>.<\/p>\n<p data-block-id=\"4jld9\">Here\u2019s how I track relevant changes in users\u2019 behaviors and preferences:<\/p>\n<ul>\n<li>I monitor in-app engagement via <a href=\"https:\/\/docs.userpilot.com\/product-analytics\/dashboards\/custom-dashboards\" target=\"_blank\" rel=\"noopener noreferrer\">custom dashboards<\/a>, which help me correlate different data sources, filter all data through selected segments, and track changes over time.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/new-user-activation-dashboard_af7e36745ddf170a605ab00b6954f551.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/new-user-activation-dashboard_af7e36745ddf170a605ab00b6954f551.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/new-user-activation-dashboard_af7e36745ddf170a605ab00b6954f551.gif\" alt=\"userpilot new users activation dashboard\" \/><\/picture><\/figure>\n<ul>\n<li>I track user journeys through the product using <a href=\"https:\/\/docs.userpilot.com\/product-analytics\/reports\/funnels\" target=\"_blank\" rel=\"noopener noreferrer\">funnel reports<\/a> or <a href=\"https:\/\/docs.userpilot.com\/product-analytics\/reports\/paths\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a> to see how different user groups navigate the app.<\/li>\n<li>I run <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B tests<\/a> to see which communication flow resonates best with different segments. For example, I might test two different versions of a <a href=\"https:\/\/userpilot.com\/blog\/product-tour-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tour<\/a> to see which one leads to higher feature adoption.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-b-testing-saas-product-managementpng_d4fecb264cd4977bc31bca806cb98000_800.png 1x, https:\/\/images.storychief.com\/account_6827\/a-b-testing-saas-product-managementpng_d4fecb264cd4977bc31bca806cb98000_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-b-testing-saas-product-managementpng_d4fecb264cd4977bc31bca806cb98000_800.png 1x, https:\/\/images.storychief.com\/account_6827\/a-b-testing-saas-product-managementpng_d4fecb264cd4977bc31bca806cb98000_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-b-testing-saas-product-managementpng_d4fecb264cd4977bc31bca806cb98000_800.png\" alt=\"userpilot ab testing\" \/><\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Market segmentation is essential to building a successful product and providing a personalized experience. Let&#8217;s go over the customer segments I use at Userpilot.<\/p>\n","protected":false},"author":64,"featured_media":312905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[5028,1774,52,143,1625],"class_list":["post-312904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-customer-segments","tag-personalized-experience","tag-product-experience","tag-product-marketing","tag-user-segments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Segmentation: Guide and Strategies for PLG<\/title>\n<meta name=\"description\" content=\"Market segmentation is essential to build a successful product and provide a personalized experience. 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