{"id":3321,"date":"2020-04-09T19:00:56","date_gmt":"2020-04-09T19:00:56","guid":{"rendered":"https:\/\/userpilot.com\/blog\/getcraft-case-study\/"},"modified":"2026-04-07T19:39:23","modified_gmt":"2026-04-07T19:39:23","slug":"getcraft-case-study-doubled-activation-with-zero-coding","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/getcraft-case-study-doubled-activation-with-zero-coding\/","title":{"rendered":"[CASE STUDY] How Getcraft saved weeks of dev time, and doubled their user activation rate with Segment and Userpilot (with zero coding)"},"content":{"rendered":"

Have you ever stopped using a product you’ve signed up for because you didn’t know how to complete your profile and what to do next?<\/p>\n

GetCraft, a premium creative network connecting freelance creatives with people looking for their services in South-East Asia, was running into that problem quite often.<\/p>\n

A user would sign-up and then – trip themselves up while filling in the product – and either write to support for help or never come back.<\/p>\n

With limited development resources (we all know how hard it is to hire good developers…) GetCraft found themselves struggling to resolve this problem.<\/p>\n

Fortunately, the product team stumbled upon Userpilot<\/a><\/strong> – which allowed them to build the onboarding without engaging the development team <\/strong>– with literally zero code required. <\/strong><\/p>\n

Result? More than doubling the user activation rate.<\/p>\n

See how GetCraft team achieved that and how you can do it too.<\/p>\n

The Challenge: GetCraft had the same problem as a lot of marketplaces<\/h2>\n
\"GetCraft<\/picture><\/figure>\n

‘GetCraft is like a high-end Fiverr for creatives’ – Pramirtha Sudirman, <\/strong>a product manager in GetCraft explains. The platform is a marketplace for content, PR and design talent.<\/p>\n

It was intended to make the connection easier, but…<\/p>\n

\"GetCraft<\/picture><\/figure>\n

The registration process was actually putting a lot of potential users off. You couldn\u2019t exactly call it frictionless – it requires phone number verification and multi-step profile completion. This posed a problem to a lot of new signups. As a result – only about 20% of the users who registered ended up completing their profiles.<\/p>\n

\"GetCraft<\/picture><\/figure>\n

This changed once GetCraft decided to focus on their onboarding – to help the users complete their profiles successfully at scale, and to reduce the volume of support requests.<\/p>\n

‘Segment and Userpilot speak the same language’ – building in-app experiences without a single line of code<\/h2>\n

But GetCraft had a clear criterion when choosing their user onboarding<\/a> tool – it had to involve the development team as little as possible.<\/p>\n

Since GetCraft was already using Segment <\/a>– a customer data platform collecting user events from web and mobile apps – and unifying customer\u2019s touchpoints across all platforms and channels – and Userpilot <\/a>has an integration with it – the decision was a no-brainer for GetCraft.<\/p>\n

“This allowed us to pull traits from Segment directly to Userpilot<\/a> and use them as properties [event triggers] there.”<\/p>\n

So – the only thing that GetCraft was required to do development-wise – was to Drop in a small snippet of code (the \u201cApp Token\u201d) from Userpilot into their Segment Settings UI.<\/p>\n

And then – all the in-app events were automatically imported to Userpilot – and GetCraft was able to start building UX elements and 100% customizable in-app experiences<\/a> in a visual builder – without a single line of code!\u00a0<\/span><\/strong>This saved GetCraft not hours but weeks of development time.\"userpilot<\/a><\/p>\n

Userpilot is now extending this powerful, code-free approach to mobile apps too; its native mobile SDK<\/a> enables you to create targeted onboarding flows using slideouts, carousels, and push notifications, often without writing any additional code.<\/span><\/p>\n

How GetCraft boosted their activation and reduced support requests with onboarding<\/h2>\n

Using Segment Customer Data Platform<\/a> to track their users’ behaviour, and Heat to check where most of the drop-offs happen in the onboarding – GetCraft realised most users really struggle with creating and completing their profiles.<\/p>\n

After identifying the problem, GetCraft started looking for code-free solutions to provide more descriptive support outside of the placeholders in the text fields – realising those alone didn’t really help.<\/p>\n

\"GetCraft<\/picture><\/figure>\n

GetCraft decided to offer more contextual help with the profile set up by offering:<\/p>\n