{"id":3793,"date":"2024-01-31T11:30:00","date_gmt":"2024-01-31T11:30:00","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-adoption-metrics\/"},"modified":"2026-04-06T16:12:42","modified_gmt":"2026-04-06T16:12:42","slug":"user-adoption-metrics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-adoption-metrics\/","title":{"rendered":"13 User Adoption Metrics to Track Product Stickiness"},"content":{"rendered":"<p><span data-color=\"transparent\">Confused by user adoption metrics? Stop chasing vanity numbers and discover the pivotal indicators that <\/span><a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">unlock actionable insights <\/span><\/a><span data-color=\"transparent\">and ignite long-term engagement.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">This guide covers:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">13 adoption metrics to track.<\/span><\/li>\n<li><span data-color=\"transparent\">Formula to calculate each metric and examples that demonstrate how it\u2019s done.<\/span><\/li>\n<li><span data-color=\"transparent\">Different ways to measure product adoption with <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-color=\"transparent\">What is an adoption metric?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">An adoption metric is a key performance indicator (KPI) that tells how well users successfully embrace and integrate your product, feature, or process into their routine.\u00a0<\/span><span data-color=\"transparent\">There are several <a href=\"https:\/\/userpilot.com\/blog\/adoption-metrics\/\" target=\"_blank\" rel=\"noopener\">adoption metrics<\/a> you can track, each focusing on a different aspect of <\/span><a href=\"https:\/\/userpilot.com\/blog\/glossary-what-is-user-engagement\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">user engagement<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">Why measure product adoption metrics?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Tracking your most important product adoption metrics helps you in multiple ways. Let&#8217;s explore.<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Keep tabs on user engagement<\/span><\/strong>:<span data-color=\"transparent\"> Metrics like <\/span><a href=\"https:\/\/userpilot.com\/blog\/active-user\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">active users<\/span><\/a><span data-color=\"transparent\">, <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener\">feature adoption<\/a>, and session duration give you a clear picture of user engagement. By understanding the patterns in customer behavior, you can gain insights to fine-tune your <a href=\"https:\/\/userpilot.com\/blog\/in-app-onboarding\/\" target=\"_blank\" rel=\"noopener\">onboarding experience<\/a>, offer targeted <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-service-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">support<\/span><\/a><span data-color=\"transparent\">, and, ultimately, keep users coming back for more.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Remove friction and improve the user experience<\/span><\/strong>:<span data-color=\"transparent\"> Track<\/span><span data-color=\"transparent\">\u00a0<\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-framework\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">engagement patterns<\/span><\/a><span data-color=\"transparent\"> over time to spot areas with low interactions and then dig further to find and address the root cause.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Build a user-centric product roadmap<\/span><\/strong>: <span data-color=\"transparent\">Since product adoption metrics provide real, data-driven insights into how users interact with various aspects of your tool, take advantage of them to inform important changes in your <\/span><a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">product development<\/span><\/a><span data-color=\"transparent\"> pipeline. This approach ensures your product aligns with user expectations and <\/span><a href=\"https:\/\/userpilot.com\/blog\/market-gaps\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">market demands<\/span><\/a><span data-color=\"transparent\">\u2014meaning your marketing and sales efforts won&#8217;t go to waste.\u00a0<\/span><\/li>\n<\/ul>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Adoption \" src=\"https:\/\/sw11.userpilot.com\/tzAShINlbU641vtwA91A?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2><strong><span data-color=\"transparent\">13 Adoption metrics to measure user engagement<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Combine the following user adoption metrics to gain a comprehensive understanding of user engagement and adoption.<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">1. Time to value (TTV)\u00a0<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric measures the time it takes new users to experience your product\u2019s core value after they start using it. A <\/span><a href=\"https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">short time to value<\/span><\/a><span data-color=\"transparent\"> leads to faster adoption rates and contributes to long-term <a href=\"https:\/\/userpilot.com\/blog\/product-retention-strategies\/\" target=\"_blank\" rel=\"noopener\">retention<\/a>. To measure TTV, use analytics tools to track the time from initial engagement (such as sign-up) to the point where the user reaches a significant <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener\">product usage<\/a> milestone that demonstrates value realization.<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">2. Product activation rate<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">The <\/span><a href=\"https:\/\/userpilot.com\/blog\/activation-metrics-saas\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">product activation<\/span><\/a><span data-color=\"transparent\"> rate measures the percentage of users who reach a critical engagement point with your SaaS, known as the &#8220;activation point.&#8221; This point is typically a specific action or set of actions within your product that indicates the user is obtaining meaningful value.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate, divide the number of users who reach your activation milestone by the total number of <a href=\"https:\/\/userpilot.com\/blog\/new-user-retention\/\" target=\"_blank\" rel=\"noopener\">new users<\/a> within that period and multiply by 100. For example, if 1200 new users sign up during a specific timeframe, and 600 of them reach the activation milestone, you would have a 50% activation rate.<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">3. Free to paid conversion rate<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric is particularly relevant for SaaS businesses operating on a freemium model. It indicates the proportion of users who start with a free version of the product and then <\/span><a href=\"https:\/\/userpilot.com\/blog\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">upgrade to a paid subscription<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate the <a href=\"https:\/\/userpilot.com\/blog\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noopener\">free-to-paid conversion rate<\/a>, divide the number of users who upgraded to a paid version by the total number of users who started with the free version. Multiply by 100 to get the percentage.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">For example, let\u2019s say you had 500 users sign up for a free trial, and out of those, 200 users decided to upgrade to the paid version in a given period. Your free-to-paid conversion rate is 40%.\u00a0<\/span><\/p>\n<figure id=\"attachment_165938\" aria-describedby=\"caption-attachment-165938\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-165938\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/conversion-rate-user-adoption-metrics-1024x732.png\" alt=\"conversion rate calculation formula - user adoption metrics\" width=\"1024\" height=\"732\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/conversion-rate-user-adoption-metrics-1024x732.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/conversion-rate-user-adoption-metrics-450x322.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/conversion-rate-user-adoption-metrics-768x549.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/conversion-rate-user-adoption-metrics.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-165938\" class=\"wp-caption-text\">Formula to calculate free-to-paid conversion rate.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">4. Average session duration<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">The average session duration is a measure of the average length of time users spend interacting with your product in a single session. Longer session durations typically imply that users find the product <\/span><a href=\"https:\/\/userpilot.com\/blog\/engagement-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">engaging<\/span><\/a><span data-color=\"transparent\"> and useful, which can be a positive sign of product adoption and satisfaction.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate this metric, divide the total duration of all sessions (usually in minutes or seconds) by the total number of sessions over a specific period. For example, if users spend a total of 1500 minutes in 50 sessions, the ASD would be 30 minutes per session.<\/span><\/p>\n<figure id=\"attachment_165953\" aria-describedby=\"caption-attachment-165953\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-165953 size-large\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics-1024x728.png\" alt=\"Formula to calculate the average session duration - user adoption metrics\" width=\"1024\" height=\"728\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics-1024x728.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics-450x320.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics-768x546.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics-1536x1093.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/average-session-duration-user-adoption-metrics.png 1698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-165953\" class=\"wp-caption-text\">Formula to calculate the average session duration.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">5. Average usage frequency<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric quantifies how often users interact with your product over a given period, such as daily, weekly, or monthly. It provides valuable insights into <\/span><a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">user behavior<\/span><\/a><span data-color=\"transparent\"> and the product&#8217;s role in their daily life.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">A high average usage frequency is a strong indicator of <a href=\"https:\/\/userpilot.com\/blog\/new-product-adoption\/\" target=\"_blank\" rel=\"noopener\">user adoption<\/a>, implying that users perceive the product as valuable and have integrated it into their regular routine.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Begin tracking your <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener\">usage frequency<\/a> after users complete the initial onboarding flow. To calculate, divide the total number of user sessions by the total number of unique users in the same period. For example, if your tool records 10,000 user sessions in a month and has 2,000 unique users, the average product usage frequency is 5, indicating that each user, on average, used the app five times in that month.<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">6. Product stickiness<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric tracks your ability to retain users for an extended period. A <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">sticky product<\/span><\/a><span data-color=\"transparent\"> is highly engaging and has users visiting on a consistent basis\u2014which is proof that your features are valuable.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Calculate <a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\">product stickiness<\/a> by dividing the number of Daily <a href=\"https:\/\/userpilot.com\/blog\/active-user\/\" target=\"_blank\" rel=\"noopener\">Active Users<\/a> (DAU) by the number of <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-monthly-active-users\/\" target=\"_blank\" rel=\"noopener\">Monthly Active Users<\/a> (MAU) and multiplying the result by 100 to get a percentage. For instance, if your tool has 200 daily active users and 1,000 monthly active users, the product stickiness would be 20%.\u00a0<\/span><\/p>\n<figure id=\"attachment_165968\" aria-describedby=\"caption-attachment-165968\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-165968 size-large\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-stickiness-user-adoption-metrics-1024x731.png\" alt=\"\u00a0Formula for product stickiness - user adoption metrics\" width=\"1024\" height=\"731\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-stickiness-user-adoption-metrics-1024x731.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-stickiness-user-adoption-metrics-450x321.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-stickiness-user-adoption-metrics-768x548.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-stickiness-user-adoption-metrics.png 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-165968\" class=\"wp-caption-text\">Formula for product stickiness.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">7. Number of active users<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This is a direct metric that counts how many users interact with your product within a certain timeframe, often categorized into Daily Active Users (DAU) and Monthly Active Users (MAU).<\/span><\/p>\n<p><span data-color=\"transparent\">To be sure we\u2019re on the same page, let\u2019s briefly define both terms:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">DAU refers to the number of <\/span><em><span data-color=\"transparent\">unique <\/span><\/em><span data-color=\"transparent\">users who engage with your product within a 24-hour window.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">MAU is the number of <\/span><em><span data-color=\"transparent\">unique <\/span><\/em><span data-color=\"transparent\">users who engage with your product within a 30-day window.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Notice the emphasis on \u2018unique.\u2019 Even if a user logs in multiple times within a 24-hour period (or within a 30-day period for MAU), they\u2019re still counted only once for that timeframe. This approach provides a more accurate representation of your product&#8217;s reach and <\/span><a href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">engagement levels.<\/span><\/a><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">8. Product adoption rate<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric measures the percentage of users who adopted your product within a specific timeframe. Generally, a good <\/span><a href=\"https:\/\/userpilot.com\/blog\/improve-product-adoption-rate-saas\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">product adoption rate<\/span><\/a><span data-color=\"transparent\"> shows your onboarding is effective and users find your product valuable.<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate, divide the total number of new active users by the total sign-ups and multiply by 100. For example, if 400 users signed up to your tool in the previous month and only 200 are active, your adoption rate is 50%.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-165983\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics-1024x571.png\" alt=\"Formula to calculate product adoption rate.\u00a0 - user adoption metrics\" width=\"1024\" height=\"571\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics-1024x571.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics-768x428.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics-1536x856.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-rate_user-adoption-metrics.png 1686w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong><span data-color=\"transparent\">9. Feature adoption rate<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">The <a href=\"https:\/\/userpilot.com\/blog\/drive-feature-adoption\/\">feature adoption rate<\/a> measures the percentage of active users using a specific feature within a defined timeframe. It\u2019s easy to assume you don\u2019t need this metric after measuring the overall product adoption rate; however, combining both user adoption metrics helps you get a clearer picture of <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-behavior-analysis\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">customer behavior<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a>, divide the total monthly users for that feature by the number of user logins in that period. Multiply the result by 100. For example, if you had 400 users for a key feature and 1000 logins in that period, your feature adoption rate is 40%.\u00a0<\/span><\/p>\n<figure id=\"attachment_165998\" aria-describedby=\"caption-attachment-165998\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-165998\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard-1024x573.png\" alt=\"Formula to calculate feature adoption rate - user adoption metrics\" width=\"1024\" height=\"573\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard-1024x573.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard-450x252.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard-768x430.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard-1536x859.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-adoption-rate-product-adoption-dashboard.png 1798w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-165998\" class=\"wp-caption-text\">Formula to calculate feature adoption rate.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">10. Customer retention rate<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This metric measures how many users remain engaged with your product over a specific period.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">A consistently <\/span><a href=\"https:\/\/userpilot.com\/blog\/average-customer-retention-rate\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">high customer retention rate<\/span><\/a><span data-color=\"transparent\"> indicates strong user satisfaction and <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-analysis\/\" target=\"_blank\" rel=\"noopener\">product-market fit<\/a>. To calculate, subtract the number of users you acquired in a given period from the number of paying users at the end of the period. Divide the result by the total number of users at the beginning of the period and multiply by 100.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Assume you have the following data for a given period:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">1000 users at the beginning of December<\/span><\/li>\n<li><span data-color=\"transparent\">200 users acquired in December<\/span><\/li>\n<li><span data-color=\"transparent\">800 paying users at the end of December\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Using the formula, your user retention rate is 60%.\u00a0<\/span><\/p>\n<figure id=\"attachment_166028\" aria-describedby=\"caption-attachment-166028\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166028\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics-1024x572.png\" alt=\"formula for calculating user retention rate - user adoption metrics\" width=\"1024\" height=\"572\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics-1024x572.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics-768x429.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics-1536x858.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-retention-rate-user-adoption-metrics.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166028\" class=\"wp-caption-text\">formula for calculating user retention rate.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">11. Customer satisfaction score<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">CSAT score<\/span><\/a><span data-color=\"transparent\"> measures customer satisfaction with a specific interaction or experience, and it\u2019s usually obtained through surveys where customers rate their satisfaction on a scale. By <\/span><span data-color=\"transparent\">consistently measuring customer satisfaction<\/span><span data-color=\"transparent\">, you can keep track of the user experience and know if users are progressively enjoying your tool or not.<\/span><\/p>\n<p><span data-color=\"transparent\">Once you roll out <a href=\"https:\/\/userpilot.com\/blog\/csat-survey-template\/\" target=\"_blank\" rel=\"noopener\">CSAT surveys<\/a>, calculate the scores by taking the sum of positive responses (usually the top two scores on a scale of 1 to 5 or 1 to 10), and dividing it by the total number of responses. Multiply by 100 to get a percentage. For example, if 70 out of 100 survey respondents give a score of 4 or 5 on a 5-point scale, the CSAT is 70%.<\/span><\/p>\n<figure id=\"attachment_166013\" aria-describedby=\"caption-attachment-166013\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166013\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics-1024x570.png\" alt=\"Formula to calculate custommer satisfaction score. - user adoptioin metrics\" width=\"1024\" height=\"570\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics-1024x570.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics-768x428.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics-1536x855.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-satisfaction-score-csat-user-adoption-metrics.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166013\" class=\"wp-caption-text\">Formula to calculate customer satisfaction score..<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">12. Net Promoter Score<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/nps-survey-software\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">NPS<\/span><\/a><span data-color=\"transparent\"> is a widely used metric to gauge customer sentiment and the likelihood of customers recommending a product or service to others.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Here\u2019s how to interpret the results:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Promoters<\/span><\/strong>:<span data-color=\"transparent\"> scores 9-10<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Passives<\/span><\/strong>:<span data-color=\"transparent\"> scores 7-8\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Detractors<\/span><\/strong>:<span data-color=\"transparent\"> scores 0-6\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Calculate your NPS score<\/span><span data-color=\"transparent\"> by subtracting the percentage of Detractors from the percentage of Promoters. For example, if 40% of respondents are Promoters, 10% are Detractors, and 50% are Passives, the NPS would be 30.<\/span><\/p>\n<figure id=\"attachment_166043\" aria-describedby=\"caption-attachment-166043\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166043\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey-1024x571.png\" alt=\"Formula for calculating NPS scores - user adoption metrics\" width=\"1024\" height=\"571\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey-1024x571.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey-768x428.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey-1536x857.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-user-feedback-survey.png 1864w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166043\" class=\"wp-caption-text\">Formula for calculating NPS scores.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">13. Customer lifetime value<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">This product adoption metric measures the total revenue your company can expect from a single customer account throughout their relationship with you. The metric helps you understand the long-term value of maintaining good <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-relationship-management-examples\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">relationships with customers<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">To calculate, multiply the <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">customer value<\/span><\/a><span data-color=\"transparent\"> by the average customer lifespan. For example, if a customer\u2019s annual value is $1000 and the average customer lifespan for your tool is 5 years, your CLV is $5000.<\/span><\/p>\n<figure id=\"attachment_166058\" aria-describedby=\"caption-attachment-166058\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166058\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics-1024x575.png\" alt=\"Formula to calculate customer lifetime value. user adoption metrics\" width=\"1024\" height=\"575\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics-1024x575.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics-450x253.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics-768x431.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics-1536x863.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-lifetime-value-user-adoption-metrics.png 1780w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166058\" class=\"wp-caption-text\">Formula to calculate customer lifetime value.<\/figcaption><\/figure>\n<h2><strong><span data-color=\"transparent\">How to measure product adoption with Userpilot<\/span><\/strong><\/h2>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">Userpilot<\/span><\/a><span data-color=\"transparent\"> is a SaaS growth platform with features that enable you to track and boost <a href=\"https:\/\/userpilot.com\/blog\/new-product-adoption\/\" target=\"_blank\" rel=\"noopener\">product adoption<\/a>. Here\u2019s how to maximize Userpilot.<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">Monitor friction in the onboarding process with funnel analysis<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">Implement <\/span><a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">funnel analysis<\/span><\/a><span data-color=\"transparent\"> to track multiple user journeys at a time and see how users move through your conversion stages. This will enable you to spot friction and drop-off points in the onboarding process.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">By addressing conversion bottlenecks, you\u2019ll increase product adoption and overall <\/span><a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">user satisfaction<\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<figure id=\"attachment_166118\" aria-describedby=\"caption-attachment-166118\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166118\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/funnel-analysis_self-service-software-1024x513.png\" alt=\"funnel analysis to measure user adoption metrics\" width=\"1024\" height=\"513\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/funnel-analysis_self-service-software-1024x513.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/funnel-analysis_self-service-software-450x226.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/funnel-analysis_self-service-software-768x385.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/funnel-analysis_self-service-software.png 1528w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166118\" class=\"wp-caption-text\">Funnel analysis to spot friction in the onboarding with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot.<\/a><\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">Track changing trends and user behavior with trend analysis<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">Your current adoption rate may look good, but what\u2019s the pattern over time?\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Userpilot lets you <\/span><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">segment users<\/span><\/a><span data-color=\"transparent\"> into different groups based on multiple characteristics and track the <\/span><a href=\"https:\/\/userpilot.com\/blog\/trend-analysis-reports\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">changing trends<\/span><\/a><span data-color=\"transparent\"> and user preferences for each segment. This allows you to see how users respond to past and current updates, providing insights to increase engagement.\u00a0\u00a0<\/span><\/p>\n<h3><strong><span data-color=\"transparent\">Track feature adoption rate with feature tags<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">Want to know how your key features are performing?\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Userpilot\u2019s feature tagging allows you to measure engagement rates for any product feature of your choice. You can also set custom <\/span><a href=\"https:\/\/userpilot.com\/blog\/glossary-what-is-event-tracking\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">event tracking<\/span><\/a><span data-color=\"transparent\"> and see what percentage of your users complete important milestones.<\/span><\/p>\n<figure id=\"attachment_166163\" aria-describedby=\"caption-attachment-166163\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166163\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-1024x512.png\" alt=\"Feature usage reports for user adoption metrics\" width=\"1024\" height=\"512\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-1024x512.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-450x225.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-768x384.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-1536x767.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-events-dashboard_user-adoption-metrics-2048x1023.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166163\" class=\"wp-caption-text\">Track and boost feature adoption with <a href=\"https:\/\/www.userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">Track retention and product stickiness with retention cohort analysis<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">With Userpilot, you can define cohorts based on various criteria like signup date, location, feature usage, or any custom property you track. Think of it as slicing your user base into smaller groups with shared characteristics.<\/span><\/p>\n<p><span data-color=\"transparent\">Over time, you can view the <\/span><a href=\"https:\/\/userpilot.com\/blog\/retention-table\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">retention table<\/span><\/a><span data-color=\"transparent\">\u00a0and see how each cohort&#8217;s engagement changes over time, highlighting which groups are sticking around and which ones are churning.<\/span><\/p>\n<figure id=\"attachment_166193\" aria-describedby=\"caption-attachment-166193\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166193\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-1024x474.png\" alt=\"cohort analysis to track user adoption metrics\" width=\"1024\" height=\"474\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-1024x474.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-450x209.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-768x356.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-1536x712.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/cohort-analysis_user-adoption-metrics-2048x949.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166193\" class=\"wp-caption-text\">Use cohort analysis to track retention in <a href=\"https:\/\/www.userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3><strong><span data-color=\"transparent\">View key product adoption metrics at a glance with dashboards<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">Got several things to track? No need to run different reports every time; just take a glance at your <\/span><a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">analytics dashboard<\/span><\/a><span data-color=\"transparent\"> to view all your valuable metrics in one place.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">An analytics dashboard lets you group all your vital adoption metrics and view them in one place. The best part is the <a href=\"https:\/\/userpilot.com\/blog\/saas-kpi-dashboard\/\" target=\"_blank\" rel=\"noopener\">dashboard<\/a> is customizable, so you can choose what metrics to see. Userpilot also lets you filter the results to view the data for different <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\">segments<\/a> and events.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_166208\" aria-describedby=\"caption-attachment-166208\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-166208\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics-1024x727.png\" alt=\"User adoption metrics dashboard in Userpilot\" width=\"1024\" height=\"727\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics-1024x727.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics-450x320.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics-768x546.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics-1536x1091.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/product-adoption-dashboard_user-adoption-metrics.png 1816w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-166208\" class=\"wp-caption-text\">Feature engagement dashboard in <a href=\"https:\/\/www.userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2><strong><span data-color=\"transparent\">Conclusion<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Adoption tracking is an important step in driving growth, but it\u2019s not enough. After collecting user data, it\u2019s important you analyze it and deploy in-app solutions to boost your overall product adoption.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Userpilot can help with both steps. After tracking your important user adoption metrics, you can use Userpilot to trigger in-app flows to educate users and increase their engagement. You can also implement A\/B testing when unsure what solutions will work better\u2014or better, still, send in-app surveys to gather direct user opinions. <\/span><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\"><span data-color=\"transparent\">Book a demo<\/span><\/a><span data-color=\"transparent\"> now to begin.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don\u2019t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Here&#8217;s how to improve it!<\/p>\n","protected":false},"author":19,"featured_media":165828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[354,127,64,143,355,105,190,242],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-adoption-metrics","tag-feature-adoption","tag-product-adoption","tag-product-marketing","tag-saas-metrics","tag-user-activation","tag-user-adoption","tag-user-adoption-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 User Adoption Metrics to Track Product Stickiness<\/title>\n<meta name=\"description\" content=\"Wondering what user adoption metrics will help you understand product stickiness? 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