{"id":38846,"date":"2024-09-16T00:44:44","date_gmt":"2024-09-16T00:44:44","guid":{"rendered":"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/"},"modified":"2026-03-19T10:25:49","modified_gmt":"2026-03-19T10:25:49","slug":"mixpanel-pricing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/","title":{"rendered":"Mixpanel Pricing: Is It Worth the Cost? (+ Better Alternatives)"},"content":{"rendered":"<p>Is Mixpanel pricing competitive enough to make it a viable<a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\" target=\"_blank\" rel=\"noopener noreferrer\"> analytics tool <\/a>for SaaS companies?<\/p>\n<p>That&#8217;s what we try to figure out in this article. We look at its pricing structure, what&#8217;s included in each plan, and its strengths and weaknesses. We also explore some alternatives that might be of interest to you.<\/p>\n<p>Let&#8217;s dive in!<\/p>\n<h2 id=\"58jos\">What is Mixpanel?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-vs-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a> is a powerful product analytics tool that allows product teams to track and analyze in-app product engagement. It supports both web and mobile apps and it&#8217;s used by small and large organizations in different industries.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-dasboard-mixpanel-pricing_7320c234692707e040df1483ed8abdd3_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-dasboard-mixpanel-pricing_7320c234692707e040df1483ed8abdd3_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-dasboard-mixpanel-pricing_7320c234692707e040df1483ed8abdd3_800.webp\" alt=\"Mixpanel dashboard\" \/><\/picture><figcaption>Mixpanel dashboard.<\/figcaption><\/figure>\n<h2 id=\"7tjme\">What you can do with Mixpanel?<\/h2>\n<p>Mixpanel helps companies measure and improve product engagement with a range of analytics <a href=\"https:\/\/userpilot.com\/blog\/mixpanel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a>. The key ones include:<\/p>\n<ul>\n<li>Flows analytics for tracking user paths and drop-off points<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/impact-analysis\/\">Impact analysis<\/a> for assessing the impact of new releases and updates<\/li>\n<li>Query-time data modeling, including custom events or custom sessions<\/li>\n<li>Custom <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics dashboards<\/a><\/li>\n<li>Live events, for real-time data access<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-versus-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">User segmentation and cohort analysis<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel analysis<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention analysis<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B experimentation<\/a><\/li>\n<\/ul>\n<h2 id=\"94lt9\">Is Mixpanel paid?<\/h2>\n<p>Yes and no. Mixpanel uses the<a href=\"https:\/\/userpilot.com\/blog\/freemium-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> freemium model,<\/a> so customers can take advantage of the fairly generous free plan. Early-stage companies can also benefit from the Mixpanel for Startups program.<\/p>\n<p>However, these come with caps and are available for limited periods. If you need to track more than 20M events a month or need some of the more advanced features, you will need to upgrade to the Growth plan, which starts at $20\/month, or the Enterprise plan, which is available from $1,167 a month.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cb58a8e8c480758eacbfc3cdd9c52d76_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-pricing_cb58a8e8c480758eacbfc3cdd9c52d76_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cb58a8e8c480758eacbfc3cdd9c52d76_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-pricing_cb58a8e8c480758eacbfc3cdd9c52d76_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cb58a8e8c480758eacbfc3cdd9c52d76_800.webp\" alt=\"Mixpanel pricing\" \/><\/picture><figcaption>Mixpanel pricing.<\/figcaption><\/figure>\n<h2 id=\"oten\">What does Mixpanel offer in its free plans?<\/h2>\n<p>Let&#8217;s start our overview of Mixpanel&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategy <\/a>with the free plans.<\/p>\n<h3 id=\"59hcr\">Mixpanel Free<\/h3>\n<p>The free plan offers access to essential features:<\/p>\n<ul>\n<li>Up to 20M events\/month<\/li>\n<li>All core reports for user journey analysis (Insights, User <a href=\"https:\/\/userpilot.com\/blog\/user-journey-vs-user-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flows<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/saas-funnel-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnels<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cohorts<\/a>)<\/li>\n<li>Query-time data modeling (statistical operators, behavioral frequency analysis, custom session, custom events, <em>limited <\/em>custom properties, <em>limited <\/em>lookup tables)<\/li>\n<li>Live events<\/li>\n<li>Custom <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards<\/a><\/li>\n<li>Metrics in minutes with templates<\/li>\n<li>Unlimited collaborators<\/li>\n<li>Unlimited data history<\/li>\n<li>US or EU data residency<\/li>\n<li>Unlimited integrations, including data warehouse integrations<\/li>\n<li>Advanced security: GDPR, CCPA, and <a href=\"https:\/\/userpilot.com\/blog\/soc-2-type-2-certificate-userpilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">SOC2 type II<\/a> compliance<\/li>\n<li>Mixpanel community and email support<\/li>\n<\/ul>\n<h3 id=\"55k04\">Mixpanel for Startups<\/h3>\n<p>Mixpanel <a href=\"https:\/\/userpilot.com\/blog\/pendo-for-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">Startup Program<\/a> is designed to give early-stage companies access to premium analytics features to help them find <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-market fit<\/a> and secure future funding.<\/p>\n<p>To apply for the plan, your SaaS business can&#8217;t be older than 5 years and shouldn\u2019t have raised more than $8M in funding. Companies that are already on Mixpanel paid plans are not eligible though.<\/p>\n<p>What does the program offer?<\/p>\n<p>If your application is successful, you get $50,000 credit to use on Mixpanel Growth and Enterprise plans, as well as Group Analytics and Data Pipelines.<\/p>\n<p>This applies to plans up to 150M events\/month, and the only things that are not included are the dedicated CSM and priority SLA in the Enterprise plan.<\/p>\n<p>The program lasts 12 months after which the company can choose one of the standard plans that suits best their needs and usage.<\/p>\n<h2 id=\"4ju01\">What are the paid plans that Mixpanel offers?<\/h2>\n<p>So what exactly is included in the paid plans that Mixpanel offers?<\/p>\n<h3 id=\"bkmgu\">Growth plan<\/h3>\n<p>The Growth plan includes all the features included in the Free plan plus a bit more:<\/p>\n<ul>\n<li>Custom pricing, starting at $20\/month<\/li>\n<li>Up to 300M events\/month<\/li>\n<li>Unlimited saved reports to monitor, update and iterate on KPIs<\/li>\n<li>Unlimited saved cohorts for deeper <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral analysis<\/a><\/li>\n<li>Mixpanel Modeling Layer<\/li>\n<li>Email support<\/li>\n<li>Group Analytics and Data Pipelines add-ons<\/li>\n<\/ul>\n<h3 id=\"6h0ei\">Enterprise plan<\/h3>\n<p>The Enterprise plan comes with all the bells and whistles that you can imagine, and probably more:<\/p>\n<ul>\n<li>Custom pricing, starting at $1,667\/month<\/li>\n<li>5M-1B+ events\/month<\/li>\n<li>Everything in Growth<\/li>\n<li>Granular access and privacy controls<\/li>\n<li>Data views for team-based collaboration<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/onboarding-user-flow-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboard users<\/a> with automated provisioning and SSO<\/li>\n<li>Personalized customer success to improve data fluency across all teams*<\/li>\n<li>Priority support SLAs*<\/li>\n<\/ul>\n<p>* Not available for the Startup program participants<\/p>\n<h2 id=\"48lh9\">What are the pros and cons of using Mixpanel?<\/h2>\n<p>Mixpanel is a versatile analytics platform with lots of strengths:<\/p>\n<ul>\n<li>\u2705 Sophisticated features enabling teams to easily analyze data in detail.<\/li>\n<li>\u2705 Real-time data display.<\/li>\n<li>\u2705 Powerful interactive and easily accessible data visualization.<\/li>\n<li>\u2705 High levels of customization.<\/li>\n<li>\u2705 A generous free plan that is sufficient for small SaaS companies.<\/li>\n<li>\u2705 A Startup program promoting early-stage companies.<\/li>\n<\/ul>\n<p>It comes with a few downsides though:<\/p>\n<ul>\n<li>\u274c Steep learning curve.<\/li>\n<li>\u274c Costly Enterprise plan.<\/li>\n<li>\u274c Complex setup, requiring engineering team support.<\/li>\n<li>\u274c No user feedback or engagement functionality, so you need 3rd party tools.<\/li>\n<\/ul>\n<h2 id=\"33orc\">What do users say about Mixpanel&#8217;s pricing?<\/h2>\n<p>Mixpanel is highly rated by G2 users. It&#8217;s currently enjoying an average rating of 4.5.<\/p>\n<p>Users praise it for its advanced reporting features and usability. However, when it comes to Mixpanel cost, reviewers do have some reservations:<\/p>\n<blockquote><p><em>You get a ton of value on the free tier but the jump to paid can be steep. For my smaller projects, I&#8217;d love an entry-level pricing tier.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-mixpanel-pricing_8b7696b72a74e2937e93de3548f63f3f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-review-good-mixpanel-pricing_8b7696b72a74e2937e93de3548f63f3f_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-mixpanel-pricing_8b7696b72a74e2937e93de3548f63f3f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-review-good-mixpanel-pricing_8b7696b72a74e2937e93de3548f63f3f_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-mixpanel-pricing_8b7696b72a74e2937e93de3548f63f3f_800.png\" alt=\"Mixpanel review\" \/><\/picture><figcaption>Mixpanel review.<\/figcaption><\/figure>\n<p>The price seems to be a particular issue for companies with lots of users or requiring custom features:<\/p>\n<blockquote><p><em>The only thing I&#8217;m currently not well satisfied with is Group Analytics Feature. They charge you more for this feature&#8230; and I don&#8217;t see any special report that will pay off this expense.<\/em><\/p>\n<p>&#8230;I would not recommend Mixpanel to apps with millions of users per month because of the price.<\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-02-mixpanel-pricing_abd0760e2f9e7cc38973d79af66e36d4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-review-good-02-mixpanel-pricing_abd0760e2f9e7cc38973d79af66e36d4_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-02-mixpanel-pricing_abd0760e2f9e7cc38973d79af66e36d4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-review-good-02-mixpanel-pricing_abd0760e2f9e7cc38973d79af66e36d4_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-review-good-02-mixpanel-pricing_abd0760e2f9e7cc38973d79af66e36d4_800.png\" alt=\"Mixpanel review\" \/><\/picture><figcaption>Mixpanel review.<\/figcaption><\/figure>\n<h2 id=\"35k2k\">Are there better product analytics tools than Mixpanel?<\/h2>\n<p>Even though Mixpanel is a brilliant <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tool<\/a>, you may want to consider some <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">alternatives<\/a>. This could be because you want a more affordable solution or one that enables you to also act on the insights.<\/p>\n<p>Here are two alternatives that are worth looking at: <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> and Amplitude.<\/p>\n<h2 id=\"co4b1\">Userpilot &#8211; Mixpanel alternative<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is not just an analytics tool but a product adoption platform. This means it enables you to gather user feedback and design onboarding experiences to <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive product adoption.<\/a><\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot analytics<\/a> features are pretty robust:<\/p>\n<ul>\n<li>Real-time <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data<\/a> display, so you can trigger contextual in-app guidance in response to events<\/li>\n<li><a href=\"https:\/\/userpilot.com\/product\/mobile\/\" target=\"_blank\" rel=\"noopener\">Native mobile SDK<\/a><\/li>\n<li>Integrated <a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS score analytics<\/a>, including <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyse-qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative <\/a>response tagging<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/quantitative-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quantitative survey<\/a> analytics<\/li>\n<li>Feature tagging (tracks clicks, hovers, and text inputs)<\/li>\n<li>Goal tracking<\/li>\n<li>Custom events<\/li>\n<li>Advanced user segmentation<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Integrations <\/a>with analytics tools<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing <\/a>for in-app experiences<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Checklist <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/help-center-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center<\/a> analytics<\/li>\n<\/ul>\n<p>It works on both web and mobile applications and it&#8217;s the former that we highly recommend it for.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/features-events-userpilot-mixpanel-pricing_651635ebd156345bacaa0a82edb1ea1d_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/features-events-userpilot-mixpanel-pricing_651635ebd156345bacaa0a82edb1ea1d_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/features-events-userpilot-mixpanel-pricing_651635ebd156345bacaa0a82edb1ea1d_800.webp\" alt=\"Features &amp; Events dashboard in Userpilot\" \/><\/picture><figcaption>Features and Events dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"9mltp\">Userpilot pricing vs Mixpanel pricing<\/h3>\n<p>Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">transparent pricing<\/a> ranges from $299\/month on the entry-level end to an Enterprise tier for larger companies.<\/p>\n<p>Furthermore, Userpilot\u2019s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.<\/p>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-397164\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><br \/>\nUserpilot has three paid plans to choose from:<\/p>\n<ul>\n<li><strong>Starter<\/strong>: The entry-level Starter plan starts at $299\/month (billed annually) and includes features like segmentation, product analytics, reporting, <a href=\"https:\/\/userpilot.com\/product\/product-engagement\/\" target=\"_blank\" rel=\"noopener\">user engagement<\/a>, NPS feedback, and customization.<\/li>\n<li><strong>Growth<\/strong>: The Growth plan uses custom pricing and includes features like <a href=\"https:\/\/userpilot.com\/blog\/resource-center-editor-userpilot\/\" target=\"_blank\" rel=\"noopener\">resource centers<\/a>, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.<\/li>\n<li><strong>Enterprise<\/strong>: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles\/permissions, access to <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener\">premium integrations<\/a>, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2\/GDPR).<\/li>\n<\/ul>\n<h3 id=\"c7oo4\">Userpilot reviews<\/h3>\n<p>Userpilot is another product with great user reviews. Its current G2 rating is 4.6 and is attributed to its ease of use, customization and <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization <\/a>options, and high-quality<a href=\"https:\/\/userpilot.com\/blog\/customer-success-vs-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer support. <\/a>G2 reviewers also mention its affordability:<\/p>\n<blockquote><p><em>I&#8217;ve been using Userpilot for about 2 months now and the experience has been amazing. From the ease of implementation to the intuitive UI to the friendly, responsive support by the lovely Elise! I&#8217;ve looked at other adoption software and I&#8217;m glad we went with Userpilot. It has just the right amount of features for our B2G software to help our users and it&#8217;s really easy to use. <strong>And the best part, it&#8217;s affordable.<\/strong><\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-price-mixpanel-pricing_19d68e7d61a58833006a6a702c7549af_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review-price-mixpanel-pricing_19d68e7d61a58833006a6a702c7549af_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-price-mixpanel-pricing_19d68e7d61a58833006a6a702c7549af_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review-price-mixpanel-pricing_19d68e7d61a58833006a6a702c7549af_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-price-mixpanel-pricing_19d68e7d61a58833006a6a702c7549af_800.webp\" alt=\"Userpilot review\" \/><\/picture><figcaption>Userpilot review.<\/figcaption><\/figure>\n<p>Another user witnessed a positive experience using Userpilot:<\/p>\n<blockquote><p>The pricing is very advantageous for the huge feature set they offer. Support via their chat is fast and cares a lot, even for non-enterprise-customers.<\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_b0557d6d6d4e6e4cba8857afe4a0e42b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review_b0557d6d6d4e6e4cba8857afe4a0e42b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_b0557d6d6d4e6e4cba8857afe4a0e42b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review_b0557d6d6d4e6e4cba8857afe4a0e42b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_b0557d6d6d4e6e4cba8857afe4a0e42b_800.png\" alt=\"userpilot-review\" \/><\/picture><\/figure>\n<h2 id=\"du9ub\">Amplitude &#8211; Mixpanel alternative<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> is another powerful analytics solution and one of Mixpanel&#8217;s greatest competitors at the moment. Its customers include companies like Atlassian and Canva.<\/p>\n<p>As a specialist analytics tool, it supports a plethora of <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics features<\/a> that product managers can use to make <a href=\"https:\/\/userpilot.com\/blog\/data-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven decisions<\/a> to improve the user experience at all <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints <\/a>on the <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey.<\/a><\/p>\n<p>Amplitude Analytics features include:<\/p>\n<ul>\n<li>Milestone analysis<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention analysis<\/a><\/li>\n<li>Custom dashboards<\/li>\n<li>Predictions<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">User segmentation<\/a><\/li>\n<li>Pathfinder (Flows equivalent)<\/li>\n<li>Funnel analysis<\/li>\n<\/ul>\n<p>It works on both web and mobile applications and it&#8217;s the latter that we highly recommend it for.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-dashboard-mixpanel-pricing_00f00c5e689f85cccb46c13bd7a76399_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-dashboard-mixpanel-pricing_00f00c5e689f85cccb46c13bd7a76399_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-dashboard-mixpanel-pricing_00f00c5e689f85cccb46c13bd7a76399_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-dashboard-mixpanel-pricing_00f00c5e689f85cccb46c13bd7a76399_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-dashboard-mixpanel-pricing_00f00c5e689f85cccb46c13bd7a76399_800.png\" alt=\"Amplitude dashboard\" \/><\/picture><figcaption>Amplitude dashboard.<\/figcaption><\/figure>\n<h3 id=\"6l5c8\">Amplitude pricing vs Mixpanel pricing<\/h3>\n<p>The overall <a href=\"https:\/\/userpilot.com\/blog\/amplitude-pricing\/\">Amplitude pricing<\/a> structure resembles that of Mixpanel. Even the names are the same. There are three plans, including a free one. Apart from the Starter plan, there are Growth and Enterprise plans. Here&#8217;s what they offer:<\/p>\n<p><strong>Starter<\/strong><\/p>\n<ul>\n<li>Free<\/li>\n<li>Up to 100K MTUs\/month and unlimited events (as opposed to 20M events in Mixpanel)<\/li>\n<li>Core analytics (Funnels, Retention, Segmentation, User Sessions, User Timelines, Stickiness, Pathfinder, and Pathfinder Users)<\/li>\n<li>Custom dashboards<\/li>\n<li>Advanced collaboration (Team Spaces, Notebooks, and collaboration integrations, like Slack or Miro)<\/li>\n<li>Data planning tools<\/li>\n<li>Unlimited data sources and destinations<\/li>\n<li>Role permissions<\/li>\n<li>EU data residency<\/li>\n<li>Security: GDPR, CCPA\/CPRA, SOC2 Type II compliance<\/li>\n<li>Self-service and community support<\/li>\n<\/ul>\n<p><strong>Growth<\/strong><\/p>\n<ul>\n<li>Custom pricing<\/li>\n<li>up to 1M MTUs\/month and unlimited events (as opposed to 300M events in Mixpanel)<\/li>\n<li>All Starter features<\/li>\n<li>Advanced behavioral analytics (Impact Analysis, Lifecycle, Revenue LTV, Journeys, A\/B Test Analysis, Conversion Drivers, Retention Predictions\/Compass, Acquisition Channels, Personas, and Forecasting)<\/li>\n<li>Behavioral cohorts<\/li>\n<li>Dashboard templates<\/li>\n<li>Single Sign-On (SSO) <em>(need Mixpanel enterprise for that)<\/em><\/li>\n<li>Email support and customer success<\/li>\n<\/ul>\n<p><strong>Enterprise<\/strong><\/p>\n<ul>\n<li>Custom pricing and usage limits<\/li>\n<li>Data governance at scale (Transformations, Derived Properties, Taxonomy API)<\/li>\n<li>Root cause analysis<\/li>\n<li>Real-time monitoring (available for free in Mixpanel)<\/li>\n<li>Dedicated Customer Support Manager<\/li>\n<li>Causal insights &amp; monitoring<\/li>\n<li>Advanced permissions and password-protected links<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing-mixpanel-pricing_43609e17a5881ad3f691a41d06d5bb6f_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing-mixpanel-pricing_43609e17a5881ad3f691a41d06d5bb6f_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing-mixpanel-pricing_43609e17a5881ad3f691a41d06d5bb6f_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing-mixpanel-pricing_43609e17a5881ad3f691a41d06d5bb6f_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing-mixpanel-pricing_43609e17a5881ad3f691a41d06d5bb6f_800.webp\" alt=\"Amplitude pricing\" \/><\/picture><figcaption>Amplitude\u2019s pricing.<\/figcaption><\/figure>\n<h3 id=\"9ou5g\">Amplitude reviews<\/h3>\n<p>Amplitude has currently an average G2 rating of 4.5, which is exactly the same, as Mixpanel.<\/p>\n<p>Reviewers rate Amplitude mostly for its vast array of advanced analytics tools and automation. They mention the price as one of its downsides though:<\/p>\n<blockquote><p><em>&#8230;one major downside to Amplitude Data Analytics is that it can be quite expensive, especially for small businesses.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-mixpanel-pricing_77065bb454ac188fb4cb1fe6002e9c4b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-mixpanel-pricing_77065bb454ac188fb4cb1fe6002e9c4b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-mixpanel-pricing_77065bb454ac188fb4cb1fe6002e9c4b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-mixpanel-pricing_77065bb454ac188fb4cb1fe6002e9c4b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-mixpanel-pricing_77065bb454ac188fb4cb1fe6002e9c4b_800.png\" alt=\"Amplitude review\" \/><\/picture><figcaption>Amplitude review.<\/figcaption><\/figure>\n<blockquote><p><em>The price of their growth plan is expensive. Unfortunately, as a startup, we couldn&#8217;t afford it and we missed the user cohort reports.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-good-mixpanel-pricing_2edda2a0b20df524f11d50e131aed869_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-good-mixpanel-pricing_2edda2a0b20df524f11d50e131aed869_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-good-mixpanel-pricing_2edda2a0b20df524f11d50e131aed869_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-good-mixpanel-pricing_2edda2a0b20df524f11d50e131aed869_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-good-mixpanel-pricing_2edda2a0b20df524f11d50e131aed869_800.png\" alt=\"Amplitude review\" \/><\/picture><figcaption>Amplitude review.<\/figcaption><\/figure>\n<h2 id=\"6ap8h\">Conclusion<\/h2>\n<p>Mixpanel is the real deal when it comes to product analytics. The Mixpanel pricing strategy allows small companies to benefit from its key features for free, and new startups have access to the Startup Program which gives them access to the higher plans for free.<\/p>\n<p>Whether Amplitude is a better product or not may depend on your use case. Its pricing strategy caps monthly tracked users rather than events, so this may be a factor to consider.<\/p>\n<p>Userpilot\u2019s analytics features are good enough to satisfy the needs of most small and medium-sized companies. Even its Enterprise plan may work out to be less expensive than the Growth plans of the other two tools.<\/p>\n<p>If you want to see how <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\">Userpilot analytics<\/a> work first-hand, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n<div class=\"poptin-embedded\" data-id=\"4557169bcced2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is Mixpanel pricing competitive enough to make it a viable analytics tool for SaaS companies? That&#8217;s what we try to figure out in this article. We look at its pricing structure, what&#8217;s included in each plan, and its strengths and weaknesses.<\/p>\n","protected":false},"author":24,"featured_media":38847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[925,554,977,345,64,232,316,353],"class_list":["post-38846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-analytics-tool","tag-analytics-tools","tag-boost-retention","tag-mixpanel","tag-product-adoption","tag-product-managers","tag-user-engagement","tag-user-sentiment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mixpanel Pricing: Is It Worth the Cost? (+ Better Alternatives)<\/title>\n<meta name=\"description\" content=\"Is Mixpanel pricing competitive enough to be a go-to analytics tool for SaaS companies? How does it compare to similar products? Find out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mixpanel Pricing: Is It Worth the Cost? (+ Better Alternatives)\" \/>\n<meta property=\"og:description\" content=\"Is Mixpanel pricing competitive enough to be a go-to analytics tool for SaaS companies? How does it compare to similar products? Find out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T00:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T10:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/mixpanel-pricing-is-it-worth-the-cost_d1b02f8ce877721c97714a604b765600_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"Mixpanel Pricing: Is It Worth the Cost? 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