{"id":39019,"date":"2024-06-23T09:23:53","date_gmt":"2024-06-23T09:23:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/case-study-how-the-room-increased-new-user-activation-by-75-within-10-days-of-implementing-userpilot\/"},"modified":"2024-10-22T09:36:15","modified_gmt":"2024-10-22T09:36:15","slug":"the-room-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/the-room-case-study\/","title":{"rendered":"[CASE STUDY] How The Room Increased New User Activation by 75% Within 10 Days of Implementing Userpilot"},"content":{"rendered":"

The Room<\/a> is a company with a mission. The platform has been funded by the Microsoft Foundation to create 3 million work placements<\/strong> for young tech workers from Africa over the next 10 years.<\/p>\n

The startup is building a community of elite African talent that has been rigorously vetted and trained to global standards. It also helps connect talented workers with employees across the globe via their \u201cTalent as a Service\u201d platform.<\/p>\n

Companies worldwide can use The Room to hire top talent from Web Developers, Full Stack Software Engineers, Data and Financial Analysts, to VAs.<\/p>\n

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But The Room had a problem holding it back from executing its important mission…<\/p>\n

The Problem: the new members were not uploading their CVs<\/h2>\n

How could anyone hire the new talent if the community members weren\u2019t uploading their CVs after signing up?<\/p>\n

This problem shows why reaching the key activation point <\/a><\/strong>by new users matters.<\/p>\n

So Arjoon Talukdar, Senior Product Manager<\/a> at The Room, decided to find a way to solve this problem – and improve the CV upload rate. <\/strong><\/p>\n

He stumbled upon Userpilot<\/a> and decided to go with it to build in-app onboarding for The Room users, to push more of them to upload their CVs.<\/p>\n

When asked why he went with Userpilot, Arjoon said:<\/p>\n

\u201cThere were a few factors: one was how easy it was to build the flows, that was the primary reason. The other was whether we could build flows without engineering resources. I did some research and tried Appcues<\/a>, but I found Userpilot the most user-friendly when building the flow. I could actually build the flows myslelf without anybody<\/em>\u2019s help.\u201d<\/p><\/blockquote>\n

The Solution: Userpilot onboarding flow with a Driven Action<\/h2>\n
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After testing Userpilot<\/a>, Arjoon decided to build the first onboarding flow. The purpose of the flow was to increase the new user activation rate<\/a> – the number of CV uploads. <\/strong><\/p>\n

The flow used a \u201cdriven action\u201d – a unique UI pattern pushing the users to learn by doing. The flow was set to keep triggering for any user that hasn\u2019t clicked on the \u201cupload CV\u201d button.<\/p>\n

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The flow also provides guidance on filling in the \u201cexperience\u201d section for the job candidates:<\/p>\n

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Uploading CV action is tracked by Userpilot<\/a> with a feature tag (a code-free way of tracking the usage of different UI elements in-app).<\/p>\n

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