{"id":39221,"date":"2023-03-29T19:14:56","date_gmt":"2023-03-29T19:14:56","guid":{"rendered":"https:\/\/userpilot.com\/blog\/nps-ecommerce\/"},"modified":"2025-05-23T18:35:12","modified_gmt":"2025-05-23T18:35:12","slug":"nps-ecommerce","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/nps-ecommerce\/","title":{"rendered":"What is eCommerce NPS, and How Can You Drive Sales By Improving It?"},"content":{"rendered":"<p>How can you use NPS eCommerce to gain <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative feedback<\/a> as part of your online store strategy?<\/p>\n<p>If you&#8217;re looking for answers, you&#8217;re in the right place. This article covers:<\/p>\n<ul>\n<li>What NPS is about.<\/li>\n<li>Why you should collect it to power your eCommerce growth.<\/li>\n<li>How to use and analyze the data to get more customers.<\/li>\n<li>Factors affecting your NPS and what to do about it.<\/li>\n<\/ul>\n<h2 id=\"44vm4\"><strong>What is Net Promoter Score (NPS)?<\/strong><\/h2>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/nps-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter Score<\/a> measures your brand&#8217;s customer experience. It shows how likely customers are to recommend your products\/store to their peers on a scale from 0 (very unlikely) to 10 (very likely).<\/p>\n<h2 id=\"e1ufd\"><strong>NPS vs Customer satisfaction surveys<\/strong><\/h2>\n<p>When measuring customer experience for an eCommerce business, three metrics come to mind: NPS, CSAT, and CES. These metrics appear similar because they all tell you how the customer is experiencing your product or service, but there are key differences between them.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Satisfaction Score<\/a> (CSAT) and <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Effort Score<\/a> (CES) measure short-term customer satisfaction. In other words, these metrics are more <a href=\"https:\/\/userpilot.com\/blog\/tnps-transactional-net-promoter-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">transactional<\/a> than relational.<\/p>\n<p>Meanwhile, NPS focuses on <a href=\"https:\/\/userpilot.com\/blog\/customer-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer sentiment<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty<\/a> over time. This makes it the metric to track for building <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand advocates.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/csat-vs-nps-ecommerce_db89f31ddac694f8eaa58e60a451dcc1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-vs-nps-ecommerce_db89f31ddac694f8eaa58e60a451dcc1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/csat-vs-nps-ecommerce_db89f31ddac694f8eaa58e60a451dcc1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-vs-nps-ecommerce_db89f31ddac694f8eaa58e60a451dcc1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/csat-vs-nps-ecommerce_db89f31ddac694f8eaa58e60a451dcc1_800.png\" alt=\"CSAT-vs-NPSeCommerce\" \/><\/picture><figcaption>The difference between Customer Satisfaction Score and Net Promoter Score (Source: MonkeyLearn).<\/figcaption><\/figure>\n<h2 id=\"f5dau\"><strong>Why is NPS score important for eCommerce businesses?<\/strong><\/h2>\n<p>Conducting NPS surveys for your online store is beneficial because you get to:<\/p>\n<h3 id=\"5imcm\"><strong>Measure customer loyalty<\/strong><\/h3>\n<p>NPS measures customer loyalty, or customers&#8217; likelihood to continue buying from your brand. The higher the Net Promoter Score, the higher the chance they&#8217;ll buy again.<\/p>\n<h3 id=\"3b2jt\"><strong>Increase customer satisfaction<\/strong><\/h3>\n<p>Net Promoter Score lets you see what causes <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer dissatisfaction<\/a>. By acting on the gathered feedback, you can take action to increase satisfaction.<\/p>\n<p>For example, customers may not be happy with the absence of a shopping cart option on your online store, making buying multiple items impossible. After NPS helps you realize this problem, you can easily fix it to improve <a href=\"https:\/\/userpilot.com\/blog\/best-tools-for-customer-experience-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a> and increase their satisfaction with your store.<\/p>\n<h3 id=\"43ler\"><strong>Boost referral marketing<\/strong><\/h3>\n<p>You can leverage NPS to drive more organic <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">word-of-mouth<\/a> sales to your business.<\/p>\n<p>How?<\/p>\n<p>Simply ask customers who gave you a high Net Promoter Score to review your eCommerce site on platforms like G2 or share your store with their Instagram followers. We all know customers are more likely to tell their network about your business when they are happy with you, so this request will be easy. You can even go a step further to provide referral incentives.<\/p>\n<h3 id=\"vuai\"><strong>Reduce customer churn<\/strong><\/h3>\n<p>NPS can provide you with insights on how to improve customer retention in your store. You can follow up on your respondents with a low NPS score to find out what is bothering them. Afterward, by implementing customer churn reduction strategies in your eCommerce business, you can turn <a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">detractors into promoters<\/a> and reduce customer churn.<\/p>\n<h3 id=\"1g48u\"><strong>Get direction for change and improvement<\/strong><\/h3>\n<p>Since NPS provides valuable insights into the customer\u2019s experience with your brand, you can analyze both the positive and negative feedback to determine areas of improvement. This is sure better than spending weeks and months blindly implementing what customers won\u2019t appreciate.<\/p>\n<h2 id=\"1h4r3\"><strong>How to calculate NPS score in eCommerce?<\/strong><\/h2>\n<p>To collect NPS data, you must ask this simple question:<\/p>\n<p>\u201cOn a scale from 0 to 10, how likely would you be to recommend x store to a friend or colleague?\u201d<\/p>\n<p>Or a question with similar phrasing. The most important thing is that you use the standard 0-10 scale.<\/p>\n<p>Upon gathering feedback, you must calculate the product&#8217;s NPS score by subtracting the percentage of detractors from the percentage of promoters. An easier way to do this is by using Userpilot&#8217;s free NPS calculator.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/how-to-calculate-net-promoter-score-nps-ecommerce_0a1fbfb843fad817268147028327dca0_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/how-to-calculate-net-promoter-score-nps-ecommerce_0a1fbfb843fad817268147028327dca0_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/how-to-calculate-net-promoter-score-nps-ecommerce_0a1fbfb843fad817268147028327dca0_800.png\" alt=\"How-To-Calculate-Net-Promoter-Score-NPS-eCommerce\" \/><\/picture><figcaption>How to calculate NPS.<\/figcaption><\/figure>\n<p>Divide your product&#8217;s NPS metric into three groups to give clear insights on how to improve customer loyalty and brand sentiment:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Detractors<\/a> <\/strong>(score 0-6) &#8211; These customers are unhappy with your store for some reason. Identify and address their concerns to reduce your store&#8217;s churn rate.<\/li>\n<li><strong>Passives<\/strong> (score 7-8) &#8211; Passives are frequently categorized as neutral. They are not very happy about your store but are not particularly dissatisfied. Learn what they like and don&#8217;t like about your online store. Then take action on the negatives they mentioned to turn them into promoters.<\/li>\n<li><strong>Promoters<\/strong> (score 9-10) &#8211; These people are typically loyal and enthusiastic customers. Determine what they like about your product and build upon those strengths. You can also dig further to understand the promoter group \u2014 is it a specific audience? Did they interact with your store in a different way? Etc. By gathering what makes promoters different, you can create better strategies to convert detractors and passives.<\/li>\n<\/ul>\n<h2 id=\"621f7\"><strong>What is a good NPS score for eCommerce businesses?<\/strong><\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/good-nps-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">good NPS score<\/a> can differ based on the industry. For the eCommerce industry, the <a href=\"https:\/\/www.practicalecommerce.com\/net-promoter-score-best-kpi-ecommerce\" target=\"_blank\" rel=\"nofollow noopener\">average NPS is 45<\/a>. That means you should aim for a 45 or higher score to succeed.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/average-nps-by-industry-nps-ecommerce_f7b3fcc19e8ffaa8b0fad7aaf3d6a4d6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/average-nps-by-industry-nps-ecommerce_f7b3fcc19e8ffaa8b0fad7aaf3d6a4d6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/average-nps-by-industry-nps-ecommerce_f7b3fcc19e8ffaa8b0fad7aaf3d6a4d6_800.png\" alt=\"average-nps-by-industry-nps-ecommerce\" \/><\/picture><figcaption>Average NPS by industry.<\/figcaption><\/figure>\n<h2 id=\"2ml1k\"><strong>When should you run NPS surveys in eCommerce?<\/strong><\/h2>\n<p>The best time to send an NPS survey is after a meaningful interaction with your brand. In particular, this is the time when customers purchase on your website or reach out to support for a specific request.<\/p>\n<p>Two types of feedback are collected on different occasions: transactional and relational.<\/p>\n<p>A survey collecting <a href=\"https:\/\/userpilot.com\/blog\/tnps-transactional-net-promoter-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">transactional NPS<\/a> (tNPS) appears moments after customers interact with a company.<\/p>\n<p>For instance, it shows up after customers make a successful transaction. It then asks how likely they are to recommend your store based on their recent interaction with your store.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/tnps-nps-ecommerce_9b34460a75689c9a4745dd106a646b54_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/tnps-nps-ecommerce_9b34460a75689c9a4745dd106a646b54_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/tnps-nps-ecommerce_9b34460a75689c9a4745dd106a646b54_800.png\" alt=\"tnps-nps-ecommerce\" \/><\/picture><figcaption>Example of transactional NPS by <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>On the other hand, a survey collecting relational feedback appears multiple times throughout the customer journey and aims to understand <a href=\"https:\/\/userpilot.com\/blog\/customer-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">customers\u2019 sentiments <\/a>towards your business.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/nps-ecommerce_0582df19cd802e8c608f7fb9fd29d8a0_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/nps-ecommerce_0582df19cd802e8c608f7fb9fd29d8a0_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/nps-ecommerce_0582df19cd802e8c608f7fb9fd29d8a0_800.png\" alt=\"nps-eCommerce\" \/><\/picture><figcaption>Collecting rational NPS feedback with Userpilot.<\/figcaption><\/figure>\n<h2 id=\"e0oqk\"><strong>How to use an NPS survey to boost sales?<\/strong><\/h2>\n<p>Aside from getting customers to recommend your store to friends, you can perform an <a href=\"https:\/\/userpilot.com\/blog\/nps-analysis-saas\/\">NPS analysis<\/a> on the gathered data to improve sales. Below are ways to do this:<\/p>\n<h3 id=\"7dhnq\"><strong>Follow up on users&#8217; NPS scores to collect more data<\/strong><\/h3>\n<p>NPS surveys give you an idea of what you must fix to excite customers about your business.<\/p>\n<p>But as a metric, the Net Promoter Score doesn&#8217;t tell the entire story.<\/p>\n<p>So, a follow-up question to your NPS survey lets you <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">gather more qualitative data <\/a>to uncover why customers gave you that score.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/nps-follow-up-question-nps-ecommerce_1c2f781804d20227703717363489cc3f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-follow-up-question-nps-ecommerce_1c2f781804d20227703717363489cc3f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/nps-follow-up-question-nps-ecommerce_1c2f781804d20227703717363489cc3f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-follow-up-question-nps-ecommerce_1c2f781804d20227703717363489cc3f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/nps-follow-up-question-nps-ecommerce_1c2f781804d20227703717363489cc3f_800.png\" alt=\"nps-follow-up-question-nps-eCommerce\" \/><\/picture><figcaption>Creating follow-up questions in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>A best practice is to keep your follow-up questions open-ended to give customers enough room for expression. Also, it&#8217;s best to trigger your follow-ups immediately after customers respond to the first part.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">NPS mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<h3 id=\"39ood\"><strong>Listen to what is bothering unhappy customers and act on it<\/strong><\/h3>\n<p>Vocal detractors are excellent sources of <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a>. Granted, not all of their complaints are valid. But when they are, they can help improve your online store and <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">provide a better customer experience<\/a>.<\/p>\n<p>Once unhappy customers give you their feedback, you should respond quickly and empathetically. A quick, effective service recovery process can turn dissatisfied customers into promoters.<\/p>\n<p>Also, you don&#8217;t have to implement their suggestions immediately. You can reply to their message by simply acknowledging their unhappiness.<\/p>\n<p>Doing so lets you show disgruntled customers that you are taking their concerns seriously. At the same time, this simple act makes customers feel valued and validated.<\/p>\n<h3 id=\"2nfel\"><strong>Reward loyal customers<\/strong><\/h3>\n<p>Just as important as addressing the concerns of your dissatisfied customers is, encouraging your loyal ones is also essential for your business.<\/p>\n<p>You should repay the genuine appreciation they have for your online store. One way of doing so is by offering them a discount or early access to a special collection.<\/p>\n<p>To create either, sign up for a Userpilot account and build a modal containing the message you want customers to see.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/modal-userpilot-nps-ecommerce_ba156d4dab4f30c928edef86c8cd0455_800.png 1x, https:\/\/images.storychief.com\/account_6827\/modal-userpilot-nps-ecommerce_ba156d4dab4f30c928edef86c8cd0455_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/modal-userpilot-nps-ecommerce_ba156d4dab4f30c928edef86c8cd0455_800.png 1x, https:\/\/images.storychief.com\/account_6827\/modal-userpilot-nps-ecommerce_ba156d4dab4f30c928edef86c8cd0455_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/modal-userpilot-nps-ecommerce_ba156d4dab4f30c928edef86c8cd0455_800.png\" alt=\"modal-userpilot-nps-eCommerce\" \/><\/picture><figcaption>Example of a modal asking customers to engage in exchange for points.<\/figcaption><\/figure>\n<p>These initiatives help you enhance customer loyalty efforts by giving them more reasons to stay on board as your loyal customers.<\/p>\n<h3 id=\"fqq9u\"><strong>Prompt customer referrals<\/strong><\/h3>\n<p>Another opportunity you can offer promoters is a referral bonus.<\/p>\n<p>Once you&#8217;ve <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmented customers<\/a> based on their NPS scores, reach out to promoters asking them for referrals.<\/p>\n<p>You can create a code-free modal with Userpilot.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-modal-nps-ecommerce_12e7ca1b80f4d5e383da5773f506f233_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-modal-nps-ecommerce_12e7ca1b80f4d5e383da5773f506f233_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-modal-nps-ecommerce_12e7ca1b80f4d5e383da5773f506f233_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-modal-nps-ecommerce_12e7ca1b80f4d5e383da5773f506f233_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-modal-nps-ecommerce_12e7ca1b80f4d5e383da5773f506f233_800.png\" alt=\"Userpilot-modal-with-embedded-image\" \/><\/picture><figcaption>Example of a modal asking customers to refer a friend using <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"cjna3\"><strong>Understand what&#8217;s making satisfied customers happy<\/strong><\/h3>\n<p>By identifying which features or experiences satisfy your promoters, you can focus on maintaining them, if not making them better. Doing so helps improve customer experience even further.<\/p>\n<p>You can create flows to reveal those features and trigger specific experiences for your other customer segments. Userpilot makes this a breeze.<\/p>\n<p>For example, with our platform, you can create tooltips guaranteed to grab customer attention. Just point where they will appear on the screen and edit them based on your preferences.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-tooltip-nps-ecommerce_c860d6ca19a7cd273ed35c0e9e57ab8f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-tooltip-nps-ecommerce_c860d6ca19a7cd273ed35c0e9e57ab8f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-tooltip-nps-ecommerce_c860d6ca19a7cd273ed35c0e9e57ab8f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-tooltip-nps-ecommerce_c860d6ca19a7cd273ed35c0e9e57ab8f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-tooltip-nps-ecommerce_c860d6ca19a7cd273ed35c0e9e57ab8f_800.png\" alt=\"userpilot-tooltip-nps-ecommerce\" \/><\/picture><figcaption>Example of creating a tooltip using Userpilot.<\/figcaption><\/figure>\n<h3 id=\"a088r\"><strong>Close the feedback loop<\/strong><\/h3>\n<p>Focus on <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\">closing the feedback loop<\/a> and resolving the problems that customers have raised within their NPS answers.<\/p>\n<p>Acknowledging your customers that you are working on their raised issues will make them feel validated and boost your chances of increasing their lifetime value.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/customer-feedback-loop_be5fafe5ee8bcce11626d0a2688028f5_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/customer-feedback-loop_be5fafe5ee8bcce11626d0a2688028f5_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/customer-feedback-loop_be5fafe5ee8bcce11626d0a2688028f5_800.png\" alt=\"A diagram of a customer feedback loop.\" \/><\/picture><figcaption>A diagram of a customer feedback loop.<\/figcaption><\/figure>\n<h2 id=\"93a5h\"><strong>What impacts NPS in eCommerce?<\/strong><\/h2>\n<p>Three factors affect the Net Promoter Score customers give your store:<\/p>\n<h3 id=\"ef7cq\"><strong>Online store easy navigation<\/strong><\/h3>\n<p>Making your store&#8217;s navigation easy and intuitive helps customers find what they&#8217;re looking for and paves the way for a smoother transaction.<\/p>\n<p>Some variables that can negatively affect the user experience of your eCommerce site, resulting in a lower Net Promoter Score include:<\/p>\n<ul>\n<li><strong>The &#8220;Add to cart&#8221; feature is difficult to find or doesn&#8217;t exist<\/strong> &#8211; Your site doesn\u2019t allow your customers to purchase multiple items at once, making the entire process inconvenient for them.<\/li>\n<li><strong>Generic product descriptions<\/strong> &#8211; They don&#8217;t tell visitors what the product is about, its specs, and other information vital to helping them make a purchase decision.<\/li>\n<li><strong>Lack of payment method options<\/strong> &#8211; Not allowing customers to pay with their preferred payment gateways discourages them from buying from your store.<\/li>\n<li><strong>The site has no mobile version<\/strong> &#8211; Your online store looks clunky and almost impossible to view on mobile devices.<\/li>\n<li><strong>Unreliable search feature<\/strong> &#8211; The store doesn&#8217;t show your product even if customers typed them in the search bar correctly. Also, there are limited options for filtering the results to customers&#8217; preferences. Ensure your store is optimized and easy to navigate to improve your eCommerce NPS score.<\/li>\n<\/ul>\n<h3 id=\"cne36\"><strong>Customer support<\/strong><\/h3>\n<p>The goal of customer support is to address customers&#8217; concerns with your store and product.<\/p>\n<p>When your customer support representatives take longer to get back to customers\u2019 concerns, this can badly influence your NPS score.<\/p>\n<p>Reliability is one of <a href=\"https:\/\/userpilot.com\/blog\/customer-service-golden-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support&#8217;s golden rules<\/a>, so having proactive customer support will take you a long way. Even if you can\u2019t provide 24\/7 support, you can set up <a href=\"https:\/\/userpilot.com\/blog\/chatbots-vs-knowledge-bases\/\" target=\"_blank\" rel=\"noopener noreferrer\">chatbots and knowledge bases<\/a> instead.<\/p>\n<h3 id=\"a777c\"><strong>Seamless buyer journey<\/strong><\/h3>\n<p>It\u2019s crucial for your eCommerce store to have a hassle-free purchase and delivery process.<\/p>\n<p>You can create onboarding flows with Userpilot to show your next users around.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-flows-ui-patterns-nps-ecommerce_99ee32ca926530ddf286fcc3a796f8e1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flows-ui-patterns-nps-ecommerce_99ee32ca926530ddf286fcc3a796f8e1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-flows-ui-patterns-nps-ecommerce_99ee32ca926530ddf286fcc3a796f8e1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flows-ui-patterns-nps-ecommerce_99ee32ca926530ddf286fcc3a796f8e1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-flows-ui-patterns-nps-ecommerce_99ee32ca926530ddf286fcc3a796f8e1_800.png\" alt=\"userpilot-flows-ui-patterns-nps-eCommerce\" \/><\/picture><figcaption>Creating flows on <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"dovrr\"><strong>Conclusion<\/strong><\/h2>\n<p>It&#8217;s hard enough running an online store. It&#8217;s even tougher if you have to do it while dealing with low customer retention.<\/p>\n<p>Boost your store&#8217;s performance by embracing NPS eCommerce to gather user feedback, analyze and act on them.<\/p>\n<p>As buttressed in this article, you can gather valuable insights from your NPS to help generate more sales and turn ordinary visitors into loyal customers and brand advocates.<\/p>\n<p>Want to get started with NPS eCommerce? Get a <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot Demo<\/a> and see how you can create modals, tooltips, and in-app surveys to collect customers&#8217; concerns and measure customer satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you use NPS eCommerce to gain qualitative feedback as part of your online store strategy? Boost your store&#8217;s performance by embracing NPS eCommerce to gather user feedback, analyze and act on them.<\/p>\n","protected":false},"author":51,"featured_media":39223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[941,764,366,1602,942,200,199,371,49,1688,1697],"class_list":["post-39221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-collect-feedback","tag-customer-satisfaction-surveys","tag-customer-support","tag-customer-survey","tag-feedback-collection","tag-net-promoter-score","tag-nps","tag-nps-survey","tag-onboarding-experience","tag-qualitative-feedback","tag-user-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is eCommerce NPS and How You Can Drive Sales By Improving It?<\/title>\n<meta name=\"description\" content=\"What is NPS eCommerce? Why is it important for your business? And how can you boost sales by improving it? We answer these questions below!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/nps-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is eCommerce NPS and How You Can Drive Sales By Improving It?\" \/>\n<meta property=\"og:description\" content=\"What is NPS eCommerce? Why is it important for your business? And how can you boost sales by improving it? 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