{"id":39259,"date":"2025-07-30T09:00:33","date_gmt":"2025-07-30T09:00:33","guid":{"rendered":"https:\/\/userpilot.com\/blog\/amplitude-pricing\/"},"modified":"2026-03-02T16:28:56","modified_gmt":"2026-03-02T16:28:56","slug":"amplitude-pricing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/amplitude-pricing\/","title":{"rendered":"Amplitude Pricing: Is It Worth the Price? (+Better Alternatives)"},"content":{"rendered":"<p>Amplitude is one of the market leaders for <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>. So, if you&#8217;re serious about tightening up data collection and analysis for your app, no wonder you&#8217;re looking into it.<\/p>\n<p>But if the Amplitude pricing page made your finger hover over that &#8220;Get started&#8221; button, I&#8217;m here to help you clear your doubts and make the right call.<\/p>\n<p>In this article, I&#8217;ll break down Amplitude&#8217;s pricing model and key features. I&#8217;ll show you whether the price-to-offering ratio is the right fit for your use case, and show you some better alternatives in case it isn&#8217;t.<\/p>\n<h2 data-pm-slice=\"1 1 []\">What is Amplitude and why is it so popular?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Amplitude<\/u><\/strong><\/a> is a product analytics tool that helps you turn raw user behavior data into critical insights about your customers and products.<\/p>\n<figure id=\"attachment_283980\" aria-describedby=\"caption-attachment-283980\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-283980 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-scaled.png\" alt=\"Ampltude dashboard\" width=\"2560\" height=\"1198\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-450x211.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-1024x479.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-768x360.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-1536x719.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Ampltude-dashboard-2048x959.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-283980\" class=\"wp-caption-text\"><a href=\"https:\/\/amplitude.com\/docs\/get-started\/amplitude-home-page\">Amplitude<\/a> dashboard.<\/figcaption><\/figure>\n<p>It offers a complete product data analytics suite, along with feature experimentation options and basic guides and surveys. It works for web and mobile apps, and lets you conveniently analyze data with its highly customizable dashboards.<\/p>\n<p data-pm-slice=\"1 3 []\">While Amplitude should satisfy most data analysis needs, its in-app <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user<\/u><u> engagement<\/u><\/a><u> <\/u>tools are limited. You can set up basic <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-tour\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a>, announcements, checklists, and microsurveys. However, if you&#8217;re after more robust <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a> options, you should probably look into <a href=\"https:\/\/userpilot.com\/blog\/pendo-vs-amplitude\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Amplitude alternatives<\/u><\/a>, like Userpilot.<\/p>\n<h3>What can you do with Amplitude? Key features<\/h3>\n<p>Amplitude offers a suite of features across product and marketing analytics, feature experimentation, feedback collection, web experimentation, and feature management. The goal is to understand user behavior, <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>measure product usage<\/u><\/a>, and optimize user experiences. Let&#8217;s take a closer look at some of the flagship features:<\/p>\n<ul>\n<li><strong>User journey visualization: <\/strong>Helps you gain insight into <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user journeys<\/u><\/a>, analyze customer experiences across multiple touchpoints, and track event sequences.<\/li>\n<li><strong>Dynamic audience segmentation: <\/strong>Lets you <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>segment customers<\/u><\/a> and group users based on shared characteristics: behaviors, profiles, and product data.<\/li>\n<li><strong>Event segmentation: <\/strong>Enables chart creation and <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user behavior analysis<\/u><\/a> through custom events and properties with tracking and visualization.<\/li>\n<li><strong>Retention analysis: <\/strong>Helps you perform retention analysis by comparing starting and return events and user actions.<\/li>\n<li><strong>Session replays<\/strong>: Get in-depth <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyse-qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>qualitative insights<\/u><\/a> by viewing session recordings of how your users behave in-app.<\/li>\n<li><strong>A\/B and multivariate testing<\/strong>: Conduct <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>product experiments<\/u><\/a> via A\/B and multivariate testing to optimize the end-to-end user experience.<\/li>\n<li><strong>Heatmaps<\/strong>: Visualize clicks, scrolls, and engagement hotspots on your website or web app.<\/li>\n<\/ul>\n<p><!-- Interactive Quiz for Amplitude Pricing --><\/p>\n<div id=\"userpilot-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div class=\"progress-container\">\n<div id=\"progressBar\" class=\"progress-bar\" style=\"width: 20%;\"><\/div>\n<\/div>\n<p><!-- Quiz Content --><\/p>\n<div id=\"quiz\">\n<p><!-- Question 1 --><\/p>\n<div class=\"question-slide active\">\n<h3>What&#8217;s your biggest challenge with product analytics?<\/h3>\n<div class=\"answer-option\">Understanding user behavior deeply<\/div>\n<div class=\"answer-option\">High costs of tools like Amplitude<\/div>\n<div class=\"answer-option\">Lack of in-app guidance features<\/div>\n<div class=\"answer-option\">We&#8217;re just getting started<\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"question-slide\">\n<h3>How many Monthly Tracked Users (MTUs) does your product have?<\/h3>\n<div class=\"answer-option\">Less than 10,000<\/div>\n<div class=\"answer-option\">10,000 &#8211; 50,000<\/div>\n<div class=\"answer-option\">50,000 &#8211; 250,000<\/div>\n<div class=\"answer-option\">More than 250,000<\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"question-slide\">\n<h3>Beyond analytics, what&#8217;s most important to you?<\/h3>\n<div class=\"answer-option\">User onboarding &amp; engagement<\/div>\n<div class=\"answer-option\">Collecting user feedback (NPS, surveys)<\/div>\n<div class=\"answer-option\">A\/B testing and experimentation<\/div>\n<div class=\"answer-option\">All of the above<\/div>\n<\/div>\n<p><!-- Final Slide\/CTA --><\/p>\n<div class=\"question-slide\">\n<h3>Finding the right Amplitude pricing alternative is tough.<\/h3>\n<p class=\"result-text\">Based on your answers, you need a powerful, all-in-one platform that combines analytics with user engagement, without the unpredictable costs.<\/p>\n<p><button id=\"final-cta-btn\">See a Custom Demo<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file you will upload to your media library --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/07\/amplitude-pricing.js\"><\/script><\/p>\n<h2>How much does Amplitude cost? Amplitude pricing plan breakdown<\/h2>\n<p>I&#8217;ll walk you through each of Amplitude&#8217;s plans more granularly to show you what you can actually get for the price.<\/p>\n<figure id=\"attachment_283998\" aria-describedby=\"caption-attachment-283998\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-283998 size-large\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-pricing-1-1024x484.png\" alt=\"Amplitude pricing\" width=\"640\" height=\"303\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-pricing-1-1024x484.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-pricing-1-450x213.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-pricing-1-768x363.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-pricing-1.png 1350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-283998\" class=\"wp-caption-text\">Amplitude pricing.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Amplitude Starter plan<\/h3>\n<p>Aplitude&#8217;s free Starter plan allows users to collect and analyze up to 50,000 Monthly Tracked Users (MTUs) with unlimited events. It includes the core analytics features such as <a href=\"https:\/\/userpilot.com\/blog\/behavioral-data-types\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user behavior tracking<\/u><\/a>, <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>cohort analysis<\/u><\/a>, and retention analysis, and basic web experimentation features.<\/p>\n<p>However, like any freemium product, the Amplitude Starter plan has many limitations. The most challenging ones are:<\/p>\n<ul>\n<li>Only one year of data retention,<\/li>\n<li>No access to guides and surveys,<\/li>\n<li>No customer support.<\/li>\n<\/ul>\n<h4>Bonus: Amplitude for Startups<\/h4>\n<p>Amplitude offers one more free plan option: you can apply to the Amplitude Startup Scholarship and receive one year of their paid Growth plan features for free.<\/p>\n<p>You\u2019ll be eligible for it if you have:<\/p>\n<ul>\n<li>Less than $10M in funding raised,<\/li>\n<li>Fewer than 20 employees.<\/li>\n<\/ul>\n<p>It\u2019s also available to US-based startups with a black co-founder, under $30 million in funding, and fewer than 150 employees.<\/p>\n<p>Compared to <a href=\"https:\/\/userpilot.com\/blog\/pendo-for-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>alternatives like Pendo<\/u><\/a>, Amplitude offers a compelling value proposition for early-stage startups.<\/p>\n<h3>Amplitude Plus plan<\/h3>\n<p>The Plus plan starts with $49 for 300,000 Monthly Tracked Users. It includes all features in the Starter plan with the following additions:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Custom dashboards<\/u><\/a><strong><u>,<\/u><\/strong><\/li>\n<li>Behavioral cohorts,<\/li>\n<li>Feature tagging,<\/li>\n<li>Segmentation for Web Experimentation,<\/li>\n<li>Custom audiences and syncs,<\/li>\n<li>Online customer support,<\/li>\n<li>Lifecycle management API,<\/li>\n<li>Limited guides and surveys.<\/li>\n<\/ul>\n<p>However, here&#8217;s the twist: the price of the Plus plan grows with MTUs. Amplitude includes an interactive Plus Plan Pricing calculator on their website to help you estimate the costs.<\/p>\n<figure id=\"attachment_284016\" aria-describedby=\"caption-attachment-284016\" style=\"width: 852px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-284016 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-Pricing-Calculator.png\" alt=\"Amplitude Pricing Calculator\" width=\"852\" height=\"415\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-Pricing-Calculator.png 852w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-Pricing-Calculator-450x219.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-Pricing-Calculator-768x374.png 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><figcaption id=\"caption-attachment-284016\" class=\"wp-caption-text\">Amplitude Pricing Calculator.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">As with any pay-per-usage pricing plan, I don&#8217;t recommend it for rapidly scaling companies. Otherwise, a growing user base may unexpectedly blow up your monthly costs.<\/p>\n<h3>Amplitude Growth Plan<\/h3>\n<p>The Amplitude Growth plan pricing is on demand, and it has custom MTUs and unlimited events. Here&#8217;s what it adds to the Plus plan:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/actionable-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Actionable analytics<\/u><\/a><strong><u>,<\/u><\/strong><\/li>\n<li>Heatmaps,<\/li>\n<li>AI summaries,<\/li>\n<li>More guide and survey options,<\/li>\n<li>Unlimited behavioral cohort analysis and forecasting,<\/li>\n<li>Custom events and formulas,<\/li>\n<li>Single sign-on (SSO),<\/li>\n<li>Unlimited spaces for collaboration.<\/li>\n<\/ul>\n<p>This set of features is more complete, but comes with a comparably high price and a steep learning curve to match.<\/p>\n<h3>Amplitude Enterprise plan<\/h3>\n<p>The Enterprise plan pricing is on demand, and the usage limits are custom. It&#8217;s best suited for large businesses with at least a million active users, and a budget and time to spare. Besides the Growth plan\u2019s features, it provides you with the following:<\/p>\n<ul>\n<li>Data governance at scale,<\/li>\n<li>Advanced behavioral analysis,<\/li>\n<li>Advanced branching logic and personalization,<\/li>\n<li>Custom predictive audiences,<\/li>\n<li>Advanced permissions and password-protected links,<\/li>\n<li>Dedicated account manager and customer success.<\/li>\n<\/ul>\n<h2>What are the pros and cons of using Amplitude?<\/h2>\n<p>I&#8217;ll summarize the strengths and drawbacks of Amplitude to help you make an informed decision:<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Offers a comprehensive analysis of user behavior.<\/li>\n<li>Provides real-time data to make <a href=\"https:\/\/userpilot.com\/blog\/data-driven-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>data-driven decisions<\/u><\/a>, with highly customizable dashboards.<\/li>\n<li>Can efficiently handle and analyze vast volumes of data from a large user base.<\/li>\n<li>Allows for advanced feature experimentation, some of it no-code.<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>It can be expensive for small and medium businesses as well as <a href=\"https:\/\/userpilot.com\/blog\/plg-for-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>large businesses<\/u><\/a> with huge tracked event needs and user bases.<\/li>\n<li>The wealth of features and customization options can be overwhelming to users with no prior experience with data analytics.<\/li>\n<li>It has a complex setup with a steep learning curve, especially on higher plans.<\/li>\n<li>Not enough support for analyzing <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user feedback<\/u><\/a> or customer sentiment.<\/li>\n<li>No advanced in-app engagement features.<\/li>\n<\/ul>\n<h2>Amplitude reviews: What do users say about Amplitude\u2019s pricing?<\/h2>\n<p>Users seem to have a generally positive experience with Amplitude, giving it a rating of 4.5 on G2. The reviewers appreciate the tool\u2019s robust analytics capabilities, reporting, and ease of use.<\/p>\n<p>However, some of Amplitude\u2019s users struggle with the steep learning curve, complicated implementation, and limited customization. Complaints about Amplitude&#8217;s cost also echo in the reviews. The <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing model<\/a> makes it difficult for users with smaller budgets to get started with the platform and to fully predict the growing <a href=\"https:\/\/userpilot.com\/blog\/usage-based-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage costs<\/a>.<\/p>\n<p>According to one review,<\/p>\n<blockquote><p>&#8220;The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases.&#8221;<\/p><\/blockquote>\n<figure id=\"attachment_284034\" aria-describedby=\"caption-attachment-284034\" style=\"width: 1065px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284034\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-review.png\" alt=\"Amplitude G2 review\" width=\"1065\" height=\"534\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-review.png 1065w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-review-450x226.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-review-1024x513.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-review-768x385.png 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><figcaption id=\"caption-attachment-284034\" class=\"wp-caption-text\">Amplitude G2 review from a small business representative.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">Other reviews, even from mid-market companies, mention issues with complex features that are difficult for team members with no analytical background, unclear pricing, and user permissions.<\/p>\n<figure id=\"attachment_284072\" aria-describedby=\"caption-attachment-284072\" style=\"width: 1062px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284072\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-Review-2.png\" alt=\"Amplitude G2 review 2\" width=\"1062\" height=\"481\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-Review-2.png 1062w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-Review-2-450x204.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-Review-2-1024x464.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Amplitude-G2-Review-2-768x348.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><figcaption id=\"caption-attachment-284072\" class=\"wp-caption-text\">Amplitude G2 review from a mid-market company representative.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 3 []\">Overall, Amplitude seems to be a good choice for larger companies with dedicated data analytics teams. Small teams with tighter budgets looking for more of a self-serve model should probably choose one of the alternatives.<\/p>\n<h2>Amplitude alternatives: Are there better product analytics tools?<\/h2>\n<p>While Amplitude is a popular <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>product analytics tool<\/u><\/a>, you should look for an alternative if you want:<\/p>\n<ol>\n<li>More cost-effective solution with a more predictable pricing model, especially if you represent a small to medium-sized company.<\/li>\n<li>A less complex product analytics platform that can also be operated by non-technical teams.<\/li>\n<li>In-app engagement features like interactive user onboarding, feature walkthroughs, or product tools with the same tool that performs <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>product analytics<\/u><\/a> for you, for a complete product experience.<\/li>\n<\/ol>\n<p>Here are two Amplitude alternatives to check out.<\/p>\n<h3>Userpilot: All-in-one product insights and engagement platform<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Userpilot<\/u><\/a> is a no-code in-app engagement and product data platform. Like Amplitude, it offers complex product analytics options, including custom reports (funnel, path, trend, and <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention analysis<\/a>) or session replays. With autocapture and no-code event tracking, it&#8217;s easy to use even by non-technical teams. You can also onboard and educate users with in-app guides. The end goal is to improve your <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>user<\/u><u> exp<\/u><u>erience<\/u><\/a>, <a href=\"https:\/\/userpilot.com\/blog\/activation-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>increase<\/u><u> <\/u><u>activation<\/u><u> rate<\/u><\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>retain more customers<\/u><\/a>.<\/p>\n<p>Some of Userpilot\u2019s advanced analytics features include:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Customer segmentation<\/u><\/a> based on user\/company data, customer feedback, content engagement, and more.<\/li>\n<\/ul>\n<figure id=\"attachment_266820\" aria-describedby=\"caption-attachment-266820\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-266820\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation.png\" alt=\"Userpilot segmentation\" width=\"1600\" height=\"712\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation.png 1600w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation-450x200.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation-1024x456.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation-768x342.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Userpilot-segmentation-1536x684.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-266820\" class=\"wp-caption-text\">User segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot.<\/a><\/figcaption><\/figure>\n<ul data-pm-slice=\"3 3 []\">\n<li>Real-time <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>pr<\/u><u>oduct<\/u><u> usage<\/u><\/a> data monitoring.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Funnel analysis<\/u><\/a> to identify drop-offs and friction points in the user journey.<\/li>\n<\/ul>\n<figure id=\"attachment_269523\" aria-describedby=\"caption-attachment-269523\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-269523\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis.png\" alt=\"funnel-analysis\" width=\"2048\" height=\"1184\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis.png 2048w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis-450x260.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis-1024x592.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis-768x444.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/funnel-analysis-1536x888.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-269523\" class=\"wp-caption-text\">Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul data-pm-slice=\"3 3 []\">\n<li><a href=\"https:\/\/userpilot.com\/blog\/trend-analysis-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Trend analysis<\/u><\/a> for tracking how important metrics change over time.<\/li>\n<li>Path analysis to identify the <a href=\"https:\/\/userpilot.com\/blog\/happy-path-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>happy paths<\/u><\/a><u>.<\/u><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\/\">Cohort retention analysis<\/a> to track retention rates and trends.<\/li>\n<\/ul>\n<figure id=\"attachment_261046\" aria-describedby=\"caption-attachment-261046\" style=\"width: 2852px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-261046\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot.png\" alt=\"Perform cohort analysis in Userpilot\" width=\"2852\" height=\"1584\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot.png 2852w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot-450x250.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot-1024x569.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot-768x427.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot-1536x853.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Cohort-analysis-userpilot-2048x1137.png 2048w\" sizes=\"(max-width: 2852px) 100vw, 2852px\" \/><figcaption id=\"caption-attachment-261046\" class=\"wp-caption-text\">Cohort analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li data-pm-slice=\"1 1 [&quot;bulletList&quot;,{&quot;id&quot;:&quot;41f6725a-7a47-43f4-af1c-665fff73a813&quot;},&quot;listItem&quot;,{}]\">Custom dashboards.<\/li>\n<\/ul>\n<figure id=\"attachment_269416\" aria-describedby=\"caption-attachment-269416\" style=\"width: 1470px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-269416\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/core-feature-engagement-dashboard.gif\" alt=\"\" width=\"1470\" height=\"832\" \/><figcaption id=\"caption-attachment-269416\" class=\"wp-caption-text\">Custom dashboard to track core feature engagement in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot.<\/a><\/figcaption><\/figure>\n<ul>\n<li data-pm-slice=\"1 1 [&quot;bulletList&quot;,{&quot;id&quot;:&quot;0b05a5cc-17da-40e2-86aa-2157c90f4491&quot;},&quot;listItem&quot;,{}]\">Session replays with collaboration options.<\/li>\n<\/ul>\n<figure id=\"attachment_274736\" aria-describedby=\"caption-attachment-274736\" style=\"width: 1872px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-274736 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot.png\" alt=\"collab-session-rec-userpilot\" width=\"1872\" height=\"1419\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot.png 1872w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot-450x341.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot-1024x776.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot-768x582.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/collab-session-rec-userpilot-1536x1164.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><figcaption id=\"caption-attachment-274736\" class=\"wp-caption-text\">Session replay with a tag in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Integrations with other analytics tools<\/u><\/a>, like Mixpanel, Amplitude, Heap, etc.<\/li>\n<\/ul>\n<p>Userpilot also offers <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>additional features<\/u><\/a> for engagement in web apps, mobile, and email. Here are some examples of what you can do:<\/p>\n<ul>\n<li>Build omnichannel <a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>onboarding experiences<\/u><\/a> through in-app checklists and interactive walkthroughs, <a href=\"https:\/\/userpilot.com\/blog\/onboarding-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding emails<\/a>, or <a href=\"https:\/\/userpilot.com\/blog\/mobile-carousels\/\">mobile carousels<\/a>.<\/li>\n<li>Create an in-app resource hub with tools like live chat, video tutorials, <a href=\"https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>knowledge hub<\/u><\/a>, and documentation.<\/li>\n<li>Gather customer feedback through various <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>microsurveys<\/u><\/a>, like <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>NPS<\/u><\/a>, <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CSAT<\/u><\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CES <\/u><\/a>surveys.<\/li>\n<\/ul>\n<h4>Userpilot pricing vs Amplitude pricing<\/h4>\n<p>Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><u>transparent pricing<\/u><\/a> ranges from $299\/month on the entry-level end to an Enterprise tier for larger companies.<\/p>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing<\/a>.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">While there is no free option, Userpilot\u2019s entry-level plan includes access to all UI patterns and all essential features that most mid-market SaaS businesses need to get started. While the prices of Growth and Active plans depend on the Monthly Active Users, they&#8217;re fixed, not usage-based.<\/p>\n<p>Below is a breakdown of the pricing tiers you can choose from:<\/p>\n<table data-pm-slice=\"1 1 []\">\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Plan<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong>Price<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong>Key features<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Starter<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">$299\/month (billed annually)<\/td>\n<td colspan=\"1\" rowspan=\"1\">Ideal for mid-market SaaS teams getting started:<\/p>\n<ul>\n<li>Up to 2,000 monthly active users<\/li>\n<li>Essential product analytics<\/li>\n<li>In-app user engagement<\/li>\n<li>Usage trend analysis<\/li>\n<li>NPS surveys<\/li>\n<li>Basic personalization<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Growth<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Custom<\/td>\n<td colspan=\"1\" rowspan=\"1\">It\u2019s the most popular choice for growing teams that need deeper insights. It offers everything in Starter, plus:<\/p>\n<ul>\n<li>Advanced analytics: funnels, paths, retention, cross-application<\/li>\n<li>Visual event labeler<\/li>\n<li>Retroactive event auto-capture<\/li>\n<li>Session replays<\/li>\n<li>In-app surveys<\/li>\n<li>Mobile, emails<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Enterprise<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Custom<\/td>\n<td colspan=\"1\" rowspan=\"1\">The <strong>Enterprise<\/strong> plan offers custom pricing and includes everything in Growth, plus:<\/p>\n<ul>\n<li>Bulk data handling<\/li>\n<li>Custom roles and advanced permissions<\/li>\n<li>SOC 2 Type 2 compliance<\/li>\n<li>Enterprise-level support<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-pm-slice=\"1 1 []\">Not sure which plan is right for you? <a class=\"in-cell-link\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Book a demo<\/u><\/strong><\/a> to talk with the team and find the best fit for your needs.<\/p>\n<h4>Userpilot reviews<\/h4>\n<p>Userpilot enjoys a rating of 4.6 on G2. Its active users have appreciated its advanced analytics features, no-code in-app engagement options, and helpful customer support.<\/p>\n<figure id=\"attachment_284151\" aria-describedby=\"caption-attachment-284151\" style=\"width: 1062px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-284151 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review.png\" alt=\"Userpilot G2 review\" width=\"1062\" height=\"388\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review.png 1062w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review-450x164.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review-1024x374.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review-768x281.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><figcaption id=\"caption-attachment-284151\" class=\"wp-caption-text\">Userpilot G2 review from a VP of Customer Experience and Product Strategy.<\/figcaption><\/figure>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-designer\/\">Product Designer who<\/a> uses both the in-app engagement and analytics options in Useripilot said:<\/p>\n<blockquote><p>Userpilot has been incredibly helpful in understanding how users interact with our site. The ability to collect in-app feedback and segment users based on behavior gives me clear, actionable insights to improve the user experience. (&#8230;) It\u2019s helped validate design decisions and surface areas of friction we wouldn\u2019t have found otherwise.<\/p><\/blockquote>\n<figure id=\"attachment_284169\" aria-describedby=\"caption-attachment-284169\" style=\"width: 1064px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284169\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review2.png\" alt=\"Userpilot G2 review 2\" width=\"1064\" height=\"442\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review2.png 1064w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review2-450x187.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review2-1024x425.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review2-768x319.png 768w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><figcaption id=\"caption-attachment-284169\" class=\"wp-caption-text\">Userpilot G2 review from a Product Designer.<\/figcaption><\/figure>\n<p>And as for the pricing? According to Amanda, a Senior Director of Product and Design:<\/p>\n<blockquote><p>Userpilot was a third of the price of Pendo, and we actually prefer the UX and overall experience. Highly recommend it to any product or growth team looking for a flexible, cost-effective solution to drive user engagement and onboarding.<\/p><\/blockquote>\n<figure id=\"attachment_284204\" aria-describedby=\"caption-attachment-284204\" style=\"width: 1072px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284204\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review3.png\" alt=\"Userpilot G2 review 3\" width=\"1072\" height=\"527\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review3.png 1072w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review3-450x221.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review3-1024x503.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Userpilot-G2-review3-768x378.png 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/><figcaption id=\"caption-attachment-284204\" class=\"wp-caption-text\">Userpilot G2 review from a Senior Director of Product and Design.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Mixpanel: Amplitude alternative for digital analytics<\/h3>\n<p>Another alternative, <a href=\"https:\/\/userpilot.com\/blog\/mixpanel-vs-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a>, is a powerful data analytics platform. It specializes in intuitive, accessible analytics dashboards, and its <a href=\"https:\/\/www.google.com\/search?q=site%3A+userpilot.com+data+warehouse&amp;num=10&amp;sca_esv=2dee1d6b047c2499&amp;rlz=1C5CHFA_enPL1092PL1092&amp;sxsrf=AE3TifMWzQlJHcSwaFxkmiRvQpIfksKhzA%3A1751891197918&amp;ei=_bxraI_iN_G9wPAP3pTSgAk&amp;ved=0ahUKEwjP1KWk36qOAxXxHhAIHV6KFJAQ4dUDCBA&amp;uact=5&amp;oq=site%3A+userpilot.com+data+warehouse&amp;gs_lp=Egxnd3Mtd2l6LXNlcnAiInNpdGU6IHVzZXJwaWxvdC5jb20gZGF0YSB3YXJlaG91c2UyBxAhGKABGAoyBxAhGKABGAoyBxAhGKABGApIkRBQ3gNYvQ9wAXgBkAEAmAGaAaABgwyqAQQxLjEyuAEDyAEA-AEBmAIOoAKwDMICBxAjGLADGCfCAgoQABiwAxjWBBhHwgIEECMYJ8ICCBAAGIAEGKIEwgIFEAAY7wXCAgUQIRigAZgDAIgGAZAGCpIHBDIuMTKgB-RAsgcEMS4xMrgHrAzCBwQwLjE0yAcd&amp;sclient=gws-wiz-serp#:~:text=Customer%20Data%20Integration,customer%2Ddata%2Dintegration\" target=\"_blank\" rel=\"noopener noreferrer\">data warehouse<\/a> connector allows for easily aggregating all product data.<\/p>\n<p>Mixpanel\u2019s feature sets include:<\/p>\n<ul>\n<li>Insights, funnels, retention, and flows reports,<\/li>\n<li>Custom events,<\/li>\n<li>Campaign reporting,<\/li>\n<li>Multi-touch attribution,<\/li>\n<li>Formulas and saved metrics,<\/li>\n<li>Behavioral cohorts,<\/li>\n<li>Session replays,<\/li>\n<li>Data warehouse connector: Self-serve access to product and backend data.<\/li>\n<\/ul>\n<h4>Mixpanel pricing vs Amplitude pricing<\/h4>\n<p>Mixpanel\u2019s paid plans start from a more affordable pricing range than Amplitude.<\/p>\n<figure id=\"attachment_284221\" aria-describedby=\"caption-attachment-284221\" style=\"width: 1189px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284221\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-pricing-1.png\" alt=\"Mixpanel pricing\" width=\"1189\" height=\"644\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-pricing-1.png 1189w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-pricing-1-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-pricing-1-1024x555.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-pricing-1-768x416.png 768w\" sizes=\"(max-width: 1189px) 100vw, 1189px\" \/><figcaption id=\"caption-attachment-284221\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/\">Mixpanel pricing<\/a>.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">However, the exact price of the middle-tier Growth plan depends on the number of events.<\/p>\n<p>Let&#8217;s sum up all Mixpanel&#8217;s plans:<\/p>\n<table data-pm-slice=\"1 1 []\">\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Plan<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong>Price<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong>Key features<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Free<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Free<\/td>\n<td colspan=\"1\" rowspan=\"1\">Capped at 1M monthly events. Includes 5 saved reports and 10K monthly session replays. You can access:<\/p>\n<ul>\n<li>Insights, funnels, retention, and flows reports<\/li>\n<li>Integrations<\/li>\n<li>Templates<\/li>\n<li>Cart analytics<\/li>\n<li>Custom events<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Growth<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Starts at $0\/month (1M monthly events free and $.00028 per event after)<\/td>\n<td colspan=\"1\" rowspan=\"1\">Unlimited reports and 20K monthly session replays. It offers everything on the Free plan, plus:<\/p>\n<ul>\n<li>Formulas and saved metrics<\/li>\n<li>Behavioral cohorts<\/li>\n<li>Custom properties<\/li>\n<li>Borrowed properties<\/li>\n<li>Impact and statistical significance<\/li>\n<li>Report-level roles and permissions<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Enterprise<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Custom<\/td>\n<td colspan=\"1\" rowspan=\"1\">Unlimited reports and monthly events. It additionally offers:<\/p>\n<ul>\n<li>Advanced analytics, such as anomaly detection or root cause analysis<\/li>\n<li>Data quality and monitoring<\/li>\n<li>More data governance and security options<\/li>\n<li>Dedicated <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success manager<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-pm-slice=\"1 1 []\">Mixpanel also offers a special deal for Startups in which they can get the Growth plan for a year. To be eligible, the startup must have been founded less than five years ago and have received up to $8 million in funding.<\/p>\n<h4>Mixpanel reviews<\/h4>\n<p>Mixpanel\u2019s users have rated the platform with an average of 4.6. They pointed out its intuitiveness, flexibility, advanced custom reports, and integrations as some fan-favorite strengths.<\/p>\n<p>Some customers also mention a steep learning curve and data management issues. The pay-per-data pricing model may also be unscalable for small teams.<\/p>\n<figure id=\"attachment_284238\" aria-describedby=\"caption-attachment-284238\" style=\"width: 1075px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284238\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review1.png\" alt=\"Mixpanel G2 review\" width=\"1075\" height=\"371\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review1.png 1075w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review1-450x155.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review1-1024x353.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review1-768x265.png 768w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><figcaption id=\"caption-attachment-284238\" class=\"wp-caption-text\">Mixpanel G2 review from Lead Quality Analyst.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">Another user noted that the recent changes in the free plan make it insufficient even for smaller teams, while the costs of the Growth subscription easily ramp up along with events:<\/p>\n<figure id=\"attachment_284255\" aria-describedby=\"caption-attachment-284255\" style=\"width: 1061px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-284255\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review2.png\" alt=\"Mixpanel G2 review 2\" width=\"1061\" height=\"394\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review2.png 1061w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review2-450x167.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review2-1024x380.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Mixpanel-G2-review2-768x285.png 768w\" sizes=\"(max-width: 1061px) 100vw, 1061px\" \/><figcaption id=\"caption-attachment-284255\" class=\"wp-caption-text\">Mixpanel G2 review from a startup founder.<\/figcaption><\/figure>\n<h2 data-pm-slice=\"1 1 []\">Conclusion<\/h2>\n<p>The Amplitude software is one of the best choices among product analytics tools. It boasts a market-leading number of advanced analytics options that satisfy even the most demanding data teams.<\/p>\n<p>However, the Amplitude pricing structure tends to be confusing and easily grows when companies scale. That may make it inconvenient for smaller companies that can&#8217;t accurately assess their needs yet. The analytics also tends to get overcomplicated for non-technical users, and the in-app engagement options are less flexible than many of its more affordable alternatives.<\/p>\n<p>For a data platform with more competitive pricing, you can consider Mixpanel, though it also has usage-based pricing, no in-app engagement options, and a less robust analytics suite. And if you&#8217;re after an all-in-one product platform with a fully no-code setup and transparent picking, I encourage you to try out Userpilot.<\/p>\n<p>Want to see Userpilot\u2019s advanced analytics features live? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Book a<\/u><u> dem<\/u><u>o<\/u><u> call<\/u><\/a> with our team and get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amplitude is one of the best choices for product analytics tools with its features and capabilities. But the Amplitude pricing structure is a significant drawback, making it less competitive than alternatives, like Userpilot or Mixpanel.<\/p>\n","protected":false},"author":24,"featured_media":284290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075,290],"tags":[1507,1747,554,1681,336,366,348,292,1064,343,429],"class_list":["post-39259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-updated","tag-amplitude-alternatives","tag-amplitude-competition","tag-analytics-tools","tag-behavioral-analytics","tag-customer-segmentation","tag-customer-support","tag-product-analytics-tools","tag-product-growth","tag-saas-customer-support","tag-saas-tools","tag-user-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amplitude Pricing: Is It Worth the Price? 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