Let’s get into it!<\/p>\n
What is product personalization?<\/h2>\n
Product personalization<\/a> is a broad term describing the range of activities it takes to create a personalized experience<\/a> within your product or service. It encompasses the entire user experience, from initial discovery to advanced feature usage.<\/p>\n Personalization can manifest itself in many ways, from customizing sign-up landing pages to target new and returning customers differently – we\u2019ll be discussing them in detail below.<\/p>\n You can personalize different elements within your product to create memorable experiences. Some of the areas product managers<\/a> might spend personalizing include:<\/p>\n In this section of the article, we’ll explore a whopping 15 personalization examples<\/a> from the SaaS world. That should help you realize the huge range of personalization options out there, and give you some product inspiration.<\/p>\n What are they doing? <\/strong>Airtable welcomes new users<\/a> to their product by greeting them with their first names.<\/p>\n How does it help? <\/strong>By introducing a sense of familiarity and creating a warm welcome in their product tour<\/a>, Airtable transforms passing visitors into repeat customers. It’s the kind of personal touch you remember.<\/p>\n What are they doing? <\/strong>Canva kicks off the product experience with an onboarding survey that collects data regarding distinct use cases.<\/p>\n How does it help? <\/strong>Users selecting what they’re trying to achieve by using the product will help form them into clear categories. That makes it far simpler to build personalized onboarding experiences<\/a> for customers based on the segment they land in (i.e., are they a student, small organization, non-profit, etc.).<\/p>\n Canva then shows relevant recommendations based on what users have chosen.<\/p>\n What are they doing? <\/strong>Instead of leaving the ’empty state’ <\/a>blank, Notion asks how users plan to make use of the tool. They then build a personalized empty state based on their responses.<\/p>\n How does it help? <\/strong>This bit of personalization hits two birds with a single stone. Not only does it demonstrate how the product works with a real-life application, but it also drastically reduces the time to value <\/a>– a user can quickly blast through their initial, personalized tasks.<\/p>\n What are they doing? <\/strong>ClickUp offers users the chance to customize their dashboard, rather than giving them a standard option.<\/p>\n How does it help? <\/strong>First and foremost, it means users only see what’s relevant to them. This level of personalization makes a massive difference to overall usability (and means the UI is significantly less cluttered).<\/p>\n What are they doing? <\/strong>Before a user can start to use Grammarly, they have to set their personal preferences and goals (i.e., audience, formality, domain, and intent).<\/p>\n How does it help? <\/strong>It helps Grammarly show relevant suggestions personalized to exactly what the user is trying to achieve (i.e., a marketer trying to demonstrate social proof will want a less formal tone than an academic researcher submitting a paper).<\/p>\n This will help users gain greater benefits from the product, which will keep them retained and increase customer loyalty<\/a>.<\/p>\n What are they doing? <\/strong>Kommunicate<\/a> uses an interactive walkthrough<\/a> that gives users a step-by-step rundown of how the product operates.<\/p>\n How does it help? <\/strong>Rather than forcing all users down a common path, Kommunicate offers a personalized flow<\/a> that is far more relevant to the goals of new customers.<\/p>\n This flow created through Userpilot<\/a>, has resulted in a 3% increase in the feature\u2019s usage for Kommunicate.<\/p>\n What are they doing? <\/strong>Userpilot uses location data<\/a> to ensure tooltip content<\/a> is shown in the user’s native language – like in the example below, that’s German.<\/p>\n How does it help? <\/strong>Language is one of the most personal things to a user: it’s how we communicate with one another. A surefire way to make users feel important is to offer in-app communication<\/a> in whatever language they feel comfortable with. It’ll help increase conversion rates and boost sales, too.<\/p>\n What are they doing? <\/strong>Tolstoy shares personalized recommendations so that users receive relevant information based on their position in the customer journey<\/a>.<\/p>\n How does it help? <\/strong>This personalization example demonstrates that sometimes, \u2018less is more.\u2019 Rather than bombarding users with unnecessary information, a targeted approach can improve the overall experience<\/a>.<\/p>\n What are they doing? <\/strong>Stripo<\/a> celebrates distinct product milestones with elements of gamification – in this case, a ‘congratulations’ modal that gives users a pat on the back once they’ve finished a tutorial.<\/p>\n How does it help? <\/strong>Users need regular encouragement, help, and support to keep going. Gamification<\/a> is proven to boost engagement and personalized examples only deepen the effect.<\/p>\n What are they doing? <\/strong>Backlink Manager encourages customers to use secondary features (in this example, adding a partner to boost collaboration) using a punchy checklist.<\/a><\/p>\n How does it help? <\/strong>Secondary onboarding<\/a> is crucial for improved customer loyalty. The better your secondary onboarding, the more value users are getting from advanced features – and the more expansion revenue your customers will drive.<\/p>\n What are they doing? <\/strong>Loom triggers contextual upselling messages<\/a> to customers at relevant points in the journey. In this example, once a user hits the 5-minute recording limit.<\/p>\n How does it help? <\/strong>This personalization example is a fantastic way of convincing your users to upgrade. If they’re getting value from your product, and based on their usage patterns, you think a different plan would work for them, why not give them a nudge?<\/p>\n What are they doing? <\/strong>Userpilot fires a personalized (and automated) response to users based on how they’ve rated them on their NPS survey.<\/a><\/p>\n How does it help? <\/strong>This helps Userpilot gain valuable insights regarding why users rated them a specific NPS score and guide the next step onwards.<\/p>\n For detractors<\/a>, a personalized email is sent to learn about any issues or challenges being faced. If you don’t understand a problem, how can you hope to resolve it?<\/p>\n Alternatively, a modal is also triggered to promoters asking them to leave a review on the G2 platform (spreading positive word of mouth).<\/p>\n What are they doing? <\/strong>Userpilot shows different modules in the resource center<\/a> depending on the specific user segment.<\/p>\n How does it help? <\/strong>This is an excellent personalization example: rather than overwhelming the user with excessive information, they can quickly and easily get the help they need.<\/p>\n What are they doing? <\/strong>When a user decides to leave Asana, they launch a churn survey.<\/a> It’s designed to help understand why <\/em>they want to move on. Based on their response, Asana then shows them a targeted message.<\/p>\n Once a user selects an option, Asana shares a relevant message in hopes to retain them. For instance, if someone clicked on \u2018Asana is too expensive,\u2019 they offer the user a cheaper alternative.<\/p>\n How does it help? <\/strong>Not only does this help understand the common reasons why customers want to churn, but it also helps reduce potential churn<\/a> by offering users another alternative.<\/p>\n Hopefully, you\u2019d have learned something from every personalization example above. But the question is: how will you create personalized experiences for your customers?<\/p>\n Here are some tips for PMs:<\/p>\n We’ve covered a lot of ground! Hopefully, you now have a whole host of personalization examples that have inspired you to draw from.<\/p>\nWhat are the different types of personalization?<\/h2>\n
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14 Best personalization examples from SaaS companies<\/h2>\n
#1 – Airtable greets new users with a personalized message<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/airtable-onboarding-welcome-mesage-800_d5866b312062c9d3ee8bf41d468aef58_800.jpg)
<\/picture>#3 – Canva personalizes the onboarding experience<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/canva-survey-contextual-onboarding-examples-800_7dd545e6938d844e71c832f7b654795c_800.jpg)
<\/picture>![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/canva-personalized-templates-800_fa397ab781fa8a199be8c5e7656ebb5c_800.jpg)
<\/picture>#4 – Notion personalizes the empty state<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/notion-branched-user-onboarding-examples-800_b81b7e751c4fa7b280fa3c10839c4e24_800.jpg)
<\/picture>![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/notion-empty-state-user-onboarding-examples-800_92989ded1bdce03c9bbd431d3d4208f4_800.jpg)
<\/picture>#5 – ClickUp enables users to customize their UI<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/clickup-product-personalization-ui3-800_937b45f2cd0c42334f82c8dcb66de05a_800.jpg)
<\/picture>![\"ClickUp](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/clickup-product-personalization-ui-800_af5fa23d810f6263b2422b2520a31f80_800.jpg)
<\/picture>#6 – Grammarly enables users to set their personal preferences<\/h3>\n
![\"Grammarly](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-of-grammarly-ui_babe35c7789e95bcd16a2891ec42e8e8_800.png)
<\/picture>#7 – Kommunicate shows an interactive walkthrough to first-time users<\/h3>\n
![\"Kommmunicate](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/interactive-walkthrough-kommunicate-real-timepersonalization_93105ae4f8dc7fbc8b44aa37d7035b21.gif)
<\/picture>#8 – Userpilot localizes a tooltip’s content<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/saas-tooltip-localization-real-timepersonalization-800_b0c3a207ce5e0ff7e20037cba32f9fce_800.jpg)
<\/picture>#9 – Tolstoy shows personalized recommendations<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tolstoy-interactive-guides-product-tour-example-800_27cb1490c86742a6261c1d2cffd036f5_800.jpg)
<\/picture>#10 – Stripo uses gamification to celebrate milestones<\/h3>\n
![\"Stripo](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/stripo-onboarding-61-800_541e338498d20f5da4a3550ecac3092c_800.jpg)
<\/picture>#11 – Backlink Manager uses a checklist to personalize secondary onboarding<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/secondary-feature-product-personalization-800_8b31b2037fc607a871bdfe3e2602fb3b_800.jpg)
<\/picture>#12 – Loom prompts contextual upsell messages<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/loom-contextual-upsell-customer-engagement-automation-800_364c754867b8744d46c6c56e0e248502_800.jpg)
<\/picture>#13 – Userpilot sends relevant messages in response to survey results<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/detractor-email-real-timepersonalization-800_4c7166b3079c6c564c9dbee2f0f37511_800.jpg)
<\/picture>![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ask-for-reviews-real-timepersonalization-800_88492552e954cffc80d29a24b9fbfd48_800.jpg)
<\/picture>#14 – Userpilot personalizes the resource center for different pages\/segments<\/h3>\n
![\"Userpilot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/argetting-knowledge-base-structure-best-practices-userpilot-800_f283bdde5cadc8d0c2832d335d449a3a_800.jpg)
<\/picture>#15 – Asana offers personalized recommendations to avoid churn<\/h3>\n
![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-churn-survey-real-time-personalization-800_ebf9c0e25b90c0cad5d0547a82199048_800.jpg)
<\/picture>![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-offer-alternative-real-time-personalization-800_5487f2c666b042175a640963d2c58b94_800.jpg)
<\/picture>How can PMs drive maximum results from their personalization efforts?<\/h2>\n
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Conclusion<\/h2>\n