{"id":40465,"date":"2023-04-27T14:52:11","date_gmt":"2023-04-27T14:52:11","guid":{"rendered":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/"},"modified":"2026-02-27T10:31:00","modified_gmt":"2026-02-27T10:31:00","slug":"market-research-survey-questions-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/","title":{"rendered":"40+ Market Research Survey Questions Examples for SaaS"},"content":{"rendered":"<p>Have you ever wondered if you are wasting your resources because you don\u2019t know your customers well enough? Some good market research <a href=\"https:\/\/userpilot.com\/blog\/survey-examples\/\">survey questions examples<\/a> can help you understand your customers better.<\/p>\n<p>Market research is the key to thoroughly understanding industry trends and company-specific data. This differs from standard product and <a href=\"https:\/\/userpilot.com\/blog\/good-survey-questions\/\">UX surveys<\/a> because it prioritizes your relative position in the market.<\/p>\n<p>In this article, we\u2019ll skip the general feedback and dive straight into the questions that offer a competitive advantage. We will discuss how you can create the right <a href=\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\">market research survey questions<\/a> and provide 40+ sample research survey questions you can ask your target audience..<\/p>\n<h2 id=\"7kakp\">What is market research?<\/h2>\n<p>Market research, or marketing research, is an organized activity of collecting information about your ideal customers and their needs and preferences.<\/p>\n<p>Market research helps businesses identify and understand their target audience. It&#8217;s crucial for developing business strategies and creating a competitive advantage. For example, user feedback on a new product helps in improving the product&#8217;s design.<\/p>\n<h2 id=\"copaa\">What are market research questions?<\/h2>\n<p>Market research questions are a questionnaire sent to potential users or existing customers to get their feedback on a specific topic.<\/p>\n<p>Whether you want to identify your target market, get customer feedback, or understand user perceptions about your brand or product, market research questions offer the best insights.<\/p>\n<div id=\"userpilot-quiz-container\">\n<p><!-- Quiz Content --><\/p>\n<div id=\"up-quiz\">\n<p><!-- Step 1: Goal --><\/p>\n<div class=\"up-quiz-step active\">\n<h3>What is your primary goal with market research surveys?<\/h3>\n<p>Understanding your main objective helps in crafting the right market research survey question examples.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Better understand my audience<\/button><br \/>\n<button class=\"up-answer-btn\">Improve my product\/service<\/button><br \/>\n<button class=\"up-answer-btn\">Analyze competitors<\/button><\/div>\n<\/div>\n<p><!-- Step 2: Question Type --><\/p>\n<div class=\"up-quiz-step\">\n<h3>Which type of market research question are you most interested in?<\/h3>\n<p>Different questions uncover different insights. Choose the one most relevant to you right now.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Demographic Questions<\/button><br \/>\n<button class=\"up-answer-btn\">Brand Perception Questions<\/button><br \/>\n<button class=\"up-answer-btn\">Product <a href=\"https:\/\/userpilot.com\/blog\/feedback-questions\/\">Feedback Questions<\/a><\/button><\/div>\n<\/div>\n<p><!-- Step 3: Current Method --><\/p>\n<div class=\"up-quiz-step\">\n<h3>How do you currently create and trigger these surveys?<\/h3>\n<p>Your current method impacts the quality and timeliness of the feedback you receive.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Manually via email or links<\/button><br \/>\n<button class=\"up-answer-btn\">With a basic, non-integrated survey tool<\/button><br \/>\n<button class=\"up-answer-btn\">I&#8217;m not doing it effectively yet<\/button><\/div>\n<\/div>\n<p><!-- Step 4: Final CTA --><\/p>\n<div class=\"up-quiz-step\">\n<h3>Ready to see powerful, contextual market research in action?<\/h3>\n<p>Stop guessing. Start getting actionable insights from the right users at the right time. Userpilot helps you create, target, and analyze in-app surveys to build better products. See how it works.<\/p>\n<div class=\"up-answers\"><button id=\"up-final-cta\">Get a Custom Demo<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- IMPORTANT: Upload the market-research-quiz.js file to your WordPress Media Library. Then, replace 'PATH_TO_YOUR_UPLOADED_JS_FILE.js' with the actual URL of the file. --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples.js\"><\/script><\/p>\n<h2 id=\"aqtfm\">Why do you need market research surveys?<\/h2>\n<p>Market research surveys offer a multitude of benefits. They allow you to:<\/p>\n<ul>\n<li>Better understand your existing customers and your target audience: This helps in product development and improvements to boost customer satisfaction.<\/li>\n<li>Optimize your pricing for your target market: Market research helps you know the expectations of your target market to create optimal <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategies<\/a>.<\/li>\n<li>Gain customer insights regarding your product or service: Both prospective and existing users provide their feedback on your product or service and may also share their opinions on what needs to be improved.<\/li>\n<li>Learn about market trends: You can stay updated on relevant trends in the market to upgrade your product and develop marketing campaigns accordingly.<\/li>\n<li>Perform competitive analysis and work on your unique value proposition: Market research lets you assess your strengths and weaknesses relative to competitors and develop a unique selling point for your product.<\/li>\n<\/ul>\n<h2 id=\"8k90c\">How to write market research questions?<\/h2>\n<p>If you ever struggle with writing market research questions or need to refresh your memory before getting started, you can always refer to this post. You only have to follow three simple rules.<\/p>\n<h3 id=\"dbmao\">Set clear market research goals<\/h3>\n<p>The first step is to set clear market research goals. Since there are multiple types of market research surveys, it\u2019s imperative to stay aligned with specific research goals for each survey.<\/p>\n<p>Once you identify the problem you want to solve, a goal-setting framework helps to frame how the market research questions are written out. For example, instead of a general product goal like &#8220;improving the UI,&#8221; a market research goal would be: &#8220;Identify the top 3 reasons why users choose [Competitor Name] over our platform by the end of Q3.&#8221; This specific focus allows you to frame questions that uncover competitive advantages rather than just internal usability issues.<\/p>\n<p>SMART goals are a highly structured framework for establishing clear, precise research objectives. It takes a systematic approach to focus your strategies in the right place and improve your productivity. The SMART acronym stands for:<\/p>\n<ul>\n<li><strong>Specific<\/strong>: Define exactly what market insight you are looking for.<\/li>\n<li><strong>Measurable<\/strong>: Ensure you can quantify the feedback (e.g., &#8220;70% of respondents&#8221;).<\/li>\n<li><strong>Attainable<\/strong>: Set a goal that your current research tools can actually reach.<\/li>\n<li><strong>Relevant<\/strong>: Ensure the research aligns with your broader business positioning.&#8217;<\/li>\n<li><strong>Time-bound<\/strong>: Set a deadline for when the research data must be analyzed.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/smart-goals-market-research-survey-questions-examples_d53c9992a34634e764e08ce70a6dd1ad_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/smart-goals-market-research-survey-questions-examples_d53c9992a34634e764e08ce70a6dd1ad_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/smart-goals-market-research-survey-questions-examples_d53c9992a34634e764e08ce70a6dd1ad_800.png\" alt=\"SMART-goals-market-research.png\" \/><\/picture><figcaption>SMART goal-setting framework.<\/figcaption><\/figure>\n<h3 id=\"e8nfh\">Write clear market survey questions<\/h3>\n<p>Keep your questions short and simple to ensure high response rates. The answer options should also be easy to understand.<\/p>\n<p>Use close-ended and open-ended questions to collect quantitative and qualitative data, respectively.<\/p>\n<p>Don&#8217;t use biased or <a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">leading questions<\/a> by designing them in a way where you expect a positive or negative response.<\/p>\n<p>Moreover, it is best to avoid double-barreled questions. Here&#8217;s an example: &#8220;How do you think this [feature name] improves the usability and competitiveness of this product?&#8221;<\/p>\n<p>This reduces the quality of the feedback because people would give the same answer for &#8216;usability&#8217; and &#8216;competitiveness&#8217; although they are two different issues.<\/p>\n<h3 id=\"2dli4\">Ask the right market research questions at the right time<\/h3>\n<p>Make sure you ask the right market research questions to the right audience at the right time. Surveys should be contextual so users don&#8217;t feel bombarded with questions irrelevant to their use case.<\/p>\n<p>Customer segmentation lets you understand how different users interact with your product. Therefore, segmenting users based on shared characteristics will help you send targeted survey questions at the right time.<\/p>\n<p>Suppose you want to survey your new users. Since they are at the initial stage of the customer lifecycle, it&#8217;s best to ask them demographic questions in the <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome survey<\/a> included in the welcome screen.<\/p>\n<p>In another example, you can ask <a href=\"https:\/\/userpilot.com\/blog\/product-experience-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experience<\/a> questions after a specific interaction with the customer support team to measure customer satisfaction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/user-segmentation-jtbd-market-research-survey-questions-examples_89cb6f25544125b2a67df5825e126d6e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-jtbd-market-research-survey-questions-examples_89cb6f25544125b2a67df5825e126d6e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/user-segmentation-jtbd-market-research-survey-questions-examples_89cb6f25544125b2a67df5825e126d6e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-jtbd-market-research-survey-questions-examples_89cb6f25544125b2a67df5825e126d6e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/user-segmentation-jtbd-market-research-survey-questions-examples_89cb6f25544125b2a67df5825e126d6e_800.png\" alt=\"user-segmentation-jtbd-market-research.png\" \/><\/picture><figcaption>Segment customers with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"9dn8q\">40+ Market research questions to ask your target audience<\/h2>\n<p>Now let&#8217;s check out the market research survey questions examples. There are six major types of market research questions.<\/p>\n<ul>\n<li><a href=\"#1fqs4\">For knowing the demography<\/a><\/li>\n<li><a href=\"#fqqcp\">To understand brand perception<\/a><\/li>\n<li><a href=\"#er3n7\">For collecting user feedback on your product or service<\/a><\/li>\n<li><a href=\"#f1svv\">For competitive analysis<\/a><\/li>\n<li><a href=\"#bdmku\">To prioritize product development<\/a><\/li>\n<li><a href=\"#bueib\">For analyzing product pricing<\/a><\/li>\n<\/ul>\n<h3 id=\"1fqs4\">Demographic questions<\/h3>\n<p>Demographic questions are used to learn about your target market&#8217;s age, gender, occupation, company role, etc. These questions help you <a href=\"https:\/\/userpilot.com\/blog\/lead-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment target customers<\/a> based on their <a href=\"https:\/\/userpilot.com\/blog\/user-persona-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">user persona<\/a> or jobs to be done.<\/p>\n<p>Here are some examples.<\/p>\n<ul>\n<li>What is your current occupation?<\/li>\n<li>What is your job title?<\/li>\n<li>What is the name of your company?<\/li>\n<li>Please specify the number of employees that work in your company.<\/li>\n<li>Please specify your age.<\/li>\n<\/ul>\n<h3 id=\"fqqcp\">Marketing survey questions to understand brand perception<\/h3>\n<p>These questions are needed to gauge brand awareness and how customers perceive the value of your brand. One example is an <a href=\"https:\/\/userpilot.com\/blog\/in-app-nps-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> to understand user sentiment and loyalty.<\/p>\n<p>Some examples of marketing survey questions are:<\/p>\n<ul>\n<li>Describe [brand name] in one sentence.<\/li>\n<li>How do you feel about this brand?<\/li>\n<li>Do you currently use the product of this brand?<\/li>\n<li>Which of the following products have you tried? (Select all that apply)<\/li>\n<li>How did you hear about us?<\/li>\n<li>Would you recommend [brand name] to others based on our current features and attributes?<\/li>\n<li>On a scale of 1 to 10, how likely are you to recommend this brand to colleagues or friends?<\/li>\n<li>Of all the brands offering similar products, which do you feel is the best brand?<\/li>\n<li>Please specify what makes it the best brand for you in the category.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-nps-market-research-survey-questions-examples_7d9cee8314b4edfca61442cf14bf3512_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-nps-market-research-survey-questions-examples_7d9cee8314b4edfca61442cf14bf3512_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-nps-market-research-survey-questions-examples_7d9cee8314b4edfca61442cf14bf3512_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-nps-market-research-survey-questions-examples_7d9cee8314b4edfca61442cf14bf3512_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-nps-market-research-survey-questions-examples_7d9cee8314b4edfca61442cf14bf3512_800.png\" alt=\"userpilot-nps-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>Create in-app NPS surveys with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"er3n7\">Marketing research questions to collect feedback regarding your product or service<\/h3>\n<p>These questions help you understand user perception and identify the necessary changes to be made in the product development cycle. This lets you improve your product and in turn, enhance the <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a>.<\/p>\n<p>For instance, you can use a customer satisfaction score (CSAT) survey to know how satisfied customers are with your in-app self-service support.<\/p>\n<p>Examples of <a href=\"https:\/\/userpilot.com\/blog\/marketing-data-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing research<\/a> questions include:<\/p>\n<ul>\n<li>Have you heard of [product name] before?<\/li>\n<li>How would you feel if [product name] was no longer available?<\/li>\n<li>What feature did you expect but not find?<\/li>\n<li>How are you planning to use [product or service]?<\/li>\n<li>How satisfied are you with the product?<\/li>\n<li>How disappointed would you be if you could no longer use [product\/feature name]?<\/li>\n<li>Rate our product based on the following aspects:<\/li>\n<li>Have you faced any problems with the product? Specify below.<\/li>\n<li>According to you, In which area is this product\/service lacking the most? Specify below.<\/li>\n<li>Please rate the following product features according to their importance to you.<\/li>\n<li>How often do you use [product name]?<\/li>\n<li>How long have you been using [product name]?<\/li>\n<li>When was the last time you used [product name]?<\/li>\n<li>How does the product run after the update?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-in-app-survey-market-research-survey-questions-examples_cfdda6873c2dee1fc802069380c8268e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-survey-market-research-survey-questions-examples_cfdda6873c2dee1fc802069380c8268e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-in-app-survey-market-research-survey-questions-examples_cfdda6873c2dee1fc802069380c8268e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-survey-market-research-survey-questions-examples_cfdda6873c2dee1fc802069380c8268e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-in-app-survey-market-research-survey-questions-examples_cfdda6873c2dee1fc802069380c8268e_800.png\" alt=\"userpilot-in-app-survey-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>In-app customer satisfaction score (CSAT) survey.<\/figcaption><\/figure>\n<h3 id=\"f1svv\">Questions to ask existing and potential customers to perform competitive analysis<\/h3>\n<p>These market research questions enable you to analyze your relative position to competitors and devise strategies to gain a competitive advantage.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Which product\/service would you consider as an alternative to ours?<\/li>\n<li>How would you compare our products to our competitors?<\/li>\n<li>Rate our competitor based on the following:<\/li>\n<li>Compared to our competitors, is our product quality better, worse, or about the same?<\/li>\n<li>Have you seen any website\/product\/app with a similar feature?<\/li>\n<li>Please list the top three things that persuaded you to use us rather than a competitor.<\/li>\n<li>Why did you choose to use our [product] over other options?<\/li>\n<li>Which other options did you consider before choosing [product name]?<\/li>\n<li>According to you, which brand best fits each of the following characteristics?<\/li>\n<\/ul>\n<h3 id=\"bdmku\">Market research questionnaire to prioritize product development<\/h3>\n<p>To prioritize product development, you must work on <a href=\"https:\/\/userpilot.com\/blog\/new-feature-validation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">new features<\/a> your target customers will love. For instance, you can send a <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature request<\/a> survey to know how you need to improve your value proposition and match key consumer trends.<\/p>\n<p>Some examples are:<\/p>\n<ul>\n<li>Would you purchase this product if it were available today?<\/li>\n<li>What feature would you like to see in the product?<\/li>\n<li>Would implementing [this feature] increase the usability of the [product name]?<\/li>\n<li>Which feature do you think will help improve the product experience for you?<\/li>\n<li>Please let us know how we can further improve this feature.<\/li>\n<li>What was your first reaction to the product?<\/li>\n<li>Of these four options, what&#8217;s the next thing you think we should build?<\/li>\n<li>What feature can we add that would make our product indispensable for you?<\/li>\n<li>What problem would you like to solve with our product?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-request-market-research-survey-questions-examples_7631fde60e13967dfeb9fbb1172c9f86_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-request-market-research-survey-questions-examples_7631fde60e13967dfeb9fbb1172c9f86_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-request-market-research-survey-questions-examples_7631fde60e13967dfeb9fbb1172c9f86_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-request-market-research-survey-questions-examples_7631fde60e13967dfeb9fbb1172c9f86_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-request-market-research-survey-questions-examples_7631fde60e13967dfeb9fbb1172c9f86_800.png\" alt=\"feature-request-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>In-app <a href=\"https:\/\/userpilot.com\/blog\/feature-request-template\/\">feature request survey<\/a>.<\/figcaption><\/figure>\n<h3 id=\"bueib\">Questions to analyze your product pricing<\/h3>\n<p>You can ask the following market research questions to analyze your pricing strategy. Thus, you can set optimal, competitive prices for your subscription plans.<\/p>\n<ul>\n<li>According to you, what should be the ideal price of the [product name]?<\/li>\n<li>According to you, what is the ideal price range for the product?<\/li>\n<li>Would you purchase the product at [price]?<\/li>\n<li>Is our product pricing clear?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pricing-survey-market-research-survey-questions-examples_b55ffe7d6f349fee67486ec29af3c2bf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pricing-survey-market-research-survey-questions-examples_b55ffe7d6f349fee67486ec29af3c2bf_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pricing-survey-market-research-survey-questions-examples_b55ffe7d6f349fee67486ec29af3c2bf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pricing-survey-market-research-survey-questions-examples_b55ffe7d6f349fee67486ec29af3c2bf_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pricing-survey-market-research-survey-questions-examples_b55ffe7d6f349fee67486ec29af3c2bf_800.png\" alt=\"pricing-survey-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>In-app pricing survey.<\/figcaption><\/figure>\n<h2 id=\"6mfk8\">How to create market research surveys in-app with Userpilot<\/h2>\n<p>Userpilot is a product growth platform that includes onboarding, product adoption, and product analytics as its major functionalities. Userpilot helps you run market research in-app by targeting specific competitor-switchers or power users.<\/p>\n<p>Let\u2019s see how you can create in-app market research surveys with Userpilot and get actionable insights:<\/p>\n<h3 id=\"ducft\">Create different in-app surveys code-free<\/h3>\n<p>Userpilot lets you <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a wide variety of in-app surveys<\/a>, such as PMF (Product-Market Fit) and feature request surveys. You can customize these surveys to reflect the style and colors of your brand, all code-free. Userpilot also lets you <a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">customize in-app mobile surveys<\/a>\u00a0with any type of question and trigger.<\/p>\n<p>With Userpilot, you can add both close-ended and open-ended questions. For example, you can add qualitative <a href=\"https:\/\/userpilot.com\/blog\/nps-follow-up-question\/\" target=\"_blank\" rel=\"noopener noreferrer\">follow-up questions<\/a> to your research surveys to uncover the &#8220;why&#8221; behind competitive choices or brand perception.<\/p>\n<p>The image below shows a product-market fit (PMF) survey. You can add different formats to each survey for customization.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pmf-survey-product-feedback-form-userpilot_1e9a2397fed8fe33e3da0a66426bc489_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-product-feedback-form-userpilot_1e9a2397fed8fe33e3da0a66426bc489_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pmf-survey-product-feedback-form-userpilot_1e9a2397fed8fe33e3da0a66426bc489_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-product-feedback-form-userpilot_1e9a2397fed8fe33e3da0a66426bc489_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/pmf-survey-product-feedback-form-userpilot_1e9a2397fed8fe33e3da0a66426bc489_800.webp\" alt=\"pmf-survey-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>In-app product-market fit (PMF) survey.<\/figcaption><\/figure>\n<h3 id=\"7pjto\">Trigger surveys at any point in the customer journey<\/h3>\n<p>You can send automated surveys by setting triggers at different stages of the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>. This is particularly useful for market research, as it allows you to analyze user perception at multiple stages, such as during awareness or loyalty campaigns.<\/p>\n<p>Use custom events to group several events together. It lets you trigger a research survey immediately after a specific milestone has been reached, ensuring the feedback is contextual and fresh.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-custom-events-market-research-survey-questions-examples_1ea76e12d9a0fe5cafddfb774b5eab16_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-custom-events-market-research-survey-questions-examples_1ea76e12d9a0fe5cafddfb774b5eab16_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-custom-events-market-research-survey-questions-examples_1ea76e12d9a0fe5cafddfb774b5eab16_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-custom-events-market-research-survey-questions-examples_1ea76e12d9a0fe5cafddfb774b5eab16_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-custom-events-market-research-survey-questions-examples_1ea76e12d9a0fe5cafddfb774b5eab16_800.png\" alt=\"userpilot-custom-events.png\" \/><\/picture><figcaption>Use custom events to trigger in-app surveys.<\/figcaption><\/figure>\n<h3 id=\"am7j\">Collect feedback and analyze responses<\/h3>\n<p>Userpilot lets you tag and analyze qualitative responses in their dashboard, offering in-depth insights into your target customers. For market research, you can use response tagging to categorize feedback about competitors, pricing sentiment, or unmet needs.<\/p>\n<p>Below, you can see the various NPS response tags and the score for each of them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/nps-response-tagging-market-research-survey-questions-examples_43a095b8bcb0cfa0f2ddb601f4d430ae_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-response-tagging-market-research-survey-questions-examples_43a095b8bcb0cfa0f2ddb601f4d430ae_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/nps-response-tagging-market-research-survey-questions-examples_43a095b8bcb0cfa0f2ddb601f4d430ae_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-response-tagging-market-research-survey-questions-examples_43a095b8bcb0cfa0f2ddb601f4d430ae_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/nps-response-tagging-market-research-survey-questions-examples_43a095b8bcb0cfa0f2ddb601f4d430ae_800.png\" alt=\"nps-response-tagging-market-research-survey-questions-examples.png\" \/><\/picture><figcaption>NPS response tagging <a href=\"https:\/\/userpilot.com\/blog\/feedback-analysis\/\">for feedback analysis<\/a>.<\/figcaption><\/figure>\n<h2 id=\"fdl9q\"><strong>Wrapping up<\/strong><\/h2>\n<p>Want to get started with market research? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo<\/a> and see how you can use these market research survey questions examples to analyze data and create effective marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered if you are wasting your resources because you don&#8217;t know your customers well enough? In the article, we\u2019ll discuss how you can create the right market research survey questions and 40+ market research questions you can ask your target audience.<\/p>\n","protected":false},"author":51,"featured_media":40467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[941,1776,1668,761,1834,638,1604,353,791],"class_list":["post-40465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-collect-feedback","tag-customer-insights","tag-customer-surveys","tag-in-app-surveys","tag-market-research","tag-survey-questions","tag-user-insights","tag-user-sentiment","tag-user-surveys"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Research Survey Questions Examples to Include in Your In-App Surveys<\/title>\n<meta name=\"description\" content=\"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research Survey Questions Examples to Include in Your In-App Surveys\" \/>\n<meta property=\"og:description\" content=\"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T14:52:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T10:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"40+ Market Research Survey Questions Examples for SaaS\",\"datePublished\":\"2023-04-27T14:52:11+00:00\",\"dateModified\":\"2026-02-27T10:31:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\"},\"wordCount\":2215,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png\",\"keywords\":[\"collect feedback\",\"customer insights\",\"customer surveys\",\"in app surveys\",\"market research\",\"survey questions\",\"user insights\",\"user sentiment\",\"user surveys\"],\"articleSection\":[\"Product Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\",\"url\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\",\"name\":\"Market Research Survey Questions Examples to Include in Your In-App Surveys\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png\",\"datePublished\":\"2023-04-27T14:52:11+00:00\",\"dateModified\":\"2026-02-27T10:31:00+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"Market Research Survey Questions Examples to Include in Your In-App Surveys cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\",\"name\":\"Sophie Grigoryan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/sofi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Research Survey Questions Examples to Include in Your In-App Surveys","description":"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/","og_locale":"en_US","og_type":"article","og_title":"Market Research Survey Questions Examples to Include in Your In-App Surveys","og_description":"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.","og_url":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2023-04-27T14:52:11+00:00","article_modified_time":"2026-02-27T10:31:00+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png","type":"image\/png"}],"author":"Sophie Grigoryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Grigoryan","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/"},"author":{"name":"Sophie Grigoryan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"headline":"40+ Market Research Survey Questions Examples for SaaS","datePublished":"2023-04-27T14:52:11+00:00","dateModified":"2026-02-27T10:31:00+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/"},"wordCount":2215,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png","keywords":["collect feedback","customer insights","customer surveys","in app surveys","market research","survey questions","user insights","user sentiment","user surveys"],"articleSection":["Product Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/","url":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/","name":"Market Research Survey Questions Examples to Include in Your In-App Surveys","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png","datePublished":"2023-04-27T14:52:11+00:00","dateModified":"2026-02-27T10:31:00+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"description":"Wondering how you can collect market research data? We explore 40+ market research survey question examples to use in microsurveys.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/market-research-survey-questions-examples\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/market-research-survey-questions-examples-to-include-in-your-in-app-surveys_0a670766c1119496c2cce5ca0bad3e89_2000.png","width":1876,"height":1228,"caption":"Market Research Survey Questions Examples to Include in Your In-App Surveys cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf","name":"Sophie Grigoryan","url":"https:\/\/userpilot.com\/blog\/author\/sofi\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/40465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=40465"}],"version-history":[{"count":10,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/40465\/revisions"}],"predecessor-version":[{"id":597497,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/40465\/revisions\/597497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/40467"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=40465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=40465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=40465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}