Enter in-app surveys. They are a powerful tool that collects real-time feedback directly within your app.<\/p>
To help you better understand the nuances, this article goes over everything you need to learn about in-app surveys with examples from SaaS companies to fuel inspiration, along with the best in-app feedback tool for the job.<\/p>
What are in-app surveys?<\/strong><\/h2>In-app surveys are questionnaires embedded directly within your app to gather valuable feedback.<\/p>
These surveys are concise\u2014often just a few specific questions\u2014and designed to be convenient, contextual, and actionable.<\/p>
Unlike external surveys that pull users away from your app, in-app surveys let you collect insights right where the user actions are happening, such as:<\/p>
- During onboarding<\/li>
- After using a feature<\/li>
- Or before canceling a subscription<\/a><\/li><\/ul>
Should you use in-app surveys to collect customer feedback?<\/strong><\/h2>While there are many options to collect customer feedback<\/a>, in-app surveys stand out as a powerful method for capturing both quantitative feedback and qualitative feedback<\/a> right in the flow of action. Here are three compelling reasons you should use in-app surveys:<\/p>Collect user feedback at scale<\/strong><\/h3>In-app surveys allow you to gather feedback without the friction of traditional methods because they can reach thousands of users simultaneously without the logistical hassle or high costs.<\/p>
They’re scalable, straightforward, and effective, which makes them one of the most cost-effective ways to collect customer insights<\/a>. This immediate, on-the-spot feedback is invaluable, especially when it comes to identifying product issues before they lead to churn.<\/p>Gather specific and targeted feedback<\/strong><\/h3>The best part about using in-app surveys is that it lets you target users on a granular level. When combined with user segmentation <\/a>and behavioral triggering, you can target specific groups and gain deep insights to identify the most common user frustrations.<\/p>Witness higher response rates than other collection methods<\/strong><\/h3>One of the primary challenges of collecting customer feedback is low user engagement. Contrary to other feedback types like email surveys, in-app surveys tend to deliver higher responses<\/a>.<\/p>Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p>Within a few days, she recruited 4 times more participants than email surveys.<\/p>
How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p>
- Create personalized experiences:<\/strong> When you collect customer data<\/a> through in-app surveys, you understand different customer segments and their needs better. Hence, you can deliver tailored support and messages that resonate more with each user group.<\/li>
- Measure customer satisfaction:<\/strong> In-app surveys let you quickly assess how users feel about your app. This essential data helps you identify dissatisfied customers<\/a> early on so you can address their concerns and improve their experience.<\/li>
- Improve onboarding experience:<\/strong> Collecting feedback right after onboarding is a fail-proof way to understand how users feel about the process. This way, you can identify friction points and refine the onboarding flow to make it smoother and more engaging.<\/li>
- Measure customer loyalty:<\/strong> To measure customer loyalty<\/a>, use in-app surveys to find out how committed users are to your app. You can identify power users and better forecast retention trends. This will help you develop strategies to keep engaged users.<\/li>
- Iterate on new feature development: <\/strong>Validate new feature ideas by directly asking users what they want, or how they feel about current functionality. You can prioritize product improvements<\/a> and ensure new features align with user expectations.<\/li>
- Understand user behavior: <\/strong>In-app surveys, especially with open-ended questions, help you understand why users behave the way they do. This insight enables you to tweak app design or functionality based on real user motivations.<\/li><\/ul>
What are the different types of in-app surveys?<\/strong><\/h2>If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p>
- Welcome surveys<\/a> are triggered when users log in for the first time. They collect information necessary to personalize their experience.<\/li><\/ul>
![\"Welcome](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/welcome-survey-in-userpilot_a807d81aefd0e1877a2ce69ebd7806f6_800.png\")
<\/picture>Welcome survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Net Promoter Score (NPS) surveys<\/a> measure customer loyalty by asking users how likely they are to recommend the product.<\/li><\/ul>
![\"NPS](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/nps-survey_06c91d9aa684b936977007ac25cb15e3_800.png\")
<\/picture>NPS survey created in Userpilot<\/a><\/figcaption><\/figure>- Customer Satisfaction (CSAT) surveys<\/a> gauge how happy users are with the user experience and the product value.<\/li><\/ul>
![\"Product](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/product-satisfaction-survey_d6aaf5b5a2be8deb573de7d579f62d2c_800.png\")
<\/picture>Product satisfaction survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Customer Effort Score (CES) surveys<\/a> assess how easy product features are to use.<\/li><\/ul>
![\"CES](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/ces-survey-in-userpilot_a778634871d09d9136bab2310597c6af_800.png\")
<\/picture>CES survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Feature request surveys<\/a> enable users to submit their ideas for new features (or tell you which features users haven\u2019t discovered yet).<\/li><\/ul>
![\"Feature](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-request-survey_5cf7b61cacf1fe605eb29c1b0305b247_800.png\")
<\/picture>Feature request survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Product-market fit surveys<\/a> tell you if users find your product valuable enough to justify its existence on the market.<\/li><\/ul>
![\"Product](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/pmf-survey-in-userpilot_beb8762c62670d179e497eb24a522b0c_800.png\")
<\/picture>Product market fit survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Churn surveys<\/a> appear when users cancel their subscriptions (or are about to do it) to find out their reasons and offer them an alternative solution or plan to make them stay.<\/li><\/ul>
![\"Churn](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/churn-survey-in-userpilot_78bd0589d32e71ea852207647d927ad6_800.png\")
<\/picture>Churn survey created in Userpilot<\/a>.<\/figcaption><\/figure>20 Questions to use when building in-app surveys<\/strong><\/h2>The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p>- How likely are you to continue using our product in the future?<\/li>
- How easy was it for you to use our product?<\/li>
- How likely are you to purchase additional products<\/a> from us in the future?<\/li>
- What do you like\/dislike most about our product\/service?<\/li>
- How would you rate the quality of our product?<\/li>
- How likely are you to recommend our product to others?<\/li>
- Are there any issues that ruin your mobile app experience<\/a> with us?<\/li>
- Which feature(s) contribute most to your day-to-day productivity?<\/li>
- What features do you find redundant and why?<\/li>
- Are you satisfied with the support you\u2019ve received from our agent?<\/li>
- What\u2019s the most frustrating part of using our product?<\/li>
- Is there anything you feel our product could do better?<\/li>
- What new features or improvements do you want to see added to our product in the future?<\/li>
- Out of the following options, how would you prioritize the following new features for our product?<\/li>
- How do you think our product features and capabilities compare to competitors?<\/li>
- Are there any specific product features or capabilities you want us to improve?<\/li>
- What factors influenced your decision to purchase this product?<\/li>
- How well does our product meet your specific business needs?<\/li>
- What price would you be willing to pay<\/a> for our product?<\/li>
- How would you rate the product\u2019s value for money?<\/li><\/ol>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p>
- Choose an in-app survey tool:<\/strong> Use Userpilot<\/a> to help you create customizable in-app surveys. It also provides advanced options for customer segmentation<\/a> and behavioral triggering.<\/li><\/ul>
![](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-feedback-functionality_23d496434fcd0349bec0d7a81896ea9f.gif\")
<\/picture>Userpilot<\/a>\u2019s customer feedback capabilities.<\/figcaption><\/figure>- Choose a survey template <\/a>or create one from scratch:<\/strong> Userpilot hosts a variety of templates based on your use case. You can filter the templates based on the team you work in and the kind of feedback you\u2019re looking to collect. Or you can create your own surveys from scratch.<\/li><\/ul>
![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-template_cf4a9d8d2b202af5c40455655671d2a1_800.png\")
<\/picture>Survey templates in Userpilot<\/a>.<\/figcaption><\/figure>- Add questions for collecting feedback:<\/strong> There are five different types of questions to choose from: Open text, Likert scale, multiple choice, single input, and text\/URL prompt. Select the question type that best suits the information you\u2019re looking to gather.<\/li><\/ul>
![\"Add](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/adding-questions-in-surveys_7bc420b28291075c0e29adaa49287bd4_800.png\")
<\/picture>Add questions to collect feedback in Userpilot<\/a>.<\/figcaption><\/figure>- Customize the surveys: <\/strong>This is important to reflect your brand\u2019s uniqueness. For example, tweak the text, buttons, and design for a seamless on-brand experience. Add a progress bar<\/a> and smart targeting to guide users and boost response rates.<\/li><\/ul>
![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-design-in-userpilot_4dd46a11bf37ac0231f3380251fb6a3c.gif\")
<\/picture>Survey design created in Userpilot<\/a>.<\/figcaption><\/figure>- Choose survey placement:<\/strong> In the settings tab, you can trigger a survey on any page, on a specific page, or on any specific path your customers follow.<\/li><\/ul>
![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/page-setting-in-userpilot_c6dcc1b03953d3a18f383a5cbf3d573f_800.png\")
<\/picture>Survey settings in Userpilot<\/a>.<\/figcaption><\/figure>- Select the right customer segment: <\/strong>This is vital to ensure you target the right users with the right surveys. Choose a predefined segment or create a new one within that survey\u2019s settings.<\/li><\/ul>
![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/segmentation-in-userpilot-surveys_fea0e2140a61b9b97a6c3c8686940d53_800.png\")
<\/picture>Survey segmentation in Userpilot<\/a>.<\/figcaption><\/figure>- Finally, launch the in-app survey:<\/strong> Keep a check on how users are engaging with the surveys and make any tweaks to the questions\/designs if necessary.<\/li><\/ul>
Best practices for building in-app surveys that get high response rates<\/strong><\/h2>Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p>Keep the in-app survey design short and focused<\/strong><\/h3>When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p>So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p>The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p>![\"Adding](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-customization_fa752c3884882895270206740182e046_800.png\")
<\/picture>Adding a progress bar in Userpilot<\/a>.<\/figcaption><\/figure>Ask both close-ended and open-ended questions<\/strong><\/h3>When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p>Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p>
Ensure your questions are easy to understand<\/strong><\/h3>To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p>For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p>![\"An](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/product-survey-questions-1_bf509164902ae1c8e6e6cfbbfa6d7cee_800.png\")
<\/picture>An example of a double-barrelled question.<\/figcaption><\/figure>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p>![\"Passive](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/passive-feedback_12bb7579bf32270f2de3c00aca20d356_800.png\")
<\/picture>Passive feedback collection in Userpilot<\/a>.<\/figcaption><\/figure>Localize the surveys to increase responses<\/strong><\/h3>If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p>![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/localization-of-surveys_5b9d72809f2866d443735791f1c6614c_800.png\")
<\/picture>Survey localization in Userpilot<\/a>.<\/figcaption><\/figure>With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p>
Provide context in your in-app surveys<\/strong><\/h3>One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p>
When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p>![\"Beta](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/beta-testing-form_66fb1e1ad6ca46c9c616c7c6f421c229_800.png\")
<\/picture>Beta testing form created in Userpilot<\/a>.<\/figcaption><\/figure>Make the customer survey design mobile-responsive<\/strong><\/h3>When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p>
Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p>![\"Mobile](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/mobile-responsive-survey-design-in-userpilot_56b237fcd7acff3dccb0ffa94e8cecfb.gif\")
<\/picture>Mobile responsive survey in Userpilot<\/a>.<\/figcaption><\/figure>In-app survey examples from successful SaaS companies<\/strong><\/h2>Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p>To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p>![\"ClearCalcs](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/clearcalcs_953aed5ec07fbe9a7870ca605e060d11_800.jpg\")
<\/picture>ClearCalcs welcome survey.<\/figcaption><\/figure>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p>This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p>
The survey design is simple and minimalistic and asks short, targeted questions.<\/p>![\"RecruitNow\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/recruitnow_a12ed00e18dd21ba31b12db24202cb35_800.png\")
<\/picture>RecruitNow\u2019s satisfaction survey.<\/figcaption><\/figure>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
Should you use in-app surveys to collect customer feedback?<\/strong><\/h2>While there are many options to collect customer feedback<\/a>, in-app surveys stand out as a powerful method for capturing both quantitative feedback and qualitative feedback<\/a> right in the flow of action. Here are three compelling reasons you should use in-app surveys:<\/p>Collect user feedback at scale<\/strong><\/h3>In-app surveys allow you to gather feedback without the friction of traditional methods because they can reach thousands of users simultaneously without the logistical hassle or high costs.<\/p>
They’re scalable, straightforward, and effective, which makes them one of the most cost-effective ways to collect customer insights<\/a>. This immediate, on-the-spot feedback is invaluable, especially when it comes to identifying product issues before they lead to churn.<\/p>Gather specific and targeted feedback<\/strong><\/h3>The best part about using in-app surveys is that it lets you target users on a granular level. When combined with user segmentation <\/a>and behavioral triggering, you can target specific groups and gain deep insights to identify the most common user frustrations.<\/p>Witness higher response rates than other collection methods<\/strong><\/h3>One of the primary challenges of collecting customer feedback is low user engagement. Contrary to other feedback types like email surveys, in-app surveys tend to deliver higher responses<\/a>.<\/p>Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p>Within a few days, she recruited 4 times more participants than email surveys.<\/p>
How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p>
- Create personalized experiences:<\/strong> When you collect customer data<\/a> through in-app surveys, you understand different customer segments and their needs better. Hence, you can deliver tailored support and messages that resonate more with each user group.<\/li>
- Measure customer satisfaction:<\/strong> In-app surveys let you quickly assess how users feel about your app. This essential data helps you identify dissatisfied customers<\/a> early on so you can address their concerns and improve their experience.<\/li>
- Improve onboarding experience:<\/strong> Collecting feedback right after onboarding is a fail-proof way to understand how users feel about the process. This way, you can identify friction points and refine the onboarding flow to make it smoother and more engaging.<\/li>
- Measure customer loyalty:<\/strong> To measure customer loyalty<\/a>, use in-app surveys to find out how committed users are to your app. You can identify power users and better forecast retention trends. This will help you develop strategies to keep engaged users.<\/li>
- Iterate on new feature development: <\/strong>Validate new feature ideas by directly asking users what they want, or how they feel about current functionality. You can prioritize product improvements<\/a> and ensure new features align with user expectations.<\/li>
- Understand user behavior: <\/strong>In-app surveys, especially with open-ended questions, help you understand why users behave the way they do. This insight enables you to tweak app design or functionality based on real user motivations.<\/li><\/ul>
What are the different types of in-app surveys?<\/strong><\/h2>If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p>
- Welcome surveys<\/a> are triggered when users log in for the first time. They collect information necessary to personalize their experience.<\/li><\/ul>
Welcome survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Net Promoter Score (NPS) surveys<\/a> measure customer loyalty by asking users how likely they are to recommend the product.<\/li><\/ul>
NPS survey created in Userpilot<\/a><\/figcaption><\/figure>- Customer Satisfaction (CSAT) surveys<\/a> gauge how happy users are with the user experience and the product value.<\/li><\/ul>
Product satisfaction survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Customer Effort Score (CES) surveys<\/a> assess how easy product features are to use.<\/li><\/ul>
CES survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Feature request surveys<\/a> enable users to submit their ideas for new features (or tell you which features users haven\u2019t discovered yet).<\/li><\/ul>
Feature request survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Product-market fit surveys<\/a> tell you if users find your product valuable enough to justify its existence on the market.<\/li><\/ul>
Product market fit survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Churn surveys<\/a> appear when users cancel their subscriptions (or are about to do it) to find out their reasons and offer them an alternative solution or plan to make them stay.<\/li><\/ul>
Churn survey created in Userpilot<\/a>.<\/figcaption><\/figure>20 Questions to use when building in-app surveys<\/strong><\/h2>The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p>- How likely are you to continue using our product in the future?<\/li>
- How easy was it for you to use our product?<\/li>
- How likely are you to purchase additional products<\/a> from us in the future?<\/li>
- What do you like\/dislike most about our product\/service?<\/li>
- How would you rate the quality of our product?<\/li>
- How likely are you to recommend our product to others?<\/li>
- Are there any issues that ruin your mobile app experience<\/a> with us?<\/li>
- Which feature(s) contribute most to your day-to-day productivity?<\/li>
- What features do you find redundant and why?<\/li>
- Are you satisfied with the support you\u2019ve received from our agent?<\/li>
- What\u2019s the most frustrating part of using our product?<\/li>
- Is there anything you feel our product could do better?<\/li>
- What new features or improvements do you want to see added to our product in the future?<\/li>
- Out of the following options, how would you prioritize the following new features for our product?<\/li>
- How do you think our product features and capabilities compare to competitors?<\/li>
- Are there any specific product features or capabilities you want us to improve?<\/li>
- What factors influenced your decision to purchase this product?<\/li>
- How well does our product meet your specific business needs?<\/li>
- What price would you be willing to pay<\/a> for our product?<\/li>
- How would you rate the product\u2019s value for money?<\/li><\/ol>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p>
- Choose an in-app survey tool:<\/strong> Use Userpilot<\/a> to help you create customizable in-app surveys. It also provides advanced options for customer segmentation<\/a> and behavioral triggering.<\/li><\/ul>
Userpilot<\/a>\u2019s customer feedback capabilities.<\/figcaption><\/figure>- Choose a survey template <\/a>or create one from scratch:<\/strong> Userpilot hosts a variety of templates based on your use case. You can filter the templates based on the team you work in and the kind of feedback you\u2019re looking to collect. Or you can create your own surveys from scratch.<\/li><\/ul>
Survey templates in Userpilot<\/a>.<\/figcaption><\/figure>- Add questions for collecting feedback:<\/strong> There are five different types of questions to choose from: Open text, Likert scale, multiple choice, single input, and text\/URL prompt. Select the question type that best suits the information you\u2019re looking to gather.<\/li><\/ul>
Add questions to collect feedback in Userpilot<\/a>.<\/figcaption><\/figure>- Customize the surveys: <\/strong>This is important to reflect your brand\u2019s uniqueness. For example, tweak the text, buttons, and design for a seamless on-brand experience. Add a progress bar<\/a> and smart targeting to guide users and boost response rates.<\/li><\/ul>
Survey design created in Userpilot<\/a>.<\/figcaption><\/figure>- Choose survey placement:<\/strong> In the settings tab, you can trigger a survey on any page, on a specific page, or on any specific path your customers follow.<\/li><\/ul>
Survey settings in Userpilot<\/a>.<\/figcaption><\/figure>- Select the right customer segment: <\/strong>This is vital to ensure you target the right users with the right surveys. Choose a predefined segment or create a new one within that survey\u2019s settings.<\/li><\/ul>
Survey segmentation in Userpilot<\/a>.<\/figcaption><\/figure>- Finally, launch the in-app survey:<\/strong> Keep a check on how users are engaging with the surveys and make any tweaks to the questions\/designs if necessary.<\/li><\/ul>
Best practices for building in-app surveys that get high response rates<\/strong><\/h2>Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p>Keep the in-app survey design short and focused<\/strong><\/h3>When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p>So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p>The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p>Adding a progress bar in Userpilot<\/a>.<\/figcaption><\/figure>Ask both close-ended and open-ended questions<\/strong><\/h3>When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p>Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p>
Ensure your questions are easy to understand<\/strong><\/h3>To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p>For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p>An example of a double-barrelled question.<\/figcaption><\/figure>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p>Passive feedback collection in Userpilot<\/a>.<\/figcaption><\/figure>Localize the surveys to increase responses<\/strong><\/h3>If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p>Survey localization in Userpilot<\/a>.<\/figcaption><\/figure>With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p>
Provide context in your in-app surveys<\/strong><\/h3>One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p>
When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p>Beta testing form created in Userpilot<\/a>.<\/figcaption><\/figure>Make the customer survey design mobile-responsive<\/strong><\/h3>When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p>
Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p>Mobile responsive survey in Userpilot<\/a>.<\/figcaption><\/figure>In-app survey examples from successful SaaS companies<\/strong><\/h2>Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p>To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p>ClearCalcs welcome survey.<\/figcaption><\/figure>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p>This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p>
The survey design is simple and minimalistic and asks short, targeted questions.<\/p>RecruitNow\u2019s satisfaction survey.<\/figcaption><\/figure>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
Collect user feedback at scale<\/strong><\/h3>In-app surveys allow you to gather feedback without the friction of traditional methods because they can reach thousands of users simultaneously without the logistical hassle or high costs.<\/p>
They’re scalable, straightforward, and effective, which makes them one of the most cost-effective ways to collect customer insights<\/a>. This immediate, on-the-spot feedback is invaluable, especially when it comes to identifying product issues before they lead to churn.<\/p>Gather specific and targeted feedback<\/strong><\/h3>The best part about using in-app surveys is that it lets you target users on a granular level. When combined with user segmentation <\/a>and behavioral triggering, you can target specific groups and gain deep insights to identify the most common user frustrations.<\/p>Witness higher response rates than other collection methods<\/strong><\/h3>One of the primary challenges of collecting customer feedback is low user engagement. Contrary to other feedback types like email surveys, in-app surveys tend to deliver higher responses<\/a>.<\/p>Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p>Within a few days, she recruited 4 times more participants than email surveys.<\/p>
How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p>
- Create personalized experiences:<\/strong> When you collect customer data<\/a> through in-app surveys, you understand different customer segments and their needs better. Hence, you can deliver tailored support and messages that resonate more with each user group.<\/li>
- Measure customer satisfaction:<\/strong> In-app surveys let you quickly assess how users feel about your app. This essential data helps you identify dissatisfied customers<\/a> early on so you can address their concerns and improve their experience.<\/li>
- Improve onboarding experience:<\/strong> Collecting feedback right after onboarding is a fail-proof way to understand how users feel about the process. This way, you can identify friction points and refine the onboarding flow to make it smoother and more engaging.<\/li>
- Measure customer loyalty:<\/strong> To measure customer loyalty<\/a>, use in-app surveys to find out how committed users are to your app. You can identify power users and better forecast retention trends. This will help you develop strategies to keep engaged users.<\/li>
- Iterate on new feature development: <\/strong>Validate new feature ideas by directly asking users what they want, or how they feel about current functionality. You can prioritize product improvements<\/a> and ensure new features align with user expectations.<\/li>
- Understand user behavior: <\/strong>In-app surveys, especially with open-ended questions, help you understand why users behave the way they do. This insight enables you to tweak app design or functionality based on real user motivations.<\/li><\/ul>
What are the different types of in-app surveys?<\/strong><\/h2>If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p>
- Welcome surveys<\/a> are triggered when users log in for the first time. They collect information necessary to personalize their experience.<\/li><\/ul>
Welcome survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Net Promoter Score (NPS) surveys<\/a> measure customer loyalty by asking users how likely they are to recommend the product.<\/li><\/ul>
NPS survey created in Userpilot<\/a><\/figcaption><\/figure>- Customer Satisfaction (CSAT) surveys<\/a> gauge how happy users are with the user experience and the product value.<\/li><\/ul>
Product satisfaction survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Customer Effort Score (CES) surveys<\/a> assess how easy product features are to use.<\/li><\/ul>
CES survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Feature request surveys<\/a> enable users to submit their ideas for new features (or tell you which features users haven\u2019t discovered yet).<\/li><\/ul>
Feature request survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Product-market fit surveys<\/a> tell you if users find your product valuable enough to justify its existence on the market.<\/li><\/ul>
Product market fit survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Churn surveys<\/a> appear when users cancel their subscriptions (or are about to do it) to find out their reasons and offer them an alternative solution or plan to make them stay.<\/li><\/ul>
Churn survey created in Userpilot<\/a>.<\/figcaption><\/figure>20 Questions to use when building in-app surveys<\/strong><\/h2>The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p>- How likely are you to continue using our product in the future?<\/li>
- How easy was it for you to use our product?<\/li>
- How likely are you to purchase additional products<\/a> from us in the future?<\/li>
- What do you like\/dislike most about our product\/service?<\/li>
- How would you rate the quality of our product?<\/li>
- How likely are you to recommend our product to others?<\/li>
- Are there any issues that ruin your mobile app experience<\/a> with us?<\/li>
- Which feature(s) contribute most to your day-to-day productivity?<\/li>
- What features do you find redundant and why?<\/li>
- Are you satisfied with the support you\u2019ve received from our agent?<\/li>
- What\u2019s the most frustrating part of using our product?<\/li>
- Is there anything you feel our product could do better?<\/li>
- What new features or improvements do you want to see added to our product in the future?<\/li>
- Out of the following options, how would you prioritize the following new features for our product?<\/li>
- How do you think our product features and capabilities compare to competitors?<\/li>
- Are there any specific product features or capabilities you want us to improve?<\/li>
- What factors influenced your decision to purchase this product?<\/li>
- How well does our product meet your specific business needs?<\/li>
- What price would you be willing to pay<\/a> for our product?<\/li>
- How would you rate the product\u2019s value for money?<\/li><\/ol>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p>
- Choose an in-app survey tool:<\/strong> Use Userpilot<\/a> to help you create customizable in-app surveys. It also provides advanced options for customer segmentation<\/a> and behavioral triggering.<\/li><\/ul>
Userpilot<\/a>\u2019s customer feedback capabilities.<\/figcaption><\/figure>- Choose a survey template <\/a>or create one from scratch:<\/strong> Userpilot hosts a variety of templates based on your use case. You can filter the templates based on the team you work in and the kind of feedback you\u2019re looking to collect. Or you can create your own surveys from scratch.<\/li><\/ul>
Survey templates in Userpilot<\/a>.<\/figcaption><\/figure>- Add questions for collecting feedback:<\/strong> There are five different types of questions to choose from: Open text, Likert scale, multiple choice, single input, and text\/URL prompt. Select the question type that best suits the information you\u2019re looking to gather.<\/li><\/ul>
Add questions to collect feedback in Userpilot<\/a>.<\/figcaption><\/figure>- Customize the surveys: <\/strong>This is important to reflect your brand\u2019s uniqueness. For example, tweak the text, buttons, and design for a seamless on-brand experience. Add a progress bar<\/a> and smart targeting to guide users and boost response rates.<\/li><\/ul>
Survey design created in Userpilot<\/a>.<\/figcaption><\/figure>- Choose survey placement:<\/strong> In the settings tab, you can trigger a survey on any page, on a specific page, or on any specific path your customers follow.<\/li><\/ul>
Survey settings in Userpilot<\/a>.<\/figcaption><\/figure>- Select the right customer segment: <\/strong>This is vital to ensure you target the right users with the right surveys. Choose a predefined segment or create a new one within that survey\u2019s settings.<\/li><\/ul>
Survey segmentation in Userpilot<\/a>.<\/figcaption><\/figure>- Finally, launch the in-app survey:<\/strong> Keep a check on how users are engaging with the surveys and make any tweaks to the questions\/designs if necessary.<\/li><\/ul>
Best practices for building in-app surveys that get high response rates<\/strong><\/h2>Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p>Keep the in-app survey design short and focused<\/strong><\/h3>When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p>So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p>The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p>Adding a progress bar in Userpilot<\/a>.<\/figcaption><\/figure>Ask both close-ended and open-ended questions<\/strong><\/h3>When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p>Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p>
Ensure your questions are easy to understand<\/strong><\/h3>To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p>For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p>An example of a double-barrelled question.<\/figcaption><\/figure>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p>Passive feedback collection in Userpilot<\/a>.<\/figcaption><\/figure>Localize the surveys to increase responses<\/strong><\/h3>If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p>Survey localization in Userpilot<\/a>.<\/figcaption><\/figure>With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p>
Provide context in your in-app surveys<\/strong><\/h3>One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p>
When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p>Beta testing form created in Userpilot<\/a>.<\/figcaption><\/figure>Make the customer survey design mobile-responsive<\/strong><\/h3>When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p>
Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p>Mobile responsive survey in Userpilot<\/a>.<\/figcaption><\/figure>In-app survey examples from successful SaaS companies<\/strong><\/h2>Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p>To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p>ClearCalcs welcome survey.<\/figcaption><\/figure>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p>This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p>
The survey design is simple and minimalistic and asks short, targeted questions.<\/p>RecruitNow\u2019s satisfaction survey.<\/figcaption><\/figure>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
Gather specific and targeted feedback<\/strong><\/h3>The best part about using in-app surveys is that it lets you target users on a granular level. When combined with user segmentation <\/a>and behavioral triggering, you can target specific groups and gain deep insights to identify the most common user frustrations.<\/p>Witness higher response rates than other collection methods<\/strong><\/h3>One of the primary challenges of collecting customer feedback is low user engagement. Contrary to other feedback types like email surveys, in-app surveys tend to deliver higher responses<\/a>.<\/p>Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p>Within a few days, she recruited 4 times more participants than email surveys.<\/p>
How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p>
- Create personalized experiences:<\/strong> When you collect customer data<\/a> through in-app surveys, you understand different customer segments and their needs better. Hence, you can deliver tailored support and messages that resonate more with each user group.<\/li>
- Measure customer satisfaction:<\/strong> In-app surveys let you quickly assess how users feel about your app. This essential data helps you identify dissatisfied customers<\/a> early on so you can address their concerns and improve their experience.<\/li>
- Improve onboarding experience:<\/strong> Collecting feedback right after onboarding is a fail-proof way to understand how users feel about the process. This way, you can identify friction points and refine the onboarding flow to make it smoother and more engaging.<\/li>
- Measure customer loyalty:<\/strong> To measure customer loyalty<\/a>, use in-app surveys to find out how committed users are to your app. You can identify power users and better forecast retention trends. This will help you develop strategies to keep engaged users.<\/li>
- Iterate on new feature development: <\/strong>Validate new feature ideas by directly asking users what they want, or how they feel about current functionality. You can prioritize product improvements<\/a> and ensure new features align with user expectations.<\/li>
- Understand user behavior: <\/strong>In-app surveys, especially with open-ended questions, help you understand why users behave the way they do. This insight enables you to tweak app design or functionality based on real user motivations.<\/li><\/ul>
What are the different types of in-app surveys?<\/strong><\/h2>If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p>
- Welcome surveys<\/a> are triggered when users log in for the first time. They collect information necessary to personalize their experience.<\/li><\/ul>
Welcome survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Net Promoter Score (NPS) surveys<\/a> measure customer loyalty by asking users how likely they are to recommend the product.<\/li><\/ul>
NPS survey created in Userpilot<\/a><\/figcaption><\/figure>- Customer Satisfaction (CSAT) surveys<\/a> gauge how happy users are with the user experience and the product value.<\/li><\/ul>
Product satisfaction survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Customer Effort Score (CES) surveys<\/a> assess how easy product features are to use.<\/li><\/ul>
CES survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Feature request surveys<\/a> enable users to submit their ideas for new features (or tell you which features users haven\u2019t discovered yet).<\/li><\/ul>
Feature request survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Product-market fit surveys<\/a> tell you if users find your product valuable enough to justify its existence on the market.<\/li><\/ul>
Product market fit survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Churn surveys<\/a> appear when users cancel their subscriptions (or are about to do it) to find out their reasons and offer them an alternative solution or plan to make them stay.<\/li><\/ul>
Churn survey created in Userpilot<\/a>.<\/figcaption><\/figure>20 Questions to use when building in-app surveys<\/strong><\/h2>The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p>- How likely are you to continue using our product in the future?<\/li>
- How easy was it for you to use our product?<\/li>
- How likely are you to purchase additional products<\/a> from us in the future?<\/li>
- What do you like\/dislike most about our product\/service?<\/li>
- How would you rate the quality of our product?<\/li>
- How likely are you to recommend our product to others?<\/li>
- Are there any issues that ruin your mobile app experience<\/a> with us?<\/li>
- Which feature(s) contribute most to your day-to-day productivity?<\/li>
- What features do you find redundant and why?<\/li>
- Are you satisfied with the support you\u2019ve received from our agent?<\/li>
- What\u2019s the most frustrating part of using our product?<\/li>
- Is there anything you feel our product could do better?<\/li>
- What new features or improvements do you want to see added to our product in the future?<\/li>
- Out of the following options, how would you prioritize the following new features for our product?<\/li>
- How do you think our product features and capabilities compare to competitors?<\/li>
- Are there any specific product features or capabilities you want us to improve?<\/li>
- What factors influenced your decision to purchase this product?<\/li>
- How well does our product meet your specific business needs?<\/li>
- What price would you be willing to pay<\/a> for our product?<\/li>
- How would you rate the product\u2019s value for money?<\/li><\/ol>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p>
- Choose an in-app survey tool:<\/strong> Use Userpilot<\/a> to help you create customizable in-app surveys. It also provides advanced options for customer segmentation<\/a> and behavioral triggering.<\/li><\/ul>
Userpilot<\/a>\u2019s customer feedback capabilities.<\/figcaption><\/figure>- Choose a survey template <\/a>or create one from scratch:<\/strong> Userpilot hosts a variety of templates based on your use case. You can filter the templates based on the team you work in and the kind of feedback you\u2019re looking to collect. Or you can create your own surveys from scratch.<\/li><\/ul>
Survey templates in Userpilot<\/a>.<\/figcaption><\/figure>- Add questions for collecting feedback:<\/strong> There are five different types of questions to choose from: Open text, Likert scale, multiple choice, single input, and text\/URL prompt. Select the question type that best suits the information you\u2019re looking to gather.<\/li><\/ul>
Add questions to collect feedback in Userpilot<\/a>.<\/figcaption><\/figure>- Customize the surveys: <\/strong>This is important to reflect your brand\u2019s uniqueness. For example, tweak the text, buttons, and design for a seamless on-brand experience. Add a progress bar<\/a> and smart targeting to guide users and boost response rates.<\/li><\/ul>
Survey design created in Userpilot<\/a>.<\/figcaption><\/figure>- Choose survey placement:<\/strong> In the settings tab, you can trigger a survey on any page, on a specific page, or on any specific path your customers follow.<\/li><\/ul>
Survey settings in Userpilot<\/a>.<\/figcaption><\/figure>- Select the right customer segment: <\/strong>This is vital to ensure you target the right users with the right surveys. Choose a predefined segment or create a new one within that survey\u2019s settings.<\/li><\/ul>
Survey segmentation in Userpilot<\/a>.<\/figcaption><\/figure>- Finally, launch the in-app survey:<\/strong> Keep a check on how users are engaging with the surveys and make any tweaks to the questions\/designs if necessary.<\/li><\/ul>
Best practices for building in-app surveys that get high response rates<\/strong><\/h2>Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p>Keep the in-app survey design short and focused<\/strong><\/h3>When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p>So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p>The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p>Adding a progress bar in Userpilot<\/a>.<\/figcaption><\/figure>Ask both close-ended and open-ended questions<\/strong><\/h3>When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p>Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p>
Ensure your questions are easy to understand<\/strong><\/h3>To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p>For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p>An example of a double-barrelled question.<\/figcaption><\/figure>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p>Passive feedback collection in Userpilot<\/a>.<\/figcaption><\/figure>Localize the surveys to increase responses<\/strong><\/h3>If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p>Survey localization in Userpilot<\/a>.<\/figcaption><\/figure>With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p>
Provide context in your in-app surveys<\/strong><\/h3>One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p>
When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p>Beta testing form created in Userpilot<\/a>.<\/figcaption><\/figure>Make the customer survey design mobile-responsive<\/strong><\/h3>When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p>
Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p>Mobile responsive survey in Userpilot<\/a>.<\/figcaption><\/figure>In-app survey examples from successful SaaS companies<\/strong><\/h2>Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p>To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p>ClearCalcs welcome survey.<\/figcaption><\/figure>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p>This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p>
The survey design is simple and minimalistic and asks short, targeted questions.<\/p>RecruitNow\u2019s satisfaction survey.<\/figcaption><\/figure>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
Witness higher response rates than other collection methods<\/strong><\/h3>One of the primary challenges of collecting customer feedback is low user engagement. Contrary to other feedback types like email surveys, in-app surveys tend to deliver higher responses<\/a>.<\/p>Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p>Within a few days, she recruited 4 times more participants than email surveys.<\/p>
How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p>
- Create personalized experiences:<\/strong> When you collect customer data<\/a> through in-app surveys, you understand different customer segments and their needs better. Hence, you can deliver tailored support and messages that resonate more with each user group.<\/li>
- Measure customer satisfaction:<\/strong> In-app surveys let you quickly assess how users feel about your app. This essential data helps you identify dissatisfied customers<\/a> early on so you can address their concerns and improve their experience.<\/li>
- Improve onboarding experience:<\/strong> Collecting feedback right after onboarding is a fail-proof way to understand how users feel about the process. This way, you can identify friction points and refine the onboarding flow to make it smoother and more engaging.<\/li>
- Measure customer loyalty:<\/strong> To measure customer loyalty<\/a>, use in-app surveys to find out how committed users are to your app. You can identify power users and better forecast retention trends. This will help you develop strategies to keep engaged users.<\/li>
- Iterate on new feature development: <\/strong>Validate new feature ideas by directly asking users what they want, or how they feel about current functionality. You can prioritize product improvements<\/a> and ensure new features align with user expectations.<\/li>
- Understand user behavior: <\/strong>In-app surveys, especially with open-ended questions, help you understand why users behave the way they do. This insight enables you to tweak app design or functionality based on real user motivations.<\/li><\/ul>
What are the different types of in-app surveys?<\/strong><\/h2>If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p>
- Welcome surveys<\/a> are triggered when users log in for the first time. They collect information necessary to personalize their experience.<\/li><\/ul>
Welcome survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Net Promoter Score (NPS) surveys<\/a> measure customer loyalty by asking users how likely they are to recommend the product.<\/li><\/ul>
NPS survey created in Userpilot<\/a><\/figcaption><\/figure>- Customer Satisfaction (CSAT) surveys<\/a> gauge how happy users are with the user experience and the product value.<\/li><\/ul>
Product satisfaction survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Customer Effort Score (CES) surveys<\/a> assess how easy product features are to use.<\/li><\/ul>
CES survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Feature request surveys<\/a> enable users to submit their ideas for new features (or tell you which features users haven\u2019t discovered yet).<\/li><\/ul>
Feature request survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Product-market fit surveys<\/a> tell you if users find your product valuable enough to justify its existence on the market.<\/li><\/ul>
Product market fit survey created in Userpilot<\/a>.<\/figcaption><\/figure>- Churn surveys<\/a> appear when users cancel their subscriptions (or are about to do it) to find out their reasons and offer them an alternative solution or plan to make them stay.<\/li><\/ul>
Churn survey created in Userpilot<\/a>.<\/figcaption><\/figure>20 Questions to use when building in-app surveys<\/strong><\/h2>The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p>- How likely are you to continue using our product in the future?<\/li>
- How easy was it for you to use our product?<\/li>
- How likely are you to purchase additional products<\/a> from us in the future?<\/li>
- What do you like\/dislike most about our product\/service?<\/li>
- How would you rate the quality of our product?<\/li>
- How likely are you to recommend our product to others?<\/li>
- Are there any issues that ruin your mobile app experience<\/a> with us?<\/li>
- Which feature(s) contribute most to your day-to-day productivity?<\/li>
- What features do you find redundant and why?<\/li>
- Are you satisfied with the support you\u2019ve received from our agent?<\/li>
- What\u2019s the most frustrating part of using our product?<\/li>
- Is there anything you feel our product could do better?<\/li>
- What new features or improvements do you want to see added to our product in the future?<\/li>
- Out of the following options, how would you prioritize the following new features for our product?<\/li>
- How do you think our product features and capabilities compare to competitors?<\/li>
- Are there any specific product features or capabilities you want us to improve?<\/li>
- What factors influenced your decision to purchase this product?<\/li>
- How well does our product meet your specific business needs?<\/li>
- What price would you be willing to pay<\/a> for our product?<\/li>
- How would you rate the product\u2019s value for money?<\/li><\/ol>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p>
- Choose an in-app survey tool:<\/strong> Use Userpilot<\/a> to help you create customizable in-app surveys. It also provides advanced options for customer segmentation<\/a> and behavioral triggering.<\/li><\/ul>
Userpilot<\/a>\u2019s customer feedback capabilities.<\/figcaption><\/figure>- Choose a survey template <\/a>or create one from scratch:<\/strong> Userpilot hosts a variety of templates based on your use case. You can filter the templates based on the team you work in and the kind of feedback you\u2019re looking to collect. Or you can create your own surveys from scratch.<\/li><\/ul>
Survey templates in Userpilot<\/a>.<\/figcaption><\/figure>- Add questions for collecting feedback:<\/strong> There are five different types of questions to choose from: Open text, Likert scale, multiple choice, single input, and text\/URL prompt. Select the question type that best suits the information you\u2019re looking to gather.<\/li><\/ul>
Add questions to collect feedback in Userpilot<\/a>.<\/figcaption><\/figure>- Customize the surveys: <\/strong>This is important to reflect your brand\u2019s uniqueness. For example, tweak the text, buttons, and design for a seamless on-brand experience. Add a progress bar<\/a> and smart targeting to guide users and boost response rates.<\/li><\/ul>
Survey design created in Userpilot<\/a>.<\/figcaption><\/figure>- Choose survey placement:<\/strong> In the settings tab, you can trigger a survey on any page, on a specific page, or on any specific path your customers follow.<\/li><\/ul>
Survey settings in Userpilot<\/a>.<\/figcaption><\/figure>- Select the right customer segment: <\/strong>This is vital to ensure you target the right users with the right surveys. Choose a predefined segment or create a new one within that survey\u2019s settings.<\/li><\/ul>
Survey segmentation in Userpilot<\/a>.<\/figcaption><\/figure>- Finally, launch the in-app survey:<\/strong> Keep a check on how users are engaging with the surveys and make any tweaks to the questions\/designs if necessary.<\/li><\/ul>
Best practices for building in-app surveys that get high response rates<\/strong><\/h2>Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p>Keep the in-app survey design short and focused<\/strong><\/h3>When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p>So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p>The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p>Adding a progress bar in Userpilot<\/a>.<\/figcaption><\/figure>Ask both close-ended and open-ended questions<\/strong><\/h3>When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p>Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p>
Ensure your questions are easy to understand<\/strong><\/h3>To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p>For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p>An example of a double-barrelled question.<\/figcaption><\/figure>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p>Passive feedback collection in Userpilot<\/a>.<\/figcaption><\/figure>Localize the surveys to increase responses<\/strong><\/h3>If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p>Survey localization in Userpilot<\/a>.<\/figcaption><\/figure>With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p>
Provide context in your in-app surveys<\/strong><\/h3>One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p>
When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p>Beta testing form created in Userpilot<\/a>.<\/figcaption><\/figure>Make the customer survey design mobile-responsive<\/strong><\/h3>When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p>
Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p>Mobile responsive survey in Userpilot<\/a>.<\/figcaption><\/figure>In-app survey examples from successful SaaS companies<\/strong><\/h2>Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p>To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p>ClearCalcs welcome survey.<\/figcaption><\/figure>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p>This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p>
The survey design is simple and minimalistic and asks short, targeted questions.<\/p>RecruitNow\u2019s satisfaction survey.<\/figcaption><\/figure>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
Because they appear directly within the app, users are more likely to engage with them. Take UX researcher, Lisa for example. Lisa used Userpilot\u2019s in-app survey functionality to create a close-ended survey in mere minutes to recruit participants for a usability test<\/a>.<\/p> Within a few days, she recruited 4 times more participants than email surveys.<\/p> The feedback you gather through in-app surveys helps you refine your product, while also revealing how new customers respond to the changes you make. Here\u2019s how:<\/p> If you aren\u2019t sure which surveys should be used at particular stages of the customer journey, we’ve got you covered. Let\u2019s look at the common types of in-app surveys you should consider:<\/p> The granularity of your feedback insights depends on the specificity of the questions you ask in your surveys. That\u2019s why we compiled a list of 20 in-app survey questions<\/a> to ask if you want to get closer to your customers and their needs.<\/p> Now that you\u2019re familiar with the different types of in-app surveys and the right questions to ask, it\u2019s time to put your knowledge into action. Follow this step-by-step process to create surveys that capture the most relevant feedback.<\/p> Here are some tips to help you design effective surveys, gather the insights you need, and increase your response rates<\/a>.<\/p> When it comes to designing in-app surveys<\/a>, less is often more. Because the longer or more complicated the question, the fewer responses you\u2019ll get.<\/p> So it\u2019s best to keep your survey short to increase engagement and response rates. Keep the number of questions to a maximum of 4. If you need to include more questions, create another survey or invite the respondent to an interview.<\/p> A simple yet effective way that motivate users to finish surveys is adding a progress bar<\/a>. This is particularly useful in multi-step surveys, such as those often seen in SaaS product sign-up flows.<\/p> The progress bar acts as a gamification element, subtly encouraging users by showing them how much they’ve completed and how close they are to the finish line.<\/p> When it comes to in-app user surveys, a balanced combination of close-ended and open-ended questions provides a complete picture of user sentiment and helps gather both quantitative and qualitative data<\/a><\/p> Close-ended questions are quick to answer and easy to analyze. They are great for collecting structured data, which you can use to identify trends, measure satisfaction, and make data-driven decisions. Open-ended questions, on the other hand, provide more in-depth feedback that helps you understand the why behind the numbers.<\/p> To avoid frustrating respondents<\/a>, make sure your questions are easy to understand. This means avoiding double-barrelled questions, which ask multiple things at once, and steering clear of industry jargon that could confuse or alienate your users.<\/p> For instance, a double-barrelled question like, “How satisfied are you with our product\u2019s performance and customer support?” should be broken down into two separate questions for clarity.<\/p> Passive feedback collection is especially valuable because it doesn\u2019t require users to take immediate action. Often placed in the resource center or a noticeable part of the product UI, the in-app survey widget allows users to provide feedback without interrupting their workflow, giving them the flexibility to share their thoughts at their own convenience.<\/p> If your customer base spans across different regions, localizing your surveys<\/a> is a powerful way to increase response rates. When surveys are presented in a user’s native language, they feel more comfortable, understood, and valued.<\/p> With a tool like Userpilot, this process is fairly simple. Just add a locale, click on auto-translate, and the survey will be localized in a matter of seconds.<\/p> One of the most effective ways to humanize your company and gather valuable feedback is by adding context to your in-app surveys.<\/p> When you give users a behind-the-scenes look at why you’re collecting feedback and how it will benefit them, you increase the chances of receiving valuable user insights.<\/a><\/p> When building your custom survey, keep a few key considerations in mind. One of them is creating a mobile-responsive layout – ensuring the survey is simple, clean, and easy to navigate for mobile users.<\/p> Consider the types of questions you’re asking: questions that require long text responses might be harder to complete on a mobile device, while multiple-choice questions or rating scales tend to be more mobile-friendly.<\/p> Here are a few excellent examples of SaaS in-app surveys to fuel inspiration:<\/p> ClearCalcs<\/a> is a cloud-based platform designed to assist engineering and construction companies with the design and analysis of structural elements like beams and concrete footings.<\/p> To ensure a smooth and personalized experience for new users, ClearCalcs employs welcome surveys that<\/a> collect key data during the onboarding process. The company uses five modals in its welcome survey, each designed to capture relevant data about customers’ roles, goals, and needs.<\/p> RecruitNow<\/a> is a rapidly growing Dutch Applicant Tracking System (ATS). To gauge customer satisfaction and uncover areas for improvement, the company runs a CSAT survey after the onboarding has been completed.<\/p> This allows them to identify pain points and areas for improvement quickly, ensuring a smooth onboarding process across different customer segments.<\/p> The survey design is simple and minimalistic and asks short, targeted questions.<\/p>How to use in-app surveys to improve the product and customer experience?<\/strong><\/h2>
What are the different types of in-app surveys?<\/strong><\/h2>
![\"Welcome](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/welcome-survey-in-userpilot_a807d81aefd0e1877a2ce69ebd7806f6_800.png)
<\/picture>![\"NPS](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/nps-survey_06c91d9aa684b936977007ac25cb15e3_800.png)
<\/picture>![\"Product](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/product-satisfaction-survey_d6aaf5b5a2be8deb573de7d579f62d2c_800.png)
<\/picture>![\"CES](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/ces-survey-in-userpilot_a778634871d09d9136bab2310597c6af_800.png)
<\/picture>![\"Feature](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-request-survey_5cf7b61cacf1fe605eb29c1b0305b247_800.png)
<\/picture>![\"Product](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/pmf-survey-in-userpilot_beb8762c62670d179e497eb24a522b0c_800.png)
<\/picture>![\"Churn](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/churn-survey-in-userpilot_78bd0589d32e71ea852207647d927ad6_800.png)
<\/picture>20 Questions to use when building in-app surveys<\/strong><\/h2>
How to create in-app surveys? A step-by-step tutorial<\/strong><\/h2>
![](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-feedback-functionality_23d496434fcd0349bec0d7a81896ea9f.gif)
<\/picture>![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-template_cf4a9d8d2b202af5c40455655671d2a1_800.png)
<\/picture>![\"Add](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/adding-questions-in-surveys_7bc420b28291075c0e29adaa49287bd4_800.png)
<\/picture>![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-design-in-userpilot_4dd46a11bf37ac0231f3380251fb6a3c.gif)
<\/picture>![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/page-setting-in-userpilot_c6dcc1b03953d3a18f383a5cbf3d573f_800.png)
<\/picture>![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/segmentation-in-userpilot-surveys_fea0e2140a61b9b97a6c3c8686940d53_800.png)
<\/picture>Best practices for building in-app surveys that get high response rates<\/strong><\/h2>
Keep the in-app survey design short and focused<\/strong><\/h3>
Add a progress bar to increase the survey completion rate<\/strong><\/h3>
![\"Adding](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/survey-customization_fa752c3884882895270206740182e046_800.png)
<\/picture>Ask both close-ended and open-ended questions<\/strong><\/h3>
Ensure your questions are easy to understand<\/strong><\/h3>
![\"An](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/product-survey-questions-1_bf509164902ae1c8e6e6cfbbfa6d7cee_800.png)
<\/picture>Use an in-app feedback widget to collect feedback passively<\/strong><\/h3>
![\"Passive](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/passive-feedback_12bb7579bf32270f2de3c00aca20d356_800.png)
<\/picture>Localize the surveys to increase responses<\/strong><\/h3>
![\"Survey](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/localization-of-surveys_5b9d72809f2866d443735791f1c6614c_800.png)
<\/picture>Provide context in your in-app surveys<\/strong><\/h3>
![\"Beta](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/beta-testing-form_66fb1e1ad6ca46c9c616c7c6f421c229_800.png)
<\/picture>Make the customer survey design mobile-responsive<\/strong><\/h3>
![\"Mobile](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/mobile-responsive-survey-design-in-userpilot_56b237fcd7acff3dccb0ffa94e8cecfb.gif)
<\/picture>In-app survey examples from successful SaaS companies<\/strong><\/h2>
ClearCalc<\/strong>s\u2019 welcome survey to collect data from new users<\/strong><\/h3>
![\"ClearCalcs](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/clearcalcs_953aed5ec07fbe9a7870ca605e060d11_800.jpg)
<\/picture>RecruitNow’s satisfaction survey to measure onboarding flow performance<\/strong><\/h3>
![\"RecruitNow\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/recruitnow_a12ed00e18dd21ba31b12db24202cb35_800.png)
<\/picture>Dealfront’s survey to improve data accuracy<\/strong><\/h3>
![\"Dealfront\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/dealfront-survey_5891d34ff29385beaa58a7d353103ae9_800.png)
<\/picture>![\"Jira\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/jiras-contextual-in-app-survey_a97dfc53090136e93c255f7ecdf61979_800.jpg)
<\/picture>