{"id":4358,"date":"2024-04-20T01:30:38","date_gmt":"2024-04-20T01:30:38","guid":{"rendered":"https:\/\/userpilot.com\/blog\/kontentino-case-study\/"},"modified":"2025-03-20T18:52:17","modified_gmt":"2025-03-20T18:52:17","slug":"kontentino-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/kontentino-case-study\/","title":{"rendered":"How Kontentino Increased New User Activation by 10% Using Userpilot"},"content":{"rendered":"<p>Nat\u00e1lia Kimli\u010dkov\u00e1, a product marketer at <a href=\"https:\/\/www.kontentino.com\/\">Kontentino<\/a>, a social media management tool for collaboration, content approval, and scheduling, came to Userpilot with a few main goals in mind &#8211; increase <a href=\"https:\/\/userpilot.com\/solutions\/product-adoption\/\">product\/feature adoption<\/a>, communicate new feature releases in-app, and create their very first user onboarding.<\/p>\n<p>What she didn\u2019t see coming though is the impact installing Userpilot would have on&#8230;how sticky Kontentino became.<\/p>\n<p>In this post, we\u2019re going to dissect what exactly Kontentino did to achieve a 10% boost in user activation in the first month of installing Userpilot!<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/userpilot-website-assets.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2023\/11\/06101950\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your User Activation to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<h2 id=\"5ehi1\">Quick returns<\/h2>\n<p>As one would expect with a social media management tool, the two main <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\">activation points<\/a> for Kontentino users are 1) linking social media accounts and 2) scheduling the first posts.<\/p>\n<p>To Natalia\u2019s surprise &#8211; thanks to the onboarding flow set up in Userpilot &#8211; an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\">interactive walkthrough<\/a> and a checklist &#8211; both metrics increased by nearly 10% in the first month already.<\/p>\n<h2 id=\"79c3f\">\u201cEasy to set up\u201d and good value for money<\/h2>\n<p>\u201cThe whole product is really easy to use, and the product walkthroughs are really easy to set up,\u201d said Natalia.<\/p>\n<p>Choosing Userpilot was a pretty straightforward decision after the personalized demo. Natalia decided that Userpilot provides a much better value for money and wants to focus more on creating experiments to <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">boost feature adoption<\/a> after successfully creating and optimizing new user onboarding and activation.<\/p>\n<h2 id=\"cd8f6\">Interactive walkthroughs &#8211; the key to success<\/h2>\n<p>The key to the 10% activation rate increase?<\/p>\n<p>Kontentino used Userpilot to create an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\">interactive walkthrough<\/a> rather than a (boring and ineffective) product tour.<\/p>\n<p>Much as I\u2019m fussy about lengthy signup flows, I breezed through Kontentino\u2019s <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\">signup flow<\/a> with excitement and anticipation. Every element seemed to be well-thought through, and the copy was really personable, engaging, and well-written, with a clear brand voice shining through it. Let\u2019s have a look at what Kontentino did right:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreen_ec6db0f98b6320b839bf5442c488b661_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreen_ec6db0f98b6320b839bf5442c488b661_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreen_ec6db0f98b6320b839bf5442c488b661_800.png\" alt=\"kontentino welcome screen\" \/><\/picture><\/figure>\n<p>This allows Kontentino to segment its users and personalize their user journey. And as we know from our <strong><a href=\"https:\/\/userpilot.com\/saas-product-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">State of SaaS Onboarding research<\/a><\/strong> is the key to a high engagement rate (who wouldn\u2019t want their journey to be relevant, after all?).<\/p>\n<p>Next, Hana from Kontentino gives me a personal welcome in a <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\">modal<\/a> inside the app:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreenin-app_8087ee0de84503889c03744878c6d5ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/welcomescreenin-app_8087ee0de84503889c03744878c6d5ee_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreenin-app_8087ee0de84503889c03744878c6d5ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/welcomescreenin-app_8087ee0de84503889c03744878c6d5ee_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/welcomescreenin-app_8087ee0de84503889c03744878c6d5ee_800.png\" alt=\"\" \/><\/picture><\/figure>\n<p>After clicking on \u2018Let\u2019s Start,&#8217; I\u2019m gently guided towards the two key <a href=\"https:\/\/userpilot.com\/blog\/customer-activation-examples\/\">activation points<\/a> for a social media scheduler &#8211; 1) linking my accounts and 2) scheduling my first post.<\/p>\n<p>Not less, not more &#8211; these two steps are enough for me to experience the<a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> AHA! moment <\/a>(see the initial value in the product), but not enough to overwhelm me.<\/p>\n<p>Kontentino guides me through a skillful combination of <a href=\"https:\/\/userpilot.com\/blog\/what-are-tooltips\/\">tooltips<\/a> and driven actions (meaning &#8211; pointing my cursor to the right element in their UI):<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/connectprofilesdrivenaction_375cd58782246003bf8510fbefec169b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/connectprofilesdrivenaction_375cd58782246003bf8510fbefec169b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/connectprofilesdrivenaction_375cd58782246003bf8510fbefec169b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/connectprofilesdrivenaction_375cd58782246003bf8510fbefec169b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/connectprofilesdrivenaction_375cd58782246003bf8510fbefec169b_800.png\" alt=\"driven action link accounts userpilot\" \/><\/picture><\/figure>\n<p>After linking my first account, Hana &#8211; the Kontentino teammate from the <a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\">welcome screen<\/a> &#8211; celebrates my success with a funny GIF:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/celebratorygiph_3cf596eae6ca1ed1ffdda57c5bc34660.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/celebratorygiph_3cf596eae6ca1ed1ffdda57c5bc34660.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/celebratorygiph_3cf596eae6ca1ed1ffdda57c5bc34660.gif\" alt=\"\" \/><\/picture><\/figure>\n<p>This, of course, <a href=\"https:\/\/userpilot.com\/blog\/gamification-strategies-a-guide-to-getting-gamification-right-for-saas-products\/\">gamifies the experience<\/a> and motivates me to press on.<\/p>\n<p>The next step &#8211; scheduling the first post &#8211; is equally easy:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/createthe1stpost_8131a1c0a7191898efa718ea3261717e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/createthe1stpost_8131a1c0a7191898efa718ea3261717e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/createthe1stpost_8131a1c0a7191898efa718ea3261717e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/createthe1stpost_8131a1c0a7191898efa718ea3261717e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/createthe1stpost_8131a1c0a7191898efa718ea3261717e_800.png\" alt=\"create 1st post\" \/><\/picture><\/figure>\n<p>A series of tooltips guides me through the onboarding.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/crete1stpost2ndscreen_50a2f52bfbf498329daa23b26e1f288e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/crete1stpost2ndscreen_50a2f52bfbf498329daa23b26e1f288e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/crete1stpost2ndscreen_50a2f52bfbf498329daa23b26e1f288e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/crete1stpost2ndscreen_50a2f52bfbf498329daa23b26e1f288e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2020\/10\/crete1stpost2ndscreen_50a2f52bfbf498329daa23b26e1f288e_800.png\" alt=\"create 1st post\" \/><\/picture><\/figure>\n<p>And I\u2019m almost done with my onboarding!<\/p>\n<h2>Why use Userpilot for creating interactive walkthroughs?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener\">Interactive walkthroughs<\/a> are better than linear product tours because they let new users learn by doing instead of dumping a ton of information on them all at once. Userpilot\u2019s no-code features let you build advanced interactive walkthroughs and create personalized flows for each segment.<\/p>\n<p id=\"51e41949-3c3d-4ce7-a769-0612b06837ea\" class=\"\">Here are the Userpilot features you can use to create <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener\">interactive walkthroughs<\/a>:<\/p>\n<ul>\n<li><strong>No-code builder<\/strong>: Installing the Userpilot Chrome extension makes it possible to build <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener\">interactive walkthroughs<\/a> with zero coding needed. You\u2019ll be able to use every UI pattern \u2014 such as modals, slideouts, tooltips, and driven actions \u2014 regardless of which plan you\u2019re on.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167128\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot.png\" alt=\"no-code UI builder userpilot\" width=\"2880\" height=\"1622\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot.png 2880w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot-450x253.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot-1024x577.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot-768x433.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot-1536x865.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/no-code-builder-userpilot-2048x1153.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<ul>\n<li><strong>Welcome surveys<\/strong>: Userpilot lets you create <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener\">welcome screens<\/a> that survey users on what their primary use cases, roles, needs, etc., are. You can create different walkthroughs depending on their responses to ensure that there\u2019s a <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener\">personalized experience<\/a> for all.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-182394\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot.png\" alt=\"\" width=\"2880\" height=\"1620\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot.png 2880w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot-450x253.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot-1024x576.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot-768x432.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot-1536x864.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/11\/Welcome-survey-in-Userpilot-2048x1152.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<ul>\n<li><strong>Audience settings<\/strong>: The audience settings in Userpilot flows help you trigger or hide walkthroughs from specific users and segments. This makes it possible to create interactive walkthroughs that target a particular segment or trigger a flow when certain conditions are met.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167218\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings.png\" alt=\"audience flow settings\" width=\"2122\" height=\"944\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings.png 2122w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings-450x200.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings-1024x456.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings-768x342.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings-1536x683.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/audience-flow-settings-2048x911.png 2048w\" sizes=\"(max-width: 2122px) 100vw, 2122px\" \/><\/p>\n<h2 id=\"9hgf9\">Conclusion<\/h2>\n<p>The whole product onboarding experience felt like something between taking a fun psycho test, and playing a game. An excellent way to engage agencies and brands! This is exactly how Kontentino managed to achieve a 10% boost in user activation in the first month of setting up their new onboarding experience!<\/p>\n<p>Want to see what Userpilot can do for your brand? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Book a demo<\/a> today!<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/userpilot-website-assets.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2023\/11\/06101950\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your User Activation to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We talked to Nat\u00e1lia Kimli\u010dkov\u00e1, a product marketer at Kontentino, about what they did to achieve a 10% boost in user activation in the first month of installing Userpilot!<\/p>\n","protected":false},"author":24,"featured_media":182378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[107],"tags":[127,92,105],"class_list":["post-4358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-feature-adoption","tag-onboarding-ux","tag-user-activation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Kontentino Increased New User Activation by 10% Using Userpilot<\/title>\n<meta name=\"description\" content=\"We talked to Nat\u00e1lia Kimli\u010dkov\u00e1, a product marketer at Kontentino, about what they did to achieve a 10% boost in user activation in the first month of installing Userpilot!\" \/>\n<meta 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