{"id":463583,"date":"2025-10-31T21:50:40","date_gmt":"2025-10-31T21:50:40","guid":{"rendered":"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/"},"modified":"2026-03-09T11:12:56","modified_gmt":"2026-03-09T11:12:56","slug":"pendo-hubspot-integration","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/","title":{"rendered":"Pendo HubSpot Integration: An Honest Review"},"content":{"rendered":"<p data-block-id=\"169lj\">On the surface, the <a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\">Pendo HubSpot<\/a> integration is a dream for any <a href=\"https:\/\/userpilot.com\/blog\/tag\/expansion-revenue\/\">product-led growth<\/a> business. It\u2019s a two-way integration where you can pull CRM data to enrich personalization or push product usage data to trigger email campaigns.<\/p>\n<p data-block-id=\"e67c2\">But in reality, Pendo&#8217;s integration model hides costs and complexities that trip up even well-resourced teams. That&#8217;s why I want to offer a balanced, practical review of this <a href=\"https:\/\/docs.userpilot.com\/integrations\/hubspot\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot integration<\/a> and show you how Userpilot offers a more streamlined, cost-effective path.<\/p>\n<p><!-- Interactive Lead Gen Piece for Pendo HubSpot Integration --><\/p>\n<div id=\"up-lead-gen-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-bar-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<p><!-- Step 1 --><\/p>\n<div class=\"up-step active\" data-step=\"0\">\n<h3>What&#8217;s your biggest frustration with product data sync?<\/h3>\n<p><button data-next=\"1\">Data is stale by the time it reaches sales\/CS.<\/button><br \/>\n<button data-next=\"1\">Our integration is too complex and expensive.<\/button><br \/>\n<button data-next=\"1\">We can&#8217;t trigger real-time automations.<\/button><\/p>\n<\/div>\n<p><!-- Step 2 --><\/p>\n<div class=\"up-step\" data-step=\"1\">\n<h3>Are you finding your setup requires expensive add-ons or the top-tier HubSpot Enterprise plan just to send custom events?<\/h3>\n<p><button data-next=\"2\">Yes, the hidden costs are painful.<\/button><br \/>\n<button data-next=\"2\">We&#8217;re blocked because we don&#8217;t have Enterprise.<\/button><br \/>\n<button data-next=\"2\">I&#8217;m just researching, but that sounds bad.<\/button><\/p>\n<\/div>\n<p><!-- Step 3 --><\/p>\n<div class=\"up-step\" data-step=\"2\">\n<h3>What if you could sync granular product events to any HubSpot plan in real-time, without a 24-hour delay or a separate integration fee?<\/h3>\n<p><button data-next=\"3\">That would solve our main problem.<\/button><br \/>\n<button data-next=\"3\">Show me how that&#8217;s possible.<\/button><\/p>\n<\/div>\n<p><!-- Step 4 - Final CTA --><\/p>\n<div class=\"up-step\" data-step=\"3\">\n<h3>Ditch the Pendo HubSpot Integration Headache.<\/h3>\n<p>Stop battling 24-hour sync delays, enterprise-only gates, and hidden add-on fees. Userpilot offers a seamless, real-time, two-way HubSpot integration that&#8217;s built-in, not bolted-on.<\/p>\n<p><button class=\"up-cta\">See the Streamlined Alternative<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- IMPORTANT: Upload the 'lead-gen-quiz.js' file to your WordPress Media Library. Then, get the URL for that uploaded file. Replace 'PATH_TO_YOUR_UPLOADED_JS_FILE' with that URL. Example: src=\"https:\/\/yourwebsite.com\/wp-content\/uploads\/2025\/11\/lead-gen-quiz.js\" --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Pendo-HubSpot-integration.js\"><\/script><\/p>\n<h2 id=\"7h2bb\" data-block-id=\"7h2bb\"><strong>What is Pendo HubSpot integration?<\/strong><\/h2>\n<p data-block-id=\"amil0\">Pendo positions its <a href=\"https:\/\/userpilot.com\/blog\/best-hubspot-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot integration<\/a> as a key to unlocking a complete view of customers. Empowering <a href=\"https:\/\/userpilot.com\/blog\/product-go-to-market-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">go-to-market<\/a> (GTM) teams with invaluable product data.<\/p>\n<p data-block-id=\"4ft13\">The core idea is a two-way exchange. It pulls CRM data into Pendo for better <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> and guide targeting, and <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">pushes product usage data<\/a> from Pendo into HubSpot to inform marketing, customer success, and sales teams&#8217; efforts. This is the promised land of data fluidity.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendohubspot-integration_a06b24f9414d5b9e0ffcb5c230574829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendohubspot-integration_a06b24f9414d5b9e0ffcb5c230574829_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendohubspot-integration_a06b24f9414d5b9e0ffcb5c230574829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendohubspot-integration_a06b24f9414d5b9e0ffcb5c230574829_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendohubspot-integration_a06b24f9414d5b9e0ffcb5c230574829_800.png\" alt=\"Pendo hubspot integration settings. \" \/><\/picture><figcaption>Pendo-HubSpot integration settings.<\/figcaption><\/figure>\n<h2 id=\"6agdl\" data-block-id=\"6agdl\"><strong>How Pendo HubSpot integration works<\/strong><\/h2>\n<p data-block-id=\"s67e\">Now, let&#8217;s dive into the nuts and bolts of how Pendo and HubSpot actually communicate. It\u2019s a layered process designed to ensure data is accurate, relevant, and flows smoothly between the two platforms.<\/p>\n<h3 id=\"d8n33\" data-block-id=\"d8n33\"><strong>1. Set up the integration<\/strong><\/h3>\n<p data-block-id=\"as9a4\">Before any data can flow, <a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> and HubSpot need to know how to identify the same &#8220;person&#8221; or &#8220;company&#8221; in both systems. You set this up via &#8220;join keys&#8221;, which are crucial for making sure that when Pendo sends data about &#8220;User A&#8221;, HubSpot knows exactly which contact record to update.<\/p>\n<p data-block-id=\"eo3hr\">This is the process to define the join keys:<\/p>\n<ol type=\"1\">\n<li>Go to <strong>Settings<\/strong> &gt; <strong>Integrations<\/strong> &gt; <strong>HubSpot,<\/strong> then click on the \u201cSetup\u201d button.<\/li>\n<li>Add the HubSpot account. You need to have admin permissions and an enterprise account to authenticate via Tray.io.<\/li>\n<li>To start mapping the keys, select a unique identifier that matches HubSpot objects with Pendo\u2019s field. For users, use the Pendo Visitor ID (often an email address) as a HubSpot Contact Property (like their email).<\/li>\n<li>For company data, map the Pendo Account ID to a HubSpot Company Property.<\/li>\n<\/ol>\n<p data-block-id=\"2udln\"><strong>Note: <\/strong>Pendo performs an initial ~20-minute sync and then runs automatic daily syncs. Also, Pendo can\u2019t create a new contact or company in HubSpot by default. You need to set it up as a <a href=\"https:\/\/docs.userpilot.com\/data-events\/tracked-events\/custom-events\" target=\"_blank\" rel=\"noopener noreferrer\">custom event<\/a>.<\/p>\n<h3 id=\"12tt0\" data-block-id=\"12tt0\"><strong>2. Configure a \u201cpull\u201d from HubSpot into Pendo<\/strong><\/h3>\n<p data-block-id=\"f0f0t\">After mapping, you select one or more HubSpot properties (contact or company properties) to import as <strong>metadata on Pendo visitors\/accounts<\/strong>. These become available in Pendo for segmentation, <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/behavioral-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide targeting<\/a> for improved customer engagement.<\/p>\n<p data-block-id=\"fepqo\">For example, you might pull in a contact\u2019s <em>Lifecycle Stage<\/em>, <em>Account History<\/em>, or <em>Annual Revenue<\/em> from HubSpot, and then in Pendo filter product reports or guide audiences based on those fields.<\/p>\n<p data-block-id=\"3hkku\">To do this:<\/p>\n<ol type=\"1\">\n<li>Go to Pendo\u2019s integration page, open the dropdown menu, and select the HubSpot properties you want to pull.<\/li>\n<li>Click on \u201cadd property\u201d to pull more than one type of data.<\/li>\n<li>Select next and save the settings to start importing the selected values.<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot_5a3eda678cf15a9efa5598fd4d72fdcf_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pendo-hubspot_5a3eda678cf15a9efa5598fd4d72fdcf_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot_5a3eda678cf15a9efa5598fd4d72fdcf_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pendo-hubspot_5a3eda678cf15a9efa5598fd4d72fdcf_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot_5a3eda678cf15a9efa5598fd4d72fdcf_800.webp\" alt=\"Pendo hubspot integration data mappings.\" \/><\/picture><figcaption>Mapping the join key between Pendo and HubSpot.<\/figcaption><\/figure>\n<p data-block-id=\"7ov6t\"><strong>Note: <\/strong>HubSpot data pulled into Pendo appears as read-only \u201cHubSpot\u201d metadata fields in Pendo\u2019s settings. You can also update these fields anytime (just consider the 24-hour sync).<\/p>\n<h3 id=\"enrp8\" data-block-id=\"enrp8\"><strong>3. Configure a \u201cpush\u201d from Pendo into HubSpot<\/strong><\/h3>\n<p data-block-id=\"n6v3\">After setting up the pulled data, choose Pendo data fields (at the visitor or account level) to send into HubSpot as properties on contacts\/companies.<\/p>\n<p data-block-id=\"fck3g\">Pendo provides a predefined set of \u201c<a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a>\u201d and \u201cNPS survey results\u201d fields that can be pushed, including:<\/p>\n<ul>\n<li>First Visit date.<\/li>\n<li>Last Visit date.<\/li>\n<li>Days Active (in the last 180 days).<\/li>\n<li>Time on App (last 180 days).<\/li>\n<li>Usage Trend (% change over time).<\/li>\n<li>Latest poll response.<\/li>\n<li>NPS score and poll average.<\/li>\n<li>Total visitors.<\/li>\n<\/ul>\n<p data-block-id=\"c00sm\"><strong>Note: <\/strong>These are typically aggregated or latest-value metrics. It\u2019s not streaming every user action but rather key summary data.<\/p>\n<p data-block-id=\"9dfs7\">Finally, all selected fields are packaged into a Pendo \u201cproperty group\u201d in HubSpot (for clarity, HubSpot will group them under a Pendo heading). This push turns Pendo\u2019s <a href=\"https:\/\/userpilot.com\/blog\/product-engagement-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product engagement metrics<\/a> into HubSpot contact\/company properties that sales or marketing teams can see on the CRM record.<\/p>\n<h3 id=\"ft325\" data-block-id=\"ft325\"><strong>4. Send events and usage data from Pendo to HubSpot and vice versa<\/strong><\/h3>\n<p data-block-id=\"22nv0\">In addition to property sync, Pendo can push event data (e.g., feature usage patterns or retention insights) into HubSpot <strong>if you have a HubSpot Marketing Enterprise<\/strong> tier. This allows sending custom Pendo events like feature clicks, onboarding steps, or milestone completions into HubSpot.<\/p>\n<p data-block-id=\"5fban\">To set up the customer events:<\/p>\n<ol type=\"1\">\n<li>Head to the HubSpot integration settings and hit the \u201cset up\u201d button under \u201cevents push\u201d.<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-integrations-hubspot-eventspushsetup_ad8d28e5482c51f29b6560971e964259_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-integrations-hubspot-eventspushsetup_ad8d28e5482c51f29b6560971e964259_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-integrations-hubspot-eventspushsetup_ad8d28e5482c51f29b6560971e964259_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-integrations-hubspot-eventspushsetup_ad8d28e5482c51f29b6560971e964259_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-integrations-hubspot-eventspushsetup_ad8d28e5482c51f29b6560971e964259_800.png\" alt=\"Pendo Hubspot integration events push.\" \/><\/picture><figcaption>The event push button.<\/figcaption><\/figure>\n<ol type=\"1\">\n<li>\u200bSelect \u201ccreate new contacts in HubSpot\u201d if you want Pendo to add new contacts in HubSpot.<\/li>\n<li>Uncheck \u201csend only core events to HubSpot\u201d and add the specific pages, features, and custom events to send to HubSpot. For example, you might want to send an event when a user completes a key <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding flow<\/a>, or after the adoption of a particular feature (e.g., \u201cExported Report event\u201d) so that HubSpot logs it.<\/li>\n<\/ol>\n<p data-block-id=\"64ivk\">Once you activate the integration, you can then leverage these events for lead scoring, measuring campaign performance, tracking customer health, and other HubSpot Enterprise features (<strong>Note: <\/strong>on lower HubSpot plans, the integration only works with the property-sync method described above, since HubSpot restricts custom event triggers to Enterprise plans).<\/p>\n<h3 id=\"8giab\" data-block-id=\"8giab\"><strong>5. Understand data sync frequency<\/strong><\/h3>\n<p data-block-id=\"5l7vo\">After the initial setup, Pendo\u2019s integration runs on a <strong>daily sync schedule<\/strong>. Upon enabling, it does one full push\/pull sync (which may take up to ~20 minutes), and then automatically updates once every 24 hours.<\/p>\n<p data-block-id=\"c9hde\">This means Pendo will <strong>not<\/strong> reflect changes in real time, and instead, changes in HubSpot properties or new <a href=\"https:\/\/userpilot.com\/blog\/software-usage-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage data<\/a> will be synchronized by the next day\u2019s run (there is no continuous or on-change push outside of the Enterprise event streaming). For example, a user\u2019s new <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-nps-responses\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS response<\/a> or latest product activity recorded in Pendo will only be pushed to HubSpot during the nightly sync.<\/p>\n<h2 id=\"eutiu\" data-block-id=\"eutiu\"><strong>Key Pendo HubSpot integration limitations to consider<\/strong><\/h2>\n<p data-block-id=\"58o2m\">As I\u2019ve explained, Pendo\u2019s two-way integration with HubSpot can do the job of syncing data between both platforms.<\/p>\n<p data-block-id=\"415sb\">However, there are many caveats in its settings, as well as subtle limitations. And when I compare them with <a href=\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s HubSpot integration<\/a>, it makes Pendo feel underwhelming for an enterprise-grade platform.<\/p>\n<p data-block-id=\"a9vuj\">For instance:<\/p>\n<ul>\n<li><strong>Sync delay and lack of real-time updates:<\/strong> The 24-hour sync delay can impact use cases that need responsiveness. For example, if you want to <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">trigger an in-app guide<\/a> in Pendo as soon as a customer\u2019s status in HubSpot changes (e.g., they become a paying customer), that message can only target them after the next daily import of HubSpot data into Pendo. Whereas Userpilot syncs mapped properties and in-app events to HubSpot in real time.<\/li>\n<li><strong>Requires a HubSpot enterprise subscription:<\/strong> The additional cost of HubSpot Enterprise for those who don\u2019t already have it isn\u2019t justifiable. On the other hand, Userpilot\u2019s event integration works across all HubSpot plans (though advanced HubSpot automation still depends on your HubSpot tier).<\/li>\n<li><strong>It\u2019s gated behind an add-on: <\/strong>Even if you are already paying for Pendo, connecting it to HubSpot will require you to contact a sales rep to negotiate. <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s integrations<\/a>, however, are included in the Enterprise plan (or at a lower cost in the Growth plan).<\/li>\n<li><strong>More fixed data pushed to HubSpot on standard tiers:<\/strong> Without Enterprise event streaming, Pendo\u2019s push to HubSpot consists of aggregate metrics or latest values (e.g., \u201cTotal Feature X uses last 7 days\u201d or \u201cLast NPS Score\u201d). Meanwhile, Userpilot pushes granular user behavior from the start (flow\/checklist progress, churn risks, customer interactions, feature use, satisfaction survey responses), which allows HubSpot to use <a href=\"https:\/\/userpilot.com\/blog\/product-data-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product data<\/a> for lead scoring, automation triggers, or targeted campaigns.<\/li>\n<\/ul>\n<h2 id=\"f7893\" data-block-id=\"f7893\"><strong>What do users say about Pendo HubSpot integration?<\/strong><\/h2>\n<p data-block-id=\"9rd3v\">Users&#8217; feedback about Pendo\u2019s HubSpot integration has been mixed, reflecting some of the limitations I\u2019ve outlined.<\/p>\n<p data-block-id=\"68sms\">Many users mention that despite having powerful product analytics and <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guides<\/a>, it takes too long to reflect data on the dashboard, making it hard to tell whether the integration is broken or just delayed. There are also other reviews mentioning that Pendo itself is already expensive, and add-ons (such as HubSpot integration) only make it even more expensive.<\/p>\n<figure class=\"gallery regular\">\n<div class=\"strchf-gallery\">\n<div class=\"strchf-gallery-preloader\" style=\"background-color: #f8f8f8; line-height: 0; margin-top: 40px; padding: 30% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/gif; base64,r0lgodlhlaasapueaodg4kurq9pt0\/j4+jubm9xv1fly8ubm5qampqenp8rkyttu1mjiyli4uoxl5ezs7kysrle3t6cgokghoehh4cpdw9vb25qamr6+vsnjyc\/pz\/hx8b29vctexmlcwra2tuli4qqqquvr666urq+vr+tk5nra2pycnj+fn\/pz8waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaach\/c05fvfndqvbfmi4waweaaaah+qqeawd\/acwaaaaalaasaaadpji63p4wykmrvtjrzbv\/yciozgmeakqubou+cewcqqdaaueekccyuv3vv6lzzmikcslsop\/qqhrkrvqvweucach5baudaaaalakafaaoaaqaaauvodjncmceqgrokbpfkhc3wctkjx2gach5baudaaaalagaewaqaayaaauiiaach2iej0qqegoaxriujwqsxjet9xktmrxljykzserucaah+qqfawaaacwiabmaggagaaafkydwznkdngiqrg\/heuzqwauqviqiu3rtglextmxh1uq\/xizyo55giqxtgqiaifkebqmaaaascaataboabgaabsqgqaeiaz5owpojansdoc5qrdoq1diajqe63er0qsh4lsfpfqiaifkebqmaaaascaauaboabaaabrogii6kseeqvzbvwkii7baf+8a2vtvjmfkaeaah+qqfawaaacwiabmaggagaaafkcagjuroggvaomlfeju6krjovc+ank1t4wrdibdqvwi+h0lbup18gbaaifkebqmaaaascaatabsabgaabtpgmfiwaj7hca6nrlzsal1qpdzp+l4luhoq1qnm+fvmh1\/qrzamxddwjfcl4uwk222pdqeaifkebqmaaaascaatabsabgaabtmgadypajpplpvnk36v+xaiwz7bsmz32con4e+0ww1nwiaragpkaacbtlcrkvxwhakhdqeaifkebqmaaaascaatabsabgaabjpaagawebqniayddgwafzojxsleujmcw0airbsdycnginl2v2hwgddwjbif6re6x2aoqmk4cil6\/0rbach5baudaaaalakaewaaaayaaauticcojecjz1lsuzssr6kucljeil4yjf8mioro1yv+giyxkhyt0ril1yrbakpcach5baudaaaalakaewabaayaaau3iccojhbk2vgohieamuawb2etaunzhqdzmpxirlcudeqyueg0kpc3vmxgqt1ypf1xttopsmdzcaah+qqfawaaacwjabmagwagaaagmccbceguwixf4uewxcafegba8gxjq4odlfm0skvi5rew3ca933bzzhrwr+\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\/iqah+qqfawaaacwjabqadgaeaaaggcbup5mcgi9id4hgqsipbyxteyqkpuxqmqgaifkebqmaawascqauaa4abaaaag9eaqploc6webdgmq26raaaow==); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<div class=\"strchf-gallery-images\" style=\"display: none;\">\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review-1_70ca29e9683a8ff6cbb4e63104c56a61_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review-1_70ca29e9683a8ff6cbb4e63104c56a61_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review-1_70ca29e9683a8ff6cbb4e63104c56a61_800.png\" \/><\/picture><\/div>\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review_70ca29e9683a8ff6cbb4e63104c56a61_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review_70ca29e9683a8ff6cbb4e63104c56a61_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-g2-review_70ca29e9683a8ff6cbb4e63104c56a61_800.png\" \/><\/picture><\/div>\n<\/div>\n<div class=\"strchf-gallery-controls\" style=\"display: none;\">\n<div class=\"strchf-gallery-control-prev\" role=\"button\">\u2039<\/div>\n<div class=\"strchf-gallery-control-next\" role=\"button\">\u203a<\/div>\n<\/div>\n<div class=\"strchf-gallery-nav\" style=\"display: none;\">\n<div role=\"button\"><\/div>\n<div role=\"button\"><\/div>\n<\/div>\n<\/div><figcaption>Pendo G2 reviews.<\/figcaption><\/figure>\n<p data-block-id=\"bgp8k\">For instance, there\u2019s a user who is stuck with an API bug despite paying for HubSpot\u2019s integration and submitting support tickets. And on top of that, they still have to deal with the data delays (not knowing if the data is accurate at all) and the extra work required to <a href=\"https:\/\/userpilot.com\/blog\/what-is-customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">send CES survey<\/a> results to HubSpot.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-review_2ac27c70ea1d891f3ad6c41339aae79a_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pendo-hubspot-integration-review_2ac27c70ea1d891f3ad6c41339aae79a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-review_2ac27c70ea1d891f3ad6c41339aae79a_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/pendo-hubspot-integration-review_2ac27c70ea1d891f3ad6c41339aae79a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-review_2ac27c70ea1d891f3ad6c41339aae79a_800.webp\" alt=\"Pendo hubspot integration g2 review.\" \/><\/picture><figcaption>Pendo G2 review about HubSpot integration.<\/figcaption><\/figure>\n<h2 id=\"8t0kk\" data-block-id=\"8t0kk\"><strong>Is Pendo HubSpot integration really worth it?<\/strong><\/h2>\n<p data-block-id=\"dcbld\">According to <a href=\"https:\/\/www.vendr.com\/marketplace\/pendo\" target=\"_blank\" rel=\"nofollow noopener\">Vendr data<\/a>, Pendo\u2019s ACV can range between $16,823 and $143,262 per year, with a median of $48,400\/year. This makes it already an expensive platform.<\/p>\n<p data-block-id=\"b0s45\">Now add the cost of the integration service to it, and it\u2019s hard to justify even if you already use Pendo. In fact, one of our clients (<a href=\"https:\/\/userpilot.com\/blog\/shelterluv-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shelterluv<\/a>) used to be a Pendo client, and they found Userpilot to be way easier to use.<\/p>\n<blockquote data-block-id=\"ea399\"><p><em>\u201cOne of the biggest feedback the team had about Pendo was like, we just don\u2019t know how to use it. And it\u2019s hard to figure out. We don\u2019t have the time to just like, sit and read through everything to figure out how to use it.\u201d<\/em> \u2013 Matthew Brown, Senior Customer Solutions Manager at Shelterluv.<\/p><\/blockquote>\n<p data-block-id=\"9ucml\">So if you want to <a href=\"https:\/\/userpilot.com\/switch-from-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">switch from Pendo to Userpilot<\/a>, we offer a deal where we pay 50% of your current contract and give you <em>full <\/em>access to Userpilot for free (terms and conditions apply).<\/p>\n<p data-block-id=\"5mc81\">Ready to discuss? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> today!<\/p>\n<p data-block-id=\"3atfi\">\u200b<em>DISCLAIMER: Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on October 31, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendo\u2019s HubSpot integration is complex. That&#8217;s why I&#8217;m going to review its HubSpot integration and show you a more streamlined, cost-effective path.<\/p>\n","protected":false},"author":64,"featured_media":463584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[384,7240,7117,136,7343,7342],"class_list":["post-463583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-pendo","tag-pendo-alternative","tag-pendo-comparison","tag-pendo-competitor","tag-pendo-hubspot","tag-pendo-hubspot-integration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pendo HubSpot Integration: An Honest Review<\/title>\n<meta name=\"description\" content=\"Pendo HubSpot integration is complex. That&#039;s why I&#039;m going to review its HubSpot integration and show you a more streamlined, cost-effective path.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pendo HubSpot Integration: An Honest Review\" \/>\n<meta property=\"og:description\" content=\"Pendo HubSpot integration is complex. That&#039;s why I&#039;m going to review its HubSpot integration and show you a more streamlined, cost-effective path.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T21:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T11:12:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-an-honest-review_cf0fe0bfc184d7c33af809abbb9d605a_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nat\u00e1lia Kimli\u010dkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nat\u00e1lia Kimli\u010dkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\"},\"author\":{\"name\":\"Nat\u00e1lia Kimli\u010dkov\u00e1\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/fcf0589d0f896b365adeb8a395009259\"},\"headline\":\"Pendo HubSpot Integration: An Honest Review\",\"datePublished\":\"2025-10-31T21:50:40+00:00\",\"dateModified\":\"2026-03-09T11:12:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\"},\"wordCount\":1833,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-an-honest-review_cf0fe0bfc184d7c33af809abbb9d605a_2000.png\",\"keywords\":[\"pendo\",\"pendo alternative\",\"pendo comparison\",\"pendo competitor\",\"Pendo HubSpot\",\"Pendo HubSpot Integration\"],\"articleSection\":[\"Comparison\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\",\"url\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/\",\"name\":\"Pendo HubSpot Integration: An Honest Review\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-hubspot-integration-an-honest-review_cf0fe0bfc184d7c33af809abbb9d605a_2000.png\",\"datePublished\":\"2025-10-31T21:50:40+00:00\",\"dateModified\":\"2026-03-09T11:12:56+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/fcf0589d0f896b365adeb8a395009259\"},\"description\":\"Pendo HubSpot integration is complex. 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