{"id":5086,"date":"2024-01-31T12:52:53","date_gmt":"2024-01-31T12:52:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/"},"modified":"2025-03-17T12:22:39","modified_gmt":"2025-03-17T12:22:39","slug":"welcome-screen-saas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/","title":{"rendered":"SaaS Welcome Screen: A Guide for Creating an Excellent First Impression"},"content":{"rendered":"

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message in your onboarding flow<\/a>.<\/p>\n

A well-designed welcome screen can have a significant impact on your new user activation, customer engagement, satisfaction level, and ultimately, churn and retention. They can help you convert more users from viral user referrals. If you think I\u2019m overselling it \u2013 keep reading.<\/p>\n

And yet, according to our State of SaaS Onboarding research<\/a> \u2013 33% of SaaS companies don\u2019t have them at all.<\/p>\n

So, how to design the perfect product welcome page for your SaaS to turn it into a tool for segmentation, personalization, and conversion rate optimization<\/a>? You will find all the answers below!<\/p>\n

What is a welcome screen?<\/h2>\n

Welcome screens, also called welcome pages, are the first thing that users see when they log in to your application for the first time. They usually include important information to guide users and can include a survey to collect valuable data for personalization.<\/p>\n

A welcome screen is often combined with a SaaS welcome email to capture a user’s attention and guide them toward success<\/a>.<\/p>\n

Why do you need a welcome screen for your app? <\/strong><\/h2>\n

Let’s look at a few reasons why having a welcome screen is essential for your SaaS product.<\/p>\n

1. Greet users as they initiate their customer journey in-app<\/h3>\n

\"Kontentino
Kontentino welcome screen<\/figcaption><\/figure>The first reason is quite obvious \u2013 to welcome your new users. Little gestures like greeting them by their first name, introducing yourself (with your photo for the extra personal touch), and letting them know what they can expect next go a long way.<\/p>\n

But being cutesy with your welcome screen message will not compensate for poor new user onboarding. Your users want to reach their professional goals with your tool and meet their expectations as fast as possible. We are here to do business, not make friends after all.<\/p>\n

That\u2019s why it is so important to use your welcome screen to segment your new users, and then show them the right experience flow that will get them where they want to go.<\/p>\n

2. Segment your users\u00a0<\/strong><\/h3>\n

Now, depending on how complex your product is you may be targeting several different personas, who want to do very different things inside your app.<\/p>\n

Let\u2019s take our own example: Userpilot<\/a> is a product growth platform for product teams.<\/p>\n

But what does this really mean? In practice, Userpilot<\/a> can be used by:<\/p>\n