{"id":539591,"date":"2026-07-01T18:06:12","date_gmt":"2026-07-01T18:06:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=539591"},"modified":"2026-07-01T22:19:37","modified_gmt":"2026-07-01T22:19:37","slug":"usetiful","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/usetiful\/","title":{"rendered":"Usetiful Is Now Fullstory Guides and Surveys: What It Means for Buyers"},"content":{"rendered":"

Fullstory bought Usetiful and shipped it under the Fullstory Guides and Surveys brand. So if you were pricing out Usetiful as an affordable, independent digital adoption platform<\/a>, that version of the product no longer exists as you probably expected.<\/p>\n

In this article, I’ll walk you through what Usetiful is today, what Fullstory Guides and Surveys let you do, what has changed for new buyers, how to get access now, and where to look for a more stable alternative.
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Usetiful is now Fullstory Guides & Surveys<\/h2>\n

Fullstory acquired Usetiful on November 3, 2025. According to Fullstory<\/a>:<\/p>\n

Usetiful’s no-code guidance and survey tooling becomes part of Fullstory’s behavioral analytics platform, which Fullstory now sells as Guides and Surveys.<\/p><\/blockquote>\n

Usetiful’s homepage still runs, but it leads with the Fullstory acquisition. If you’re a new buyer, there’s no separate Usetiful product to sign up for anymore. The path runs through Fullstory.<\/p>\n

\"Usetiful\u2019s<\/p>\n

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This change fits a broader DAP consolidation pattern reshaping the category: Contentsquare has folded Hotjar and Heap into its platform, Cisco has moved Smartlook under Splunk Digital Experience Analytics, and WalkMe now sits inside SAP. The independent, transparently priced DAP is increasingly being swallowed by larger analytics suites.<\/p>\n

That is happening even as demand for digital adoption software continues to grow. Fortune Business Insights sizes the global DAP market<\/a> at $1.24 billion in 2025 and projects it will reach $4.37 billion by 2034. The category is expanding, but some of the cheaper standalone options that product teams used to compare are becoming harder to buy directly.<\/p>\n

What Usetiful (now Guides & Surveys) does today<\/h2>\n

Usetiful, now folded into Guides and Surveys, offers the same tour, survey, and checklist toolkit it always did, the standard feature set for most digital adoption platforms.<\/p>\n

\"usetiful-infographic.png<\/p>\n

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Fullstory’s Guides and Surveys support NPS scoring, multi-page flows, and conditional branching logic. The rest of the key features carried over largely intact:<\/p>\n