{"id":540936,"date":"2025-12-28T23:35:05","date_gmt":"2025-12-28T23:35:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=540936"},"modified":"2026-02-27T14:14:23","modified_gmt":"2026-02-27T14:14:23","slug":"usermaven","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/usermaven\/","title":{"rendered":"What is Usermaven? A Detailed Overview of Features and Pricing"},"content":{"rendered":"<p data-pm-slice=\"1 3 []\">Usermaven markets itself as a privacy-first <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics platform<\/a> that helps businesses track user behavior and make smarter decisions without the clutter of traditional tools.<\/p>\n<p>But is it the best tool for SaaS teams today?<\/p>\n<p>In this article, I\u2019ll walk you through Usermaven\u2019s key features, pricing plans, pros and cons, then break down when it might make more sense to consider an alternative and which tools stand out.<\/p>\n<p><!-- USERPILOT LEAD GEN WIDGET Paste this code into the \"Text\" tab of your WordPress editor. Replace 'YOUR_UPLOADED_JS_FILE_URL_HERE.js' with the actual link to the JS file you upload. --><\/p>\n<div id=\"up-quiz-widget-container\">\n<p><!-- Progress Bar Section --><\/p>\n<div class=\"up-progress-wrapper\"><\/div>\n<\/div>\n<h2>What is Usermaven?<\/h2>\n<p>Usermaven is an all-in-one marketing attribution and analytics platform that gives teams a complete view of the customer journey, from first website visit through conversion and product usage.<\/p>\n<p>It\u2019s used by different cross-functional teams, including:<\/p>\n<ul>\n<li><strong>Marketing teams<\/strong> want to connect ad spend directly to revenue, see which campaigns attract the most <a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">valuable customers<\/a>, and optimize their marketing strategy.<\/li>\n<li><strong>Agencies<\/strong> to manage analytics for multiple clients from the same place, by creating different dashboards and reports.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-does-a-product-manager-do\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product managers<\/a> to identify which <a href=\"https:\/\/userpilot.com\/blog\/drive-retention\/\">features drive retention<\/a>, identify friction points in the user journey, and <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritize the roadmap<\/a> based on real usage data.<\/li>\n<li><strong>Founders and executives<\/strong> to get a holistic view of business health without toggling between multiple tools.<\/li>\n<\/ul>\n<figure id=\"attachment_535523\" aria-describedby=\"caption-attachment-535523\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-scaled.png\"><img decoding=\"async\" class=\"size-full wp-image-535523\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-scaled.png\" alt=\"Usermaven web analytics.\" width=\"2560\" height=\"1600\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-450x281.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-1024x640.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-768x480.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-1536x960.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-analytics-2048x1280.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-535523\" class=\"wp-caption-text\">Usermaven web analytics.<\/figcaption><\/figure>\n<h2 data-pm-slice=\"1 1 []\">Key Usermaven features<\/h2>\n<p>In the sections below, I\u2019ll review Usermaven\u2019s main use cases and real-life applications.<\/p>\n<h3>Autocapture<\/h3>\n<p>Usermaven\u00a0<a href=\"https:\/\/userpilot.com\/blog\/auto-capture\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatically records<\/a>\u00a0key user events like clicks, page views, and form submissions from day one without requiring manual tagging.<\/p>\n<p>This not only eliminates your dependency on developers but also ensures there are no blind spots in your data and enables\u00a0<a href=\"https:\/\/userpilot.com\/blog\/retroactive-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retroactive analysis<\/a>.<\/p>\n<p>For example, when you decide next month to track clicks on your &#8220;Pricing&#8221; page, you define the event and immediately view historical data from last month without waiting for new events to accumulate.<\/p>\n<h3>Multi-touch attribution<\/h3>\n<p>In today\u2019s complex buyer journeys, customers rarely convert after one single <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-touchpoints-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoint<\/a>. They might discover your brand via a social ad, read a blog post later, engage with an email, and finally convert after a search visit. Usermaven tracks all these touchpoints and assigns credit across them, revealing the true influence of each interaction in the path to conversion.<\/p>\n<p>Usermaven\u2019s paid ads integration takes this even further. You can see exactly how Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads perform side by side, with visibility into spend, impressions, clicks, and click-through rates. Instead of jumping between platforms, all your paid performance data lives in one unified view, right next to product usage.<\/p>\n<p>Ultimately, this allows you to identify your most valuable channels, reallocate budget where it has the greatest impact, and scale successful <a href=\"https:\/\/userpilot.com\/blog\/cross-channel-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing campaigns<\/a>.<\/p>\n<figure id=\"attachment_540937\" aria-describedby=\"caption-attachment-540937\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel.png\"><img decoding=\"async\" class=\"size-full wp-image-540937\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel.png\" alt=\"Usermaven marketing channel.\" width=\"1920\" height=\"1043\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-marketing-channel-1536x834.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-540937\" class=\"wp-caption-text\">Usermaven marketing channel.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 3 []\">Website analytics<\/h3>\n<p>Usermaven opens with a clean dashboard that surfaces your core website stats like unique visitors, pageviews, sessions, average visit duration, and bounce rate in one place. Want to dig deeper? Just click any metric and the top graph reveals richer details instantly.<\/p>\n<p>You can also switch between bar and line views depending on how you like to visualize your trends.<\/p>\n<p>Here are some other insights you can find on the dashboard:<\/p>\n<ul>\n<li><strong>Top content and engagement stats:<\/strong> Identify your most visited pages and understand which pieces of content resonate with your audience.<\/li>\n<li><strong>Audience insights:<\/strong> Break down visitors by device and location so you can create <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-marketing-strategies-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized engagement strategies<\/a>.<\/li>\n<li><strong>Search keywords data:<\/strong> Connect your Google Search Console to discover what terms are actually driving organic traffic.<\/li>\n<\/ul>\n<figure id=\"attachment_540954\" aria-describedby=\"caption-attachment-540954\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools.png\"><img decoding=\"async\" class=\"size-full wp-image-540954\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools.png\" alt=\"website product analytics tool automatic event tracking google analytics\" width=\"1920\" height=\"1043\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-web-product-analytics-tools-1536x834.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-540954\" class=\"wp-caption-text\">Usermaven <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\">web product analytics<\/a> tools.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Trends<\/h3>\n<p>At its core, Trends lets you view two or more events side by side over a time period to see underlying patterns. Rather than looking at isolated reports, you get time-based context, which is crucial for understanding growth, seasonality, or sudden dips.<\/p>\n<p>You can also break down trend lines by properties like country, device type, user segment, or plan type, giving context to why things are happening.<\/p>\n<p>For example, you can use the trends report to see how purchases evolve over time to judge the success of <a href=\"https:\/\/userpilot.com\/blog\/product-launch-timeline\/\" target=\"_blank\" rel=\"noopener noreferrer\">product launches<\/a>.<\/p>\n<figure id=\"attachment_540971\" aria-describedby=\"caption-attachment-540971\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends.png\"><img decoding=\"async\" class=\"size-full wp-image-540971\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends.png\" alt=\"Usermaven trends. \" width=\"1920\" height=\"1043\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-trends-1536x834.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-540971\" class=\"wp-caption-text\">Usermaven trends.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 3 []\">User journeys<\/h3>\n<p>Usermaven allows you to visualize the <a href=\"https:\/\/userpilot.com\/blog\/mapping-user-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">exact paths users take<\/a> inside your product. You define a starting point (like a landing page) and then automatically reveal the most common actions users take afterward.<\/p>\n<p>You can analyze journeys within a single session or across multiple sessions over time, giving you both short-term and long-term behavioral insights.<\/p>\n<p>Here are just a couple of ways you can use these insights:<\/p>\n<ul>\n<li><strong>Understand feature discovery:<\/strong> Learn how users find and adopt key features.<\/li>\n<li><strong>Improve conversions:<\/strong>\u00a0Understand which steps lead to goal completion<\/li>\n<li><strong>Optimize user experience:<\/strong>\u00a0See if users take unexpected paths or reach dead ends.<\/li>\n<li><strong>Compare different segments:<\/strong>\u00a0Understand how different user groups (e.g., startups vs. enterprise) navigate your product.<\/li>\n<\/ul>\n<figure id=\"attachment_540988\" aria-describedby=\"caption-attachment-540988\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-scaled.png\"><img decoding=\"async\" class=\"size-full wp-image-540988\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-scaled.png\" alt=\"Data driven decisions in Usermaven.\" width=\"2560\" height=\"1351\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-450x238.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-1024x540.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-768x405.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-1536x811.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-data-driven-decisions-2048x1081.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-540988\" class=\"wp-caption-text\">Data-driven decisions in Usermaven.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Funnels<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">A funnel<\/a> comprises multiple stages, each representing a step in a user journey toward a desired outcome. You choose the events or actions that define each stage (e.g., \u201cVisited Pricing Page,\u201d \u201cStarted Signup,\u201d \u201cCompleted Signup\u201d), and Usermaven tracks how many users make it through each one.<\/p>\n<p>Here are some ways you can use funnels in SaaS:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Conversion optimization<\/strong><\/a><strong>:<\/strong> See where prospects abandon before converting and refine that step (e.g., shorten forms or simplify wording).<\/li>\n<li><strong>Onboarding analysis:<\/strong> Track how many users complete each step of onboarding and fix confusing stages to <a href=\"https:\/\/userpilot.com\/blog\/customer-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost activation<\/a>.<\/li>\n<\/ul>\n<p>What I like most is the AI assistant that automatically proposes effective funnels based on real user behavior. You just pick a conversion goal and let the AI identify meaningful paths you might not have thought to track, complete with suggested funnel steps and projected performance. Once you have data, the AI assistant generates actionable insights from the data, making your job easier.<\/p>\n<figure id=\"attachment_541005\" aria-describedby=\"caption-attachment-541005\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage.png\"><img decoding=\"async\" class=\"size-full wp-image-541005\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage.png\" alt=\"Feature usage in Usermaven.\" width=\"1920\" height=\"1043\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/usermaven-feature-usage-1536x834.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-541005\" class=\"wp-caption-text\">Feature usage in Usermaven.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 3 []\">Custom product analytics dashboards<\/h3>\n<p>Usermaven allows you to build <a href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">custom dashboards<\/a> for tracking user behavior. You can use the flexible builder to add Trends, Funnels, Journeys, and Attribution reports in one view.<\/p>\n<p>There are also 4 pre-built dashboards specifically for SaaS lifecycle analytics. These include:<\/p>\n<ul>\n<li><strong>Onboarding:<\/strong> Tracks onboarding completion rates, time to value, and where users drop off. This helps you identify friction early and improve <a href=\"https:\/\/userpilot.com\/blog\/first-time-user-experience-saas\/\">first-time user experience<\/a>.<\/li>\n<li><strong>Retention:<\/strong> Reveals how well your product keeps users coming back over time, after signup or key actions. This helps you identify <a href=\"https:\/\/userpilot.com\/blog\/churn-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn patterns.<\/a><\/li>\n<li><strong>Feature adoption:<\/strong> Shows which features users actually use and how often. It measures adoption rates, usage frequency, and engagement intensity per feature. This helps product teams focus on features that drive real value. You can filter by segments for more granular analysis.<\/li>\n<li><strong>Product engagement:<\/strong> Measures how actively users interact with your product over time. It tracks key metrics like daily, weekly, and monthly active users, along with stickiness ratios such as <a href=\"https:\/\/userpilot.com\/blog\/dau-mau-ratio\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAU\/MAU<\/a>. This dashboard helps you understand whether users are forming habits. Insights can be viewed at the user or company level.<\/li>\n<\/ul>\n<figure id=\"attachment_541022\" aria-describedby=\"caption-attachment-541022\" style=\"width: 1850px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights.png\"><img decoding=\"async\" class=\"size-full wp-image-541022\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights.png\" alt=\"actionable insights product analytics tool analyze data accurate data\" width=\"1850\" height=\"1002\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights.png 1850w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights-1024x555.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights-768x416.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-product-insights-1536x832.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><\/a><figcaption id=\"caption-attachment-541022\" class=\"wp-caption-text\">Product insights in Usermaven.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Contacts hub and segmentation<\/h3>\n<p>Usermaven\u2019s Contacts Hub acts like a mini-CRM built into your analytics platform, giving you rich <a href=\"https:\/\/userpilot.com\/blog\/user-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">profiles for each user<\/a> that interacts with your app, from first-time anonymous visitors to repeat users and the companies they belong to.<\/p>\n<p>At its core, the Contacts Hub collects and organizes every touchpoint into unified profiles, including first and last-seen activity, <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\">user engagement levels<\/a>, session history, UTM marketing data, device info, and more.<\/p>\n<p>This empowers smarter segmentation, personalized messaging, and better <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention strategies<\/a>.<\/p>\n<figure id=\"attachment_541039\" aria-describedby=\"caption-attachment-541039\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation.png\"><img decoding=\"async\" class=\"size-full wp-image-541039\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation.png\" alt=\"Segmentation in Usermaven.\" width=\"1920\" height=\"1043\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-segmentation-1536x834.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-541039\" class=\"wp-caption-text\">Segmentation in Usermaven.<\/figcaption><\/figure>\n<h2 data-pm-slice=\"1 1 []\">How much does Usermaven cost?<\/h2>\n<p>Usermaven uses tiered plans with <a href=\"https:\/\/userpilot.com\/blog\/usage-based-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage-based pricing<\/a>, meaning each plan includes a fixed feature set, while the final cost scales based on event volume. All plans come with a 14-day free trial (no credit card required). Here\u2019s a quick breakdown of <a href=\"https:\/\/userpilot.com\/blog\/usermaven-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usermaven pricing<\/a> plans:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\"><strong>Plan<\/strong><\/th>\n<th colspan=\"1\" rowspan=\"1\"><strong>Starting price<\/strong><\/th>\n<th colspan=\"1\" rowspan=\"1\"><strong>Best for<\/strong><\/th>\n<th colspan=\"1\" rowspan=\"1\"><strong>What\u2019s included<\/strong><\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Growth<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">$84\/month<\/td>\n<td colspan=\"1\" rowspan=\"1\">Small teams looking for basic <a href=\"https:\/\/userpilot.com\/blog\/marketing-analytics\/\">marketing analytics<\/a> insights<\/td>\n<td colspan=\"1\" rowspan=\"1\">3 users, 3 workspaces, 5 years data retention, web\/product\/e-commerce analytics, <span data-color=\"rgb(255, 245, 245)\">automatic tracking<\/span>, data visualization, segments &amp; cohorts, user &amp; account profiles, email &amp; Slack reports<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Scale<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">$199\/month<\/td>\n<td colspan=\"1\" rowspan=\"1\">Growing companies need deeper acquisition, conversion, and revenue insights<\/td>\n<td colspan=\"1\" rowspan=\"1\">Unlimited users, 5 workspaces, 7 years of data history, advanced attribution (channels, content, paid ads data), CRM &amp; deals attribution, conversion paths, retention analysis, AI-powered insights, native integrations with Google, Meta &amp; LinkedIn<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong>Enterprise<\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\">Custom pricing<\/td>\n<td colspan=\"1\" rowspan=\"1\">Organizations with advanced analytics, security, and compliance needs<\/td>\n<td colspan=\"1\" rowspan=\"1\">Unlimited data history, custom workspaces, <span data-color=\"rgb(255, 245, 245)\">effortless data export,<\/span> private cloud or on-premise deployment, white-glove onboarding, dedicated <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success manager<\/a>, priority support<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What are the pros and cons of Usermaven?<\/h2>\n<p>Pricing and features only tell part of the story. The real test of any tool is how it feels to use on a day-to-day basis. Here\u2019s my take on where Usermaven shines and where it can be a challenge.<\/p>\n<h3>Usermaven pros<\/h3>\n<p><strong>\u2705 Easy to set up and user-friendly UI:<\/strong> Users consistently highlight how quick it is to get started and how intuitive the dashboard feels compared with tools like GA4. Also, thanks to its autocapture feature, non-technical teams can track events without developer help.<\/p>\n<p><strong>\u2705 Product analytics tool + marketing attribution in one place:<\/strong> Usermaven gives you a single source of truth, eliminating data siloes and speeding up analysis. For example, you can connect <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition channels<\/a>\u00a0directly to in-product user behavior to understand where most of your power users come from.<\/p>\n<p><strong>\u2705 Privacy-focused and cookieless tracking:<\/strong> Usermaven is designed with GDPR\/CCPA compliance in mind and uses first-party, cookieless methods, so tracking isn\u2019t blocked by ad blockers as often as with traditional analytics tools.<\/p>\n<figure id=\"attachment_541056\" aria-describedby=\"caption-attachment-541056\" style=\"width: 1964px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1.png\"><img decoding=\"async\" class=\"size-full wp-image-541056\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1.png\" alt=\"Usermaven positive G2 review.\" width=\"1964\" height=\"692\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1.png 1964w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1-450x159.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1-1024x361.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1-768x271.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-1-1536x541.png 1536w\" sizes=\"(max-width: 1964px) 100vw, 1964px\" \/><\/a><figcaption id=\"caption-attachment-541056\" class=\"wp-caption-text\">Usermaven positive G2 review.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\">Usermaven cons<\/h3>\n<p><strong>\u274c<\/strong>\u00a0<strong>No qualitative analytics:<\/strong> Usermaven focuses exclusively on <a href=\"https:\/\/userpilot.com\/blog\/quantitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">quantitative data<\/a>, meaning you can see what users are doing in your product, but not why they behave that way. There are no session replays to observe real user interactions or <a href=\"https:\/\/userpilot.com\/blog\/marketing-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">long-form surveys<\/a> to ask them directly. As a result, teams are left guessing about the exact root causes behind drops in activation or churn, or must buy on additional tools.<\/p>\n<p><strong>\u274c<\/strong>\u00a0<strong>Lack of actionability:<\/strong> For SaaS companies, standalone analytics tools create an &#8220;Action Gap.&#8221; To reduce churn and drive revenue, you need a\u00a0<a href=\"https:\/\/userpilot.com\/blog\/product-growth-platform-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product growth platform<\/a>\u00a0that offers engagement tools to directly influence user behavior rather than just report on it. You will see the users leaving, but you will lack the tools to stop them in real-time. The delay between &#8220;seeing the data&#8221; and &#8220;shipping a fix&#8221; is where you lose revenue.<\/p>\n<p><strong>\u274c Event-based pricing that penalizes success:<\/strong> As your product becomes stickier and users engage more deeply, your bills climb, whether your revenue grew or not.<\/p>\n<p><strong>\u274c Limited customization:<\/strong> Usermaven\u2019s ready-made dashboards get you started quickly, but they don\u2019t go very far. Compared to enterprise-grade analytics platforms, Usermaven offers limited control over how metrics, reports, and visualizations are configured.<\/p>\n<figure id=\"attachment_541073\" aria-describedby=\"caption-attachment-541073\" style=\"width: 1744px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1.png\"><img decoding=\"async\" class=\"size-full wp-image-541073\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1.png\" alt=\"Usermaven negative G2 review. \" width=\"1744\" height=\"718\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1.png 1744w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1-450x185.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1-1024x422.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1-768x316.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Usermaven-G2-review-2-1-1536x632.png 1536w\" sizes=\"(max-width: 1744px) 100vw, 1744px\" \/><\/a><figcaption id=\"caption-attachment-541073\" class=\"wp-caption-text\">Usermaven G2 review.<\/figcaption><\/figure>\n<h2 data-pm-slice=\"1 1 []\">Why Userpilot is a better alternative for agile PLG teams<\/h2>\n<p>Apart from website analytics and multi-touch attribution, Userpilot offers all the analytics reports as Usermaven, and then more. Apart from standard cohorts, paths, and funnels, Userpilot adds qualitative analytics tools and robust <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a> features for acting on insights. Here are some ways I think Userpilot is superior to Usermaven:<\/p>\n<h3><strong>Predictable and scalable pricing<\/strong><\/h3>\n<p>Costs are based on MAUs, not events. You are not penalized for building a highly engaging product or having power users.<\/p>\n<p>Product managers\u00a0run growth experiments without needing to check usage dashboards, and finance teams can model growth scenarios with greater accuracy.<\/p>\n<figure id=\"attachment_533309\" aria-describedby=\"caption-attachment-533309\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961.png\"><img decoding=\"async\" class=\"size-full wp-image-533309\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961.png\" alt=\"Userpilot pricing for core functionalities.\" width=\"1920\" height=\"917\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961.png 1920w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961-450x215.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961-1024x489.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/85d499a9-269c-4d3a-b122-d56fa74df961-768x367.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-533309\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/blog\/userpilot-pricing\/\">Userpilot pricing<\/a> for core functionalities.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\"><strong>Session replays for uncovering root causes<\/strong><\/h3>\n<p>With Userpilot\u2019s session replays, <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product teams<\/a> can move beyond surface-level metrics and see real user behavior unfold in context to answer important questions like \u201cWhere do users hesitate?\u201d \u201cWhat do they rage-click?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Session replays<\/a> are tightly connected to Userpilot\u2019s analytics. You can identify users who drop off at a specific funnel step, then jump straight into their <a href=\"https:\/\/userpilot.com\/blog\/session-recordings\/\">session recordings to<\/a> diagnose the issue. This dramatically shortens the feedback loop between insight and action.<\/p>\n<figure id=\"attachment_533458\" aria-describedby=\"caption-attachment-533458\" style=\"width: 1334px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays.png\"><img decoding=\"async\" class=\"size-full wp-image-533458\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays.png\" alt=\"Userpilot session replays are a game changer.\" width=\"1334\" height=\"916\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays.png 1334w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays-450x309.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays-1024x703.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-session-replays-768x527.png 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><figcaption id=\"caption-attachment-533458\" class=\"wp-caption-text\">Userpilot session replays.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\"><strong>Integrated feedback tools for deeper insights<\/strong><\/h3>\n<p>Userpilot enables teams to collect <a href=\"https:\/\/userpilot.com\/blog\/in-app-feedback\/\">in-app feedback without<\/a> buying separate tools like Hotjar or SurveyMonkey.<\/p>\n<p>For example, you can send <a href=\"https:\/\/userpilot.com\/blog\/types-of-nps-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS surveys<\/a> at key moments and instantly correlate scores with actual behavior. Are <a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">detractors<\/a> struggling with a specific feature? Do promoters consistently adopt advanced functionality?<\/p>\n<p>Moreover, you can tag qualitative responses to easily identify recurring patterns among different groups, making it easier to prioritize improvements.<\/p>\n<figure id=\"attachment_540751\" aria-describedby=\"caption-attachment-540751\" style=\"width: 1470px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys.png\"><img decoding=\"async\" class=\"size-full wp-image-540751\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys.png\" alt=\"Userpilot feedback surveys.\" width=\"1470\" height=\"832\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys.png 1470w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys-450x255.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys-1024x580.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/4-userpilot-feedback-surveys-768x435.png 768w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/><\/a><figcaption id=\"caption-attachment-540751\" class=\"wp-caption-text\">Userpilot feedback surveys.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 3 []\">Omnichannel engagement tools to close the action gap<\/h3>\n<p>Userpilot empowers you to influence user behavior with data-backed strategies. If analytics reveal friction in onboarding, you can instantly deploy targeted guidance. No waiting, no handoffs, no extra tools. And the best part is these experiences are in synch and consistent across channels. These include:<\/p>\n<ul>\n<li><strong>UI patterns:<\/strong> Create on-brand <a href=\"https:\/\/userpilot.com\/blog\/what-are-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>, modals, slideouts, banners, and checklists to provide users with guidance inside the app, drive feature discovery, and foster continuous engagement.<\/li>\n<li><strong>Mobile flows:<\/strong>\u00a0Userpilot supports native iOS and Android flows via its mobile SDK, enabling you to trigger carousels and slideouts to engage mobile users.<\/li>\n<li><strong>Push notifications:<\/strong> Send behavior-based <a href=\"https:\/\/userpilot.com\/blog\/push-notification-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile push notifications<\/a> to re-engage users outside the app, coordinated with in-app experiences as part of a single journey.<\/li>\n<li><strong>Lifecycle emails:<\/strong> Send tailored <a href=\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle emails<\/a> triggered by in-product behavior (e.g., onboarding progress, inactivity, milestones) to reinforce and extend in-app engagement.<\/li>\n<\/ul>\n<figure id=\"attachment_516617\" aria-describedby=\"caption-attachment-516617\" style=\"width: 1824px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel.png\"><img decoding=\"async\" class=\"size-full wp-image-516617\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel.png\" alt=\"Userpilot channels.\" width=\"1824\" height=\"1041\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel.png 1824w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel-450x257.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel-1024x584.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel-768x438.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/Userpilot-omnichannel-1536x877.png 1536w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/><\/a><figcaption id=\"caption-attachment-516617\" class=\"wp-caption-text\">Userpilot combines a product analytics tool with engagement.<\/figcaption><\/figure>\n<p data-pm-slice=\"1 1 []\">Ready to stop just looking at charts and start fixing the metrics they represent? Then <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">get a demo of Userpilot<\/a>\u00a0and see how a unified growth platform works in practice.<\/p>\n<hr \/>\n<p><em>Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on December 28, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usermaven markets itself as a privacy-first analytics platform that helps businesses track user behavior and make smarter decisions without the clutter of traditional tools. But is it the best tool for SaaS teams today? In this article, I\u2019ll walk you through Usermaven\u2019s key features, pricing plans, pros and cons, then break down when it might [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":541093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[7412,7413,7414,7415],"class_list":["post-540936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-usermaven","tag-usermaven-alternative","tag-usermaven-comparison","tag-usermaven-competitors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Usermaven? A Detailed Overview of Features and Pricing - Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog<\/title>\n<meta name=\"description\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/usermaven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Usermaven? A Detailed Overview of Features and Pricing - Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"og:description\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/usermaven\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-28T23:35:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T14:14:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/What-is-Usermaven-A-Detailed-Overview-of-Features-and-Pricing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abrar Abutouq\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abrar Abutouq\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/usermaven\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/usermaven\/\"},\"author\":{\"name\":\"Abrar Abutouq\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de3e3a90716a9ee4b1d8e559d76ecf17\"},\"headline\":\"What is Usermaven? 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