{"id":56198,"date":"2025-12-21T08:22:37","date_gmt":"2025-12-21T08:22:37","guid":{"rendered":"https:\/\/userpilot.com\/blog\/best-gtm-strategy-examples-saas\/"},"modified":"2025-03-12T16:06:12","modified_gmt":"2025-03-12T16:06:12","slug":"%e6%9c%80%e4%bd%b3gtm%e6%88%98%e7%95%a5-%e7%a4%ba%e4%be%8b-saas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/%e6%9c%80%e4%bd%b3gtm%e6%88%98%e7%95%a5-%e7%a4%ba%e4%be%8b-saas\/","title":{"rendered":"SaaS\u8fdb\u5165\u5e02\u573a\u6218\u7565\u7684\u7ec8\u6781\u6307\u5357  [Examples Included]"},"content":{"rendered":"<p>\u4f60\u60f3\u77e5\u9053\u4e3a\u4ec0\u4e48\u8fdb\u5165\u5e02\u573a\u6218\u7565\u5bf9\u4f60\u7684SaaS\u4ea7\u54c1\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u5417\uff1f<\/p>\n<p>\u8fd9\u90fd\u662f\u4e3a\u4e86\u5728\u6295\u5165\u66f4\u591a\u8d44\u6e90\u4e4b\u524d\u9884\u5148<a href=\"https:\/\/userpilot.com\/role\/product-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9a8c\u8bc1\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1<\/a>\u7406\u5ff5\u3002 \u901a\u8fc7\u9a8c\u8bc1\u4f60\u7684\u60f3\u6cd5\uff0c\u4f60\u53ef\u4ee5\u8282\u7701\u524d\u8fdb\u7684\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u786e\u4fdd\u4f60\u7684\u6218\u7565\u6307\u5411\u6b63\u786e\u7684\u65b9\u5411\u3002<\/p>\n<p>\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u6709\u5173SaaS\u7684\u4e0a\u5e02\u7b56\u7565\u7684\u4e00\u5207\u3002 \u6211\u4eec\u5c06\u5b66\u4e60\u4ed6\u4eec\u5982\u4f55\u5e2e\u52a9\u4f60\u7684\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\uff0c\u7814\u7a76\u4e00\u4e9b\u6709\u6548\u7684SaaS\u4e0a\u5e02\u7b56\u7565\u7684\u4f8b\u5b50\uff0c\u6db5\u76d6\u4ed6\u4eec\u662f\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u4ed6\u4eec\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u771f\u5b9e\u7684\u4f8b\u5b50\u4e3a\u4f60\u7684SaaS\u4e1a\u52a1\u521b\u5efa\u4e00\u4e2a\u3002 \u8ba9\u6211\u4eec\u5f00\u59cb\u5427!<\/p>\n<h2>TL;DR<\/h2>\n<ul>\n<li>\u6210\u529f\u7684<a href=\"https:\/\/userpilot.com\/blog\/product-launch-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u53d1\u5e03<\/a>\u662f\u5efa\u7acb\u5728\u6709\u6548\u7684GTM\u6218\u7565\u4e4b\u4e0a\u7684\u3002<\/li>\n<li>\u4f60\u7684\u4e0a\u5e02\u6218\u7565\u53ea\u662f\u4e00\u4e2a<a href=\"https:\/\/userpilot.com\/blog\/roadmaps-vs-backlogs-comparison\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8def\u7ebf\u56fe<\/a>\uff0c\u8bf4\u660e\u4f60\u5c06\u5982\u4f55\u628a\u4f60\u7684\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u3002 \u5b83\u5bf9\u4e8e\u4e3a\u6210\u529f\u7684\u4f01\u4e1a\u5411\u524d\u53d1\u5c55\u5960\u5b9a\u57fa\u7840\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li>SaaS GTM\u8ba1\u5212\u53ef\u7528\u4e8e\u51e0\u79cd\u4f7f\u7528\u60c5\u51b5\u3002 \u5b83\u4eec\u53ef\u4ee5\u5728\u5411\u73b0\u6709\u5e02\u573a<a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63a8\u51fa\u65b0\u4ea7\u54c1<\/a>\u3001\u5411\u65b0\u5ba2\u6237\u6216\u65b0\u5174\u5e02\u573a\u6269\u5f20\u65f6\u4f7f\u7528\u3002<\/li>\n<li>GTM\u6218\u7565\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u4f60\u548c\u516c\u53f8\u7684\u51b3\u7b56\u8005\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5efa\u7acb\u548c\u63a8\u51fa\u66f4\u597d\u7684\u4ea7\u54c1\uff0c\u51cf\u5c11\u521b\u4e1a\u516c\u53f8\u5931\u8d25\u7684\u673a\u4f1a\u3002<\/li>\n<li>\u4e00\u4e2a\u6709\u6548\u7684\u5e02\u573a\u7b56\u7565\u5305\u62ec\u9500\u552e\u7b56\u7565\uff08\u9500\u552e\u4e3b\u5bfc\u7684\u589e\u957f\uff0c\u4ea7\u54c1\u4e3b\u5bfc\u7684\u589e\u957f\uff09\uff0c\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u76ee\u6807\u53d7\u4f17\uff0c\u4ee5\u53ca\u6700\u9002\u5408\u7684<a href=\"https:\/\/userpilot.com\/blog\/what-is-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u8425\u9500<\/a>\u6e20\u9053\u3002<\/li>\n<li>\u5728\u8fd9\u4e2a\u9636\u6bb5\u5173\u6ce8<a href=\"https:\/\/userpilot.com\/blog\/metrics-for-saas-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9002\u5f53\u7684\u6307\u6807<\/a>\uff0c\u5bf9\u4f60\u7684GTM\u8ba1\u5212\u7684\u6210\u529f\u6216\u5931\u8d25\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li>LTV\uff1a\u5efa\u8bae\u91c7\u7528CAC\u6bd4\u7387\uff0c\u4ee5\u786e\u4fdd\u4f60\u4e0d\u4f1a\u56e0\u4e3a\u5728\u6536\u8d2d\u4e0a\u7684\u82b1\u8d39\u8d85\u8fc7\u4f60\u7684\u6536\u76ca\u800c\u5f00\u59cb\u51fa\u73b0\u4e8f\u635f\u3002<\/li>\n<li>\u6210\u529f\u7684GTM\u6218\u7565\u6848\u4f8b\u5305\u62ecSlack\u3001Dropbox\u3001Asana\u3001Taxjar\u548cLoom\u3002<\/li>\n<\/ul>\n<div class=\"container-wrap-cta-cs p-fix\">\n<div class=\"wrapper-summit-cta-mobile\">\n<div class=\"cta-inside\">\n<p><img decoding=\"async\" class=\"fav-icon-cta\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Fav-png.png\" \/><\/p>\n<h3>\u73b0\u5728\u5c31\u4e3a\u4f60\u7684SaaS\u5b9e\u65bd\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684GTM\u6218\u7565!<\/h3>\n<div class=\"cta-button-icons\">\n<p><a class=\"logo-section-link\" href=\"https:\/\/userpilot.com\/userpilot-demo\">\u83b7\u53d6\u6f14\u793a<\/a><\/p>\n<ul>\n<li>\u9884\u7ea6\u6f14\u793a<\/li>\n<li>\u4e0d\u9700\u8981\u4fe1\u7528\u5361<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-half\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Img-usp-preview-drk-1.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong>\u4ec0\u4e48\u662fSaaS\u7684\u8fdb\u5165\u5e02\u573a\uff08GTM\uff09\u6218\u7565\uff1f<\/strong><\/h2>\n<p>\u8fdb\u5165\u5e02\u573a\u6218\u7565\u662f\u5173\u4e8e\u5982\u4f55\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u9001\u5165\u5e02\u573a\u7684\u5168\u9762\u7eb2\u8981\u6216\u6307\u5357\u3002<\/p>\n<p>\u5b83\u6db5\u76d6\u4e86\u4ece\u8c01\u662f\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u6216\u76ee\u6807\u5e02\u573a\uff0c\u4ed6\u4eec\u5728\u54ea\u91cc\uff0c\u8fbe\u5230\u4ed6\u4eec\u7684\u6700\u4f73\u8425\u9500\u52aa\u529b\u548c\u9500\u552e\u7b56\u7565\uff0c\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/product-positioning-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b9a\u4f4d\u7b56\u7565<\/a>\uff0c<a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b9a\u4ef7\u7b56\u7565<\/a>\u7b49\u4e00\u5207\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Go-to-Market-Strategy_13774e15e2b4abe35f454d97a19f97fc_800.png\" alt=\"\u8d70\u5411\u5e02\u573a\u7684\u6218\u7565\" width=\"800\" height=\"613\" \/><figcaption class=\"wp-caption-text\">\u4ec0\u4e48\u662f &#8220;\u8fdb\u5165\u5e02\u573a &#8220;\u6218\u7565\uff1f<\/figcaption><\/figure>\n<p>\u8fd9\u4e2a\u4e0a\u5e02\u8ba1\u5212\u662f\u7531<a href=\"https:\/\/userpilot.com\/blog\/in-app-marketing-guide-for-product-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u8425\u9500\u4eba\u5458<\/a>\u53ca\u5176\u56e2\u961f\u4f7f\u7528\u7684\uff0c\u4ee5\u786e\u4fdd\u4f60\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u5ba2\u6237\u987a\u5229\u63a8\u51fa\u4f60\u7684\u4ea7\u54c1\uff0c\u5e76\u4ece\u5e02\u573a\u4e0a\u5df2\u6709\u7684\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<h2><strong>B2B SaaS\u7684GTM\u6218\u7565\u4e0e\u8425\u9500\u6218\u7565<\/strong><\/h2>\n<p><strong>\u8fdb\u5165\u5e02\u573a\u6218\u7565<\/strong>\u662f\u4e00\u4e2a\u4e00\u6b21\u6027\u7684\u8ba1\u5212\uff0c\u5e2e\u52a9\u4f60\u5728\u63a8\u51fa\u4ea7\u54c1\u65f6\u6253\u5165\u5e02\u573a\u3002 \u800c\u53e6\u4e00\u65b9\u9762\uff0c<strong>\u8425\u9500\u6218\u7565 <\/strong>\u8d85\u8d8a\u4e86\u6700\u521d\u7684\u4ea7\u54c1\u53d1\u5e03\uff0c\u6d89\u53ca\u5230\u4f60\u5c06\u91c7\u53d6\u7684\u6301\u7eed\u8425\u9500\u52aa\u529b\uff0c\u4ee5\u83b7\u5f97\u5ba2\u6237\u5e76\u7ef4\u6301\u4f60\u7684\u5e02\u573a\u7a7a\u95f4\u3002<\/p>\n<p>GTM\u6218\u7565\u4e0e\u8425\u9500\u6218\u7565\u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\uff0cGTM\u6218\u7565\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u4ea7\u54c1\u3002 \u4e0e\u6b64\u76f8\u53cd\uff0c\u8425\u9500\u6218\u7565\u7684\u91cd\u70b9\u662f\u4ef7\u503c\u4e3b\u5f20\u7684\u884c\u52a8\u3001\u5206\u9500\u6e20\u9053\u548c\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/5b37d2e4-086d-4f47-8ad6-23588ee06a8f.png\" alt=\"GTM\u6218\u7565\u4e0e\u8425\u9500\u6218\u7565\" width=\"800\" height=\"600\" \/><figcaption class=\"wp-caption-text\">\u8d44\u6e90\uff1aIncisiveEdge<\/figcaption><\/figure>\n<h2>SaaS\u5e02\u573a\u7b56\u7565\u7684\u597d\u5904<\/h2>\n<p>\u5f53\u63a8\u51fa\u4f60\u7684\u65b0\u4ea7\u54c1\u6216\u5c06\u4f60\u7684\u73b0\u6709\u4ea7\u54c1\u5e26\u5165\u4e00\u4e2a\u65b0\u7684\u5229\u57fa\u5e02\u573a\u65f6\uff0c\u4f60\u9700\u8981\u4e00\u4e2a\u8ba1\u5212\u6765\u5e2e\u52a9\u4f60\u8f7b\u677e\u5730\u6253\u5165\u5e02\u573a\u5e76\u6293\u4f4f\u76ee\u6807\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u3002 \u8fd9\u5c31\u662f\u8fdb\u5165\u5e02\u573a\u6218\u7565\u7684\u610f\u4e49\u6240\u5728\u3002 \u5b83\u662f\u4e00\u4e2a\u8be6\u7ec6\u7684\u8ba1\u5212\uff0c\u5e2e\u52a9\u4f60\u627e\u51fa\u6b63\u786e\u7684\u542f\u52a8\u65b9\u5f0f\uff0c\u5e76\u5728\u957f\u671f\u5185\u4ea7\u751f\u66f4\u5927\u7684\u56de\u62a5\u3002<\/p>\n<p>\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u6bcf\u5e74\u63a8\u51fa\u768495%\u7684\u65b0\u4ea7\u54c1\u90fd\u4f1a\u5931\u8d25\u3002 GTM\u6218\u7565\u53ef\u4ee5\u5e2e\u52a9\u51cf\u5c11\u4f60\u5931\u8d25\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ul>\n<li><strong>\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7ed8\u5236\u51fa\u6240\u6709\u91cd\u8981\u7684\u63a5\u89e6\u70b9\uff1b<\/strong>\u5373\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u4ed6\u4eec\u7684\u75db\u70b9\uff0c\u73b0\u6709\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u6218\u7565\/\u5546\u4e1a\u6a21\u5f0f\u3002 \u5b83\u8fd8\u5305\u62ec\u4f60\u5982\u4f55\u5b9a\u4f4d\u81ea\u5df1\uff0c\u4ee5\u53ca\u4f60\u91c7\u7528\u4ec0\u4e48\u8425\u9500\u7b56\u7565\u6765\u8131\u9896\u800c\u51fa\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<li>GTM\u6218\u7565\u786e\u4fdd\u5f53\u4f60\u63a8\u51fa\u4f60\u7684\u4ea7\u54c1\u65f6\uff0c\u5b83\u7b26\u5408\u7528\u6237\u7684\u9700\u6c42\uff0c\u6240\u4ee5 <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-expert-advice-joanna-drabent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<strong>\u4ea7\u54c1-\u5e02\u573a\u5951\u5408<\/strong><br \/>\n<\/a>\u7684\u95ee\u9898\u5f97\u5230\u4e86\u89e3\u51b3\u3002<\/li>\n<li>\u4f60\u53ef\u4ee5\u7528\u5b83\u6765\u786e\u5b9a<strong>\u5ba2\u6237 <\/strong><a href=\"https:\/\/userpilot.com\/blog\/product-led-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<strong>\u83b7\u53d6<\/strong><br \/>\n<\/a><strong> \u6210\u672c<\/strong>\uff0c\u5e76\u4e3a\u4f60\u7684SaaS\u516c\u53f8\u548c\u4ea7\u54c1\u9009\u62e9\u6700\u9002\u5408\u7684<strong>\u7b56\u7565<\/strong>\u3002 \u800c\u4e0d\u662f\u4f7f\u7528\u4e0d\u5fc5\u8981\u7684\u6298\u6263\u548c\u5927\u591a\u6570SaaS\u516c\u53f8\u4f7f\u7528\u7684\u5176\u4ed6\u7b56\u7565\uff0c\u4f60\u5c06\u80fd\u591f\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u4e0d\u4f1a\u8ba9\u4f60\u6216\u4f60\u7684\u4f01\u4e1a\u4ed8\u51fa\u4ee3\u4ef7\u3002<\/li>\n<\/ul>\n<p>\u4e00\u4e2a\u8d70\u5411\u5e02\u573a\u7684\u6218\u7565\u4e0d\u4ec5\u5728\u4f60\u7684\u4ea7\u54c1\u63a8\u51fa\u9636\u6bb5\u5f88\u6709\u7528\uff0c\u800c\u4e14\u9500\u552e\u5468\u671f\u957f\uff0c\u8fd8\u80fd\u5e2e\u52a9\u4f60\u5b9e\u73b0\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\uff0c\u4e3a\u5373\u5c06\u5230\u6765\u7684\u4ea7\u54c1\u8fd0\u8425\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n<h2>\u5982\u4f55\u4e3aB2B SaaS\u516c\u53f8\u5efa\u7acb\u4e00\u4e2a\u6709\u6548\u7684\u5e02\u573a\u7b56\u7565\uff1f<\/h2>\n<p>\u4e3a\u4e86\u5efa\u7acb\u4e00\u4e2a\u6709\u6548\u7684\u4e0a\u5e02\u6218\u7565\uff0c\u6709\u51e0\u4ef6\u4e8b\u4f60\u5fc5\u987b\u5305\u62ec\u5728\u4f60\u7684\u8ba1\u5212\u4e2d\u3002 \u8fd9\u4e9b\u662f\u4f60\u5728\u521b\u5efa\u65f6\u5e94\u8be5\u8003\u8651\u7684\u6b65\u9aa4\uff1a<\/p>\n<ul>\n<li>\u786e\u5b9a\u6b63\u786e\u7684\u53d7\u4f17\u3002<\/li>\n<li>\u521b\u5efa\u4ef7\u503c\u4e3b\u5f20\u548c\u4fe1\u606f\u4f20\u9012\u3002<\/li>\n<li>\u51b3\u5b9a\u4f60\u7684\u9500\u552e\u548c\u5b9a\u4ef7\u7b56\u7565\u3002<\/li>\n<li>\u9009\u62e9\u4e00\u4e2a\u8425\u9500\u5206\u914d\u6218\u7565\u3002<\/li>\n<li>\u9009\u62e9\u4e00\u4e2a\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u548c\u5ba2\u6237\u6f0f\u6597\u3002<\/li>\n<li>\u51b3\u5b9a\u8981\u8ddf\u8e2a\u7684\u6b63\u786e\u6307\u6807\u3002<\/li>\n<\/ul>\n<h3>\u7b2c1\u6b65\uff1a\u786e\u5b9a\u4f60\u7684\u76ee\u6807\u53d7\u4f17<\/h3>\n<p>\u9996\u5148\u8981\u505a\u7684\u662f\u786e\u5b9a<a href=\"https:\/\/userpilot.com\/blog\/user-persona-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b63\u786e\u7684\u7528\u6237\u89d2\u8272<\/a>\u6216\u76ee\u6807\u53d7\u4f17\u3002 \u4f60\u7684\u53d7\u4f17\u5c06\u51b3\u5b9a\u4f60\u7684SaaS\u5e02\u573a\u6218\u7565\u7684\u5176\u4ed6\u6bcf\u4e00\u90e8\u5206\u3002 \u4ec0\u4e48\u7fa4\u4f53\u5c06\u4ece\u4f60\u7684\u4ea7\u54c1\u4e2d\u53d7\u76ca\u6700\u591a\uff1f \u5f53\u4f60\u63a8\u51fa\u65f6\uff0c\u4f60\u5c06\u9488\u5bf9\u4ec0\u4e48\u7fa4\u4f53\uff1f \u4f60\u5c06\u5982\u4f55\u63a5\u89e6\u4ed6\u4eec\u5462\uff1f<\/p>\n<p>\u73b0\u5728\uff0c\u5f53\u4f60\u786e\u5b9a\u4e86\u4f60\u7684\u4e70\u65b9<a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89d2\u8272<\/a>\u540e\uff0c\u4f60\u53ef\u4ee5\u56f4\u7ed5\u4ed6\u4eec\u5efa\u7acb\u4f60\u7684\u8425\u9500\u8ba1\u5212\u548c\u8425\u9500\u6d3b\u52a8\u3002 \u4e00\u6b21\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u5e02\u573a\uff0c\u66f4\u5bb9\u6613\u786e\u5b9a\u548c\u8ddf\u8e2a\u6b63\u786e\u7684\u6307\u6807\u3002 \u5f88\u591aSaaS\u516c\u53f8\u5728\u4e0d\u575a\u6301\u4e00\u4e2a\u5730\u7406\u533a\u57df\u548c\u5e02\u573a\u7684\u60c5\u51b5\u4e0b\u5931\u8d25\u4e86\u3002<\/p>\n<figure style=\"width: 2560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/e6134fb2-12d8-459d-8f26-3e4e90149b03.png\" alt=\"\u7528\u6237\u89d2\u8272\u793a\u4f8b\" width=\"2560\" height=\"1280\" \/><figcaption class=\"wp-caption-text\">SaaS\u7528\u6237\u89d2\u8272\u7684\u4f8b\u5b50\u3002<\/figcaption><\/figure>\n<h3>\u7b2c\u4e8c\u6b65\uff1a\u51b3\u5b9a\u4f60\u7684\u4ef7\u503c\u4e3b\u5f20\u548c\u6838\u5fc3\u54c1\u724c\u4fe1\u606f<\/h3>\n<p>\u5728\u4f60\u786e\u5b9a\u4e86\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u5f00\u53d1\u4e00\u4e2a\u4ef7\u503c\u77e9\u9635\uff0c\u4ee5\u5e2e\u52a9\u4f60\u521b\u9020\u4f60\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u3002 \u8fd9\u4e00\u4ef7\u503c\u4e3b\u5f20\u5c06\u7a81\u51fa\u7528\u6237\u7684\u95ee\u9898\uff0c\u5e76<a href=\"https:\/\/userpilot.com\/blog\/product-positioning-strategies-misconceptions-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c06\u4f60\u7684\u4ea7\u54c1\u5b9a\u4f4d\u4e3a\u6700\u4f73\u89e3\u51b3\u65b9\u6848<\/a>\u3002<\/p>\n<p>\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u8981\u5217\u51fa\u4f60\u7684\u4e70\u65b9\u89d2\u8272\uff0c\u4ed6\u4eec\u7684<a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u75db\u70b9<\/a>\uff0c\u4ee5\u53ca\u4f60\u7684\u4ea7\u54c1\u662f\u5426\/\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002 \u4e00\u65e6\u4f60\u5b8c\u6210\u4e86\u8fd9\u4e9b\uff0c\u4f60\u5c31\u53ef\u4ee5\u4e3a\u4f60\u7684\u767b\u9646\u9875\u9762\u548c\u5176\u4ed6\u8425\u9500\u6e20\u9053\u521b\u5efa\u4e00\u4e2a\u4ef7\u503c\u4e3b\u5f20\u548c\u8425\u9500\u4fe1\u606f\uff0c\u4ee5\u5438\u5f15\u5ba2\u6237\u3002<\/p>\n<figure style=\"width: 790px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/af2db606-eb99-43c0-8e99-0760cc62c1b5.png\" alt=\"\u4ef7\u503c\u77e9\u9635\" width=\"790\" height=\"1600\" \/><figcaption class=\"wp-caption-text\">\u8d44\u6e90\uff1aSaleshero.<\/figcaption><\/figure>\n<h3>\u7b2c3\u6b65\uff1a\u9009\u62e9\u4f60\u7684\u5b9a\u4ef7\u7b56\u7565<\/h3>\n<p>\u4e3a\u4f60\u7684B2B SaaS\u4e1a\u52a1\u9009\u62e9\u9002\u5f53\u7684\u5b9a\u4ef7\u7b56\u7565\u662f\u4f60\u7684\u4e0a\u5e02\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u4e4b\u4e00\u3002<\/p>\n<p>\u4f60\u5c06\u5982\u4f55\u5411\u4f60\u7684\u76ee\u6807\u5e02\u573a\u9500\u552e\u4f60\u7684\u4ea7\u54c1\uff1f \u7531\u4e8e<a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS\u5b9a\u4ef7<\/a>\u662f\u57fa\u4e8e\u8ba2\u9605\u7684\uff0c\u5728<a href=\"https:\/\/userpilot.com\/blog\/customer-lifecycle-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f<\/a>\u4e2d\u9700\u8981\u66f4\u591a\u7684\u627f\u8bfa\uff0c\u6240\u4ee5\u5728\u9009\u62e9\u5b9a\u4ef7\u7b56\u7565\u65f6\u5fc5\u987b\u8c28\u614e\u3002<\/p>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u8fd9\u4e9b\u662fSaaS\u516c\u53f8\u4f7f\u7528\u7684\u5b9a\u4ef7\u6a21\u5f0f\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/freemium-free-trial-jana-frejova-spendesk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<strong>\u514d\u8d39\u6a21\u5f0f<\/strong><br \/>\n<\/a><strong> SaaS\u5b9a\u4ef7\u6a21\u5f0f<\/strong>\uff1a\u8fd9\u9002\u7528\u4e8eB2B SaaS\u4f01\u4e1a\uff0c\u5176\u4ea7\u54c1\u53ef\u80fd\u9700\u8981\u8f83\u957f\u7684\u65f6\u95f4\u6765\u7406\u89e3\u6216\u638c\u63e1\u5176\u4ef7\u503c\u3002 \u4f60\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e2a\u529f\u80fd\u6709\u9650\u7684\u514d\u8d39\u8ba1\u5212\uff0c\u8ba9\u65b0\u5ba2\u6237\u6709\u5f88\u957f\u7684\u65f6\u95f4\u6765\u63a2\u7d22\u4ea7\u54c1\uff0c\u4e5f\u589e\u52a0\u4ed6\u4eec\u5347\u7ea7\u5230\u4ed8\u8d39\u8ba1\u5212\u7684\u673a\u4f1a\u3002<\/li>\n<li><strong>\u7edf\u4e00\u8d39\u7387\u7684SaaS\u5b9a\u4ef7\u6a21\u5f0f<\/strong>\uff1a\u8fd9\u6d89\u53ca\u5230\u6bcf\u4e2a\u6708\u4ee5\u56fa\u5b9a\u8d39\u7387\u5411\u7528\u6237\u63d0\u4f9b\u4f60\u7684\u4ea7\u54c1\u53ca\u5176\u6240\u6709\u529f\u80fd\u3002 \u6ca1\u6709\u57fa\u4e8e\u529f\u80fd\u7684\u5b9a\u4ef7\u8ba1\u5212\uff0c\u4ed6\u4eec\u4ee5\u4e00\u4e2a\u4ef7\u683c\u83b7\u5f97\u4e00\u5207\u3002<\/li>\n<li><strong>\u57fa\u4e8e\u7528\u6237\u7684SaaS\u5b9a\u4ef7\u6a21\u5f0f<\/strong>\uff1a\u8fd9\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u662f\u6839\u636e\u4f60\u7684\u5ba2\u6237\u6709\u591a\u5c11\u7528\u6237\u6216\u6709\u591a\u5c11\u7528\u6237\u5c06\u4f7f\u7528\u8be5\u4ea7\u54c1\u6765\u6536\u8d39\u3002 \u8fd9\u4f7f\u4f60\u7684\u5ba2\u6237\u7684\u4e8b\u60c5\u53d8\u5f97\u66f4\u52a0\u7b80\u5355\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u6311\u9009\u4e00\u4e2a\u6700\u9002\u5408\u4ed6\u4eec\u516c\u53f8\u89c4\u6a21\u7684\u8ba1\u5212\uff0c\u5e76\u5728\u516c\u53f8\u89c4\u6a21\u589e\u52a0\u6216\u51cf\u5c11\u65f6\u8fdb\u884c\u66f4\u6539\u3002<\/li>\n<li><strong>\u6309\u529f\u80fd\u5b9a\u4ef7\u7684SaaS\u5b9a\u4ef7\u6a21\u5f0f<\/strong>\uff1a\u5728\u8fd9\u91cc\uff0c\u4f60\u7684\u7528\u6237\u7684\u8ba2\u9605\u8d39\u7528\u662f\u7531\u4ed6\u4eec\u5c06\u9700\u8981\u591a\u5c11\u529f\u80fd\u51b3\u5b9a\u7684\u3002 \u8fd9\u662f\u4e00\u79cd\u516c\u5e73\u7684\u5b9a\u4ef7\u65b9\u6cd5\uff0c\u5141\u8bb8\u7528\u6237\u53ea\u4e3a\u4ed6\u4eec\u5c06\u4f7f\u7528\u7684\u4e1c\u897f\u4ed8\u8d39\u3002 \u5982\u679c\u4ed6\u4eec\u7684\u4f7f\u7528\u60c5\u51b5\u53d1\u751f\u53d8\u5316\u6216\u9700\u8981\u989d\u5916\u7684\u529f\u80fd\uff0c\u4ed6\u4eec\u53ef\u4ee5\u968f\u65f6\u5347\u7ea7\u3002<\/li>\n<li><strong>\u5206\u5c42SaaS\u5b9a\u4ef7\u6a21\u578b<\/strong>\uff1a\u5927\u591a\u6570SaaS\u4f01\u4e1a\u4f7f\u7528\u8fd9\u79cd\u5b9a\u4ef7\u7b56\u7565\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u4f60\u9488\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u4eba\u90fd\u6709\u4e00\u4e2a\u8ba1\u5212\u3002 \u5b83\u6d89\u53ca\u4f7f\u7528\u5177\u6709\u4e0d\u540c\u529f\u80fd\u548c\u4ef7\u683c\u7684\u591a\u4e2a\u5957\u9910\u6765\u5438\u5f15\u5ba2\u6237\u3002<\/li>\n<li><strong>\u73b0\u6536\u73b0\u4ed8\u7684SaaS\u5b9a\u4ef7\u6a21\u5f0f<\/strong>\uff1a\u8fd9\u79cd\u5b9a\u4ef7\u7b56\u7565\u662f\u57fa\u7840\u8bbe\u65bd\u8f6f\u4ef6\u516c\u53f8\u6700\u5e38\u4f7f\u7528\u7684\uff0c\u5b83\u6d89\u53ca\u5230\u6839\u636e\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u65b9\u5f0f\u6536\u8d39\u3002 \u5ba2\u6237\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u7684\u65f6\u95f4\u8d8a\u957f\uff0c\u4ed6\u4eec\u7684\u8ba2\u9605\u8d39\u5c31\u8d8a\u9ad8\u3002<\/li>\n<\/ul>\n<h3>\u7b2c\u56db\u6b65\uff1a\u51b3\u5b9a\u4f60\u7684\u9500\u552e\u7b56\u7565<\/h3>\n<p>\u5728\u4f60\u63a8\u51fa\u4f60\u7684\u4ea7\u54c1\u4e4b\u524d\uff0c\u4f60\u5fc5\u987b\u51b3\u5b9a\u76f8\u5173\u7684\u5404\u79cd\u9500\u552e\u7b56\u7565\u548c\u65b9\u6cd5\uff0c\u4f60\u5c06\u91c7\u53d6\u83b7\u5f97\u5ba2\u6237\u3002 \u5728SaaS\u4e2d\uff0c\u6709\u4e24\u79cd\u4e3b\u8981\u7c7b\u578b\u7684\u9500\u552e\u5e02\u573a\u7b56\u7565\uff0c\u7528\u4e8e\u5438\u5f15\u548c\u8f6c\u6362\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<h4><strong>\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u6218\u7565<\/strong><\/h4>\n<p>\u5728\u4ee5<a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684<\/a>\u5e02\u573a\u7b56\u7565\u4e2d\uff0c\u4f60\u7684\u4ea7\u54c1\u662f\u6240\u6709\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u7684\u4e3b\u8981\u7126\u70b9\u548c\u4e2d\u5fc3\u3002 \u8fd9\u4e00\u6218\u7565\u6d89\u53ca\u5c06\u4f60\u7684\u4ea7\u54c1\u4f5c\u4e3a\u83b7\u53d6\u3001\u6fc0\u6d3b\u548c\u4fdd\u7559\u5ba2\u6237\u7684\u9a71\u52a8\u529b\u3002<\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u6240\u6709\u7528\u6237\u90fd\u53ef\u4ee5\u5728\u514d\u8d39\u8bd5\u7528\u6216\u514d\u8d39\u7248\u672c\u4e0b\u4eb2\u81ea\u4f53\u9a8c\u4ea7\u54c1\u3002 \u7528\u6237\u5728\u8f6c\u6362\u4e4b\u524d\u4e0d\u9700\u8981\u7ecf\u8fc7\u4f60\u7684\u9500\u552e\u56e2\u961f\u6210\u5458\u6216\u9500\u552e\u6f0f\u6597\u3002 \u4e00\u65e6\u4ed6\u4eec\u4f53\u9a8c\u5230\u4f60\u7684\u4ea7\u54c1\u5e76\u83b7\u5f97\u4ef7\u503c\uff0c\u4ed6\u4eec\u5c31\u66f4\u5bb9\u6613\u6210\u4e3a\u4ed8\u8d39\u5ba2\u6237\uff0c\u800c\u4f60\u4e5f\u66f4\u5bb9\u6613\u63d0\u9ad8\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u3002<\/p>\n<p>\u5982\u679c\u4f60\u9009\u62e9\u8fd9\u79cd\u7b56\u7565\uff0c\u8425\u9500\u5e94\u8be5\u662f\u4f60\u4ea7\u54c1\u5f00\u53d1\u6218\u7565\u7684\u4e00\u4e2a\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p>\u5f88\u591aSaaS\u516c\u53f8\u90fd\u91c7\u7528\u8fd9\u79cd\u4ea7\u54c1\u4e3b\u5bfc\u7684\u589e\u957f\u7b56\u7565\uff0c\u4f8b\u5982Slack\u548cDropbox\u3002 \u5b83\u662f\u901a\u8fc7<a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5efa\u7acb\u4e00\u4e2a\u5145\u6ee1\u4ef7\u503c\u7684\u4ea7\u54c1\u4f53\u9a8c<\/a>\uff0c\u9f13\u52b1\u7528\u6237\u575a\u6301\u4e0b\u53bb\u6765\u5b8c\u6210\u7684\u3002<\/p>\n<div class=\"container-wrap-cta-cs p-fix\">\n<div class=\"wrapper-summit-cta-mobile\">\n<div class=\"cta-inside\">\n<p><img decoding=\"async\" class=\"fav-icon-cta\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Fav-png.png\" \/><\/p>\n<h3>\u73b0\u5728\u5c31\u4e3a\u4f60\u7684SaaS\u5b9e\u65bd\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u6218\u7565\u5427!<\/h3>\n<div class=\"cta-button-icons\">\n<p><a class=\"logo-section-link\" href=\"https:\/\/userpilot.com\/userpilot-demo\">\u83b7\u53d6\u6f14\u793a<\/a><\/p>\n<ul>\n<li>\u73b0\u5728\u9884\u8ba2\u6f14\u793a<\/li>\n<li>\u4e0d\u9700\u8981\u4fe1\u7528\u5361<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-half\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Img-usp-preview-drk-1.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h4><strong>\u4ee5\u9500\u552e\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u6218\u7565<\/strong><\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9500\u552e\u4e3b\u5bfc\u7684\u7b56\u7565<\/a>\u5bf9\u4e8e\u50cfSalesforce\u548c\u5fae\u8f6f\u8fd9\u6837\u7684\u4f01\u4e1a\u516c\u53f8\u6700\u4e3a\u6709\u6548\uff0c\u8fd9\u4e9b\u516c\u53f8\u7684\u4ea7\u54c1\u9700\u8981\u66f4\u591a\u7684\u9ad8\u5c42\u6307\u5bfc\uff0c\u9500\u552e\u5468\u671f\u66f4\u957f\u3002 \u8fd9\u79cd\u8d70\u5411\u5e02\u573a\u7684\u6218\u7565\u4fa7\u91cd\u4e8e\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u52aa\u529b\uff0c\u4ee5\u53ca\u4f60\u7684\u9500\u552e\u56e2\u961f\u8bf4\u670d\u4ed6\u4eec\u5e76\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u73b0\u6709\u5ba2\u6237\u7684\u80fd\u529b\u3002<\/p>\n<p>\u4e0e\u4ea7\u54c1\u4e3b\u5bfc\u7684\u9500\u552e\u7b56\u7565\u4e0d\u540c\u7684\u662f\uff0c\u4f60\u7684\u4ea7\u54c1\u4f53\u9a8c\u8d1f\u8d23\u8f6c\u5316\uff0c\u800c\u9500\u552e\u4e3b\u5bfc\u7684\u7b56\u7565\u7684\u6210\u529f\u53d6\u51b3\u4e8e\u4f60\u7684\u8425\u9500\u56e2\u961f\u7684\u7ebf\u7d22\u751f\u6210\u5de5\u4f5c\uff0c\u4ee5\u53ca\u4f60\u7684\u9500\u552e\u4ee3\u8868\u5728\u63a8\u9500\u4f60\u7684\u5173\u952e\u4f18\u52bf\u548c\u8bf4\u670d\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u65b9\u9762\u7684\u80fd\u529b\u3002<\/p>\n<p>\u4f60\u9700\u8981\u4e0e\u5e02\u573a\u548c\u9500\u552e\u56e2\u961f\u534f\u8c03\u5e76\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u786e\u4fdd\u8fd9\u4e00\u6218\u7565\u7684\u6210\u529f\u3002<\/p>\n<h3>\u7b2c5\u6b65\uff1a\u9009\u62e9\u8425\u9500\u6e20\u9053<\/h3>\n<p>\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/saas-product-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8425\u9500\u7b56\u7565<\/a>\u5e94\u89e3\u91ca\u4f60\u6253\u7b97\u5982\u4f55\u63a5\u89e6\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u3002 \u4f60\u5c06\u5982\u4f55\u521b\u9020\u54c1\u724c\u610f\u8bc6\uff0c\u63a8\u52a8\u9700\u6c42\uff0c\u5e76\u5f15\u8d77\u6f5c\u5728\u4e70\u5bb6\u7684\u6ce8\u610f\uff1f<\/p>\n<p>\u4f60\u9009\u62e9\u54ea\u79cd\u6e20\u9053\u5c06\u53d6\u51b3\u4e8e\u4f60\u786e\u5b9a\u7684\u53d7\u4f17\uff0c\u4ee5\u53ca\u4ec0\u4e48\u80fd\u6700\u6709\u6548\u5730\u8f6c\u5316\u4ed6\u4eec\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5927\u591a\u6570SaaS\u4f01\u4e1a\u4f7f\u7528<a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> \u5185\u5bb9\u8425\u9500<\/a>\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4f5c\u4e3a\u8425\u9500\u5206\u9500\u6e20\u9053\uff0c\u5728\u4ed6\u4eec\u7684\u9886\u57df\u5efa\u7acb\u957f\u671f\u6743\u5a01\uff0c\u5e2e\u52a9\u7528\u6237\uff0c\u540c\u65f6\uff0c\u4ea7\u751f\u9700\u6c42\u3002 \u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4ee5\u4e0b\u662f\u5168\u7403SaaS\u5e02\u573a\u7684\u4e00\u4e9b\u5176\u4ed6\u5e38\u7528\u7684\u8425\u9500\u6e20\u9053\uff1a<\/p>\n<figure style=\"width: 646px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/37353950-f8d2-4335-8016-8021c7f2c33c.png\" alt=\"\u7528\u6765\u4ea7\u751f\u9700\u6c42\u7684\u8425\u9500\u6e20\u9053\" width=\"646\" height=\"464\" \/><figcaption class=\"wp-caption-text\">\u8d44\u6599\u6765\u6e90\uff1aCre8tive Marketing\uff1aCre8tive Marketing.<\/figcaption><\/figure>\n<h3><strong>\u7b2c6\u6b65\uff1a\u9009\u62e9\u4e00\u4e2a\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u548c\u5ba2\u6237\u6f0f\u6597<\/strong><\/h3>\n<p>\u5982\u679c\u4f60\u9009\u62e9\u4e86\u4ea7\u54c1\u4e3b\u5bfc\u7684\u6218\u7565\uff0c\u5373\u4f60\u7684\u4ea7\u54c1\u662f\u83b7\u53d6\u548c\u4fdd\u7559\u7684\u4e3b\u8981\u9a71\u52a8\u529b\uff0c\u4f60\u5c31\u9700\u8981\u4e00\u4e2a<a href=\"https:\/\/userpilot.com\/blog\/customer-experience-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u4f53\u9a8c\u6218\u7565<\/a>\u3002 \u8fd9\u5c06\u786e\u4fdd\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e0a\u6709\u4e00\u4e2a\u5e73\u7a33\u7684\u65c5\u7a0b\u3002 \u8fd9\u4e5f\u589e\u52a0\u4e86\u4ed6\u4eec\u4ece\u514d\u8d39\u8bd5\u7528\u6216\u514d\u8d39\u8ba2\u9605<a href=\"https:\/\/userpilot.com\/blog\/saas-average-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8f6c\u5316<\/a>\u4e3a\u4ed8\u8d39\u5ba2\u6237\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u8be5\u6218\u7565\u6d89\u53ca\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ee5\u53ca\u5728\u6bcf\u4e2a\u9636\u6bb5\u53ef\u4ee5\u505a\u4ec0\u4e48\u6765\u63a8\u52a8<a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u6210\u529f<\/a>\u548c\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<div class=\"container-wrap-cta-cs p-fix\">\n<div class=\"wrapper-summit-cta-mobile\">\n<div class=\"cta-inside\">\n<p><img decoding=\"async\" class=\"fav-icon-cta\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Fav-png.png\" \/><\/p>\n<h3>\u7528Userpilot\u521b\u5efa\u65e0\u4ee3\u7801\u7684\u4ea7\u54c1\u4f53\u9a8c!<\/h3>\n<div class=\"cta-button-icons\">\n<p><a class=\"logo-section-link\" href=\"https:\/\/userpilot.com\/userpilot-demo\">\u83b7\u53d6\u6f14\u793a<\/a><\/p>\n<ul>\n<li>\u73b0\u5728\u9884\u8ba2\u6f14\u793a<\/li>\n<li>\u4e0d\u9700\u8981\u4fe1\u7528\u5361<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-half\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Img-usp-preview-drk-1.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>\u7b2c7\u6b65\uff1a<strong>\u9009\u62e9\u8861\u91cf\u6807\u51c6\u6765\u8ddf\u8e2a\u4f60\u7684\u5e02\u573a\u63a8\u5e7f\u6218\u7565\u7684\u6210\u529f <\/strong>\u3002<\/h3>\n<p>\u5728SaaS\u516c\u53f8\uff0c\u4ea7\u54c1\u56e2\u961f\u603b\u662f\u6709\u591a\u4e2a<a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u589e\u957f\u6307\u6807 <\/a>\u9700\u8981\u4e00\u76f4\u8ddf\u8e2a\u3002 \u8fd9\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u53d8\u5f97\u4e0d\u582a\u91cd\u8d1f\uff0c\u6240\u4ee5\u4f60\u5728\u8fd9\u4e2a\u9636\u6bb5\u53ea\u9700\u8981\u5173\u6ce8\u5c11\u6570\u51e0\u4e2a\u3002<\/p>\n<p>\u4e00\u4e9b\u5173\u952e\u6307\u6807\u662f\uff1a<\/p>\n<ul>\n<li>\u5ba2\u6237\u83b7\u53d6\u6210\u672c(CAC)<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c(LTV)<\/a><\/li>\n<li>\u6e20\u9053\u65b9\u9762\u7684\u652f\u51fa\u548c\u6536\u5165<\/li>\n<\/ul>\n<p>\u4f60\u7684CAC\u548cLTV\u662f\u8861\u91cf\u4f60\u82b1\u591a\u5c11\u94b1\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002 \u5982\u679c\u4f60\u7684CAC\u9ad8\u4e8eLTV\uff0c\u90a3\u4e48\u4f60\u5c31\u9700\u8981\u8c03\u6574\u4f60\u7684\u83b7\u53d6\u652f\u51fa\u6216\u4f18\u5316\u4f60\u7684\u4ea7\u54c1\u4ee5<a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63d0\u9ad8\u4fdd\u7559\u7387<\/a>\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/3014f4d0-37ee-4b9d-8382-c9e778e9280f.png\" alt=\"LTV\u4e0eCAC\u6bd4\u7387\" width=\"800\" height=\"467\" \/><figcaption class=\"wp-caption-text\">LTV\u4e0eCAC\u7684\u6bd4\u7387\u3002<\/figcaption><\/figure>\n<p>\u6b63\u5e38\u7684<a href=\"https:\/\/userpilot.com\/blog\/ltv-cac-ratio-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">LTV\uff1a<\/a>\u6210\u719f\u7684\u516c\u53f8\u7684<a href=\"https:\/\/userpilot.com\/blog\/ltv-cac-ratio-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC\u6bd4\u4f8b<\/a>\u662f3:1\uff0c\u4f46\u7531\u4e8e\u4f60\u521a\u521a\u5f00\u59cb\uff0c2:1\u662f\u4e00\u4e2a\u597d\u7684\u6bd4\u4f8b\u3002<\/p>\n<h2><strong>SaaS\u8fdb\u5165\u5e02\u573a\uff08GTM\uff09\u6218\u7565\u5b9e\u4f8b<\/strong><\/h2>\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b\u771f\u5b9e\u7684GTM\u6218\u7565\u6848\u4f8b\uff0c\u4f60\u53ef\u4ee5\u770b\u770b\uff0c\u4ee5\u83b7\u5f97\u542f\u53d1\u3002 \u9605\u8bfb\u8fd9\u4e9b\u6210\u529f\u7684\u6545\u4e8b\uff0c\u5982\u679c\u76f8\u5173\u7684\u8bdd\uff0c\u5c06\u5173\u952e\u70b9\u843d\u5b9e\u5230\u4f60\u7684\u4e1a\u52a1\u4e0a\uff0c\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u6bcf\u4e2aSaaS\u4e1a\u52a1\u90fd\u662f\u72ec\u7279\u7684\uff0c\u5373\u4f7f\u6709\u4e9b\u4e1c\u897f\u5bf9\u522b\u4eba\u6709\u7528\uff0c\u4f46\u5bf9\u4f60\u53ef\u80fd\u4e0d\u9002\u7528\u3002 \u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u8d70\u4e86\u3002<\/p>\n<h3>SaaS\u4e0a\u5e02\u7b56\u7565\u5b9e\u4f8b1\uff1a<strong>Loom\u75c5\u6bd2\u5f0f\u5206\u4eab<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/embed-loom-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loom<\/a>\uff0c\u4e00\u4e2a\u5c4f\u5e55\u8bb0\u5f55\u5de5\u5177\uff0c\u7531\u4e8e\u5176\u4ea7\u54c1\u7684\u75c5\u6bd2\u6027\uff0c\u80fd\u591f\u8fc5\u901f\u83b7\u5f97\u5e02\u573a\u91c7\u7528\u3002 \u7528\u6237\u901a\u5e38\u4e0e\u961f\u53cb\u6216\u5176\u4ed6\u4eba\u5206\u4eab\u4ed6\u4eec\u5f55\u5236\u7684\u89c6\u9891\u3002 \u8fd9\u4f5c\u4e3a\u4e00\u79cd\u7b80\u5355\u7684\u65b9\u5f0f\uff0c\u8ba9\u4ea7\u54c1\u771f\u6b63\u5feb\u901f\u5730\u4f20\u64ad\u5f00\u6765\uff0c\u4e5f\u9f13\u52b1\u5176\u4ed6\u4eba\u6ce8\u518c\u514d\u8d39\u8bd5\u7528\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/df127161-57ad-4ea9-bc2c-3a1fa5894b54.png\" alt=\"\u7ec7\u5e03\u673a\u75c5\u6bd2\u5f0f\u5206\u4eab\" width=\"800\" height=\"450\" \/><figcaption class=\"wp-caption-text\">\u7ec7\u5e03\u673a\u75c5\u6bd2\u5f0f\u5206\u4eab\u3002<\/figcaption><\/figure>\n<h3>SaaS\u4e0a\u5e02\u7b56\u7565\u5b9e\u4f8b2\uff1a<strong>Slack\u7684\u53e3\u7891\u589e\u957f\u548c\u81ea\u52a9\u670d\u52a1<\/strong><\/h3>\n<p>\u751a\u81f3\u5728Slack\u6b63\u5f0f\u53d1\u5e03\u4ea7\u54c1\u4e4b\u524d\uff0c\u5b83\u5c31\u5df2\u7ecf\u88ab\u5176\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u4e00\u4e9b\u6210\u5458\u6d4b\u8bd5\uff0c\u4ee5\u68c0\u67e5\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u5ea6\u3002 \u5f53\u5b83\u6700\u7ec8\u63a8\u51fa\u65f6\uff0c\u8be5\u4ea7\u54c1\u5728\u5f53\u5929\u5c31\u67098000\u540d\u6ce8\u518c\u8005\uff0c\u5728\u56db\u4e2a\u6708\u5185\uff0c\u4ed6\u4eec\u7684\u6d3b\u8dc3\u7528\u6237\u8fbe\u5230110\u4e07\u3002<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53e3\u7891\u7b56\u7565<\/a>\u5bf9Slack\u6765\u8bf4\u975e\u5e38\u6709\u6548\uff0c\u5b83\u662f\u4e00\u79cd\u5e02\u573a\u7814\u7a76\u5de5\u5177\uff0c\u5728\u63a8\u51fa\u4e4b\u524d\u6536\u96c6\u6709\u7528\u7684\u5ba2\u6237\u53cd\u9988\u548c\u4ea7\u54c1\u89c1\u89e3\u3002 \u800c\u4e14\u8fd8\u5728\u51cf\u5c11\u4ed6\u4eec\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002 Slack\u5229\u7528\u6f5c\u5728\u5ba2\u6237\u5bf9\u5176\u4ea7\u54c1\u7684\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u9500\u552e\u7b56\u7565\u6765\u53d1\u5c55\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/b6880b20-2a0c-46cf-b9b4-e27e3f7c9916.png\" alt=\"Slack\u7684GTM\u6218\u7565\" width=\"800\" height=\"360\" \/><figcaption class=\"wp-caption-text\">Slack\u7684GTM\u6218\u7565\u3002<\/figcaption><\/figure>\n<p>\u8fd9\u5bb6\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684SaaS\u516c\u53f8\u4ecd\u7136\u901a\u8fc7\u5176\u514d\u8d39\u6a21\u5f0f\u5b9e\u8df5\u8fd9\u4e00\u70b9\uff0c\u5c3d\u7ba1\u4ed6\u4eec\u73b0\u5728\u6709\u4e00\u4e2a\u9488\u5bf9\u4f01\u4e1a\u5ba2\u6237\u7684\u5185\u90e8\u9500\u552e\u56e2\u961f\u3002<\/p>\n<h3>SaaS\u4e0a\u5e02\u7b56\u7565\u5b9e\u4f8b3\uff1a<strong>Taxjar\u6743\u5a01\u6027\u5185\u5bb9\u7b56\u7565<\/strong><\/h3>\n<p>\u5f53Taxjar\u5f00\u59cb\u8fd0\u8425\u65f6\uff0c\u56f4\u7ed5\u7a0e\u6536\u7684\u5185\u5bb9\u5e76\u4e0d\u591a\u3002 \u56e0\u6b64\uff0c\u4ed6\u4eec\u51b3\u5b9a\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u548cSEO\u4f5c\u4e3a\u4ed6\u4eec\u7684\u8425\u9500\u6e20\u9053\u3002<\/p>\n<p>\u901a\u8fc7\u521b\u9020\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c<a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6559\u80b2<\/a>\u4ed6\u4eec\u7684\u76ee\u6807\u5e02\u573a\uff0c\u5e76\u56de\u7b54\u4ed6\u4eec\u4e0e\u7a0e\u6536\uff08\u5c24\u5176\u662f\u9500\u552e\u7a0e\uff09\u6709\u5173\u7684\u95ee\u9898\uff0c\u4ed6\u4eec\u80fd\u591f\u521b\u9020\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u6210\u4e3a\u8be5\u4e3b\u9898\u7684\u6743\u5a01\u4eba\u7269\uff0c\u751a\u81f3\u5230\u4eca\u5929\u4e3a\u6b62\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/e64f433c-18f3-4add-9c3e-7cb0112e3755.png\" alt=\"Taxjar\u7684GTM\u6218\u7565\u3002\" width=\"800\" height=\"380\" \/><figcaption class=\"wp-caption-text\">Taxjar\u7684GTM\u6218\u7565&#8230;<\/figcaption><\/figure>\n<h3>SaaS\u4e0a\u5e02\u7b56\u7565\u5b9e\u4f8b4\uff1aDropbox\u5229\u7528\u5185\u5bb9\u8425\u9500\u7b56\u7565<\/h3>\n<p>\u50cfDropbox\u8fd9\u6837\u7684\u4f01\u4e1a\u4f7f\u7528\u89c6\u9891\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\u7b49\u5185\u5bb9\u8425\u9500\u7b56\u7565\u6765\u5438\u5f15\u76f8\u5173\u5ba2\u6237\uff0c\u5305\u62ec\u5546\u4e1a\u3001\u4e2a\u4eba\u548c\u6280\u672f\u5957\u9910\u3002 \u5b83\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u7684\u63a8\u5e7f\uff0c\u5f00\u53d1\u51fa\u6e90\u6e90\u4e0d\u65ad\u7684\u5ba2\u6237\uff0c\u5f62\u6210\u4e00\u4e2a<a href=\"https:\/\/userpilot.com\/blog\/growth-loops\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u589e\u957f\u7684\u5faa\u73af<\/a>\u3002<\/p>\n<figure style=\"width: 512px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/d2544a7f-ef70-44a5-bdd7-8ba22f1605d7.png\" alt=\"Dropbox\u7684GTM\u6218\u7565\" width=\"512\" height=\"352\" \/><figcaption class=\"wp-caption-text\">Dropbox\u7684GTM\u6218\u7565\u3002<\/figcaption><\/figure>\n<p>\u6309\u7167Dropbox\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u4ee5\u4ece\u5c0f\u4e8b\u505a\u8d77\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u3001Twitter\u548cLinkedIn\u4e0a\u8bb0\u5f55\u4f60\u7684\u65c5\u7a0b\uff0c\u5e76\u5728\u7f51\u4e0a\u8bba\u575b\u53d1\u5e16\u3002<\/p>\n<h3>SaaS\u8fdb\u5165\u5e02\u573a\u7b56\u7565\u5b9e\u4f8b5\uff1aAsana\u7684\u6838\u5fc3\u54c1\u724c\u4fe1\u606f<\/h3>\n<p>\u5728\u5176\u4fe1\u606f\u4f20\u9012\u4e2d\uff0cAsana\u4e13\u6ce8\u4e8e\u5c55\u793a\u5176\u4ea7\u54c1\u6613\u4e8e\u4f7f\u7528\u548c\u6613\u4e8e\u6269\u5c55\uff0c\u800c\u4e14\u4ef7\u683c\u5408\u7406\u3002 \u6b64\u5916\uff0c\u4ed6\u4eec\u6709\u51e0\u4e2a\u7528\u6237\u89d2\u8272\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u5c55\u793a\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/bb9b53c1-62a4-4efa-a002-9bb34ec2762f.png\" alt=\"Asana\u7684GTM\u6218\u7565\" width=\"1920\" height=\"1027\" \/><figcaption class=\"wp-caption-text\">Asana\u7684GTM\u6218\u7565\u3002<\/figcaption><\/figure>\n<h2><strong>\u603b\u7ed3<\/strong><\/h2>\n<p>\u8d70\u5411\u5e02\u573a\u6218\u7565\u662f\u4ea7\u54c1\u5f00\u53d1\u548c\u63a8\u51fa\u7684\u5173\u952e\u6b65\u9aa4\u3002 \u6ca1\u6709\u5b83\uff0c\u4f60\u5c31\u4f1a\u628a\u4f60\u7684\u4ea7\u54c1\u9001\u5165\u5e02\u573a\uff0c\u800c\u6ca1\u6709\u8ba1\u5212\u5982\u4f55\u5438\u5f15\u5ba2\u6237\uff0c\u4ece\u73b0\u6709\u7684\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6216\u589e\u957f\u3002<\/p>\n<p>\u65e0\u8bba\u4f60\u8ba4\u4e3a\u4f60\u7684\u4ea7\u54c1\u6709\u591a\u597d\uff0c\u6700\u597d\u662f\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u5411\u6b63\u786e\u7684\u53d7\u4f17\u63a8\u51fa\u3002 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class=\"logo-section-link\" href=\"https:\/\/userpilot.com\/userpilot-demo\">\u83b7\u53d6\u6f14\u793a<\/a><\/p>\n<ul>\n<li>\u73b0\u5728\u9884\u8ba2\u6f14\u793a<\/li>\n<li>\u4e0d\u9700\u8981\u4fe1\u7528\u5361<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-half\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Img-usp-preview-drk-1.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><!-- strchf script --> <!-- End strchf script --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fdb\u5165\u5e02\u573a\u6218\u7565\u662f\u4e00\u9879\u8ba1\u5212\uff0c\u8be6\u7ec6\u8bf4\u660e\u4f60\u5c06\u5982\u4f55\u628a\u4f60\u7684\u4ea7\u54c1\u9001\u5165\u5e02\u573a\u3002 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