{"id":641627,"date":"2026-06-23T08:51:27","date_gmt":"2026-06-23T08:51:27","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=641627"},"modified":"2026-06-23T09:00:28","modified_gmt":"2026-06-23T09:00:28","slug":"relitix-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/relitix-case-study\/","title":{"rendered":"How Relitix Grew Product Stickiness With Segmented In-App Onboarding"},"content":{"rendered":"

Relitix is a SaaS company that turns raw real estate data into AI-assisted insights for brokerages of every size. Real estate companies use the platform to recruit productive agents, evaluate merger and acquisition targets, and coach agents on the weak spots in their business.<\/span><\/p>\n\n\n\n\n
\u2699\ufe0f Challenges<\/b><\/td>\nRelitix’s platform is powerful but complex, so every new client equaled another round of one-on-one training. Onboarding couldn’t scale, and the team had no visibility into what users actually did in the app. <\/span>Relitix needed in-app guidance and behavior analytics in one tool to set up and optimize a self-serve trial.<\/span><\/td>\n<\/tr>\n
\ud83c\udfc6 Solutions<\/b><\/td>\n\u2705 Segmented onboarding flows<\/a> route each new user into the tour that matches why they signed up: recruiting, market share, or office performance.
\n\u2705 <\/span>Relitix launched their first-ever self-serve trial, guided only by in-app flows.
\n\u2705 <\/span>Event labeling and product usage dashboards give the client success team user-level adoption data. Adoption scores are transferred into the CRM and trigger outreach.
\n\u2705 <\/span>Usage data fuels the product roadmap. The features nobody clicks get redesigned or deprioritized. Product stickiness has been climbing since implementation.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Relitix launches self-serve onboarding flows and monitors product adoption through session replays and analytics dashboards.<\/figcaption><\/figure>\n

Challenge: Hard to scale one-on-one training and no visibility into user behavior<\/b><\/h2>\n

Relitix’s clients buy the platform to get more visibility into the complex real estate data. The product itself reflects that complexity and has a bit of a learning curve to it. Adie Dugan, the Head of Execution and Client Success, set out to improve adoption and stickiness, and three problems stood in the way:<\/span><\/p>\n