{"id":7166,"date":"2023-03-29T10:46:29","date_gmt":"2023-03-29T10:46:29","guid":{"rendered":"https:\/\/userpilot.com\/blog\/microvideos-guide\/"},"modified":"2026-04-03T09:01:35","modified_gmt":"2026-04-03T09:01:35","slug":"microvideos-guide","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/microvideos-guide\/","title":{"rendered":"The Ultimate Guide To Microvideos &#8211; Use Cases, Tools and Tips For SaaS"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">There has never been a larger <a href=\"https:\/\/userpilot.com\/solutions\/account-expansion\" target=\"_blank\" rel=\"noopener noreferrer\">growing market<\/a> for microvideos than the one we see today. Consider the following:<\/p>\n<ul>\n<li>Collectively, we watch one billion hours of YouTube every day<\/li>\n<li>91% of businesses use video as a marketing tool<\/li>\n<li>84% of people have been influenced to buy a product or service after watching a brand\u2019s video<\/li>\n<\/ul>\n<p>But what makes a microvideo different from a regular video? And why is the subject of microvideos an important one for SaaS businesses?<\/p>\n<h2><strong>What is a microvideo?<\/strong><\/h2>\n<p>A microvideo is, as the name suggests, a short video. The million-dollar question is: how short does it have to be to count as a microvideo?<\/p>\n<p>There is some debate among experts about this, but the consensus seems to be any video that is<strong> less than about 30 seconds in length<\/strong>.<\/p>\n<p>This is not a hard rule, but rather a rough guide. It would be extremely pedantic for someone to say that a 30-second video is a microvideo, but a 31-second one is not!<\/p>\n<p>If you remember the videos on the now-defunct social platform Vine, the length of that type of content is a fairly representative example of what constitutes a microvideo.<\/p>\n<p>Given the rise of platforms with short videos such as TikTok and Snapchat, and the corresponding decline in human attention spans, I would expect what we deem to be a microvideo to ultimately become even shorter than 30 seconds over time.<\/p>\n<p>Perhaps we\u2019ll one day even reach a world where 30 seconds is deemed a long video! The world of technology certainly has a dystopian side\u2026<\/p>\n<h2><strong>Why use a microvideo?<\/strong><\/h2>\n<p>We already mentioned that people have a shorter attention span than ever these days. Incredibly, the average Facebook user lets a video autoplay for <em>only 3 seconds<\/em> before scrolling down.<\/p>\n<p>It has therefore become more important than ever for businesses to quickly get to the point in the content that they produce.<\/p>\n<p>You can make a quick impression in a number of ways:<\/p>\n<ul>\n<li>Throw the viewer straight into a funny story<\/li>\n<li>Shock the user with provocative imagery<\/li>\n<li>Loud, percussive, and even cinematic music<\/li>\n<\/ul>\n<p>One pattern you might note in these examples is that microvideos are normally designed to be <a href=\"https:\/\/userpilot.com\/blog\/emotional-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>emotionally engaging<\/strong><\/a>.<\/p>\n<p>This emotional aspect allows them to make a memorable impact on the viewer, despite being so short.<\/p>\n<p>The emotional impact on the viewer is normally harnessed by the business producing the video in one of two ways, which are not necessarily mutually exclusive:<\/p>\n<ol>\n<li>To <a href=\"https:\/\/userpilot.com\/blog\/customer-education-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate the viewer<\/a><\/li>\n<li>To <a href=\"https:\/\/userpilot.com\/blog\/product-led-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">sell something to the viewer<\/a><\/li>\n<\/ol>\n<p>Let\u2019s look at some more specific use cases of micro-videos being harnessed to either educate or sell.<\/p>\n<h2><strong>Microvideo use cases for SaaS businesses<\/strong><\/h2>\n<p>Interested in microvideos but don&#8217;t know where to start? Here are some common uses cases of leveraging microvideos for your <a href=\"https:\/\/userpilot.com\/blog\/product-management-saas-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">product management<\/a> and marketing needs.<\/p>\n<h3><strong>1. Knowledge base microvideos<\/strong><\/h3>\n<p>We\u2019ve written many times before on this blog about the value of <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer education<\/a>.<\/p>\n<p>The bottom line is this: if a customer knows how to get the most out of your product, they are likely to stick around for a long time. And in the SaaS world, that <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">extra retention<\/a> translates into more monthly payments and higher profitability.<\/p>\n<p>Numerous SaaS businesses have therefore decided to build a <a href=\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge base<\/a> on their website that collates all the tips, FAQs, guides, and tutorials about their product in one place. <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> has done this <a href=\"https:\/\/docs.userpilot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/f810d755-21fa-466f-bff7-ccb50c92d53f-scaled.png\" alt=\"Userpilot-knowledge-base\" width=\"2876\" height=\"1592\" \/><\/p>\n<p>There\u2019s a growing trend towards making the information in <a href=\"https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge <\/a>bases as\u00a0accessible as possible. We\u2019ve seen many SaaS businesses place a <a href=\"https:\/\/userpilot.com\/blog\/help-center-widget\/\" target=\"_blank\" rel=\"noopener noreferrer\">help center widget<\/a> inside their product so that users don\u2019t have to click away in order to find tips.<\/p>\n<p><strong>Using microvideos to illustrate tutorials is a great example of this trend toward accessibility.<\/strong><\/p>\n<p>In <a href=\"https:\/\/docs.userpilot.com\/article\/32-creating-your-first-experience\" target=\"_blank\" rel=\"noopener noreferrer\">this example<\/a>, Userpilot shows customers how to build their first experience flow. The microvideo is in the form of a GIF, which works well.<\/p>\n<figure style=\"width: 1361px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/file-kv7UJX6Rcz.gif\" alt=\"Userpilot-new-flow\" width=\"1361\" height=\"590\" \/><figcaption class=\"wp-caption-text\">Creating a new flow in Userpilot.<\/figcaption><\/figure>\n<p>It\u2019s super easy for users to follow along and then emulate the instructions on their own devices.<\/p>\n<h3><strong>2. In-app microvideos<\/strong><\/h3>\n<p>We\u2019ve previously written about the value of the <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app microsurvey<\/a> for SaaS businesses.<\/p>\n<p>To recap, this is a short <a href=\"https:\/\/userpilot.com\/blog\/user-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a> that lives inside your product. It\u2019s great because users can fill it in without leaving your product, so you can get valuable <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> without compromising your <a href=\"https:\/\/userpilot.com\/blog\/increase-app-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement rates<\/a>.<\/p>\n<p>The concept of an in-app microvideo is similar. Users can view <a href=\"https:\/\/userpilot.com\/blog\/customer-education-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">educational content<\/a> in-app, without leaving your product and getting distracted by their email inbox.<\/p>\n<p>A great example of this is Tolstoy which recommends personalized <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">microvideo tutorials<\/a> to different users.<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/566e4307-1e39-4da5-96ff-367bee7c661f.png\" alt=\"Tolstoy-microvideo\" width=\"1600\" height=\"908\" \/><figcaption class=\"wp-caption-text\">Tolstoy in-app microvideos.<\/figcaption><\/figure>\n<p>A few microvideos are on the longer side &#8211; Tolstoy can gain greater benefit by breaking down these longer videos into different steps.<\/p>\n<p>Nonetheless, this is a smart example of microvideos being used for educational purposes.<\/p>\n<h3><strong>3. Marketing microvideos<\/strong><\/h3>\n<p>Since microvideos are short, snappy, and action-oriented, they are a great way for businesses to grab the attention of potential customers.<\/p>\n<p>Having looked at how a number of SaaS businesses use microvideos, I would say that the most common use case is to build basic brand awareness.<\/p>\n<p>Classically, this means putting a short video on your home page that explains what your business does.<\/p>\n<p>If you want to go this route, just be sure to list your product\u2019s BENEFITS to the customer, not its FEATURES. This is a classic marketing blunder \u2014 you don\u2019t want to find yourself giving a <a href=\"https:\/\/userpilot.com\/blog\/everybody-hates-product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">boring product tour<\/a> on your home page.<\/p>\n<p>A good example of a business that has done this right is Canny, a platform that aggregates <a href=\"https:\/\/userpilot.com\/solutions\/in-product-communication-software\" target=\"_blank\" rel=\"noopener noreferrer\">feature requests<\/a> from customers.<\/p>\n<p>Their home page looks like this initially:<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot2021-05-25at13_33_37_54953d238e1faaf8a4297bf31fd84d13_800.jpg\" alt=\"canny-homepage\" width=\"800\" height=\"397\" \/><figcaption class=\"wp-caption-text\">Canny&#8217;s homepage.<\/figcaption><\/figure>\n<p>If you click on \u201cSee how it works,\u201d the following video pops out:<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot2021-05-25at13_35_17_0b1c452fff2c72fb0ca111071cb94fac_800.jpg\" alt=\"canny-explainer-microvideo\" width=\"800\" height=\"457\" \/><figcaption class=\"wp-caption-text\">Canny explainer microvideo.<\/figcaption><\/figure>\n<p>The video is short (1 minute 23), snappy, with lots of screenshots of the product, a bit of social proof in mentioning the customers that use it and contains engaging music.<\/p>\n<p>Also, note the conspicuous \u201cSign up now\u201d CTA to the top-right. This shows that the video is not just infotainment; Canny is trying to ensure that it converts visitors into customers as well.<\/p>\n<p>Overall, this is a powerful marketing microvideo, and I can see why it is front and center on Canny\u2019s website.<\/p>\n<h2><strong>When should you not use a microvideo?<\/strong><\/h2>\n<p>Even if videos are an incredibly engaging form of content, there are times in business when micro-video content just isn\u2019t the right choice.<\/p>\n<p>One example of this could be a video in which your founder is talking about the mission of your company, specifically about how it draws on some childhood experiences that he had.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/EhC5wfbusVk\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Founder stories with Arram Sabeti, CEO of ZeroCater<\/p>\n<p>Just as a deep, meaningful TED talk would be wasted in a 30-second video, video content like this needs to be longer in order to get the message across. I would aim for 10-15 minutes.<\/p>\n<p>As a general rule: <strong>the goal of your content creation<\/strong> is a good indicator of whether a microvideo would be helpful or not.<\/p>\n<p>If you need to get someone\u2019s attention or give them a short <a href=\"https:\/\/userpilot.com\/blog\/in-app-tutorials-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutorial<\/a>, a microvideo is probably a good fit. I can think of numerous times in the past when I have recorded a quick <a href=\"https:\/\/userpilot.com\/blog\/embed-loom-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loom tutorial<\/a> to demonstrate something with lots of moving parts while I was in a rush.<\/p>\n<p>Some people are just more confident with voice or video than they are in writing, so individual temperament plays a role here too.<\/p>\n<p>But if you need to create longer-form content for any reason, a microvideo probably isn\u2019t your best bet.<\/p>\n<p>A microvideo explaining something of legal importance, such as your terms of service, probably isn\u2019t a great idea either. Sometimes there\u2019s no substitute for an old-fashioned, long-form piece of writing.<\/p>\n<h2><strong>Best tools for making microvideos<\/strong><\/h2>\n<p>If you\u2019ve decided to try out making a microvideo, you don\u2019t need to reinvent the wheel. There are a number of tools on the market that make video creation extremely simple.<\/p>\n<p>Here are our top picks:<\/p>\n<h3><strong>Microvideo tool #1: <a href=\"https:\/\/visme.co\/\">Visme<\/a><\/strong><\/h3>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/6abe4790-2c19-48b9-b79d-314276c8530d-scaled.png\" alt=\"visme-homepage\" width=\"2880\" height=\"1342\" \/><figcaption class=\"wp-caption-text\">Visme homepage.<\/figcaption><\/figure>\n<p><strong>We like:<\/strong><\/p>\n<ul>\n<li>Range of animated video options.<\/li>\n<li>Massive stock video library.<\/li>\n<li>Easy drag-and-drop interface.<\/li>\n<li>Can turn a Powerpoint into a video.<\/li>\n<li>Simple to create GIFs.<\/li>\n<\/ul>\n<p><strong>We dislike:<\/strong><\/p>\n<ul>\n<li>There is a watermark on videos created on their free plan.<\/li>\n<\/ul>\n<p>Pricing starts from $12.25 per month, billed annually. Visme also offers a free plan.<\/p>\n<h3><strong>Microvideo tool #2: Animoto<\/strong><\/h3>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/077d3da1-92a1-4816-a647-e257cff82552-scaled.png\" alt=\"Animoto-homepage\" width=\"2880\" height=\"1640\" \/><figcaption class=\"wp-caption-text\">Animoto homepage.<\/figcaption><\/figure>\n<p><strong>\u00a0We like:<\/strong><\/p>\n<ul>\n<li>Founded in 2006, Animoto is one of the oldest video creation websites, so they\u2019ve had a lot of time to perfect their offering.<\/li>\n<li>Pre-built video templates save you a lot of time if you aren\u2019t a professional video editor.<\/li>\n<li>Videos can be shared on social media directly from the platform, which makes marketing videos a lot simpler.<\/li>\n<li>Massive library of stock video and imagery, even stock music!<\/li>\n<\/ul>\n<p><strong>We dislike:<\/strong><\/p>\n<ul>\n<li>Lacks more professional editing capabilities found on more complex tools such as Adobe Premiere or Final Cut Pro.<\/li>\n<\/ul>\n<p>Pricing starts from $8 per month, billed annually and Animoto also offers a free plan.<\/p>\n<h3><strong>Microvideo tool #3: Biteable<\/strong><\/h3>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/c0946f2c-a9f0-41a9-b9bf-d01117461e3a-scaled.png\" alt=\"Biteable-homepage\" width=\"2880\" height=\"1543\" \/><figcaption class=\"wp-caption-text\">Biteable homepage.<\/figcaption><\/figure>\n<p><strong>We like:<\/strong><\/p>\n<ul>\n<li>Extremely simple drag-and-drop interface that can be used by non-professional video creators.<\/li>\n<li>Extensive library of stock animations, videos, images, and music.<\/li>\n<li>Tons of templates that you can adapt, preventing you from having to spend time creating a new video from scratch.<\/li>\n<li>Explainer videos are especially good and have been used by top companies, such as Microsoft.<\/li>\n<\/ul>\n<p><strong>We dislike:<\/strong><\/p>\n<ul>\n<li>The Biteable site has a tendency to be slow at times, meaning that editing, uploading, or downloading content can take longer than some of the other platforms on this list.<\/li>\n<\/ul>\n<p>Pricing starts from $49 per month, billed annually.<\/p>\n<h2><strong>Using microvideos for your SaaS<\/strong><\/h2>\n<p>After reading this article you should be able to understand:<\/p>\n<ul>\n<li>What a microvideo is<\/li>\n<li>When to use one<\/li>\n<li>When not to use one<\/li>\n<li>What tools to use to make one<\/li>\n<\/ul>\n<p>Do make sure to <strong>review your business objectives<\/strong> before deciding whether a microvideo is a good content medium for your SaaS business. A microvideo is short and snappy, but those two attributes can be helpful or a hindrance depending on what your aim is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microvideos are a growing trend in the SaaS world. They are best used to educate or sell. Specific use cases include knowledge base videos, marketing videos and in-app videos.<\/p>\n","protected":false},"author":24,"featured_media":39212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20,293,289,290],"tags":[307,309,588,587,143,85,299,315,589],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-marketing","category-saas","category-updated","tag-in-app-communication","tag-in-app-marketing-2","tag-micro-video","tag-microvideos","tag-product-marketing","tag-saas","tag-saas-marketing","tag-saas-videos","tag-videos-for-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Microvideos? 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