{"id":7291,"date":"2021-06-08T00:40:12","date_gmt":"2021-06-08T00:40:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/"},"modified":"2026-02-17T10:47:32","modified_gmt":"2026-02-17T10:47:32","slug":"user-behaviour-analytics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/","title":{"rendered":"What is User Behavior Analytics? [+ How to Track and Analyze]"},"content":{"rendered":"<h2 id=\"fru59\">What is user behavior analytics?<\/h2>\n<p>User behavior analytics or entity behavior analytics is the process of collecting and analyzing data about how users interact with your product or service.<\/p>\n<p>It helps you understand how users use the product, what they value or find frustrating, and areas for enhancement. This understanding, in turn, empowers you to make data-driven and informed decisions to improve the overall <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a>.<\/p>\n<h2 id=\"fc60e\">Why should you track user behavior?<\/h2>\n<p>Tracking user behavior unlocks valuable insights about your customers and what they do with your product. With this insight, you can then &#8211;<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enhance the customer experience<\/a> by analyzing user behavior, identifying where users face difficulties, and then improving these areas.<\/li>\n<li>Gather insights for product improvement and development using user behavior data, i.e. by determining popular and underused features. For example, if you notice that users rarely engage with a particular feature, you should revamp it or provide more guidance to encourage engagement.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drive retention<\/a> and growth by implementing strategies based on user behavior insights to keep users engaged and coming back regularly.<\/li>\n<\/ul>\n<h2 id=\"a3eo\">Different types of user behavior data<\/h2>\n<p>The 4 main types of user behavior data that you should track to understand your users better are:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Engagement<\/a><\/strong>: It includes several micro-interactions like clicks, hovers, text inputs, scrolls, etc., and shows how users interact with your product on a micro-level.<\/li>\n<li><strong>Usage<\/strong>: This data tracks how users use your product over time, how often and long they spend using it, and what features they use the most.<\/li>\n<li><strong>User journey data<\/strong>: It tracks users&#8217; steps as they interact with your product to help you understand user progression and where they get stuck.<\/li>\n<li><strong>Feedback<\/strong>: It includes both qualitative and quantitative feedback from users. Quantitative feedback offers insights into user sentiment, while qualitative feedback sheds light on the reasons behind the sentiment.<\/li>\n<\/ul>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Analytics\" src=\"https:\/\/sw11.userpilot.com\/2vKrdyNnsiHwTtGnBWmb?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2 id=\"29ohc\">How to track user behavior?<\/h2>\n<p>Let&#8217;s go through 5 proven ways to track <a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> data.<\/p>\n<h3 id=\"j4jj\">Tag feature to collect product usage data<\/h3>\n<p>Product usage data provides insights into which aspects of your products are the most engaging for your users. You can collect this <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data<\/a> by tagging features in your product.<\/p>\n<p>You first need to identify the core features you want to track. Then by using a UI element selector like Userpilot&#8217;s, you can capture feature usage and track interactions such as user clicks, hovers, or text input.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-user-behaviour-analytics_98721c4a3f1e6dd9814906543ee762aa.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-user-behaviour-analytics_98721c4a3f1e6dd9814906543ee762aa.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-user-behaviour-analytics_98721c4a3f1e6dd9814906543ee762aa.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-user-behaviour-analytics_98721c4a3f1e6dd9814906543ee762aa.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-user-behaviour-analytics_98721c4a3f1e6dd9814906543ee762aa.gif\" alt=\"feature-tagging-user-behaviour-analytics.gif\" \/><\/picture><figcaption>Tagging features in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"8eg1q\">Set up events to track how users interact<\/h3>\n<p>Creating and tracking events lets you monitor how your users interact with and take important actions in your product. You can set both tracked and custom events to track user interactions effectively.<\/p>\n<p>Tracked and customer events are both server-side events, which you can only reach by your server. They include events like email confirmations, tracked data of high-volume events such as marketing campaigns, etc.<\/p>\n<ul>\n<li><strong>Tracked Events<\/strong>: These represent a single event regarding specific actions or occurrences in your product. You can use it to monitor individual actions within your app, like tracking when a user makes a purchase or initiates a flow.<\/li>\n<li><strong>Custom Events<\/strong>: On the other hand, custom events group multiple events together so you can monitor a set of related actions, i.e. for tracking <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracked-custom-events-user-behaviour-analytics_39f87b954e60d7173582e2bfc4ce128d.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracked-custom-events-user-behaviour-analytics_39f87b954e60d7173582e2bfc4ce128d.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracked-custom-events-user-behaviour-analytics_39f87b954e60d7173582e2bfc4ce128d.gif\" alt=\"tracked-custom-events-user-behaviour-analytics.png\" \/><\/picture><figcaption>Tracked and custom events in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"carj5\">Send in-app surveys to collect user feedback<\/h3>\n<p>What could be better than listening to the users themselves about how they feel about your product? Sending <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collecting user feedback <\/a>can help you gain contextual insights into user behavior.<\/p>\n<p>You can trigger relational or interaction-based surveys to collect feedback from your customers.<\/p>\n<ul>\n<li><strong>Relational Surveys<\/strong>: These surveys collect feedback on customer relationships and loyalty to your product. They include questions like \u201cHow was your overall experience with us?\u201d<\/li>\n<li><strong>Interaction-based Surveys<\/strong>: These surveys are contextual and collect information regarding specific user actions. For instance, you can trigger an interaction-based survey to a customer who has just finished <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding<\/a> with the question, \u201cHow was your onboarding experience?\u201d<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/csat-surveys-userpilot_e675ed2a466152137a1e1601d2377bd8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-surveys-userpilot_e675ed2a466152137a1e1601d2377bd8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/csat-surveys-userpilot_e675ed2a466152137a1e1601d2377bd8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-surveys-userpilot_e675ed2a466152137a1e1601d2377bd8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/csat-surveys-userpilot_e675ed2a466152137a1e1601d2377bd8_800.png\" alt=\"csat-surveys-userpilot.png\" \/><\/picture><figcaption>Creating in-app surveys in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"5f2bg\">Set goals to monitor how users progress<\/h3>\n<p>Goals give you insights into how users progress toward achieving a milestone in their user journey.<\/p>\n<p>To track goal completion, the first thing in this process is to decide <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">your goals<\/a>. They should represent the actions you need your users to perform within your product. It can be onboarding completion, reaching the<a href=\"https:\/\/userpilot.com\/blog\/customer-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> activation point<\/a>, plan upgrade, etc.<\/p>\n<p>Once the goals are set, you can see how many of your users have reached them, the goal completion trend among different segments, the most completed goals, etc. With a tool like Userpilot, you can also use goals to track the impact of your flow in encouraging users to take the desired action.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-based-analytics-userpilot_6e112498e468d8a2f6c3ea32ff4ba604_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-based-analytics-userpilot_6e112498e468d8a2f6c3ea32ff4ba604_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-based-analytics-userpilot_6e112498e468d8a2f6c3ea32ff4ba604_800.png\" alt=\"goal-based-analytics-userpilot.png\" \/><\/picture><figcaption>Goal-based tracking in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"e9904\">Use session recording to track user engagement<\/h3>\n<p>Session recording captures the essence of your user engagement by visualizing their activities within your product. It&#8217;s like sitting alongside your users to see how they navigate, where they click, and even their moments of frustration with rage clicks.<\/p>\n<p>You can use a session recording tool with features that let you record navigation, clicks, hovers, rage clicks, etc. You\u2019ll first need to decide what you want to capture to understand your <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a>. It includes the specific features, pages, or user segments you need to capture.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-user-behaviour-analytics_bbee8486ad045002d08e279ccbd29f06_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-session-recording-user-behaviour-analytics_bbee8486ad045002d08e279ccbd29f06_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-user-behaviour-analytics_bbee8486ad045002d08e279ccbd29f06_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-session-recording-user-behaviour-analytics_bbee8486ad045002d08e279ccbd29f06_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-user-behaviour-analytics_bbee8486ad045002d08e279ccbd29f06_800.png\" alt=\"hotjar-session-recording-user-behaviour-analytics.png\" \/><\/picture><figcaption>Session recordings in Hotjar.<\/figcaption><\/figure>\n<h2 id=\"crk9\">How to analyze user behavior?<\/h2>\n<p>Tracking user behavior is half the work of the user behavior analytics systems. We&#8217;ll now see how you should analyze the collected user behavior data.<\/p>\n<h3 id=\"el94g\">Segment users to understand success drivers<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segmenting your users<\/a> based on their behavior, psychographics, etc., separates them by their similar needs. It helps you understand the differences in user behavior patterns between different segments. For instance, you can differentiate between inactive and engaged users by comparing the user behavior.<\/p>\n<p>By studying the engagement drivers within the <a href=\"https:\/\/userpilot.com\/blog\/engaged-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaged segment<\/a>, you can identify patterns in how they interact with the platform. Then you can use such information to guide disengaged users along a similar path by implementing <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a> such as tooltips, <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">walkthroughs<\/a>, modals, and more.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/user-segmentation-userpilot_d805d158a30a215187f1b82c7fac1e22_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-userpilot_d805d158a30a215187f1b82c7fac1e22_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/user-segmentation-userpilot_d805d158a30a215187f1b82c7fac1e22_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-userpilot_d805d158a30a215187f1b82c7fac1e22_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/user-segmentation-userpilot_d805d158a30a215187f1b82c7fac1e22_800.png\" alt=\"user-segmentation-userpilot.png\" \/><\/picture><figcaption>Segment disengaged users in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"aut33\">Conduct path analysis to study user journey<\/h3>\n<p>You can perform <a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis <\/a>by defining the starting and ending events of the user journey. For example, the starting event might be a user opting for a free trial, and the ending event could be a successful purchase.<\/p>\n<p>You can analyze all the paths users take to identify the most common path your successful users take, which is also known as the <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy path<\/a>. As it represents the smoothest and most efficient user journey, you can take it as an example to optimize your overall user experience and help other users reach the set goals.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/path-analysis-userpilot_7a79d527261ba3831b827208f424f714_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-userpilot_7a79d527261ba3831b827208f424f714_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/path-analysis-userpilot_7a79d527261ba3831b827208f424f714_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-userpilot_7a79d527261ba3831b827208f424f714_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/path-analysis-userpilot_7a79d527261ba3831b827208f424f714_800.png\" alt=\"path-analysis-userpilot.png\" \/><\/picture><figcaption>Path analysis in Userpilot.<\/figcaption><\/figure>\n<h3 id=\"4mt2b\">Use funnels to spot friction and drop-offs<\/h3>\n<p>You should define the key steps users take within your product to understand their progression throughout their journey. For instance, if you want to convert visitors into buyers, the conversion funnel\u2019s key steps can include site visits, app downloads, chat engagements, and product purchases.<\/p>\n<p>After setting the key steps, you need to analyze the funnel to track the percentage of users progressing from one step to another. You should pay close attention to the spot where the highest percentage of users drop off. These drop-off points indicate possible <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a>, which you should eliminate by taking prompt action.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/funnel-analysis-userpilot_b919c53e7631dbb4439f7110e08483a9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_b919c53e7631dbb4439f7110e08483a9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/funnel-analysis-userpilot_b919c53e7631dbb4439f7110e08483a9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_b919c53e7631dbb4439f7110e08483a9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/funnel-analysis-userpilot_b919c53e7631dbb4439f7110e08483a9_800.png\" alt=\"funnel-analysis-userpilot.png\" \/><\/picture><figcaption>Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"aprud\">Analyze user behavior patterns to identify trends<\/h3>\n<p>Trends can serve a broad spectrum of purposes, including understanding user patterns, tracking changes, and observing developments over time.<\/p>\n<p>For example, you can perform a trend analysis to check the product usage correlation between the total number of events and unique users over time. It lets you identify if there\u2019s a growth in feature usage due to more users or users becoming more active.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/event-based-trend-analysis-user-behaviour-analytics_9919376d7bd8ad73465a5a21c93de214_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-based-trend-analysis-user-behaviour-analytics_9919376d7bd8ad73465a5a21c93de214_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/event-based-trend-analysis-user-behaviour-analytics_9919376d7bd8ad73465a5a21c93de214_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-based-trend-analysis-user-behaviour-analytics_9919376d7bd8ad73465a5a21c93de214_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/event-based-trend-analysis-user-behaviour-analytics_9919376d7bd8ad73465a5a21c93de214_800.png\" alt=\"event-based-trend-analysis-user-behaviour-analytics.png\" \/><\/picture><figcaption>Trend analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"4pi4b\">Interpret feedback data for improvement opportunities<\/h3>\n<p>You should monitor the score change in surveys like <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Satisfaction (CSAT)<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Effort Score (CES)<\/a>, or <a href=\"https:\/\/userpilot.com\/blog\/nps-saas-complete-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter Score (NPS)<\/a>.<\/p>\n<p>You can use the analytics dashboard to see the overall condition of your feedback score. It also lets you compare the score with earlier ones to track trends &#8211; whether it improves, deteriorates, or remains stable over time.<\/p>\n<p>For example, you can use the <a href=\"https:\/\/userpilot.com\/blog\/nps-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS dashboard<\/a> to see changes in Net Promoter Score (NPS) while uncovering reasons behind the score by tagging the responses. With scores assigned to different aspects, like usability, customer support, etc., you\u2019ll know which aspects cause the most common issues and require prompt improvement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tag-response-nps-userpilot_e9ab1f577c4c7f4afb7a96881dd1f6ba_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tag-response-nps-userpilot_e9ab1f577c4c7f4afb7a96881dd1f6ba_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tag-response-nps-userpilot_e9ab1f577c4c7f4afb7a96881dd1f6ba_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tag-response-nps-userpilot_e9ab1f577c4c7f4afb7a96881dd1f6ba_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tag-response-nps-userpilot_e9ab1f577c4c7f4afb7a96881dd1f6ba_800.png\" alt=\"tag-response-nps-userpilot.png\" \/><\/picture><figcaption>Tagging NPS responses in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"49gst\">Important metrics for behavioral analytics<\/h2>\n<p>Tracking behavioral analytics metrics is critical to understanding customers on a deeper level. You should track:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product usage<\/a><\/strong> refers to how often and long users use your product. It serves as a foundation for understanding user behavior patterns and preferences.<\/li>\n<li><strong>Active users<\/strong> are users who have engaged with your product within a specific timeframe. Tracking active users allows you to assess the vitality of your user base and determine if your efforts are retaining and attracting users.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Stickiness<\/strong> <\/a>reveals how effectively your product retains users over time by measuring the likelihood of users returning after their initial interaction. It offers you actionable user behavior analytics by telling you where your engagement strategy works and where it doesn&#8217;t.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature adoption rate<\/a><\/strong> is the percentage of users who have used a particular feature. It helps you gauge the success of new feature rollouts and identify opportunities to engage users with underused features.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer retention rate<\/a><\/strong> is the percentage of users who continue to use your product over time. It is a critical indicator of whether your product consistently delivers value and meets user needs to satisfy users.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Churn rate<\/a><\/strong> represents the percentage of users who discontinue using your product over time. Analyzing churn patterns helps you pinpoint pain points in the user journey and implement strategies to reduce attrition.<\/li>\n<\/ul>\n<h2 id=\"213ii\">Best user behavior analytics tools for actionable insights<\/h2>\n<p>Selecting the right analytics tool streamlines the processes in your user behavior analytics system.<\/p>\n<p>Some of the best user behavior analytics tools are:<\/p>\n<h3 id=\"dvk7n\">Userpilot &#8211; Best for monitoring and analyzing user interactions<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a product analytics tool that helps you track and analyze user behavior analytics data without any coding required.<\/p>\n<p>Let&#8217;s look at its tracking features:<\/p>\n<ul>\n<li>Tracking no-code and server-side events to get insights into user interaction from the front end or behind the scenes.<\/li>\n<li>Goal-based tracking lets you associate goals with an event for tracking user milestone<\/li>\n<li>Sending <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a>, like NPS, CSAT, etc., surveys, to collect customer feedback data.<\/li>\n<\/ul>\n<p>This tool also has advanced analytics capabilities to help you analyze the collected data for actionable insights into user behavior. Here are some of its analytics features:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/survey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Survey analytics<\/a> with <a href=\"https:\/\/userpilot.com\/blog\/nps-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">a dashboard <\/a>for statistics on the survey, with completion rate, trends, scores, etc. The dashboard also lets you do the qualitative analysis by tagging NPS responses to find the common issues easily.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/data-analytics-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Data analytics with funnel analysis<\/a>, path analysis, trend analysis, <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\">product usage analytics<\/a>, etc.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-usage-user-behaviour-analytics_59f47b182ccb8ed3d386216eb9dd970b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-usage-user-behaviour-analytics_59f47b182ccb8ed3d386216eb9dd970b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-usage-user-behaviour-analytics_59f47b182ccb8ed3d386216eb9dd970b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-usage-user-behaviour-analytics_59f47b182ccb8ed3d386216eb9dd970b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-usage-user-behaviour-analytics_59f47b182ccb8ed3d386216eb9dd970b_800.png\" alt=\"feature-usage-user-behaviour-analytics.png\" \/><\/picture><figcaption>Feature usage data in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<div class=\"poptin-embedded\" data-id=\"61e607a0a71c7\"><\/div>\n<h3 id=\"el6gq\">Hotjar &#8211; Best for tracking user experience activity<\/h3>\n<p>It\u2019s a user behavior analytics software that enables you to track user experience activity effortlessly.<\/p>\n<p>Hotjar offers <a href=\"https:\/\/userpilot.com\/blog\/heat-map-analysis\/\">heat map analysis<\/a> to see where users precisely click, hover, or stay longer. Coupling it with the session recording feature lets you step into the user experience from the users&#8217; perspective and understand how they navigate your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/heat-map-session-recording-userpilot_f6c0a62aad84084969c549eded454961_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heat-map-session-recording-userpilot_f6c0a62aad84084969c549eded454961_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/heat-map-session-recording-userpilot_f6c0a62aad84084969c549eded454961_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heat-map-session-recording-userpilot_f6c0a62aad84084969c549eded454961_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/heat-map-session-recording-userpilot_f6c0a62aad84084969c549eded454961_800.png\" alt=\"heat-map-session-recording-hotjar.png\" \/><\/picture><figcaption>Heatmap analysis in Hotjar.<\/figcaption><\/figure>\n<h3 id=\"eaoua\">Amplitude &#8211; Best for analyzing user behavior across customer journey<\/h3>\n<p>Amplitude is a user behavior analytics tool that enables you to analyze user behavior based on their whole customer journey.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude&#8217;s<\/a> event tracking feature allows you to monitor and record every user action within your product. You can then use its user journey visualization to gain visibility into all your user journeys and examine the paths.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/amplitude-path-finder_a4760946659e1cbcade8b11144852313_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/amplitude-path-finder_a4760946659e1cbcade8b11144852313_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/amplitude-path-finder_a4760946659e1cbcade8b11144852313_800.png\" alt=\"amplitude-path-finder.png\" \/><\/picture><figcaption>Pathfinder in Amplitude.<\/figcaption><\/figure>\n<h3 id=\"8pbbi\">Google Analytics &#8211; Best for tracking user activity for conversion funnel optimization<\/h3>\n<p>It is a robust web analytics service from Google that helps you track user activity to optimize your conversion funnel.<\/p>\n<p>Google Analytics automatically tracks specific events and actions for marketing and conversion purposes and streamlines your monitoring process. It also offers a default setup that gives you a comprehensive view of the user&#8217;s purchase journey. You can follow each step of the user&#8217;s path to understand the conversion funnel and know where to optimize it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/google-analytics-event-analysis-user-behaviour-analytics_50ead92667dbd87a196a4cb0d0410762_800.png 1x, https:\/\/images.storychief.com\/account_6827\/google-analytics-event-analysis-user-behaviour-analytics_50ead92667dbd87a196a4cb0d0410762_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/google-analytics-event-analysis-user-behaviour-analytics_50ead92667dbd87a196a4cb0d0410762_800.png 1x, https:\/\/images.storychief.com\/account_6827\/google-analytics-event-analysis-user-behaviour-analytics_50ead92667dbd87a196a4cb0d0410762_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/google-analytics-event-analysis-user-behaviour-analytics_50ead92667dbd87a196a4cb0d0410762_800.png\" alt=\"google-analytics-event-analysis-user-behaviour-analytics.png\" \/><\/picture><figcaption>Events-based user behavior analytics in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"djgu8\">Conclusion<\/h2>\n<p>User behaviour analytics is like a compass that can guide you toward crafting better user experiences and driving sustainable growth. It can provide actionable insights to empower you with data-driven decisions to satisfy your users.<\/p>\n<p>Want to get started with user behaviour analytics? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo<\/a> and see how you can improve your overall user behavior analytics system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User behavior analytics is the process of collecting and analyzing data to understand how and why individuals interact with your product. When combined with product analytics, it offers a comprehensive view of your user base and their interactions for effective product management. In this article, we\u2019ll explore the ins and outs of user behavior analytics, how to track and analyze user behavior data, and our suggestions for the best analytics tools.<\/p>\n","protected":false},"author":55,"featured_media":143061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[354,5036,64,52,429,431,432,201,51],"class_list":["post-7291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-adoption-metrics","tag-free-trial-conversion","tag-product-adoption","tag-product-experience","tag-user-behavior","tag-user-behaviour-analytics","tag-user-behaviour-metrics","tag-user-experience","tag-user-onboarding-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is User Behavior Analytics? [+ How to Track and Analyze]<\/title>\n<meta name=\"description\" content=\"Don&#039;t want your SaaS product users to tell you what&#039;s wrong. In this post, we\u2019ll review how to get started with user behaviour analytics!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is User Behavior Analytics? [+ How to Track and Analyze]\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t want your SaaS product users to tell you what&#039;s wrong. In this post, we\u2019ll review how to get started with user behaviour analytics!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T00:40:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T10:47:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/06\/what-is-user-behaviour-analytics_2885e81777c23bafb496bbfd8e3338c3_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linh Khanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linh Khanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/\"},\"author\":{\"name\":\"Linh Khanh\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\"},\"headline\":\"What is User Behavior Analytics? 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