{"id":7484,"date":"2021-06-18T01:31:06","date_gmt":"2021-06-18T01:31:06","guid":{"rendered":"https:\/\/userpilot.com\/blog\/demo-content\/"},"modified":"2026-04-01T07:36:00","modified_gmt":"2026-04-01T07:36:00","slug":"demo-content","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/demo-content\/","title":{"rendered":"Demo Content 101: How to Use It Correctly in SaaS"},"content":{"rendered":"<p>If you\u2019ve ever signed up for a complex SaaS product, there\u2019s a good chance you\u2019ve seen <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">demo content<\/a> without realizing it.<\/p>\n<p>SaaS businesses use demo content because they know that it\u2019s incredibly demoralizing for customers to get excited about using a new product, only to find that there\u2019s no existing data on the site that would lead them to <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\">understand the value of the product faster. <\/a><\/p>\n<p>The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.<\/p>\n<p>But where do you get demo data from? How do you use it transparently and ethically? And why does it matter?<\/p>\n<p>Read on to find out.<\/p>\n<h2 id=\"a4dgt\">Contents<\/h2>\n<ul>\n<li><a href=\"#bttkn\">What is demo content?<\/a><\/li>\n<li><a href=\"#dvas4\">The problem with empty states<\/a><\/li>\n<li><a href=\"#rih0\">How to use demo content correctly<\/a><\/li>\n<li><a href=\"#f66r2\">Demo content pitfalls to avoid<\/a><\/li>\n<li><a href=\"#lfh3\">How to generate demo content<\/a><\/li>\n<li><a href=\"#2n09i\">Conclusion<\/a><\/li>\n<\/ul>\n<h2 id=\"bttkn\">What is demo content?<\/h2>\n<p>Let\u2019s start with some basic definitions.<\/p>\n<p><strong>Demonstration content, or \u201cdemo content\u201d for short, is made-up, placeholder customer data that businesses show to users in order to demonstrate a product use case that is relevant to them. <\/strong><\/p>\n<p>For example:<\/p>\n<ul>\n<li>Made up project data for a project management tool<\/li>\n<li>Made up sales call data for a sales CRM tool<\/li>\n<li>Made up browsing data for an analytics tool<\/li>\n<\/ul>\n<p><strong>Demo content is valuable for SaaS products for two main reasons:<\/strong><\/p>\n<h3 id=\"cckbe\">1. To see if your product works<\/h3>\n<p>For example, if you were testing an online course platform that you built, you\u2019d need to put in some dummy users before being able to show it to real customers.<\/p>\n<p>It would be foolish indeed to expose your online course site to customers if they were unable to register on it due to a technical issue \u2014 one that you could have easily discovered through testing it.<\/p>\n<h3 id=\"c1po9\">2.To sell your product<\/h3>\n<p>Buyers want to see how something works before they buy it, and this is especially true online. A demo can be sales-led or self-service.<\/p>\n<p>Most often, demo content is shown to users when they first sign up for a particular SaaS product, or during sales calls.<\/p>\n<p>In both instances, the thinking is that it would be harder for a new user to really experience the \u201c<a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\">Aha Moment<\/a>\u201d without seeing how the product works in a practical sense \u2014 complete with real data.<\/p>\n<p>On sales calls, the salesperson is able to harness the demo content to illustrate to the customer what they can expect from using the product.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_12_39_5cdeebc13fb2c0ce108b188340ee15f5_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_12_39_5cdeebc13fb2c0ce108b188340ee15f5_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_12_39_5cdeebc13fb2c0ce108b188340ee15f5_800.png\" alt=\"Campfire demo content\" \/><\/p><figcaption>Campfire<\/figcaption>&nbsp;<\/figure>\n<p>Given that customer education is a journey that never ends, you could also use demo content as a way to illustrate the value of new features during <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\">secondary onboarding<\/a>.<\/p>\n<p>It\u2019s important at this stage to distinguish demo content from content templates. Put simply:<\/p>\n<ul>\n<li>Demo content is made up of placeholder data\/content that shows the customer how the product works.<\/li>\n<li>Templates are pre-engineered forms that the customer needs to fill out manually with their own data.<\/li>\n<\/ul>\n<p>Demo data is presented to the customer without them needing to do anything, whereas template data needs to be input manually by the customer.<\/p>\n<h2 id=\"dvas4\">The problem with empty states<\/h2>\n<p>What demo content and templates have in common is that both are used to fill so-called \u201c<a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\">empty states<\/a>.\u201d<\/p>\n<p>In UX design, an empty state is the blank screen users experience when signing up for a new product. The user has no friends on the platform, and no history of activity, so there\u2019s just nothing there for them to see.<\/p>\n<p>It doesn\u2019t take a genius to realize that this is a depressing state of affairs for a new user.<\/p>\n<p>Imagine that you\u2019ve spent ages looking for a new project management tool to supercharge the team you\u2019re leading. You\u2019ve read all the reviews, talked to industry leaders, and are ready to make your decision.<\/p>\n<p>You get buy-in from the person in charge of the budget, and you sign up for the platform. You\u2019re super excited to get into organizing things.<\/p>\n<p>And then you see this:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image1_f3b7ad9d540289a7aad9b6749f3f5edf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image1_f3b7ad9d540289a7aad9b6749f3f5edf_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image1_f3b7ad9d540289a7aad9b6749f3f5edf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image1_f3b7ad9d540289a7aad9b6749f3f5edf_1600.png 2x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image1_f3b7ad9d540289a7aad9b6749f3f5edf_800.png\" alt=\"empty state needs demo content\" \/><\/p>\n<p>&nbsp;<\/figure>\n<p>Nothing. Blank. Emptiness.<\/p>\n<p>It takes much more energy to start filling this empty state with your data than it would do if there were already data there for you to read.<\/p>\n<p>(This is the same reason that staring at a blank piece of paper before you had to fill it for your art exam in school sucked, by the way.)<\/p>\n<h3 id=\"cp2sb\">Replacing empty states<\/h3>\n<p>I\u2019ve seen several businesses deal with the problem of empty states by showing their excited new users messages like \u201cYou haven\u2019t set up any projects yet.\u201d Or, worse yet, \u201cYou don\u2019t have any friends.\u201d<\/p>\n<p>Although well-intentioned, these messages don\u2019t help the user get started with your product. All they achieve is to highlight the user\u2019s solitude in a rather demeaning way.<\/p>\n<p>Sounds like a recipe for <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\">churn<\/a>.<\/p>\n<p>But in every problem lies an opportunity. And in this case, an empty state is a chance to show customers what life on your product <em>could<\/em> be like \u2014 if they were using it to its full potential.<\/p>\n<p>Showing users templates that they can fill in is one way to solve this problem. This is how the marketing automation tool Autopilot doubled their <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\">product activation rate<\/a>: by replacing empty states with customer journey templates. You can read more about Autopilot\u2019s story <a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\">here<\/a>.<\/p>\n<p>Showing users demo content is an equally valid solution. It\u2019s a smart way to capture your users\u2019 imagination and have them think about what their product experience might look like a few months from now.<\/p>\n<p>Ideally, you\u2019ll use their answers to your <a href=\"https:\/\/userpilot.com\/blog\/good-onboarding-surveys\/\">onboarding survey<\/a> and welcome screen to sort them into a customer segment, and then show them demo content that is specific to that segment\u2019s individual use case.<\/p>\n<p>If you want specific guidance about how to segment customers, I highly recommend checking out <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\">this post<\/a> for a good overview, since it goes beyond the scope of this article.<\/p>\n<p>For now, let\u2019s look at some best practices for how to use demo content to fill empty spaces\u2014 as well as what mistakes you should avoid.<\/p>\n<h2 id=\"rih0\">How to use SaaS demo content correctly<\/h2>\n<p>Here are a couple of real-life case studies from other SaaS businesses to give you a bit of inspiration.<\/p>\n<h3 id=\"354p4\">1. Use demo content to educate customers<\/h3>\n<p>It\u2019s great if your demo content is relevant to your user\u2019s individual use case. Many SaaS companies don\u2019t go as far as to <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\">personalize their demo content<\/a> by use case, so you\u2019ll set yourself apart if you do it.<\/p>\n<p>But it\u2019s even better if your demo content actively teaches your user how to get the most out of your product, step by step. This is sometimes referred to as the \u201ccontent-as-tutorial\u201d approach.<\/p>\n<p>A company that uses the \u201ccontent-as-tutorial\u201d approach exceptionally well is Todoist.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_33_55_fe5d5a87b4c65d34dcf244e9501b4911_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_33_55_fe5d5a87b4c65d34dcf244e9501b4911_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_33_55_fe5d5a87b4c65d34dcf244e9501b4911_800.png\" alt=\"Todoist demo content\" \/><\/p><figcaption>Source: Todoist<\/figcaption>&nbsp;<\/figure>\n<p>This is what you see as a new user when you sign up for the platform.<\/p>\n<p>Note how there is dummy data that demonstrates the value of the tool, but how <em>that same data<\/em> also provides you with step-by-step instructions on how to start using Todoist.<\/p>\n<p>I\u2019d be prepared to bet that Todoist has worked out which product features an average user needs to learn in order to <a href=\"https:\/\/userpilot.com\/blog\/user-activation-benchmarks\/\">activate<\/a>, and then listed them right there in the demo content.<\/p>\n<p>Further down, they also have a \u201cTry Boards\u201d section, which contains demo content that encourages you to, you guessed it, try out the boards feature.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_37_23_45efb3e9b2e1e7e461875a8666ef6d81_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_37_23_45efb3e9b2e1e7e461875a8666ef6d81_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-08at17_37_23_45efb3e9b2e1e7e461875a8666ef6d81_800.png\" alt=\"Todoist demo content board\" \/><\/p><figcaption>Source: Todoist<\/figcaption>&nbsp;<\/figure>\n<p>This kind of \u201clearning by doing\u201d approach is both memorable and practical.<\/p>\n<p>It\u2019s also a million miles away from the <a href=\"https:\/\/userpilot.com\/blog\/everybody-hates-product-tours\/\">passive, generic product tours<\/a> that are sadly commonplace in the SaaS world.<\/p>\n<h3 id=\"aenru\">2. Deliver different demo content to different use cases<\/h3>\n<p>Regular readers of this blog will know that we are big on personalizing your product to the individual needs of your customers wherever possible.<\/p>\n<p><strong>The reason for this is based on empathy and simple common sense. What\u2019s more appealing?<\/strong><\/p>\n<ol type=\"1\">\n<li>Try this project management software.<\/li>\n<li>Stop drowning amidst a sea of deadlines and make sure that all the projects on your team get done on time, so that your CEO can get an idea of the bigger picture.<\/li>\n<\/ol>\n<p>You get the picture. People are most interested in content that speaks directly (and emotionally) to their specific needs.<\/p>\n<p>One company that has found a way of speaking to specific needs with demo content is Pendo.<\/p>\n<p>If you sign up for a demo of their product, you\u2019ll be asked to choose between 3 different use cases:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-demo_d8b34ceec474f2788a4f4724a6061f2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-demo_d8b34ceec474f2788a4f4724a6061f2a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-demo_d8b34ceec474f2788a4f4724a6061f2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-demo_d8b34ceec474f2788a4f4724a6061f2a_1600.png 2x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-demo_d8b34ceec474f2788a4f4724a6061f2a_800.png\" alt=\"Pendo demo content\" \/><\/p><figcaption>Source: Pendo<\/figcaption>&nbsp;<\/figure>\n<p>Once you\u2019ve made your choice, you\u2019ll then be served with demo content specifically related to your use case. This is the demo for \u201cEvaluate product usage,\u201d for example:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-product-usage_fd6e14c32be3b4b012b1a73fe49e4923_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-product-usage_fd6e14c32be3b4b012b1a73fe49e4923_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-product-usage_fd6e14c32be3b4b012b1a73fe49e4923_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-product-usage_fd6e14c32be3b4b012b1a73fe49e4923_1600.png 2x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/pendo-product-usage_fd6e14c32be3b4b012b1a73fe49e4923_800.png\" alt=\"Pendo demo content dashboard\" \/><\/p><figcaption>Source: Pendo<\/figcaption>&nbsp;<\/figure>\n<p>All the numbers are fake placeholder data, but the point of the demo is achieved: to show the user how someone with their specific use case might use the product.<\/p>\n<p>It\u2019s easy for a user to imagine what their product experience could look like in a few months time, after some real data has been added.<\/p>\n<h2 id=\"f66r2\">Demo content pitfalls to avoid<\/h2>\n<p>Needless to say, it\u2019s possible to really mess up your demo content so that it ends up putting users off, instead of drawing them in. Here are some mistakes to steer clear of:<\/p>\n<h3 id=\"ourv\">1. Don\u2019t make dummy data permanent<\/h3>\n<p>The dummy data that users see when they sign up should vanish soon after they input their own, real data. Perhaps even immediately, depending on your product.<\/p>\n<p>Bonus points if the user <em>doesn\u2019t<\/em> have to remove the dummy data manually and the data just auto-deletes, or the space it took up is auto-populated with the customer\u2019s data.<\/p>\n<p>Remember: the more your demo gets in the way of your customers doing what they want to do, the more they\u2019re going to perceive it as a hassle, instead of the inspiration it\u2019s intended as.<\/p>\n<h3 id=\"f2vba\">2. Don\u2019t forget to tell users that this is demo content<\/h3>\n<p>Otherwise, you risk running into some awkward questions such as:<\/p>\n<ul>\n<li>Where did this data come from?<\/li>\n<li>Did you hack my business to get this data?<\/li>\n<li>What am I supposed to do with this data that I don\u2019t recognize?<\/li>\n<\/ul>\n<p>The last thing you want is to replace the problem of empty states with the problem of confused customers.<\/p>\n<p>You can frame your demo content in your customer communications as \u201cfictitious data,\u201d \u201csample data,\u201d \u201cplaceholder data,\u201d or similar. Here\u2019s how Pendo solved this problem:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_19_40_412f33f6e10956db16dcd9360b95b97d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_19_40_412f33f6e10956db16dcd9360b95b97d_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_19_40_412f33f6e10956db16dcd9360b95b97d_800.png\" alt=\"Pendo sample data\" \/><\/p><figcaption>Source: Pendo<\/figcaption>&nbsp;<\/figure>\n<p>If you do that, there\u2019s a good chance your customers will recognize that you\u2019re trying to help them, not confuse them.<\/p>\n<h3 id=\"bhuks\">3. Don\u2019t base demo content on a data set that is too small to show meaningful trends<\/h3>\n<p>Imagine you\u2019re using a tool that <a href=\"https:\/\/userpilot.com\/blog\/good-nps-score\/\">measures NPS scores<\/a>.<\/p>\n<p>That same tool gives you a demo. Yes, you appreciate the fact that there are some demo users to show you how things look, but is it really possible to get a meaningful NPS score from <em>3 users: <\/em>1 detractor and 2 promoters?<\/p>\n<p>Another example. Say you\u2019re using a tool that measures <a href=\"https:\/\/userpilot.com\/blog\/customer-behaviour-analytics\/\">product analytics<\/a>, because your employer has a complicated product with 300 features, all catering to different audiences who use them at different rates.<\/p>\n<p>You\u2019re interested in viewing a demo about which features were used the most frequently&#8230; only to discover that there are only <em>2 features<\/em> on the demo.<\/p>\n<p>These examples are somewhat exaggerated, but you get the point. In each case, these demos are going to irritate customers more than inspire them.<\/p>\n<h3 id=\"ba10u\">4. Don\u2019t show real user data in your demo content<\/h3>\n<p>&#8230; unless you really want a lawsuit.<\/p>\n<p><strong>The data in your demo content should be entirely fictitious<\/strong>. If you share another company\u2019s private data in your demo content, even if it\u2019s only a tiny amount, you are playing with fire.<\/p>\n<p>You have been warned.<\/p>\n<h2 id=\"lfh3\">How to generate demo content<\/h2>\n<p>If you\u2019re sold on the value of demo content, I want to leave you with some ideas for tools that can help you generate it automatically.<\/p>\n<p>The days of having to make this data up manually yourself are, thankfully, long gone \ud83d\ude42<\/p>\n<h3 id=\"3tbib\">1. Use synthetic data<\/h3>\n<p>Synthetic data is data that was created by AI. This is valuable from a privacy perspective, as there\u2019s no risk of you showing real user data and running into legal issues.<\/p>\n<p>If you\u2019re thinking \u201cHow is this data going to be relevant to my users?\u201d fear not. Synthetic data is based on patterns in your original data. Those patterns are picked up by the AI, aggregated, and then anonymized.<\/p>\n<p>The result is data that is relatable, but also completely fake.<\/p>\n<p>If you\u2019re looking for companies that run this kind of AI as a service, consider checking out Mostly.ai (pictured) or Syntho.ai.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_21_05_ed1607ad4778041dadc7765c096325a4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_21_05_ed1607ad4778041dadc7765c096325a4_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_21_05_ed1607ad4778041dadc7765c096325a4_800.png\" alt=\"Mostly.ai demo content\" \/><\/p><figcaption>Source: Mostly.ai<\/figcaption>&nbsp;<\/figure>\n<p>Astonishingly, there are even websites that create synthetic data like this in image form. The most famous one is thispersondoesnotexist.com, which is also completely free. It takes photos from stock image websites and makes entirely synthetic people out of them.<\/p>\n<p>Hence the name of the site \ud83d\ude42<\/p>\n<h3 id=\"9dthp\">2. Use an API with fake data<\/h3>\n<p>If you\u2019d rather plug an API into the backend of your website to access data that way, this might be the option for you.<\/p>\n<p>There\u2019s a handy little website called dummyapi.io which claims to have 100 users, 800+ posts and pictures, and over 1000 comments \u2014 all of them fake, of course.<\/p>\n<p>From the type of data they\u2019ve created, this looks as if it would be especially valuable for SaaS companies needing dummy social media data in order to create their demo, such as social media scheduling apps.<\/p>\n<p>The API is publicly available for free. If you find it valuable, you can tip the creators on Patreon.<\/p>\n<h3 id=\"4ud2a\">3. Use an open-source database<\/h3>\n<p>This idea is similar to an API but requires less technical knowledge to integrate.<\/p>\n<p><a href=\"https:\/\/devskiller.com\/datafairy\" rel=\"nofollow\">The DataFairy project<\/a> lists a large number of fake profiles, complete with name, bank account details, ID number, and even password information!<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_22_03_804d110ebd53ef19d6da6441b69d4f59_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_22_03_804d110ebd53ef19d6da6441b69d4f59_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot2021-06-09at17_22_03_804d110ebd53ef19d6da6441b69d4f59_800.png\" alt=\"Datafairy project database\" \/><\/p><figcaption>Source: Datafairy<\/figcaption>&nbsp;<\/figure>\n<p>You can scroll through them to find profiles that suit your needs, or alternatively download the entire data with the click of a button.<\/p>\n<p>For a free, minimal-effort solution, this seems pretty valuable.<\/p>\n<p>One potential word of caution, however: a lot of the data is non-English; Chinese, or German in particular. If that\u2019s not your audience, then this might not be the best dummy data for you.<\/p>\n<h2 id=\"2n09i\">Conclusion<\/h2>\n<p>We hope you\u2019ve enjoyed this deep dive into everything demo content! If you\u2019ve made it this far, you should now be able to:<\/p>\n<ul>\n<li>Understand why demo content is valuable to prevent empty states<\/li>\n<li>Emulate best practices from other companies\u2019 demo content<\/li>\n<li>Avoid common pitfalls when using demo content<\/li>\n<li>Find or create dummy data quickly and easily<\/li>\n<\/ul>\n<p>Demo content can be seen as just one element of the larger topic of <a href=\"https:\/\/userpilot.com\/blog\/customer-education-saas\/\">customer education<\/a>. It just so happens that <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is an extremely potent customer education and engagement tool, with a wide variety of different capabilities.<\/p>\n<p><!-- End strchf script --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some SaaS products, a picture speaks a thousand words. Sometimes it&#8217;s just easier to show someone how a product might work with dummy data than it is to explain it. But where do you get the data for your demo? And how do you use it ethically?<\/p>\n","protected":false},"author":24,"featured_media":7486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23,293,289],"tags":[210,470,143,471,265,299,122,125,126],"class_list":["post-7484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-ux-inspiration","category-product-marketing","category-saas","tag-customer-education","tag-demo-content","tag-product-marketing","tag-saas-demo","tag-saas-growth","tag-saas-marketing","tag-software-demo","tag-software-demo-examples","tag-software-demo-presentations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Demo Content 101: How to Use It Correctly in Your SaaS<\/title>\n<meta name=\"description\" content=\"Sometimes it&#039;s just easier to show someone demo content than it is to explain it. 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