{"id":8221,"date":"2024-10-22T04:00:19","date_gmt":"2024-10-22T04:00:19","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/"},"modified":"2026-03-30T13:44:34","modified_gmt":"2026-03-30T13:44:34","slug":"customer-retention-strategies","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/","title":{"rendered":"18 Customer Retention Strategies Sourced From Leading Companies"},"content":{"rendered":"
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With so much content available on customer retention and <\/span>reducing churn<\/span><\/a>, how do you know which strategies truly make an impact?<\/span><\/p>\n

To answer this, we\u2019ve sourced customer retention strategies from 18 leading companies across different industries. Buckle up as we explore each of them in detail.<\/p>\n<\/div>\n

18 Customer retention strategies for increasing loyalty<\/span><\/h2>\n
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You probably already know what customer retention is or what a good retention rate is (if you don’t, <\/span>head over to the FAQs at the end<\/span>), so let’s get right to the 18 retention strategies I hand-picked for you.<\/span><\/p>\n<\/div>\n

1. Conduct usability and preference tests before product launches<\/span><\/h3>\n
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Usability and <\/span>preference testing <\/span><\/a>lets you identify user needs and uncover UX issues that might derail your product\u2019s success.<\/span><\/p>\n<\/div>\n

The key is to conduct it early in the<\/span> product lifecycle <\/span>and work in small increments to avoid wasting time on designs that don’t work.<\/span><\/p>\n

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For example, <\/span>Beable <\/span><\/a>ran surveys to collect user preference data when working on its product re-design and used the insights to inform its product roadmap.<\/span><\/p>\n<\/div>\n

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\"Beable\u2019s<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Customer retention strategies: Beable\u2019s preference survey.<\/span><\/div>\n<\/figcaption><\/figure>\n

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