{"id":8947,"date":"2024-01-25T19:22:38","date_gmt":"2024-01-25T19:22:38","guid":{"rendered":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/"},"modified":"2026-04-13T10:29:35","modified_gmt":"2026-04-13T10:29:35","slug":"increase-user-engagement","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/","title":{"rendered":"10 Effective Strategies to Increase User Engagement in SaaS"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Are you looking for the best tactics to <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\" rel=\"noopener noreferrer\">increase user engagement<\/a> for your SaaS product in-app?<\/p>\n<p>That\u2019s brilliant, as when more of your users\/customers continue engaging with your product, your customer retention rate will keep improving.<\/p>\n<p>In this article, you\u2019ll learn all you need to know about increasing user engagement in SaaS:<\/p>\n<ul>\n<li>What user engagement is.<\/li>\n<li>Why it is important to track and improve <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategy\/\">user engagement strategy<\/a>.<\/li>\n<li>How to track <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-metrics\/\">user engagement metrics<\/a>.<\/li>\n<li>Proven methods to increase user engagement.<\/li>\n<\/ul>\n<p>Let\u2019s get started!<\/p>\n<h2>What is user engagement?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" rel=\"noopener noreferrer\">User engagement<\/a> refers to the level of interaction, involvement, and attention that users have with a particular product, service, application, website, or content.<\/p>\n<p>It is a measure of how much users are actively participating, using, and interacting with the given product or platform. User engagement can apply to various contexts, including websites, mobile apps, social media, games, and more.<\/p>\n<p>It&#8217;s a crucial metric for SaaS companies because it directly correlates with customer satisfaction, retention, and the overall success of the service.<\/p>\n<h2>Why is user engagement important?<\/h2>\n<p>Effective user engagement strategy helps businesses to:<\/p>\n<ul>\n<li><strong>Improve customer satisfaction and increase customer loyalty:<\/strong> High user engagement often indicates that users find value in a product or service. Satisfied users are more likely to continue using a product, which can lead to <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" rel=\"noopener noreferrer\">customer loyalty <\/a>and positive <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" rel=\"noopener noreferrer\">word-of-mouth<\/a> recommendations.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/user-retention\/\">Increase user retention<\/a><\/strong>: Users engaged with your product or service are less likely to <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" rel=\"noopener noreferrer\">churn<\/a> or abandon a product or service.<\/li>\n<li><strong>Improve product and customer experience with feedback<\/strong>: Engaged users are often more willing to provide feedback, which can be invaluable for product improvement. Their insights can help companies identify <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" rel=\"noopener noreferrer\">pain points<\/a>, bugs, and feature requests, leading to iterative enhancements.<\/li>\n<\/ul>\n<p>In summary, user engagement is a key driver of a company&#8217;s success. It impacts <a href=\"https:\/\/userpilot.com\/blog\/levels-of-customer-satisfaction\/\" rel=\"noopener noreferrer\">customer satisfaction<\/a>, retention, revenue, and overall business growth.<\/p>\n<p><!-- Main container for the interactive quiz to increase user engagement --><\/p>\n<div id=\"up-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\"><\/div>\n<\/div>\n<h2>How do you measure user engagement?<\/h2>\n<p>There are several user engagement metrics you can monitor for your SaaS product:<\/p>\n<ul>\n<li><strong>Number of active users:<\/strong> This engagement metric shows you how many users actively use your SaaS product within a specific time frame (e.g., daily, weekly, or monthly). It provides insight into the overall reach and popularity of your product.<\/li>\n<li><strong>Net promoter score:<\/strong> NPS assesses user satisfaction and loyalty among existing users by asking customers how likely they are to recommend your SaaS product to others. NPS helps gauge overall user sentiment, identify areas for improvement, and assess the likelihood of users advocating for your product.<\/li>\n<li><strong>User stickiness: <\/strong><a href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" rel=\"noopener noreferrer\">User stickiness<\/a> measures how often and consistently users engage with your SaaS product over time. It reveals the level of attachment and habit formation among your user base.<\/li>\n<li><strong>Feature and product usage:<\/strong> This metric tracks the usage of key features and the overall product. It provides insights into which functionalities are popular and which may need improvement or further promotion.<\/li>\n<li><strong>Customer retention rate:<\/strong> <a href=\"https:\/\/userpilot.com\/blog\/average-customer-retention-rate\/\" rel=\"noopener noreferrer\">Customer retention rate <\/a>calculates the percentage of customers who continue using your SaaS product over a specified period, such as a month or a year.<\/li>\n<\/ul>\n<p>By visualizing these user engagement metrics on an <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" rel=\"noopener noreferrer\">analytics dashboard<\/a>, you create a centralized hub for tracking and analyzing your SaaS product&#8217;s performance.<\/p>\n<p>This dashboard allows your team to make data-driven decisions, spot trends, and identify areas for improvement.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/analytics-dashboards-increase-user-engagement.gif\" alt=\"Core feature engagement analytics dashboard in Userpilot\" width=\"1000\" height=\"474\" \/><figcaption class=\"wp-caption-text\">Core feature engagement analytics dashboard.<\/figcaption><\/figure>\n<p>Customization and interactivity within the dashboard enable you to explore data in greater detail, segment users, and respond swiftly to changes in user engagement.<\/p>\n<h2>11 user engagement strategies to implement in SaaS<\/h2>\n<p>Engagement begins with the user. You need to know what value means to your users at every stage of their user journey. You also need to know how your product provides this value.<\/p>\n<p>Knowing where users get the best value from your product allows you to create more relevant features and in-app experiences in your SaaS product. This in turn increases user engagement.<\/p>\n<p>Now let\u2019s look at 11 of the most effective <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategies\/\" rel=\"noopener noreferrer\">user engagement strategies<\/a> you can implement in your SaaS to encourage users:<\/p>\n<h3>Create a user journey map to boost engagement at every touchpoint<\/h3>\n<p>Creating a <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" rel=\"noopener noreferrer\">user journey map<\/a> is a potent user engagement strategy that can significantly elevate the overall user experience with your SaaS product.<\/p>\n<p>This process offers a profound understanding of users&#8217; interactions, <a href=\"https:\/\/userpilot.com\/blog\/predict-customer-needs\/\" rel=\"noopener noreferrer\">needs<\/a>, and pain points from their initial contact to becoming <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-funnel\/\" rel=\"noopener noreferrer\">loyal customers<\/a>.<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/customer-journey-mapping-increase-user-engagement.png\" alt=\"Create a user journey map to boost engagement at every touchpoint\" width=\"1600\" height=\"1195\" \/><figcaption class=\"wp-caption-text\">Create a <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\">user journey map<\/a> to boost engagement at every touchpoint<\/figcaption><\/figure>\n<p>By viewing your product from the users&#8217; perspective, you can empathize with their needs, expectations, and emotions at every stage of interaction. And optimize those touchpoints to improve customer experience and increase user engagement.<\/p>\n<h3>Create a frictionless sign-up flow<\/h3>\n<p>For most SaaS businesses, the <a href=\"https:\/\/userpilot.com\/blog\/saas-signup-flow\/\" rel=\"noopener noreferrer\">signup flow<\/a> and <a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\/\">user onboarding<\/a> experience should be as frictionless as possible.<\/p>\n<p>Reduce the number of steps required for sign-up. Aim for a minimalistic approach to gather essential information initially.<\/p>\n<figure style=\"width: 1862px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/Userpilot-sign-up-page-increase-user-engagement.png\" alt=\"Create a frictionless sign-up flow\" width=\"1862\" height=\"870\" \/><figcaption class=\"wp-caption-text\">Create a frictionless sign-up flow<\/figcaption><\/figure>\n<h3>Welcome new users and personalize their onboarding<\/h3>\n<p>Once your users have got into your app, greet them with a <a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" rel=\"noopener noreferrer\">welcome screen<\/a>. This will not only leave a good first impression but also allow you to collect the key information about your users (their role, goal, and job to be done) to help you personalize their <a href=\"https:\/\/userpilot.com\/blog\/personalize-user-onboarding\/\" rel=\"noopener noreferrer\">user onboarding experience<\/a>.<\/p>\n<p>So, how do you use your SaaS welcome screen to improve your new user activation and customer engagement? By adding a micro survey that will help you collect the information required to segment your users:<\/p>\n<figure style=\"width: 488px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/Welcome-survey-increase-user-engagement.gif\" alt=\"Welcome new users\" width=\"488\" height=\"472\" \/><figcaption class=\"wp-caption-text\">Welcome new users<\/figcaption><\/figure>\n<p>After you\u2019ve collected your user data, use <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" rel=\"noopener noreferrer\">customer segmentation<\/a> to personalize the onboarding journey.<\/p>\n<figure style=\"width: 1895px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/new-user-segmentation-increase-user-engagement.png\" alt=\"Use segmentation to personalize the onboarding journey\" width=\"1895\" height=\"672\" \/><figcaption class=\"wp-caption-text\">Use segmentation to personalize the onboarding journey<\/figcaption><\/figure>\n<h3>Use in-app messaging to boost user engagement<\/h3>\n<p>You shouldn\u2019t drop a ton of messages in front of your users and hope they\u2019ll understand.<\/p>\n<p>Apart from cluttering the user\u2019s interface, these messages may also frustrate and confuse them, resulting in less user engagement. To communicate effectively and increase user engagement, you need to focus on contextual and <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\">timely in-app messaging<\/a>.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" rel=\"noopener noreferrer\">In-app messages<\/a> are used inside your app to provide contextual and timely messages depending on the stage of the user\u2019s journey. These messages could take different forms like <a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" rel=\"noopener noreferrer\">tooltips<\/a>, announcement bars, slideouts, and <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" rel=\"noopener noreferrer\">modals<\/a>.<\/p>\n<figure style=\"width: 1912px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-announcement-increase-user-engagement.png\" alt=\"Create in-app messages code-free with Userpilot\" width=\"1912\" height=\"892\" \/><figcaption class=\"wp-caption-text\">Create in-app messages code-free.<\/figcaption><\/figure>\n<p>To provide a better <a href=\"https:\/\/userpilot.com\/blog\/glossary-what-is-customer-experience\/\" rel=\"noopener noreferrer\">customer experience<\/a>, you can combine different in-app messages like modals and tooltips.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/tooltips-increase-user-engagement.gif\" alt=\"Create in-app messages code-free with Userpilot\" width=\"1000\" height=\"474\" \/><figcaption class=\"wp-caption-text\">Create in-app messages code-free.<\/figcaption><\/figure>\n<p>You can also use AI to improve the microcopy in your in-app messaging.<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/userpilot-ai-writing-assistant-increase-user-engagement.png\" alt=\"Use AI to improve your in-app messages\" width=\"1920\" height=\"912\" \/><figcaption class=\"wp-caption-text\">Use AI to improve your in-app messages<\/figcaption><\/figure>\n<h3>Replace long product tours with interactive walkthroughs<\/h3>\n<p>Instead of taking your users through lengthy, boring, and irrelevant product tours, you should try something else \u2013 interactive walkthroughs. <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" rel=\"noopener noreferrer\">Interactive walkthroughs<\/a> improve the user onboarding experience as they help your customers experience the value that your product offers.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/interactive-walkthrough-increase-user-engagement.gif\" alt=\"Create interactive walkthroughs code-free with Userpilot\" width=\"1000\" height=\"461\" \/><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\">Create interactive walkthroughs<\/a> code-free.<\/figcaption><\/figure>\n<p>Creating an interactive walkthrough helps you guide your users toward product <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\" rel=\"noopener noreferrer\">activation<\/a>. These <a href=\"https:\/\/userpilot.com\/blog\/walkthrough-software\/\" rel=\"noopener noreferrer\">walkthroughs<\/a> also:<\/p>\n<ul>\n<li>Show the next steps a user should take.<\/li>\n<li>Push the user to adopt the feature from step 2 only if the user has completed the action from step 1 \u2013 as we would know from custom events.<\/li>\n<li>Are <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" rel=\"noopener noreferrer\">contextual<\/a>\u00a0\u2013 focused on what is important and relevant to the user\u00a0at that moment.<\/li>\n<li>Put the user in control of their own experience.<\/li>\n<\/ul>\n<h3>Reward engaged users to turn them into loyal customers<\/h3>\n<p>Rewarding engaged users is a powerful strategy to foster loyalty and convert them into long-term customers.<\/p>\n<p>Recognizing and appreciating user engagement not only strengthens the user-product relationship but also encourages <a href=\"https:\/\/userpilot.com\/blog\/engagement-loops\/\" rel=\"noopener noreferrer\">continued interaction<\/a> with your SaaS platform.<\/p>\n<figure style=\"width: 1306px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/loyalty-program-increase-user-engagement.png\" alt=\"Create loyalty programs to encourage engagement\" width=\"1306\" height=\"927\" \/><figcaption class=\"wp-caption-text\">Create loyalty programs to encourage engagement<\/figcaption><\/figure>\n<p>Implement a loyalty program that rewards users for their ongoing engagement. Offer points, discounts, or exclusive access to premium features based on their usage or activity.<\/p>\n<h3>Collect and act on user feedback<\/h3>\n<p>Collecting valuable feedback from your customers is key to ensuring increased user engagement. And the best way to collect customer feedback in-app is through micro surveys.<\/p>\n<p>Micro surveys are brief in-app survey templates that evaluate the usefulness of your product and its features to your customers or users.<\/p>\n<figure style=\"width: 619px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/nps-survey-userpilot-micro-survey-increase-user-engagement.gif\" alt=\"Collect feedback with NPS surveys code-free with Userpilot\" width=\"619\" height=\"223\" \/><figcaption class=\"wp-caption-text\">Collect feedback with NPS surveys code-free.<\/figcaption><\/figure>\n<p>These surveys are useful for collecting user feedback for many reasons:<\/p>\n<ul>\n<li>They allow you to collect data in-app in a frictionless way.<\/li>\n<li>They allow you to collect targeted data. For instance, data that is based on the use of specific features.<\/li>\n<li>They allow you to qualitative feedback from your users concerning your product.<\/li>\n<\/ul>\n<p>After <a href=\"https:\/\/userpilot.com\/blog\/microsurvey-templates-saas\/\" rel=\"noopener noreferrer\">creating and collecting survey data<\/a>, you\u2019ll need to act on them quickly because your customers want to see the change. Doing this will improve your user engagement because it shows that your brand listens to its customers. Make sure you let the users know you are working on their provided feedback.<\/p>\n<figure style=\"width: 662px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/follow-up-message-to-a-asurvey-increase-user-engagement.png\" alt=\"Follow up on the collected feedback in-app\" width=\"662\" height=\"302\" \/><figcaption class=\"wp-caption-text\">Follow up on the collected feedback in-app<\/figcaption><\/figure>\n<h3>Adopt an omnichannel customer engagement strategy<\/h3>\n<p>Adopting an <a href=\"https:\/\/userpilot.com\/blog\/omnichannel-customer-engagement\/\" rel=\"noopener noreferrer\">omnichannel customer engagement<\/a> strategy is a proactive approach to building stronger relationships with your customers across various communication channels.<br \/>\nIt allows you to create personalized marketing campaigns for different channels.<\/p>\n<p>You can leverage <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" rel=\"noopener noreferrer\">integrations<\/a> to send personalized emails triggered by in-app events to engage users and deliver relevant content at the right moment.<\/p>\n<figure style=\"width: 3376px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/hubspot-userpilot-integration-properties-setup.png\" alt=\"Connect Hubspot with Userpilot to adopt an omnichannel engagement strategy\" width=\"3376\" height=\"2114\" \/><figcaption class=\"wp-caption-text\">Connect Hubspot to adopt an omnichannel engagement strategy<\/figcaption><\/figure>\n<h3>Introduce new features with in-app announcements<\/h3>\n<p>You shouldn\u2019t assume that your users will instantly know about the new shiny feature in your SaaS product. Even if they see it, they might not use it, because they don\u2019t know how it works.<\/p>\n<p>After adding a feature, you need to <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" rel=\"noopener noreferrer\">announce<\/a> it in the right way to your customers.<\/p>\n<figure style=\"width: 747px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/new-feature-announcement-increase-user-engagement.png\" alt=\"Create new feature announcements code-free with Userpilot\" width=\"747\" height=\"647\" \/><figcaption class=\"wp-caption-text\">Create new feature announcements code-free.<\/figcaption><\/figure>\n<p>But that\u2019s not all. Trigger an interactive walkthrough that educates the user on how to use the new feature. By announcing this new feature properly, you will succeed in not only driving user engagement but it ensuring the <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" rel=\"noopener noreferrer\">product adoption<\/a> of your new feature.<\/p>\n<h3>Track customer engagement to identify and improve low-engagement areas<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" rel=\"noopener noreferrer\">Tracking customer engagement <\/a>and addressing low-engagement areas is essential for continuously improving your SaaS product and enhancing the overall user experience.<\/p>\n<p>Identify and tag the key features of your SaaS product that are critical for user engagement and success. These could be core functionalities or unique value propositions that differentiate your product.<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/userpilot-feature-tag-increase-user-engagement.gif\" alt=\"Tag different features to track\" width=\"1920\" height=\"942\" \/><figcaption class=\"wp-caption-text\">Tag different features to track<\/figcaption><\/figure>\n<p>Analyze feature usage to identify features that have low engagement. Look for patterns of underutilization, such as low user adoption, infrequent usage, or high bounce rates within those features.<\/p>\n<figure style=\"width: 1902px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/feature-and-events-increase-user-engagement.png\" alt=\"Analyze feature usage to identify features that have low engagement.\" width=\"1902\" height=\"733\" \/><figcaption class=\"wp-caption-text\">Analyze feature usage to identify features that have low engagement.<\/figcaption><\/figure>\n<p>Develop a contextual flow or onboarding process specifically designed to improve engagement with the identified low-engagement features. This flow should guide users toward discovering the value and benefits of those features.<\/p>\n<h3>A\/B test different flows to understand which resonates with your customers<\/h3>\n<p>User engagement is not a set-and-done activity, especially in the SaaS industry.<\/p>\n<p>Continuous testing of different in-app engagement types, messages, and content will help you find the sweet spot for your users.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" rel=\"noopener noreferrer\">A\/B testing<\/a> and product <a href=\"https:\/\/userpilot.com\/blog\/product-experiment-how-to\/\" rel=\"noopener noreferrer\">experimentation<\/a> are the keys to discovering what resonates with your customers.<\/p>\n<figure style=\"width: 810px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/a-b-test-results-increase-user-engagement.png\" alt=\"A\/B test different flows code-free with Userpilot\" width=\"810\" height=\"602\" \/><figcaption class=\"wp-caption-text\">A\/B test different flows code-free.<\/figcaption><\/figure>\n<h2>Conclusion<\/h2>\n<p>Now that you know the 11 tips for increasing user engagement in-app, the next step is to implement and test them. You don\u2019t need to test them all at once \u2013 use these methods one at a time and act on the results you get.<\/p>\n<p>Want to get started with increasing your user engagement? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" rel=\"noopener noreferrer\">Get a Userpilot Demo <\/a>and see how you can gain valuable insights that positively affect your bottom line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to increase user engagement in-app for your SaaS product? This post shows all you need to know to to increase your user engagement!<\/p>\n","protected":false},"author":51,"featured_media":164783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[332,207,169,84,495,522,105,316,391,50,51,83],"class_list":["post-8947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-customer-engagement","tag-customer-retention-strategies","tag-interactive-walkthroughs","tag-onboarding-tips","tag-saas-customer-engagement","tag-saas-user-feedback-survey","tag-user-activation","tag-user-engagement","tag-user-engagement-metrics","tag-user-onboarding","tag-user-onboarding-experience","tag-user-onboarding-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Effective Strategies to Increase User Engagement in SaaS<\/title>\n<meta name=\"description\" content=\"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Effective Strategies to Increase User Engagement in SaaS\" \/>\n<meta property=\"og:description\" content=\"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T19:22:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T10:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"10 Effective Strategies to Increase User Engagement in SaaS\",\"datePublished\":\"2024-01-25T19:22:38+00:00\",\"dateModified\":\"2026-04-13T10:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\"},\"wordCount\":2001,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png\",\"keywords\":[\"customer engagement\",\"customer retention strategies\",\"interactive walkthroughs\",\"Onboarding tips\",\"saas customer engagement\",\"saas user feedback survey\",\"user activation\",\"user engagement\",\"user engagement metrics\",\"User Onboarding\",\"User Onboarding Experience\",\"User Onboarding tips\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\",\"url\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\",\"name\":\"10 Effective Strategies to Increase User Engagement in SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png\",\"datePublished\":\"2024-01-25T19:22:38+00:00\",\"dateModified\":\"2026-04-13T10:29:35+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png\",\"width\":1876,\"height\":1228,\"caption\":\"10 Effective Strategies to Increase User Engagement in SaaS\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\",\"name\":\"Sophie Grigoryan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/sofi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10 Effective Strategies to Increase User Engagement in SaaS","description":"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/","og_locale":"en_US","og_type":"article","og_title":"10 Effective Strategies to Increase User Engagement in SaaS","og_description":"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!","og_url":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-01-25T19:22:38+00:00","article_modified_time":"2026-04-13T10:29:35+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png","type":"image\/png"}],"author":"Sophie Grigoryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Grigoryan","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/"},"author":{"name":"Sophie Grigoryan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"headline":"10 Effective Strategies to Increase User Engagement in SaaS","datePublished":"2024-01-25T19:22:38+00:00","dateModified":"2026-04-13T10:29:35+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/"},"wordCount":2001,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png","keywords":["customer engagement","customer retention strategies","interactive walkthroughs","Onboarding tips","saas customer engagement","saas user feedback survey","user activation","user engagement","user engagement metrics","User Onboarding","User Onboarding Experience","User Onboarding tips"],"articleSection":["User Engagement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/increase-user-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/","url":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/","name":"10 Effective Strategies to Increase User Engagement in SaaS","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png","datePublished":"2024-01-25T19:22:38+00:00","dateModified":"2026-04-13T10:29:35+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"description":"Looking to increase user engagement in-app for your SaaS product? This post shows you how to give your SaaS product a boost!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/increase-user-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/increase-user-engagement\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/10-Effective-Strategies-to-Increase-User-Engagement-In-Saas.png","width":1876,"height":1228,"caption":"10 Effective Strategies to Increase User Engagement in SaaS"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf","name":"Sophie Grigoryan","url":"https:\/\/userpilot.com\/blog\/author\/sofi\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/8947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=8947"}],"version-history":[{"count":6,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/8947\/revisions"}],"predecessor-version":[{"id":636074,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/8947\/revisions\/636074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/164783"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=8947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=8947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=8947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}