/* Launch to Adoption Framework — Userpilot Marketing 2.0 */

@font-face { font-family:"Garnett"; src:url("/solution/launch-framework/Garnett-Regular.otf") format("opentype"); font-weight:400; font-display:swap; }
@font-face { font-family:"Garnett"; src:url("/solution/launch-framework/Garnett-Medium.otf") format("opentype"); font-weight:500; font-display:swap; }
@font-face { font-family:"Garnett"; src:url("/solution/launch-framework/Garnett-Semibold.otf") format("opentype"); font-weight:600; font-display:swap; }

:root {
  --up-purple: #6765E8;
  --up-purple-hover: #4F4CEF;
  --up-purple-deep: #4C49E9;
  --up-purple-tint: #F5F4FF;
  --up-purple-soft: #E5E3FF;
  --up-purple-glow: rgba(81,78,238,0.40);
  --up-ink: #0E0841;
  --up-ink-80: rgba(14,8,65,0.80);
  --up-ink-60: rgba(14,8,65,0.60);
  --up-ink-45: rgba(14,8,65,0.45);
  --up-ink-15: rgba(14,8,65,0.15);
  --up-ink-soft: #3E3967;
  --up-white: #FFFFFF;
  --up-accent-purple: #9A98FF;
  --up-accent-blue:   #659EE8;
  --up-accent-teal:   #65E8BA;
  --up-accent-pink:   #E8659E;

  --r-sm: 8px; --r-md: 12px; --r-lg: 16px; --r-xl: 20px;
  --shadow-button: 0 5px 15px 0 var(--up-purple-glow);
  --shadow-card: 0 1px 2px rgba(14,8,65,0.04), 0 8px 24px rgba(14,8,65,0.04);
  --font-sans: "Garnett", system-ui, -apple-system, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html, body {
  font-family: var(--font-sans);
  color: var(--up-ink);
  background: var(--up-white);
  -webkit-font-smoothing: antialiased;
  min-height: 100vh;
}
body {
  background: linear-gradient(180deg, #FFFFFF 0%, #F5F4FF 100%);
  background-attachment: fixed;
  font-size: 15px;
  line-height: 1.5;
}

/* ── header ── */
header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(255,255,255,0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--up-purple-soft);
  padding: 16px 28px;
  display: flex; align-items: center; justify-content: space-between;
}
.logo { display: flex; align-items: center; gap: 12px; }
.logo img { height: 22px; width: auto; display: block; }
.logo-divider {
  width: 1px; height: 18px; background: var(--up-ink-15);
}
.logo-title {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 14px;
  color: var(--up-ink);
  letter-spacing: -0.005em;
}

.progress-row { display: flex; gap: 6px; align-items: center; }
.prog-seg {
  height: 4px; width: 32px; border-radius: 999px;
  background: var(--up-purple-soft);
  transition: background 0.25s, width 0.25s;
}
.prog-seg.done   { background: var(--up-purple); }
.prog-seg.active { background: var(--up-purple); width: 48px; }

/* ── main ── */
main {
  max-width: 820px;
  margin: 0 auto;
  padding: 56px 28px 96px;
}

/* ── panels ── */
.panel { display: none; animation: fadeUp .35s ease; }
.panel.visible { display: block; }
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(8px); }
  to   { opacity: 1; transform: translateY(0); }
}

/* ── typography ── */
.eyebrow {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 14px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--up-ink);
  margin-bottom: 20px;
}
.eyebrow::before {
  content: "";
  width: 23px; height: 8px;
  border-radius: 12px;
  background: var(--up-purple);
  display: block;
}

.step-title {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: clamp(34px, 5vw, 44px);
  line-height: 1.02;
  letter-spacing: -0.01em;
  color: var(--up-ink);
  margin-bottom: 16px;
}

.step-desc {
  font-size: 17px;
  line-height: 1.5;
  color: var(--up-ink-60);
  max-width: 560px;
  margin-bottom: 40px;
}

/* ── card primitive ── */
.card {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  padding: 28px;
}
.card-tint {
  background: var(--up-purple-tint);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  padding: 28px;
}

/* ── form ── */
.field { margin-bottom: 24px; }
label {
  display: block;
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 500;
  color: var(--up-ink);
  margin-bottom: 12px;
  letter-spacing: -0.005em;
}

input[type=text], textarea, select {
  width: 100%;
  padding: 14px 16px;
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-md);
  font-family: var(--font-sans);
  font-size: 16px;
  color: var(--up-ink);
  outline: none;
  transition: border-color 0.16s, box-shadow 0.16s;
  -webkit-appearance: none;
}
input::placeholder, textarea::placeholder { color: var(--up-ink-45); }
input:focus, textarea:focus, select:focus {
  border-color: var(--up-purple);
  box-shadow: 0 0 0 4px rgba(103,101,232,0.12);
}
textarea { min-height: 72px; resize: vertical; line-height: 1.5; }

/* sliders */
input[type=range] {
  -webkit-appearance: none;
  appearance: none;
  background: transparent;
  cursor: pointer;
  height: 24px;
}
input[type=range]::-webkit-slider-runnable-track {
  height: 4px;
  background: var(--up-purple-soft);
  border-radius: 2px;
}
input[type=range]::-moz-range-track {
  height: 4px;
  background: var(--up-purple-soft);
  border-radius: 2px;
}
input[type=range]::-webkit-slider-thumb {
  -webkit-appearance: none;
  appearance: none;
  height: 20px; width: 20px;
  border-radius: 50%;
  background: var(--up-purple);
  border: 3px solid var(--up-white);
  box-shadow: 0 2px 6px rgba(14,8,65,0.15);
  margin-top: -8px;
  cursor: grab;
}
input[type=range]::-moz-range-thumb {
  height: 20px; width: 20px;
  border-radius: 50%;
  background: var(--up-purple);
  border: 3px solid var(--up-white);
  box-shadow: 0 2px 6px rgba(14,8,65,0.15);
  cursor: grab;
}
input[type=range]:active::-webkit-slider-thumb { cursor: grabbing; }

/* ── option cards ── */
.opt-grid { display: grid; gap: 10px; }
.opt-grid.cols2 { grid-template-columns: 1fr 1fr; }
.opt-grid.cols3 { grid-template-columns: 1fr 1fr 1fr; }

.opt-card {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-md);
  padding: 16px 18px;
  cursor: pointer;
  transition: border-color .16s, background .16s, box-shadow .16s;
  -webkit-tap-highlight-color: transparent;
}
.opt-card:hover { border-color: var(--up-purple); }
.opt-card.selected {
  background: var(--up-purple-tint);
  border-color: var(--up-purple);
  box-shadow: 0 0 0 1px var(--up-purple) inset;
}
.oc-title {
  font-family: var(--font-sans);
  font-size: 16px;
  font-weight: 500;
  color: var(--up-ink);
  margin-bottom: 4px;
  letter-spacing: -0.005em;
}
.oc-desc {
  font-size: 14px;
  color: var(--up-ink-60);
  line-height: 1.45;
}

/* ── matrix ── */
.matrix-wrap {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  padding: 28px;
  margin: 8px 0 16px;
}
.matrix-canvas {
  position: relative;
  width: 100%;
  height: 320px;
  cursor: default;
  user-select: none;
}
.mq {
  position: absolute;
  border-radius: 10px;
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 500;
  letter-spacing: -0.005em;
  display: flex; align-items: flex-end;
  padding: 14px 16px;
  transition: background 0.25s, border-color 0.25s, color 0.25s;
  border: 1px solid var(--up-purple-soft);
  pointer-events: none;
  background: var(--up-purple-tint);
  color: var(--up-ink-60);
}
.mq-tl { top:0; left:0; width:calc(50% - 4px); height:calc(50% - 4px); }
.mq-tr { top:0; right:0; width:calc(50% - 4px); height:calc(50% - 4px); }
.mq-bl { bottom:0; left:0; width:calc(50% - 4px); height:calc(50% - 4px); }
.mq-br { bottom:0; right:0; width:calc(50% - 4px); height:calc(50% - 4px); }
.mq.lit {
  background: var(--up-purple);
  color: var(--up-white);
  border-color: var(--up-purple);
}
.matrix-dot {
  position: absolute;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--up-white);
  border: 4px solid var(--up-purple);
  box-shadow: 0 0 0 4px rgba(103,101,232,0.15), 0 4px 12px rgba(14,8,65,0.18);
  transform: translate(-50%, -50%);
  z-index: 10;
  transition: box-shadow 0.15s;
  pointer-events: none;
}

.axis-label {
  font-family: var(--font-sans);
  font-size: 12px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--up-ink-45);
}

.matrix-scores {
  display: flex; gap: 32px; margin-top: 20px;
  padding-top: 20px;
  border-top: 1px solid var(--up-purple-soft);
}
.matrix-score-item {
  font-family: var(--font-sans);
  font-size: 13px; letter-spacing: 1px; text-transform: uppercase;
  color: var(--up-ink-45);
}
.matrix-score-item span {
  font-size: 22px; font-weight: 500; color: var(--up-ink);
  margin-left: 8px; letter-spacing: -0.01em;
  text-transform: none;
}

/* ── insight card ── */
.insight {
  background: var(--up-purple-tint);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  overflow: hidden;
  margin-top: 24px;
}
.insight-head {
  padding: 14px 24px;
  display: flex; align-items: center; gap: 12px;
  border-bottom: 1px solid var(--up-purple-soft);
  background: var(--up-white);
}
.insight-badge {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--up-purple);
  display: inline-flex; align-items: center; gap: 8px;
}
.insight-badge::before {
  content:""; width:14px; height:6px; border-radius:8px; background: var(--up-purple); display: inline-block;
}
.insight-label {
  font-size: 14px;
  color: var(--up-ink);
  font-weight: 500;
  letter-spacing: -0.005em;
}
.insight-body { padding: 24px; }
.insight-body p {
  font-size: 15px;
  color: var(--up-ink-80);
  line-height: 1.55;
  margin-bottom: 10px;
}
.insight-body p:last-child { margin-bottom: 0; }
.insight-body strong { color: var(--up-ink); font-weight: 500; }
.insight-body em { color: var(--up-ink-80); font-style: italic; }

.tag {
  display: inline-block;
  font-family: var(--font-sans);
  font-size: 13px; font-weight: 500;
  padding: 3px 10px; border-radius: 999px;
  margin-right: 4px;
  letter-spacing: -0.005em;
  background: var(--up-white);
  color: var(--up-purple);
  border: 1px solid var(--up-purple-soft);
}
.tag-r { color: var(--up-purple); border-color: var(--up-purple); background: var(--up-purple-tint); }
.tag-b { color: var(--up-accent-blue); border-color: rgba(101,158,232,0.4); background: rgba(101,158,232,0.08); }

/* ── buttons ── */
.btn-row { display: flex; gap: 12px; margin-top: 32px; align-items: center; flex-wrap: wrap; }
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 14px 22px;
  border-radius: 16px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  letter-spacing: -0.005em;
  cursor: pointer;
  border: 1px solid transparent;
  transition: background-position .4s ease, color .25s ease, box-shadow .25s ease, border-color .25s ease;
  min-height: 48px;
  -webkit-tap-highlight-color: transparent;
}
.btn-p {
  color: var(--up-white);
  background-image: linear-gradient(to right, #6765E8, #4F4CEF, #4C49E9, #6765E8);
  background-size: 300% 100%;
  background-position: 0 0;
  border-color: var(--up-purple);
}
.btn-p:hover { background-position: 100% 0; box-shadow: var(--shadow-button); }
.btn-p:disabled { opacity: 0.35; cursor: not-allowed; box-shadow: none; }

.btn-o {
  background: transparent;
  color: var(--up-ink);
  border: 1px solid rgba(14,8,65,0.15);
}
.btn-o:hover { background: rgba(103,101,232,0.10); border-color: rgba(103,101,232,0.25); }

.btn-secondary-purple {
  background: var(--up-purple-tint);
  color: var(--up-purple);
  border: 1px solid var(--up-purple-soft);
}
.btn-secondary-purple:hover { background: var(--up-purple-soft); }

/* ── hero (welcome) ── */
.hero { padding: 24px 0 8px; }
.hero-tag {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 13px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--up-purple);
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  padding: 8px 14px;
  border-radius: 999px;
  margin-bottom: 28px;
}
.hero-tag::before {
  content:""; width:8px; height:8px; border-radius:50%;
  background: var(--up-purple); display:block;
}
.hero h1 {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: clamp(48px, 7vw, 68px);
  line-height: 1.0;
  letter-spacing: -0.018em;
  color: var(--up-ink);
  margin-bottom: 24px;
  max-width: 14ch;
  text-wrap: pretty;
}
.hero h1 span { color: var(--up-purple); }
.hero-sub {
  font-size: 18px;
  color: var(--up-ink-60);
  max-width: 520px;
  margin-bottom: 36px;
  line-height: 1.55;
}

.moves {
  display: grid;
  grid-template-columns: repeat(4,1fr);
  gap: 10px;
  margin-bottom: 36px;
}
.move-card {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-md);
  padding: 16px 18px;
  display: flex; flex-direction: column; gap: 8px;
}
.move-num {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 1px;
  color: var(--up-purple);
  text-transform: uppercase;
  display: inline-flex; align-items: center; gap: 8px;
}
.move-num::before {
  content:""; width: 14px; height: 6px; border-radius: 8px; background: var(--up-purple); display:block;
}
.move-title {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  color: var(--up-ink);
  letter-spacing: -0.005em;
}
.move-desc {
  font-size: 13px;
  color: var(--up-ink-60);
  line-height: 1.4;
}

.hero-input-wrap {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  padding: 24px;
  max-width: 520px;
  box-shadow: var(--shadow-card);
}

/* ── plan ── */
.plan-block {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-lg);
  padding: 28px;
  margin-bottom: 14px;
}
.pb-eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 13px;
  letter-spacing: 1px;
  color: var(--up-purple);
  text-transform: uppercase;
  margin-bottom: 14px;
}
.pb-eyebrow::before {
  content:""; width: 16px; height: 6px; border-radius: 8px; background: var(--up-purple); display:block;
}
.pb-title {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 24px;
  color: var(--up-ink);
  letter-spacing: -0.01em;
  margin-bottom: 14px;
  line-height: 1.15;
}
.pb-body {
  font-size: 15px;
  color: var(--up-ink-80);
  line-height: 1.6;
}
.pb-body ul { padding-left: 1.1rem; margin-top: 6px; }
.pb-body li { margin-bottom: 8px; }
.pb-body strong { color: var(--up-ink); font-weight: 500; }

.def-success {
  background: var(--up-ink);
  color: var(--up-white);
  border-radius: var(--r-lg);
  padding: 32px;
  margin-top: 18px;
}
.def-success .pb-eyebrow { color: var(--up-purple-soft); }
.def-success .pb-eyebrow::before { background: var(--up-purple-soft); }
.def-success .pb-body {
  color: rgba(255,255,255,0.85);
  font-size: 17px;
  line-height: 1.5;
}
.def-success .pb-body strong { color: var(--up-white); font-weight: 500; }
.def-success .pb-body ul { margin: 12px 0; padding-left: 20px; }
.def-success .pb-body li { margin-bottom: 10px; }
.def-success .pb-body li::marker { color: var(--up-accent-purple); }
.def-success .pb-body p { font-size: 15px; }

/* ── segment builder (Layer 1/2/3) ── */
.layer-card {
  background: var(--up-white);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-md);
  padding: 18px;
  display: flex; flex-direction: column; cursor: pointer;
  transition: border-color .16s, box-shadow .16s;
}
.layer-card:hover { border-color: var(--up-purple); }
.layer-card.selected { border-color: var(--up-purple); box-shadow: 0 0 0 1px var(--up-purple) inset; }
.layer-num {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--up-ink-45);
  margin-bottom: 6px;
}
.layer-card.attributes .layer-num { color: var(--up-accent-pink); }
.layer-card.qualitative .layer-num { color: var(--up-purple); }
.layer-card.behavior .layer-num { color: var(--up-accent-teal); }
.layer-card.attributes.selected { border-color: var(--up-accent-pink); box-shadow: 0 0 0 1px var(--up-accent-pink) inset; }
.layer-card.qualitative.selected { border-color: var(--up-purple); box-shadow: 0 0 0 1px var(--up-purple) inset; }
.layer-card.behavior.selected { border-color: var(--up-accent-teal); box-shadow: 0 0 0 1px var(--up-accent-teal) inset; }

.layer-eg {
  font-size: 12px;
  color: var(--up-ink-45);
  font-style: italic;
  margin: 6px 0 12px;
  line-height: 1.4;
}
.layer-input {
  font-family: var(--font-sans);
  font-size: 14px;
  padding: 10px 12px;
  background: var(--up-purple-tint);
  border: 1px solid var(--up-purple-soft);
  border-radius: 8px;
  color: var(--up-ink);
  resize: none;
  min-height: 78px;
  flex: 1;
}
.layer-card.attributes .layer-input { background: rgba(232,101,158,0.07); border-color: rgba(232,101,158,0.25); }
.layer-card.behavior .layer-input    { background: rgba(101,232,186,0.08); border-color: rgba(101,232,186,0.30); }

.segment-sentence {
  font-family: var(--font-sans);
  font-size: 15px;
  display: flex; flex-wrap: wrap; align-items: center; gap: 8px;
  min-height: 40px;
  padding: 14px 18px;
  background: var(--up-purple-tint);
  border: 1px solid var(--up-purple-soft);
  border-radius: var(--r-md);
  margin-bottom: 18px;
}
.seg-token {
  padding: 5px 12px;
  border-radius: 999px;
  font-weight: 500;
  font-size: 14px;
  white-space: nowrap;
  transition: all .25s;
  letter-spacing: -0.005em;
}
.seg-plus { color: var(--up-ink-45); font-weight: 500; }

/* badges on signal cards (primary) */
.primary-badge {
  display: none;
  font-family: var(--font-sans);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 1px;
  text-transform: uppercase;
  background: var(--up-purple);
  color: var(--up-white);
  padding: 3px 9px;
  border-radius: 999px;
  flex-shrink: 0;
  margin-left: 8px;
}
.primary-badge.visible { display: inline-block; }

/* signal card layout */
.signal-card { padding: 18px 20px; min-height: 92px; }
.signal-card .oc-title {
  display: flex; justify-content: space-between; align-items: flex-start;
  gap: 8px;
}

hr.div {
  border: none;
  border-top: 1px solid var(--up-purple-soft);
  margin: 36px 0;
}

/* ── header right cluster ── */
.header-right {
  display: flex; align-items: center; gap: 20px;
}

/* ── attribution ── */
.attribution {
  display: flex; align-items: center; gap: 10px;
  color: var(--up-ink-60);
  text-decoration: none;
  transition: opacity .16s;
}
.attribution:hover { opacity: .82; }
.attribution:hover .attribution-text strong { color: var(--up-purple); }
.attribution img {
  width: 32px; height: 32px; border-radius: 50%;
  object-fit: cover;
  border: 1px solid var(--up-purple-soft);
  flex-shrink: 0;
}
.attribution-text { font-size: 12px; line-height: 1.3; color: var(--up-ink-45); }
.attribution-text strong {
  display: block; color: var(--up-ink); font-weight: 500; font-size: 13px;
  transition: color .16s;
}

@media (max-width: 720px) {
  header { padding: 12px 16px; }
  .logo-divider, .logo-title, .attribution-text, .progress-row { display: none; }
  main { padding: 32px 18px 80px; }
  .moves { grid-template-columns: 1fr 1fr; }
  #desktop-matrix { display: none !important; }
  #mobile-sliders { display: flex !important; }
  .matrix-canvas { height: 220px; }
  .matrix-wrap { padding: 18px; }
  .opt-grid.cols2 { grid-template-columns: 1fr; }
  .opt-grid.cols3 { grid-template-columns: 1fr 1fr; }
  #segment-builder-grid { grid-template-columns: 1fr !important; }
  .step-title { font-size: 32px; }
  .step-desc { font-size: 16px; margin-bottom: 28px; }
  .hero h1 { font-size: 44px; max-width: none; }
  .hero-sub { font-size: 16px; }
  .btn-row { flex-direction: column; align-items: stretch; }
  .btn-row .btn { width: 100%; }
  .card, .card-tint, .plan-block { padding: 20px; }
  .insight-body { padding: 20px; }
}

@media (max-width: 400px) {
  .moves { grid-template-columns: 1fr; }
  .opt-grid.cols3 { grid-template-columns: 1fr; }
}