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The Product Drive Book

10 hours of Product Drive Virtual Summit squeezed into 5-minute easy-to-read summaries


Top Product People From Top Companies

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Alexandra Levich

Product Lead, Google

How to run product experiments to grow products

“To be honest: if you didn’t fail, you probably didn’t aim high enough. In my life and career, I have learnt a lot more from failures than successes. Remember you need to understand why something failed – or did not”

In order to build successful products, you need to experiment first. Product experiments will prevent you from building products that nobody wants. The 3-step framework ‘Think Big-Start Small-Fail Fast’ will help you do them fast, and learn from both your failures and successes.

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