FullStory Alternative

Userpilot vs FullStory: From session replay to product growth in one all-in-one platform.

FullStory leads on session replay and analytics - but it can't build in-app guides or survey users, so you bolt on separate tools. Userpilot is all-in-one: analytics with autocapture, session replay, surveys, in-app guidance, and email - with predictable MAU-based pricing.

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SOC 2 Type II GDPR Compliant HIPAA Compliant SSO / SAML Role-Based Access 99.99% Uptime

Trusted by 1,200+ product teams worldwide - including former FullStory customers

Prowly
AirDNA
Objego
Raiffeisen
DHL
Leadfeeder
Sendinblue
SavvyMoney
Prowly
AirDNA
Objego
Raiffeisen
DHL
Leadfeeder
Sendinblue
SavvyMoney
Why Switch

Why teams choose Userpilot over FullStory

FullStory's session replay and analytics are strong, but it has no in-app guidance or surveys, and only user-level segmentation (built for B2C). Userpilot pairs analytics and session replay with in-app guidance, surveys, email, and B2B-grade user + account segmentation - all in one tool.

Act on Insights, In-App

FullStory shows you what happened - but it can't build in-app guides. Userpilot lets you act on insights with no-code flows, tooltips, and checklists, in the same tool.

Surveys Built In

FullStory has no surveys - you integrate a separate tool. Userpilot has NPS, CES, CSAT, and custom surveys built in, tied to product usage.

B2B Segmentation

FullStory only segments by user - it's built for B2C. Userpilot segments by user and account, made for B2B/SaaS.

Email Built In

Send behaviour-based emails from the same platform. FullStory has no email engagement.

Predictable MAU Pricing

FullStory's session-based pricing is unpredictable and expensive at scale. Userpilot is MAU-based: predictable and cost-effective.

AI That Reads Your Whole Product

Lia analyzes almost all of your workspace data, auto-triggers analysis skills, and surfaces what matters - so you spend less time digging through dashboards.

Side by side

FullStory vs Userpilot

A plain-language comparison for teams evaluating both - straight from our battle card.

FullStory
Userpilot
Made For
FullStory E-commerce, Fintech, and SaaS.
Userpilot B2B / SaaS.
In-App + Mobile Guidance
FullStory Not available - integrate a separate onboarding tool.
Userpilot Build onboarding tours and announce features, no code.
Product Analytics + Autocapture
FullStory Funnels, metrics, journeys, and retention.
Userpilot Funnels, trends, paths, and retention - with autocapture.
Heatmaps
FullStory Included.
Userpilot Not offered today - Userpilot focuses on analytics, replay, and engagement.
Session Replay
FullStory Included.
Userpilot Included.
Surveys
FullStory Not available - integrate a separate survey tool.
Userpilot NPS, CES, CSAT, and fully custom surveys.
Email Engagement
FullStory Not available.
Userpilot Behaviour-based emails, built in.
Segmentation
FullStory Only user segmentation - primarily made for B2C.
Userpilot User and account segmentation - made for B2B/SaaS.
Ease of Use
FullStory Steep learning curve.
Userpilot Easy to use.
Devices Supported
FullStory Web, native Android & iOS apps.
Userpilot Web, native Android & iOS apps.
Pricing
FullStory Session-based - unpredictable and expensive as you scale.
Userpilot MAU-based - predictable and cost-effective.
Feature by feature

Everything FullStory measures. Plus the power to act on it.

Match FullStory On Product Analytics

Userpilot gives you funnels, trends, paths, and retention - with autocapture - plus the in-app guidance to act on them, all in one tool with B2B user + account segmentation.

  • Funnels, trends, paths, and retention out of the box
  • Autocapture events with no code
  • User and account segmentation - made for B2B/SaaS
  • Custom dashboards for Product, CS, and Growth teams
  • Ask Lia to analyze activation, adoption, or any segment instantly
Book a demo
Userpilot Product Analytics - FullStory Alternative
The AI advantage

AI that does the analysis for you. Meet Lia.

FullStory can hand you dashboards, but you still do the digging. Userpilot's Lia is an AI product analyst that reads almost everything in your workspace, surfaces what matters before you ask, and turns it into action.

Available now

Lia Chat - your AI product analyst

Ask questions across almost all of your workspace data. Built-in skills auto-trigger by intent - analyze activation, product health, feature adoption, or compare segments - and Lia can generate reports, surveys, and checklists on command.

Rolling out in 2026

Discover - proactive intelligence

Lia runs continuously in the background across Activation, Adoption, Monetisation, and Retention. Six detection engines flag anomalies, UX friction, account risk, and opportunities - delivered as a daily brief and a weekly signed thesis, with every signal promotable to action in one click.

Rolling out in 2026

AI code instrumentation + MCP

Lia connects to your product repo and builds a live map of pages, components, actions, and flows. No manual event tagging, no analytics going stale - and any coding agent can act on a Lia recommendation grounded in the real file.

Onboarding tools show users what to do. Lia shows you what's working - across your analytics, your engagement, and your codebase.

Results from teams running on Userpilot

99%
Reduction in 1:1 training hours - RecruitNow
75%
Increase in feature usage - Cleeng
25%
Fewer support requests - Osano
Already on FullStory?

We'll handle the whole migration - free.

A dedicated specialist will move your tours and content over so you're not starting from zero. And you get full Userpilot access while you're still paying for FullStory.

  • Import your existing tours and content
  • Recreate all FullStory experiences in Userpilot 1:1
  • Onboard every team for confidence and day-one readiness
  • Free and full access to Userpilot until your FullStory contract expires
Let's talk about your switch
Customer Stories

Teams that wanted onboarding and data chose Userpilot

Anna Sobiak
Anna Sobiak
Product Designer, Cleeng
★★★★★

"Userpilot helps us learn where to focus and understand what our users are doing - track behavior as they interact with our product, and link that back to upgrading from free to paid."

Bouwe Metz
Bouwe Metz
Senior Customer Success Manager, RecruitNow
★★★★★

"We significantly streamlined customer training to just 4 hours a month. Previously, we had two team members handling an overwhelming number of training sessions daily."

Leyre Iniguez
Leyre Iniguez
Customer Experience Lead, Cuvama
★★★★★

"I use Userpilot for 3 areas: flows, analytics, and resource center - I like that it is a complete solution! And I really like that I now have access to what my users are doing without needing to ask the engineering team."

Industry recognition

G2 badges 2026

Ready to leave FullStory behind?

Stop watching sessions in one tool and acting in another.

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