Thoughts about Product Adoption, User Onboarding and Good UX

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Product Experience
What is Product Marketing and Why Should I Care?
February 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product mark...

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Product Experience
5 Customer Education Ideas to Reduce SaaS Churn
February 7, 2020

Customer education should be one of your biggest priorities. Why? Because it improves customer retention and reduces churn. That’s every SaaS company’s dream, right? A study by Bain and Co...

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