What Is Customer Segmentation?
Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the worl...
Top 3 Product Management Challenges and How to Overcome Them
Being a product manager can be a tough gig. The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various...
read moreUX Debt in SaaS - The Band-Aid You Need to Mitigate It Without Coding
We’re not going to pretend here you can prevent UX debt. Let’s face it: UX debt, just like technical debt, is unavoidable. Especially if your SaaS company originated as (or still is!) a h...
read moreTop 4 Customer Analytics Software Solutions for SaaS Businesses
Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software, you probably won’t be in business very long. Gone are the days when business leaders c...
read moreTop 5 User Engagement Metrics & How To Measure Them
How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? ...
read moreA Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you cl...
read more4 SaaS Growth Metrics Every Company Should Track
In my experience, SaaS founders are often overwhelmed by the topic of growth metrics. They tend to take one of two approaches: Ignore metrics completely, or Look at all the metrics unde...
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