What is PARO? Product Activation Rate Optimization - how to activate more users and achieve higher growth
If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. See if you can relate to the following story: Simon is looking for a new project management tool for his SaaS company. He browses around and finds something that looks promising. Gant charts, time tracking,...
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