Category: Growth

Growth
Day One Retention: Why It Has the Biggest Impact on Revenue
August 6, 2020

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial 😎) relationship. No, we are not talking about a first date. But almost. Day One Retention is a bit like that. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be. Maybe even lower than the cost of acquiring them in the...

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Growth
The Importance of Customer Retention + 10 Ultra-effective Ways to Improve it
July 29, 2020

Wanna know the importance of customer retention? Just look at the numbers: It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers. Last but not least - just 5% uplift in retention leads to 25-95% greater...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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Growth \ Product \ Product Management
4 Online Product Conferences You Must Attend in May-June 2020
May 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and - probably most importantly - network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events - but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps...

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Growth \ Product \ Product Management
Product Service Management as a Growth Lever in your SaaS
April 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development Proactive provision of guidance and support to new, current, and prospective customers In this article, we’re going to explore: What product-service management and customer...

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Customer Success \ Growth \ Product
How to Increase Product Adoption for your SaaS Product in 2020
November 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t. This might sound like I’m exaggerating. But, as you’re about to...

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Growth \ Product
The Ultimate In-App Marketing Guide for Product Marketers in 2020
July 16, 2019

In-app marketing - Everyone's doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it's 9x cheaper to retain existing customers as opposed to finding new ones? How about the fact that it's 4x cheaper to upsell to current users? Ultimately, using in-app marketing to retain customers and upsell to your users is a...

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Customer Success \ Growth \ User Onboarding
Customer Onboarding Tools That Take Your Product To The Next Level
June 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we'd share some of the best customer onboarding tools to help you out. First, let's consider the differences between customer onboarding and user onboarding... Customer Onboarding Vs. User Onboarding When people think of onboarding, they often think of the user onboarding side of things. They think of product walkthroughs, tooltips, checklists. This means they often...

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Growth \ Product
The Marketer’s Guide to Product-led Growth Marketing
June 10, 2019

Product-led growth marketing is like the business equivalent of really great storytelling. And that is → Show don’t tell. That’s why we wouldn’t dare tell you what product-led marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product-led growth marketing But first, an easily digestible definition for those who are new to the concept: Product-led...

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Growth \ Product
How Your Software Demo Can Make Your Product Sell Itself
May 24, 2019

When we say software demo, what comes to mind? Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic. The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations. They weren’t engaging, they didn’t scale well, and they weren’t even...

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