Category: Growth

Growth \ Product Experience \ Product Management
What Is Customer Segmentation?
April 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case.   Source: If we assume that not all customers are the same, it would be futile to give all of...

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Comparison \ Growth \ Product Management
Top 4 Customer Analytics Software Solutions for SaaS Businesses
April 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software, you probably won’t be in business very long. Gone are the days when business leaders can afford to make decisions solely on the basis of intuition. We live in an era of big data. According to Hosting Tribunal, more data was created in the last two years than in the rest of human history combined! It therefore stands to reason that...

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Growth \ Product \ Product Experience \ Product Management
4 SaaS Growth Metrics Every Company Should Track
April 2, 2021

In my experience, SaaS founders are often overwhelmed by the topic of growth metrics. They tend to take one of two approaches: Ignore metrics completely, or Look at all the metrics under the sun, and have no sense of patterns. Both approaches are equally wrong. You can’t ignore growth metrics. And if you look at too many, you will be overwhelmed and stuck in analysis paralysis mode. In this article, we’ll show you what...

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Growth Hacking with Customer Journey Mapping and AAARRR Funnel
February 18, 2021

The term "growth hacking" was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. In essence, growth hacking boils down to finding small yet effective actions you can undertake with resources and tools you already have to drive business growth. One such tool that growth hackers actively use is the AAARRR framework. Affectionately nicknamed as the Pirate Funnel,...

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Growth \ Product Management
What To Do In Your First 90 Days As A Product Growth Manager?
February 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends.  The interest in the role has been growing rapidly over the last 5 years, which reflects the general trend of Product-Led Growth.  Source: Product growth manager is responsible for unlocking the growth...

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What is PARO? Product Activation Rate Optimization - how to activate more users and achieve higher growth
January 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. See if you can relate to the following story: Simon is looking for a new project management tool for his SaaS company. He browses around and finds something that looks promising. Gant charts, time tracking,...

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Adjacent Users Theory: How to Apply It & Leverage It to Grow Your Business?
August 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram. Adjacent Users? Huh? Maybe you’ve never heard the term before, but these people are the key to achieving rapid,...

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Day One Retention: Why It Has the Biggest Impact on Revenue
August 6, 2020

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial 😎) relationship. No, we are not talking about a first date. But almost. Day One Retention is a bit like that. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be. Maybe even lower than the cost of acquiring them in the...

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The Importance of Customer Retention + 10 Ultra-effective Ways to Improve it
July 29, 2020

Wanna know the importance of customer retention? Just look at the numbers: It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers. Last but not least - just 5% uplift in retention leads to 25-95% greater profitability. We see...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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