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Category: Product Experience

Product Experience
Net Promoter Score (NPS): The Complete Guide for SaaS
January 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though -...

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Product \ Product Experience
How Product Usage Analytics Can Boost Engagement
November 8, 2019

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is Why product usage analytics is so useful How segmentation takes your data to the next level How to use product usage analytics to boost product...

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Customer Success \ Product Experience
6 Customer Retention Strategies that Really Work
February 27, 2019

If you had to pick one thing as a business, which would it be? A new marketing campaign focused on customer acquisition? Or efforts to retain and maintain your relationship with your current customers? A lot of businesses often choose the former. Who doesn’t love new customers, right? Businesses often see marketing as being synonymous with customer acquisition - to boost their bottom line, increase revenue, so on. Marketing is the "silver...

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