Category: Product Experience

Product Experience
Product Owner vs. Product Manager: Differences, Role, Duties & Why You Need Both
January 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Factors such as the adoption of Scrum, size of the company, the structure of departments, and others also come into play. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. Although there are differences in the...

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Product Experience
Product Analytics: A Beginner’s Guide To Measuring Product Usage + Product Analytics Tools
January 15, 2021

Without product analytics, how do you know how to move the needle with your product growth? If you’re only beginning your adventure with product analytics, looking at all the usage data may seem overwhelming at first glance: Source: Heap But making the effort to understand the fundamentals will allow you to make significant improvements to all your growth metrics faster. This post will help you wrap your head around the main...

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Product Experience
The Untapped Power of the Welcome Screen for your SaaS - Templates + Examples
January 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. A well-designed welcome screen can have a significant impact on your new user activation, satisfaction level, and ultimately - churn and retention. They can help you convert more users from viral user referrals. If you think I’m overselling it - keep reading. And yet, according to our State of SaaS Onboarding 2020...

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Product Experience
What is Considered a Good NPS Score and How To Improve It?
January 9, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. We will get the hard news out of the way first: what a good NPS (or Net Promoter Score) is depends on your industry. Some industries like SaaS will have an average NPS of 30.While others like education will score on average around 70. You have to compare your NPS to your industry benchmark as well as your competitors and see where you rank....

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Product Experience
Onboarding Gamification - a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding
January 7, 2021

Have you ever used a product that you just couldn't put down? Ok, smartphones don’t count. Think of digital products. Something you could spend hours using. If social media and video games spring to your mind - this is no coincidence. Both use the same, very basic psychological principles to get you hooked (remember that eponymous book by Nir Eyal?). Social media and video games often reward you for using them regularly and...

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Product Experience
Want Shorter Time to Value and 2x Activation? Here’s What You Need to Replace
January 5, 2021

Remember that time in an art class when you were given a blank piece of paper and told to draw whatever you want? If you weren't a creative genius (or that one classmate always trying to impress) you probably sat for a couple of minutes, pondering to great lengths: “Where do I start?” A similar experience happens in many SaaS products. And it makes nearly a third of your users drop out before they have even started! Shiv Patel,...

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Product Experience
User Feedback: Your Secret Product Growth Weapon (And How to Use it Right)
December 17, 2020

User feedback is the single most valuable resource you have available when you’re trying to grow a SaaS. But implementing feedback indiscriminately can do you more harm than good. Why? Too much user feedback can present problems: What if the feedback is pulling you in all directions? If acting on everything your users tell you would overstretch your resources? If you can’t decide what you need to do about it? On the other hand: when you...

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Product Experience
Negative User Feedback? Handle it like Bill Gates!
December 10, 2020

Nobody likes getting negative feedback. If you don't like getting negative feedback either - congratulations! You're a human! You'd probably pass the Turing Test! 🤖 🎉 It's normal. It hits our egos and makes us feel like a failure. But the whole point of killing it like a pro - in product or elsewhere - is not to take negative feedback personally. Yes. A spate of bad reviews can be a serious obstacle to growth, retention and...

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Product Experience
How To Create The Perfect Knowledge Base for Your SaaS in 6 Simple Steps & Crush Your Support Ticket Numbers [EXAMPLES]
December 3, 2020

A great knowledge base will not only crush your support ticket volume, but also help you keep more users (aka: reduce churn) at every stage of the user journey. Interested? In this blog, we’ll show you the right way to build and maintain a knowledge base that delivers for you and your users. What is a knowledge base and why do I need one? Users overwhelmingly prefer self-serve help The difference between a knowledge base and a FAQ What a...

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Product Experience
How We Were Able to Boost Trial to Paid Conversions by 4% - And How You Can Too
November 26, 2020

Every SaaS wants to boost trial to paid conversions. Why do some succeed while others fail? Well, we will be terribly honest with you: there is no one-size-fits all cure for low conversion rates. This is not another '7 proven tactics' listicle post that prescribes a universal cookie-cutter recipe for success. Before you start working on improving your conversion rates, you need to (brace yourself for the cliche!) - start with the why. But after...

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