Category: Product Experience

Product Experience
The Ultimate Guide to Help Center Software for SaaS
April 16, 2021

Help Center Software is the unsung hero of the customer support world. I’m sure you can think of times in the past where you were using a particular SaaS product, got stuck on one feature, and then spent ages looking for the knowledge base to diagnose the issue. You might have eventually fixed your own issue, or waited long enough for a customer support person to get round to doing it for you, but I bet you were frustrated by the end of...

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Growth \ Product Experience \ Product Management
What Is Customer Segmentation?
April 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case.   Source: me.me If we assume that not all customers are the same, it would be futile to give all of...

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Product Experience
Top 5 User Engagement Metrics & How To Measure Them
April 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? Source: Google Playtime EMEA 2017 But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core...

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Product Experience
A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers
April 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. Source: Onsizzle Hyperbole much? Not really. There’s no metric in SaaS businesses that correlates with profitability more than retention. If your business consistently struggles with high churn rates and you’re feeling a bit lost, this...

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Growth \ Product \ Product Experience \ Product Management
4 SaaS Growth Metrics Every Company Should Track
April 2, 2021

In my experience, SaaS founders are often overwhelmed by the topic of growth metrics. They tend to take one of two approaches: Ignore metrics completely, or Look at all the metrics under the sun, and have no sense of patterns. Both approaches are equally wrong. You can’t ignore growth metrics. And if you look at too many, you will be overwhelmed and stuck in analysis paralysis mode. In this article, we’ll show you what...

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Product Experience
How Long Should Your Free Trial Be? Stop Thinking in Days
March 31, 2021

How long should your free trial be? Ah, the question as old as time. Ok, maybe it's only a 15-year old question, and it seems we still can’t get a definitive answer. Some argue for a free trial as short as possible (7 days) to create urgency for the user. Others say a longer free trial (+14 days) lets users explore your product at their leisure, and it becomes stickier. Honestly, at Userpilot, all we care about is helping companies create...

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Product Experience
What are the User Activation Benchmarks for SaaS? The Answer Will Surprise You!
March 29, 2021

Curious to know what the user activation benchmarks are for SaaS? Activation - the elusive pirate metric that’s notoriously hard to measure - also has the biggest impact on SaaS revenue. A 25% increase in activation results in a 34% boost in MRR over 12 months. Wondering why, how you stack against other SaaS businesses, and how to boost your activation rate? Spoiler warning: the answers will surprise you. In the following post, I’m...

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Product Experience
How to Create Tooltips (Without HTML or CSS)
March 26, 2021

If you’re a product manager who wants to highlight a particular feature of your product to benefit your customers, you’ve probably thought about using tooltips. Why are they popular? Well, tooltips are a great way to help users better understand features of your UI that aren’t immediately obvious. Here’s the problem: it’s not always easy to create a tooltip without using code! This means that creating tooltips often ends up being...

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Product Experience
Free Trial vs Demo: The Winner Isn’t Who You Think It Is
March 25, 2021

As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.” For us, it turned out that the best solution is...both. But don’t take my word for it. It may change. That’s the thing with ‘it depends’. It depends on your product’s positioning, the complexity of using it, and where you want to focus your marketing efforts. In other words - it depends on your business needs right now. However,...

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Product Experience
How to Develop a Strong Product Strategy in 2021
March 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it? If you want to learn more, keep reading 👇 Contents What is a product strategy?1. How do you set a...

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