Category: Product Experience

Product Experience
Building Features Nobody Uses? 😰 👉Grab These 11 Easy Ways to Boost Feature Activation
July 1, 2020

Feature activation can make or break your product. That's not an exaggeration. It doesn’t matter what features you build if your users aren't using them. And if they end up not using most of your product's features, then your product isn't providing enough value. That's what leads to churn. Customer retention and feature activation are closely linked. Nail feature activation and you'll quickly see an increase in retention. In this article,...

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Product Experience
How to Make Your Product Experience 5-Star
June 19, 2020

As more and more SaaS companies wake up to the fact that we live in a product-led era, improving product experience is becoming a top priority. Nowadays, SaaS companies need to let their products do the talking. That means providing the best possible product experience. That's what keeps customers coming back for more. In fact, product experience is arguably the single biggest factor when it comes to increasing retention. After all - your...

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Product Experience
Product Drive 2020 has finished! What now?
June 3, 2020

After two intense, knowledge-packed days Product Drive - our first Virtual Summit for Product People - has come to an end! Over the last 2 days, we hosted 24 speakers from top-companies and 2090 (!) attendees from all over the world! We also had an amazing time in our Product Growth & Retention Facebook group - discussing each talk with the speakers and attendees LIVE.  We also made some real, human connections (looking forward to all...

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Customer Success \ Product Experience
Don't Give Your User a Silent Treatment - 8 Best Customer Feedback Tools for your SaaS
May 21, 2020

Customer feedback tools have come a long way since the days of manually reaching out with a long, boring survey. You can now choose from a wide range of tools, designed to help you collect the customer feedback you need to take your SaaS in the right direction. In the Product-Led era, listening to your customers has never been more important. I'm going to explain exactly why you should be listening to your customers if you aren't...

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Customer Success \ Product Experience
HELP! How to Find the Best Help Center Widget for your SaaS Business
May 7, 2020

A major part of building a successful SaaS product is educating your users, and making sure they know how to get the most value from it. A help center widget is one of the most effective ways of doing that. It enables you to share how-to's, best practices, and troubleshooting tips with your users, from inside your product. That's important for a number of reasons which I'll touch on later. This article is going to show you how to choose the...

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Case Studies \ Product Experience
[Case Study] How Touchright Software saved hours of dev time after switching from Walkme to Userpilot
April 16, 2020

With a complex product consisting of both a desktop dashboard and a mobile app for Real Estate agents, Rachel Lightfoot, a co-founder and product manager at Touchright - struggled with user onboarding and activation. Touchright helps letting agents, property managers, inventory clerks and contractors produce property reports with ease, and in less time. But the tool requires the user to go through several activation points both in the web app and...

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Product Experience
How to Turn Activated Users into Power Users and Boost Retention with In-app Training
April 15, 2020

So, your users signed up, they've logged in, and gone through your initial onboarding flows. You managed to show them the value of your tool (get them to that ‘aha moment’). Now they're activated. Good work. But there's still a lot more to be done if you want to retain them. In order to really retain your users in the long run, you keep showing them more and more value in your product until they become power users (or advocates). And that's...

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Case Studies \ Product Experience
[CASE STUDY] How Getcraft saved weeks of dev time, and doubled their user activation rate with Segment and Userpilot (with zero coding)
April 9, 2020

Have you ever stopped using a product you've signed up for because you didn't know how to complete your profile and what to do next? GetCraft, a premium creative network connecting freelance creatives with people looking for their services in South-East Asia, was running into that problem quite often. A user would sign-up, and then - trip themselves up while filling in the product - and either write to support for help or never come...

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Product Experience
7 Types of Microsurveys that will Reduce Churn and Improve your Product
April 9, 2020

The one or two short questions you ask in your welcome screen. The NPS survey. The small feedback window. The exit (or churn) survey. What do all of them have in common? They are the so-called microsurveys - and more and more SaaS companies are using them to collect valuable data - often right in their products. Why? Today, you can’t build your products ‘off plan’ - you need to tailor and constantly adapt them to the needs of your users. And...

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Product Experience
How to Use In-app Tutorials to Educate your Users and Increase Product Adoption
April 2, 2020

When a user signs in to your product for the first time, chances are they won't really know where to start. That's why it's essential that you educate them in some way. And in this article, I'm going to argue that in-app tutorials are the best way to do that. Sure, you have other options open to you. You could provide detailed help docs, or you could send out an email course to new users. You could even have your CS team manually teach every new...

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