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Category: Product Management

Product Management
Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product
January 19, 2021

Customer engagement plays a critical role in your company's growth and depends on your customer experience. As Steve Jobs once said: “You have to start with customer experience and work your way back toward the technology, not the other way around.” What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.” Customer engagement and experience are...

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Product Management
A Year in Product - The Greatest Product Growth & Adoption Trends of 2020 & for 2021
December 24, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? It goes without saying that this year, the news has been completely hijacked by the global pandemic. As your newsfeed was becoming more and more cluttered with grim reports of the coronavirus...

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Growth \ Product \ Product Management
4 Online Product Conferences You Must Attend in May-June 2020
May 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and - probably most importantly - network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events - but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps...

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Growth \ Product \ Product Management
Product Service Management as a Growth Lever in your SaaS
April 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development Proactive provision of guidance and support to new, current, and prospective customers In this article, we’re going to explore: What product-service management and customer success...

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Product Management
Feature Surveys: The Secret to Building the Best Product You Can
April 23, 2020

The one question SaaS Product teams around the world are losing sleep over now is: "How can we make our product even better?" If you want to know the answer, the simplest way is to ask your customers. But that’s actually when things become complicated...You can’t just ask your customers if you have a few thousand users on board. You would drown in qualitative data and probably never reach any conclusions. What you need to do to ‘ask your...

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Product Management
5 Customer Retention tactics for the Time of the Crisis - how to survive the 'War-Time' as a SaaS business without discounting
March 20, 2020

The coronavirus crisis escalated quickly and, in a matter of just days - pushed a number of countries in Europe and the US to take the extreme measures. City lockdowns, school closures, mass-gathering bans and forced social distancing - has sent several industries into contraction, and most companies expansion activities to a screeching halt. While the impact of social distancing and travel bans on brick-and-mortar businesses is obvious - what...

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Product Management
Women in Product, Women in SaaS - Stories from 9 Inspiring Female Influencers in Tech
March 6, 2020

As a team supporting diversity and women in tech - we decided to use the International Women's Day as an opportunity to showcase some of the best talent in the industry - and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. For one - to inspire other women to take up this profession, and celebrate the amazing women who have succeeded in this demanding role despite the odds - often juggling the fast-paced...

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