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Category: Product Management

Product Management
LTV/CAC - What Does The LTV:CAC Ratio Mean For Your SaaS?
April 16, 2021

“What is the true value of my customers?” You can measure this value using the LTV:CAC ratio, or the Customer Lifetime Value to Customer Acquisition Cost ratio. If you’re running a SaaS business, this might be a common calculation you make. After all, it’s the value you derive from customers that keep the light on. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into...

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Growth \ Product Experience \ Product Management
What Is Customer Segmentation?
April 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case.   Source: me.me If we assume that not all customers are the same, it would be futile to give all of...

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Product Management
Top 3 Product Management Challenges and How to Overcome Them
April 10, 2021

Being a product manager can be a tough gig. The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various teams, managing stakeholders, expectations, and requirements - all while trying to keep some level of sanity! The good news is, there is something you can do about those product management challenges. Don’t let the grind get to you, there is a light at...

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Comparison \ Growth \ Product Management
Top 4 Customer Analytics Software Solutions for SaaS Businesses
April 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software, you probably won’t be in business very long. Gone are the days when business leaders can afford to make decisions solely on the basis of intuition. We live in an era of big data. According to Hosting Tribunal, more data was created in the last two years than in the rest of human history combined! It therefore stands to reason that...

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Growth \ Product \ Product Experience \ Product Management
4 SaaS Growth Metrics Every Company Should Track
April 2, 2021

In my experience, SaaS founders are often overwhelmed by the topic of growth metrics. They tend to take one of two approaches: Ignore metrics completely, or Look at all the metrics under the sun, and have no sense of patterns. Both approaches are equally wrong. You can’t ignore growth metrics. And if you look at too many, you will be overwhelmed and stuck in analysis paralysis mode. In this article, we’ll show you what...

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Product Management
The Best User Journey Tools for SaaS Companies
March 25, 2021

A focus on the user journey helps teams create more dedicated and personalized onboarding, increase product adoption, and drive product-led growth. Not sure how to do that? That’s what user journey tools are for! As your product grows and matures, so will the need to provide more customized experiences for your users and each of their different use cases. This includes looking at everything from goals and outcomes, to even associated...

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Product Management
How to Build An Amazing SaaS Product Walkthrough (with Examples)
March 24, 2021

If you’re a long-time product manager, you’ll know that your product walkthrough can make or break your SaaS business. The key objective of a good product walkthrough is to promptly direct the user to their first “Aha Moment,” thereby maximizing the odds of both activation and Day 1 retention. Ideally your walkthrough is an interactive one so that the user is engaged and feels like they are an active part of the process. If you’re...

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Product Management
Women in Product: From Product Owner to Product Business CEO - How Margaret Zablocka Pulled Onoco off the Ground Against The Odds
March 8, 2021

Margaret Zablocka is a founder and CEO of Onoco - a parenting app with 20,000 users - and the former Lead Product Manager at Betfair. Born in Poland, she moved to London in 2014 to embark on her career in Product Management. When she first became a mother she realized there was a huge gap to fill in the market of parent tech. In this post, we’re talking to Margaret about her journey from product management to building her own product, the...

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Product Management
5 Critical Product Manager Skills For Extreme Success + How to Master Them. Interview with Shobhit Chugh - Ex-Google Product Manager helping PMs Fast-Track Their Career
February 24, 2021

So you are a Product Manager. Have you thought what skills do you need to succeed at your career though? Shobhit Chugh - Ex-Google Product Manager helping PMs fast-track their career - says it’s time to treat your career like a product! He gave us advice on product manager skills that are needed to achieve success + his personal story, ups and downs of building a successful product team in Google. How did you end up becoming a product...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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