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Category: Customer Success

Customer Success \ Product Experience
Don't Give Your User a Silent Treatment - 8 Best Customer Feedback Tools for your SaaS
May 21, 2020

Customer feedback tools have come a long way since the days of manually reaching out with a long, boring survey. You can now choose from a wide range of tools, designed to help you collect the customer feedback you need to take your SaaS in the right direction. In the Product-Led era, listening to your customers has never been more important. I'm going to explain exactly why you should be listening to your customers if you aren't...

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Customer Success \ Product Experience
HELP! How to Find the Best Help Center Widget for your SaaS Business
May 7, 2020

A major part of building a successful SaaS product is educating your users, and making sure they know how to get the most value from it. A help center widget is one of the most effective ways of doing that. It enables you to share how-to's, best practices, and troubleshooting tips with your users, from inside your product. That's important for a number of reasons which I'll touch on later. This article is going to show you how to choose the...

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Customer Success
Customer Lifecycle Marketing Guide: How SaaS Companies Can Optimize for Each Stage
January 29, 2020

For SaaS companies, keeping customers onboarded and engaged is the name of the game. On the most basic level, it just makes sense: The longer your customers stay onboard, the more revenue they create for your business and the more you can spend on acquiring new customers. What’s more, your users’ level of engagement will typically increase as they become more acclimated with your services. This leads your long-term “power-users” to...

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Customer Success
The Best Customer Success Tools for 2020 and Beyond
December 2, 2019

Customer success has gone from strength to strength in recent years. More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools. With 2020 fast approaching, now’s the perfect time to make sure you’re using the right tools for the job. There are a lot (and we mean a lot!) of customer success...

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Customer Success \ Growth \ Product
How to Increase Product Adoption for your SaaS Product in 2020
November 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t. This might sound like I’m exaggerating. But, as you’re about to...

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Customer Success
How your User Adoption Strategy Will Improve LTV and Reduce Churn
August 28, 2019

If I asked you to think of the most important aspects of creating a successful SaaS product, you’ll probably think of solving a need, user onboarding techniques, and the all-important product-market fit. Well, I have another one in mind... Creating the perfect user adoption strategy. It may sound obvious but ensuring that your users fully adopt your product is essential to its success. A great user adoption strategy will help you achieve...

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Customer Success
6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]
August 8, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We're here to give you a detailed understanding of customer success best practices. To be a fast-growing company, you don’t just need to grow your sales and month-on-month MRR. Another important aspect of growth is your ability to retain and renew your existing customers. Struggling with renewals and retention will burn cash faster than you think. Hence, you will have...

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Customer Success \ Growth \ User Onboarding
Customer Onboarding Tools That Take Your Product To The Next Level
June 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we'd share some of the best customer onboarding tools to help you out. First, let's consider the differences between customer onboarding and user onboarding... Customer Onboarding Vs. User Onboarding When people think of onboarding, they often think of the user onboarding side of things. They think of product walkthroughs, tooltips, checklists. This means they often...

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Customer Success \ Product Experience
7 Customer Retention Strategies Guaranteed to Stop Churn
February 27, 2019

If you had to focus on one strategy to help your SaaS grow faster, what would you choose? A new marketing campaign focused on customer acquisition? Or efforts to retain and maintain your relationship with your current customers? A lot of businesses often choose the former. Who doesn’t love new customers, right? Businesses often see marketing as being synonymous with customer acquisition - to boost their bottom line, increase revenue, so...

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Customer Success
How to Improve Customer Satisfaction in SaaS
January 23, 2019

Customer satisfaction is an integral part of any SaaS business. There's a popular misconception that customer satisfaction is pretty much the same thing as customer service. However, there’s a lot more to it than that when it comes to product-led SaaS businesses. You need to know how to improve customer satisfaction if you want to scale. Customer satisfaction is versatile and complex, which is why you need to make sure that your users don’t...

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