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Category: Product

Comparison \ Product \ Product Experience \ User Onboarding
The Ultimate Guide to Product Tour Software
May 11, 2021

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. So here's what we’re looking for: Product tour software that allows you to produce effective onboarding and activation experiences quickly and without coding resources. We’re...

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Growth \ Product \ Product Management
The 12 Best Product Marketing Software for SaaS in 2021
April 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedbackAcquire and retain users of that product Although these are fundamental issues in any business, the term “product marketer” is itself still fairly new, and defined slightly differently from business to business. Having the right software at your disposal can make product marketing...

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Growth \ Product \ Product Experience \ Product Management
4 SaaS Growth Metrics Every Company Should Track
April 2, 2021

In my experience, SaaS founders are often overwhelmed by the topic of growth metrics. They tend to take one of two approaches: Ignore metrics completely, or Look at all the metrics under the sun, and have no sense of patterns. Both approaches are equally wrong. You can’t ignore growth metrics. And if you look at too many, you will be overwhelmed and stuck in analysis paralysis mode. In this article, we’ll show you what...

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Growth \ Product \ Product Management
4 Online Product Conferences You Must Attend in May-June 2020
May 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and - probably most importantly - network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events - but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps...

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Growth \ Product \ Product Management
Product Service Management as a Growth Lever in your SaaS
April 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development Proactive provision of guidance and support to new, current, and prospective customers In this article, we’re going to explore: What product-service management and customer success...

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Product \ Updates
How to Announce Product Updates To Drive User Adoption and Conversions?
February 20, 2020

  So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are... ...crickets.  There’s something you need to know about your users. Users don’t care about your new features. They care about what those new features can do for them. They’re humans and human brains are hard-wired to follow the easier path with least resistance. Meaning, they’ll only...

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Growth \ Product \ Product Experience \ Product Management
What Is Product Marketing and Why You Should Care
February 20, 2020

The new trend of product-led growth in the SaaS world flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so - the purchasing decisions are now made by the end-user - not execs. From: BUILD. Product-Led Growth. The End-User Era. In recent years,...

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Product
How to Become a Product Manager with No Experience
January 9, 2020

Product management has grown from strength to strength in recent years, fast becoming a vital area of any SaaS company. With that in mind, we thought we’d take a look at how you can become a product manager, even if you have no previous experience. If you’re looking for a change in career in 2020, then product management might be the perfect role for you. Credit: Neal Iyer In the US, product manager roles have grown by 32% over the last two...

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Product
The 8 Best Product Roadmap Tools of 2021
January 7, 2020

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools / planning tools out there to help make it more bearable. If you like this list, visit the Userpilot blog for more product management and planning resources. In this article, we’re going to look at the most popular product roadmap tools. All have their own...

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Product
Mixpanel vs Google Analytics: Which is Better for Your SaaS Business?
December 17, 2019

In the red corner: Mixpanel. In the blue corner: Google Analytics. Who will emerge victorious? It’s the analytical fight of the century, it’s Mixpanel vs Google Analytics! Dramatics aside, one of the most important things you should be doing is tracking how users engage with your site and your product. There are a lot of different tools out there, each offering different features. Two of the biggest names are Mixpanel and Google Analytics, and...

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