Category: Product

Growth \ Product \ Product Management
4 Online Product Conferences You Must Attend in May-June 2020
May 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and - probably most importantly - network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events - but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps...

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Growth \ Product \ Product Management
Product Service Management as a Growth Lever in your SaaS
April 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development Proactive provision of guidance and support to new, current, and prospective customers In this article, we’re going to explore: What product-service management and customer...

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Product \ Updates
How to Announce Product Updates To Drive User Adoption and Conversions?
February 20, 2020

  So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are... ...crickets.  There’s something you need to know about your users. Users don’t care about your new features. They care about what those new features can do for them. They’re humans and human brains are hard-wired to follow the easier path with least resistance. Meaning, they’ll only...

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Product
How to Become a Product Manager with No Experience
January 9, 2020

Product management has grown from strength to strength in recent years, fast becoming a vital area of any SaaS company. With that in mind, we thought we’d take a look at how you can become a product manager, even if you have no previous experience. If you’re looking for a change in career in 2020, then product management might be the perfect role for you. Credit: Neal Iyer In the US, product manager roles have grown by 32% over the last two...

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Product
7 Product Roadmap Tools to Kickstart 2020
January 7, 2020

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. All have their own strengths and weaknesses, and some will suit your needs more than others. The product roadmap tools we’re going to...

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Product
Mixpanel Vs Google Analytics: Which is Better for your SaaS Business?
December 17, 2019

In the red corner: Mixpanel. In the blue corner: Google Analytics. Who will emerge victorious? It’s the analytical fight of the century, it’s Mixpanel vs Google Analytics! Dramatics aside, one of the most important things you should be doing is tracking how users engage with your site and your product. There are a lot of different tools out there, each offering different features. Two of the biggest names are Mixpanel and Google Analytics,...

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Product
16 Product Management Tools You Don’t Want to Miss in 2020
December 11, 2019

2020 is set to be a big year for SaaS. The industry continues to grow at an alarming rate. The good news: You can tap into that growth with your product. Hopefully, the product management tools we’re going to cover will help you out! These are must-have for any PM. We’ve split the tools into different categories, so feel free to jump ahead to whichever kind of product you need. The categories of product management tools are: Prototyping...

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Product
The Best User Engagement Tools & Software for SaaS in 2020
November 26, 2019

2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. We’ve rounded up some of the best user engagement tools for SaaS. More and more SaaS companies are recognizing the amazing value that product-led growth provides. As a result, user engagement tools have become increasingly important. We’re going to run through the best tools so that you can choose the...

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Customer Success \ Growth \ Product
How to Increase Product Adoption for your SaaS Product in 2020
November 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t. This might sound like I’m exaggerating. But, as you’re about to...

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Product \ Product Experience
How Product Usage Analytics Can Boost Engagement
November 8, 2019

Unless you’ve been living under a rock the past decade, you’ll know that data is key to the success of any SaaS product. Perhaps the most important data at your disposal is product usage analytics. In this guide, we’re going to look at: What product usage analytics is Why product usage analytics is so useful How segmentation takes your data to the next level How to use product usage analytics to boost product...

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