Trusted by 1,200+ product teams worldwide - including former Hotjar customers
Hotjar is now part of Contentsquare - a still-unfinished merge of Hotjar, Heap, and Contentsquare that can't build in-app onboarding. Userpilot is one unified platform: analytics with autocapture, session replay, in-app guidance, and surveys - at predictable MAU pricing.
Trusted by 1,200+ product teams worldwide - including former Hotjar customers
Hotjar (now Contentsquare) is strong on heatmaps and web behaviour, but it can't build in-app guides, its analytics rely on a still-delayed Heap integration, and pricing is session-based. Userpilot is one unified, no-code platform - analytics, session replay, in-app guidance, and surveys - built for B2B/SaaS product adoption.
Hotjar shows you what happened - but it can't build in-app guides. Userpilot lets you act on insights with no-code flows, tooltips, and checklists, in the same tool.
Hotjar is a still-unfinished merge of Hotjar, Heap, and Contentsquare - expect integration headaches. Userpilot is one platform, built from the ground up.
Hotjar only has basic website surveys. Userpilot has in-app surveys with advanced branching and logic, tied to product usage.
Hotjar is made for eCommerce/B2C web optimization. Userpilot is purpose-built for B2B/SaaS in-app adoption, onboarding, and retention.
Hotjar's session-based pricing is unpredictable and climbs fast. Userpilot is MAU-based from $799/mo - predictable and cost-effective.
Lia analyzes almost all of your workspace data, auto-triggers analysis skills, and surfaces what matters - so you spend less time digging through dashboards.
A plain-language comparison for teams evaluating both - straight from our battle card.
Userpilot gives you fully integrated analytics with autocapture - no waiting on a delayed Heap integration - and the in-app guidance to act on what you find, in one platform.
Hotjar can hand you dashboards, but you still do the digging. Userpilot's Lia is an AI product analyst that reads almost everything in your workspace, surfaces what matters before you ask, and turns it into action.
Ask questions across almost all of your workspace data. Built-in skills auto-trigger by intent - analyze activation, product health, feature adoption, or compare segments - and Lia can generate reports, surveys, and checklists on command.
Lia runs continuously in the background across Activation, Adoption, Monetisation, and Retention. Six detection engines flag anomalies, UX friction, account risk, and opportunities - delivered as a daily brief and a weekly signed thesis, with every signal promotable to action in one click.
Lia connects to your product repo and builds a live map of pages, components, actions, and flows. No manual event tagging, no analytics going stale - and any coding agent can act on a Lia recommendation grounded in the real file.
Onboarding tools show users what to do. Lia shows you what's working - across your analytics, your engagement, and your codebase.
Results from teams running on Userpilot
A dedicated specialist will move your tours and content over so you're not starting from zero. And you get full Userpilot access while you're still paying for Hotjar.
"Userpilot helps us learn where to focus and understand what our users are doing - track behavior as they interact with our product, and link that back to upgrading from free to paid."
"We significantly streamlined customer training to just 4 hours a month. Previously, we had two team members handling an overwhelming number of training sessions daily."
"I use Userpilot for 3 areas: flows, analytics, and resource center - I like that it is a complete solution! And I really like that I now have access to what my users are doing without needing to ask the engineering team."
Industry recognition
Stop stitching three merged tools together to run product adoption.
No credit card required · Cancel anytime
