Author: Emilia

Product Experience
Feature Death, Next Feature Fallacy & The Build Trap - Why Nobody is Using Your Product & What to Do About It
April 29, 2021

What is feature death? Why is nobody using the amazing features you’re making?! Especially if they (the users) asked for them in the first place?! 😳 How can you prevent your features from dying on you? First of all: don’t make more features. It’s a trap. The Build Trap, to be precise. Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using...

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Product Experience
Leveraging Webinars for Retention Marketing in 2021
April 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! Contents: TL;DRWhat is the customer retention rate and how to calculate it?What is retention...

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Product Management
Top 5 Product Manager Technical Skills in 2021
April 22, 2021

If you’re an aspiring or a junior product manager - technical skills are something that will give you a massive leg up in your career. Moshe Miklanovsky, a Software Developer-turned Product Manager and a co-host of the Product-for-Product podcast, explains which technical skills are essential for Product Managers based on his 30-year career in tech. Product Management is a very young profession. Compared with software engineering, which started...

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Product Management
Credit Card vs. No Credit Card For SaaS Trials - What Should You Choose?
April 16, 2021

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. Rather, they need to choose how they will be providing a free trial. We covered in a previous article - How long should your free trial be? Today, we will...

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Product Management
LTV/CAC - What Does The LTV:CAC Ratio Mean For Your SaaS?
April 16, 2021

“What is the true value of my customers?” You can measure this value using the LTV:CAC ratio, or the Customer Lifetime Value to Customer Acquisition Cost ratio. If you’re running a SaaS business, this might be a common calculation you make. After all, it’s the value you derive from customers that keep the light on. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into...

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Good UX Inspiration
UX Debt in SaaS - The Band-Aid You Need to Mitigate It Without Coding
April 9, 2021

We’re not going to pretend here you can prevent UX debt. Let’s face it: UX debt, just like technical debt, is unavoidable. Especially if your SaaS company originated as (or still is!) a high-growth bootstrapped startup - you will know the pain of not always being *able* to make the best design decisions. Talking about UX debt, under such circumstances, may feel a lot like this: “When your city is getting bombed and someone comes...

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Product Experience
What are the User Activation Benchmarks for SaaS? The Answer Will Surprise You!
March 29, 2021

Curious to know what the user activation benchmarks are for SaaS? Activation - the elusive pirate metric that’s notoriously hard to measure - also has the biggest impact on SaaS revenue. A 25% increase in activation results in a 34% boost in MRR over 12 months. Wondering why, how you stack against other SaaS businesses, and how to boost your activation rate? Spoiler warning: the answers will surprise you. In the following post, I’m...

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Product Experience
11 Product Marketing Tools Every SaaS Company Should Try
March 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. So - to give you a quantum of solace - we’ve curated a list of...

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Product Experience
The Best Online Engagement Software for SaaS in 2021
March 15, 2021

Let’s face it: engagement may be a key requirement for product growth, but your customers...don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework. "Your customers aren’t in it to be engaged. They’re looking to be entertained." - This rolled off the tongue of Mathew Sweezey,...

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Product Experience
How SaaS Companies Can Enhance User Engagement with Onboarding Videos
March 12, 2021

Onboarding is the most delicate and critical moment in your SaaS sales process. Yes, the user has decided to sign up and give your software a test drive. But a rocky onboarding experience can cause users to abandon ship at the very last second, almost after the sale is complete. Adding onboarding videos into the mix can deliver a smoother experience and even convince more users to try out your software. Ultimately, this means more long-term...

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