Author: Emilia

Product Management
5 Critical Product Manager Skills For Extreme Success + How to Master Them. Interview with Shobhit Chugh - Ex-Google Product Manager helping PMs Fast-Track Their Career
February 24, 2021

So you are a Product Manager. Have you thought what skills do you need to succeed at your career though? Shobhit Chugh - Ex-Google Product Manager helping PMs fast-track their career - says it’s time to treat your career like a product! He gave us advice on product manager skills that are needed to achieve success + his personal story, ups and downs of building a successful product team in Google. How did you end up becoming a product...

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Growth
Growth Hacking with Customer Journey Mapping and AAARRR Funnel
February 18, 2021

The term "growth hacking" was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. In essence, growth hacking boils down to finding small yet effective actions you can undertake with resources and tools you already have to drive business growth. One such tool that growth hackers actively use is the AAARRR framework. Affectionately nicknamed as the Pirate Funnel,...

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Product Experience
No IKEA, it's not my big day tomorrow. Personalization for SaaS - How To Do it Right
February 18, 2021

Personalization in SaaS is such a minefield. There's a thin line between being personal and being creepy. Done right, personalization can be absolutely critical for new user activation, engagement and retention. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I've recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Some of their attempts are just...

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Product Experience
User Personas with Empathy - How to Drive Growth and Improve Product Experience by Better Understanding User Motivations
February 16, 2021

User personas are often misunderstood and overgeneralized by SaaS businesses, which impacts the product experience of SaaS customers. Jon Gatrell, a Product Management coach with over two decades of experience in product, sales, and marketing roles, tells us how to address this problem. Which User? User Personas Drive Context and Enable Empathy Over the last several years of working with software organizations I have seen some amazing teams...

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Product Experience
SaaS Growth Strategies That Work in 2021 - with Aaron Krall, Sujan Patel and Natalie Luneva
February 14, 2021

What SaaS Growth strategies work best in 2021? Jason Lemkin mentioned in his recent LinkedIn post that GoDaddy, which makes 4 billion dollars (!) in ARR, spent $439,000,000 (!) on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. The problem is if you can relate to John Wanamaker 's famous quote (“Half the money I...

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Growth \ Product Management
What To Do In Your First 90 Days As A Product Growth Manager?
February 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends.  The interest in the role has been growing rapidly over the last 5 years, which reflects the general trend of Product-Led Growth.  Source: productled.org Product growth manager is responsible for unlocking the growth...

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User Onboarding
Contextual email automation for SaaS: how to plan campaigns that drive growth across every stage of the user journey
February 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly.   And that’s a big IF. Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. Your users’ mailboxes are already flooded with so much mail, it’s *really*...

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Product Experience \ Product Management
What is Product Ops And Why Is It Important For Your Company
January 31, 2021

Product Ops facilitates communication across multiple teams and plays a key role in connecting resources and data. The work of product ops makes the product development process easier for the product team and helps to build user-friendly products. In this post, you can find out the functions of product ops, how it facilitates the internal and external processes to create useful products, what the duties of a product ops manager are, and whether you...

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Product Experience
Tap into this User Engagement Strategy to Experience Hyper-growth
January 30, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial.Stop users from only signing up and then never using the product.Converting large numbers of trial users into customers.Increasing feature adoption and creating “power users” or “product advocates.” However, one of Product Marketing...

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Product Management
How to Become a Product Manager? 3 Tips From PMs + John Fontenot’s Path to Product
January 29, 2021

The internet is rife with advice on how to become a Product Manager - often written by people who have never worked as a Product Manager themselves. We’ve decided to go against the grain and compile a list of tips on how to break into the product management career by experienced PMs + feature the story of John Fontenot - a sales-guy-turned-Product Manager - who is now working on building the first Bootcamp for aspiring PMs - Path2Product. So if...

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