Author: Mark Gregory

Product Management \ User Onboarding
Top 10 SaaS Customer Onboarding Software Solutions
April 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. It’s a little awkward and a lot more effort on your part to try and have a good time. A majority of consumers experience that same lack of introduction during SaaS onboarding. That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one...

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Product Experience
8 Best SaaS Onboarding Tools in 2021
April 28, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Moment.” Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. They needed a combination of their own product for personalized...

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Product Experience
Top 5 User Engagement Metrics & How To Measure Them
April 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Seems pretty great right? Source: Google Playtime EMEA 2017 But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core...

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Product Experience
How Long Should Your Free Trial Be? Stop Thinking in Days
March 31, 2021

How long should your free trial be? Ah, the question as old as time. Ok, maybe it's only a 15-year old question, and it seems we still can’t get a definitive answer. Some argue for a free trial as short as possible (7 days) to create urgency for the user. Others say a longer free trial (+14 days) lets users explore your product at their leisure, and it becomes stickier. Honestly, at Userpilot, all we care about is helping companies create...

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Product Experience
Free Trial vs Demo: The Winner Isn’t Who You Think It Is
March 25, 2021

As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.” For us, it turned out that the best solution is...both. But don’t take my word for it. It may change. That’s the thing with ‘it depends’. It depends on your product’s positioning, the complexity of using it, and where you want to focus your marketing efforts. In other words - it depends on your business needs right now. However,...

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Product Experience
The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]
March 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy. Why does retention...

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User Onboarding
Free Trial VS Paid Trial: When to Switch Your Model [Ahrefs & Surfer SEO Case Study]
March 6, 2021

There are many benefits to having a Free Trial VS Paid Trial. With a free trial, your users get a test ride of your product with a low barrier to entry. “No credit card required.” They also have a sense of urgency to explore all of your features in the number of days you give them. Whether you decide between 7 or 14 depends on how long you think it takes for your users to hit their ‘Aha! Moment!’. You are making your product as...

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Product Experience
The SaaS Marketing Playbook for Exceptional Growth in 2021
February 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. Instead of generic SEO tips, you will find actionable tactics that lead to a perfect google...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Is the Freemium Business Model Right for Your SaaS?
February 12, 2021

The two prevailing schools of thought for the Freemium Business Model are either: Freemium is dead (ok...when was the funeral?)Freemium works depending on certain conditions (some say it might be best to use in the seed stage) However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) found something interesting to add to this debate. Of the 1000 companies we signed up for to study their onboarding, 73% of...

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