Author: Mark Gregory

Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Is the Freemium Business Model Right for Your SaaS?
February 12, 2021

The two prevailing schools of thought for the Freemium Business Model are either: Freemium is dead (ok...when was the funeral?)Freemium works depending on certain conditions (some say it might be best to use in the seed stage) However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) found something interesting to add to this debate. Of the 1000 companies we signed up for to study their onboarding, 73% of...

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Product Experience \ Product Management
The SaaS Guide to Customer Segmentation: Are you doing it right?
February 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Understanding which customers to retain comes down to how you segment. Are you segmenting based on ARR value alone?Is the activity log your primary resource...

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Product Experience \ User Onboarding
The Analytics Black Hole or The Bottleneck: What’s Stopping you from Solving Your Users’ Pain? + Grab our FREE User Journey Template!
February 4, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. Nor are they fluid enough to accurately capture their journey. Unfortunately, user journey mapping can be a long and arduous process that requires support from all of your stakeholders...

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