Author: Aazar Ali Shad

Adjacent Users Theory: How to Apply It & Leverage It to Grow Your Business?
August 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram. Adjacent Users? Huh? Maybe you’ve never heard the term before, but these people are the key to achieving rapid,...

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User Onboarding
User Onboarding Best Practices for 2020 and Beyond
August 12, 2019

I’m going to start this article with a strong statement: User onboarding is the difference between a successful SaaS company and a failing one. Yeah I know. Shocking, right? But bear with me. This year has seen some huge growth when it comes to user onboarding. SaaS companies are finally waking up to the idea that successfully onboarding their users is critical to success. Good onboarding doesn’t just introduce your users to your...

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Customer Success \ Product Experience
7 Customer Retention Strategies Guaranteed to Stop Churn
February 27, 2019

If you had to focus on one strategy to help your SaaS grow faster, what would you choose? A new marketing campaign focused on customer acquisition? Or efforts to retain and maintain your relationship with your current customers? A lot of businesses often choose the former. Who doesn’t love new customers, right? Businesses often see marketing as being synonymous with customer acquisition - to boost their bottom line, increase revenue, so on....

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Good UX Inspiration \ User Onboarding
The In-depth Onboarding UX Resource You'll Ever Need [Guide]
February 26, 2019

No matter how good your product looks, it won't be revolutionary unless the onboarding experience captures users' attention and immediately shows the value that you provide. Softletter's SaaS University Reports show that as many as 75% of the users who sign up for a free trial don't convert into paying customers. The good news is that you can reduce that number through an engaging onboarding UX that demonstrates the value of the product. You...

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We've Tried 5 WalkMe Alternatives (Here's Our Feedback)
January 29, 2019

Are you searching for WalkMe alternatives? We're here to save you some time! If you want some more affordable and easier-to-use solutions for your business, you've come to the right place! We've tried 5 of the biggest WalkMe alternatives over the last couple of weeks, and we wanted to share our in-depth feedback. Important Note: WalkMe, Userlane, and Whatfix are suitable for employee onboarding use case when you're onboarding on a third-party tool...

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Good UX Inspiration \ User Onboarding
8 SaaS Companies With The Best User Onboarding Experiences
November 15, 2018

One of the most frequent questions we get from UX and customer success teams trying to improve their SaaS user onboarding experience is: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration when it comes to providing a delightful user onboarding experience? The answer isn't always so straightforward. When it comes to onboarding a new user the experience must be obsessively aligned with providing...

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