Author: Dayana Mayfield

Good UX Inspiration \ Product
How to Retain Users Better with User Experience Journey Mapping
September 24, 2019

With no-code user onboarding tools, it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing, onboarding, and product development that happens for its own sake....

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Growth \ Product
The Marketer’s Guide to Product-led Growth Marketing
June 10, 2019

Product-led growth marketing is like the business equivalent of really great storytelling. And that is → Show don’t tell. That’s why we wouldn’t dare tell you what product-led marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product-led growth marketing But first, an easily digestible definition for those who are new to the concept: Product-led...

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