Tag: product experience

Product Experience \ Product Management
The SaaS Guide to Customer Segmentation: Are you doing it right?
February 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Understanding which customers to retain comes down to how you segment. Are you segmenting based on ARR value alone?Is the activity log your primary resource...

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Product Experience
Tap into this User Engagement Strategy to Experience Hyper-growth
January 30, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial.Stop users from only signing up and then never using the product.Converting large numbers of trial users into customers.Increasing feature adoption and creating “power users” or “product advocates.” However, one of Product Marketing...

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Good UX Inspiration \ Product Experience
Ease of use—What it means, how much it matters, and how to communicate it to attract customers [Based on data from 98 SaaS businesses]
January 28, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! But before we dive into the results, let's start from what you're told never to do as a researcher - a huge piece of anecdotal evidence... Not that long ago, I had “the” conversion with one of my research friends....

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Product Experience
What is Considered a Good NPS Score and How To Improve It?
January 9, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. We will get the hard news out of the way first: what a good NPS (or Net Promoter Score) is depends on your industry. Some industries like SaaS will have an average NPS of 30.While others like education will score on average around 70. You have to compare your NPS to your industry benchmark as well as your competitors and see where you rank....

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Product Experience
Onboarding Gamification - a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding
January 7, 2021

Have you ever used a product that you just couldn't put down? Ok, smartphones don’t count. Think of digital products. Something you could spend hours using. If social media and video games spring to your mind - this is no coincidence. Both use the same, very basic psychological principles to get you hooked (remember that eponymous book by Nir Eyal?). Social media and video games often reward you for using them regularly and...

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Product Experience
How to Make Your Product Experience 5-Star
June 19, 2020

As more and more SaaS companies wake up to the fact that we live in a product-led era, improving product experience is becoming a top priority. Nowadays, SaaS companies need to let their products do the talking. That means providing the best possible product experience. That's what keeps customers coming back for more. In fact, product experience is arguably the single biggest factor when it comes to increasing retention. After all - your...

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Product Experience
How to Improve Product Experience and Scale your SaaS
February 13, 2020

Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. It has a direct impact on how users interact and engage with your company. It affects retention and churn, MRR and CLV. In short, it’s really important. That’s why we’ve put together this guide. We’re going to explain exactly what product experience means, why you need to start caring about it, and steps you can take...

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