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Tag: Product Manager

Product Management
The 1% Trap: Product Managers, Stop Building Features Just for Your Power Users!
May 11, 2021

It’s a sad state of affairs when you dig into app metrics. A quarter of all mobile apps are only used once - and 85% of us use 5 apps regularly. Think about your own day, how many apps do you use and how many have you tried once and then never opened again? Although these are Mobile App statistics, other consumer products or freemium/free-trial B2B SaaS products aren’t that much better. As Product Managers, we often over-prioritize for Power...

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Product Management
How to Build The Ultimate Product Team
May 10, 2021

Building the ultimate product team can help take your product from just ‘ok’ to a well-oiled, efficient working machine. As your product and teams grow, you need to start making decisions about what key members to hire and what that hierarchy might look like. If you don’t quite know what a product team is or where to get started, we’ve written it all down for you! TL;DR If you are short on time, here’s a quick summary: Understanding the...

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Product Management
Top 5 Product Manager Technical Skills in 2021
April 22, 2021

If you’re an aspiring or a junior product manager - technical skills are something that will give you a massive leg up in your career. Moshe Miklanovsky, a Software Developer-turned Product Manager and a co-host of the Product-for-Product podcast, explains which technical skills are essential for Product Managers based on his 30-year career in tech. Product Management is a very young profession. Compared with software engineering, which started...

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Growth \ Product Experience \ Product Management
What Is Customer Segmentation?
April 10, 2021

  Source: me.me More often than not, what one user cares about is of little or no interest to another user. This article will give practical answers to these important questions. Contents What is Customer Segmentation? Why is Customer Segmentation important for SaaS? What does the Customer Segmentation Process look like? What models can be used for Customer Segmentation? How do...

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Product Management
Top 3 Product Management Challenges and How to Overcome Them
April 10, 2021

Being a product manager can be a tough gig. The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various teams, managing stakeholders, expectations, and requirements - all while trying to keep some level of sanity! The good news is, there is something you can do about those product management challenges. Don’t let the grind get to you, there is a light at...

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Product Management
Women in Product: From Product Owner to Product Business CEO - How Margaret Zablocka Pulled Onoco off the Ground Against The Odds
March 8, 2021

Margaret Zablocka is a founder and CEO of Onoco - a parenting app with 20,000 users - and the former Lead Product Manager at Betfair. Born in Poland, she moved to London in 2014 to embark on her career in Product Management. When she first became a mother she realized there was a huge gap to fill in the market of parent tech. In this post, we’re talking to Margaret about her journey from product management to building her own product, the...

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Product Experience
Product Owner vs. Product Manager: Differences, Role, Duties & Why You Need Both
January 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Factors such as the adoption of Scrum, size of the company, the structure of departments, and others also come into play. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. Although there are differences in the...

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Product Management
Women in Product, Women in SaaS - Stories from 9 Inspiring Female Influencers in Tech
March 6, 2020

As a team supporting diversity and women in tech - we decided to use the International Women's Day as an opportunity to showcase some of the best talent in the industry - and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. For one - to inspire other women to take up this profession, and celebrate the amazing women who have succeeded in this demanding role despite the odds - often juggling the fast-paced...

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Growth \ Product \ Product Experience \ Product Management
What Is Product Marketing and Why You Should Care
February 20, 2020

The new trend of product-led growth in the SaaS world flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so - the purchasing decisions are now made by the end-user - not execs. From: BUILD. Product-Led Growth. The End-User Era. In recent years,...

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