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Author: Adina Timar

Product Experience
Product Marketing Metrics (KPIs) - How To Measure Success in SaaS
May 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it's sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. Go ahead and skip directly to the product marketing KPIs...

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Product Experience
Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices
May 1, 2021

Are you just starting to put together a Voice of the Customer (VoC) program? You're in the right place. There are a lot of both in-app tools and outside the app methods of collecting user sentiment data to understand what your users really want, we’re going to show you the best practices and which common mistakes to avoid. Specifically, we’ll go over: 9 different methods on how to collect Voice of the Customer data 6 best practices to...

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Product Experience
10 User Persona Examples for SaaS Products and How to Create Them
April 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. In this article, we'll take a quick look over what a user persona is and how to create one. Then, I'll go a bit deeper and...

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Product Experience
User Journey Analytics: The Practical Guide. Use Cases To Drive Growth
April 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...

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