Search Results for: product marketing manager

Best Tools for Product-Led Growth

Tools Updated

Looking for the best product-led growth tool for your SaaS company? There are plenty of solutions for product-led growth on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, […]


What is Marketing Research? Examples and Best Practices

What is Marketing Research? Examples and Best Practices
Product Marketing

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. It encompasses the gathering, analysis, and interpretation of data, which aids in […]


How to Perform A Product Feature Analysis

How to Perform A Product Feature Analysis cover
UX Analytics

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. It empowers you to identify features that drive the highest ROIs and those that need improvement or sunsetting. This article aims to simplify feature analysis.


[CASE STUDY] Going Product-Led Growth: How Kommunicate.io drives product adoption without a sales team

How-Kommunicate-io-Drives-Product Adoption-Without-a-Sales-Team
Case Studies

“Since the introduction of feature adoption cues 86% of people have completed the chat widget customization goal.This translated into a 3% increase in the feature’s usage. It’s a substantial increase for us as well – even if it’s just 5% increase – it then translates into a 2-3% increase in revenue, which has a substantial impact on our MRR” – see how Kommunicate.io used onboarding to drive product-led growth in a data-driven way!