Product manager’s main responsibilities

Product managers are pivotal in guiding the development and success of software products. Below are the primary responsibilities:

• Product strategy and vision: Define and communicate a clear product vision and strategy aligned with business objectives.
• Market research: Conduct market analysis to identify customer needs, competitive landscape, and industry trends.
• Roadmap development: Create and maintain a data product roadmap that prioritizes features and improvements.
• User feedback: Leverage user engagement tools to gather and analyze customer feedback to inform product decisions.
• Cross-functional collaboration: Work with engineering, design, marketing, and sales teams to ensure cohesive product development and launch.
• Feature specification: Write detailed specifications for new feature announcements and enhancements.
• Agile methodology: Implement agile planning best practices to manage the product development lifecycle.
• Data analytics: Monitor product performance metrics to drive continuous improvement.

Product manager career path

Here is a typical career path of a product manager:

• Summer intern product manager: A starting point in the product management career, typically for students.
• Associate product manager: Entry-level position for recent graduates or those new to product management. Progression is by working closely with experienced product managers to learn the ropes.
• Product manager: This role is responsible for managing a specific product or feature. One progresses by developing and implementing product strategies, collaborating with cross-functional teams, and driving product development from concept to launch.
• Senior product manager: This person manages a team of product managers. They progress by leading, mentoring, and supporting a team of product managers.
• Assistant director of product: This individual supports the Director of Product in strategic initiatives and execution. They assist in setting the product vision and strategy, managing larger product initiatives, and driving cross-functional collaboration.
• Director of product and beyond: This senior position involves overseeing significant product areas or teams. They focus on high-level strategy, major product decisions, and team leadership.

How to become a product manager?

Here are the steps to follow to become a product manager:

1. Earn your bachelor’s degree: While it may not be necessary, most employees see a bachelor’s degree as the minimum level of education.
2. Gain relevant knowledge: You must build important PM skills. Start as a summer intern product manager in an assistive role. Also, read books, blogs, and other resources to better understand the role.
3. Get certification: You can get Certified Associate in Product Management (CAPM) and Product Management Professional (PMP) certifications from the Product Management Institute. The former does not need any previous experience, but the latter requires experience in product management.
4. Apply for jobs: To land a product management role, craft a tailored resume highlighting education, skills, and certifications. Network with industry professionals for insights and job leads. Apply strategically, targeting entry-level positions and emphasizing potential and eagerness to learn.

What skills should a product manager have?

A successful product manager needs a diverse set of skills to navigate the complexities of software development and market demands. This is because they are responsible for the success of a new product.

Here are the essential skills:

• Strategic thinking: Ability to develop and execute long-term product strategies aligned with business goals.
• Market research: One needs to have expertise in conducting market research to understand customer needs and industry trends.
• Analytical skills: Competence in data analysis is key to making informed product decisions.
• Leadership: Since they work with cross-functional departments, strong leadership skills help them ensure things get done on time.

Best certifications for product manager

Earning a product management certification can validate your knowledge, enhance your skills, and give you a competitive edge in the job market. However, when choosing which certification to pursue, consider your current experience level and career goals.

Here’s a curated list of top certifications to consider for product managers:

• AIPMM Certified Product Manager®: Offered by the Association of International Product Marketing and Management (AIPMM), this certification validates a candidate’s core product management knowledge and skills. The program covers areas like product strategy, market research, product development, product launch, and product lifecycle management.
• Certified Product Manager (CPM): Bestowed by the Product Management Institute (PMI), this industry-recognized certification validates a candidate’s core product management competencies across the entire product lifecycle. It covers topics like product strategy, user experience, market analysis, and go-to-market planning.
• Professional Scrum Product Owner (PSPO): Offered by Scrum.org, this certification focuses on the role of a product owner within the Scrum framework, a popular Agile methodology for product development. The PSPO curriculum delves into product backlog management, user story creation, sprint planning and retrospectives, and effectively collaborating with Scrum development teams.
• Certified SAFe® 5 Product Owner/Product Manager (PO/PM): This certification, offered by Scaled Agile Framework (SAFe), caters to product managers and owners working within the SAFe enterprise framework for large-scale product development. The curriculum covers topics like SAFe principles, product vision and backlog management, continuous delivery value streams, and navigating dependencies across multiple teams.
• New Product Development Professional (NPDP) by PDMA: This certification is geared towards professionals who want to develop and launch new products successfully. The Product Development and Management Association (PDMA) offers this certification, and it covers the entire new product development process, from ideation and concept development to product launch and post-launch review.
• Product Management with Lean, Agile, and System Design Thinking by EdX and Boston University: This MicroMasters program provides a well-rounded introduction to product management through the lens of Lean, Agile, and Design Thinking methodologies. You’ll gain a strong foundation in product strategy, user research, product development, and product launch. This program is a great option for those who want to earn a recognized credential while learning from a prestigious university. EdX offers this program in collaboration with Boston University.

Best resources for product managers

The responsibilities of PMs are constantly evolving. Therefore one must stay in touch with the trending world to offer the best services. Here are some of the resources most people use to stay sharp:

Best books for product managers

Books are one of the best places to find knowledge. Here are our top picks:

• INSPIRED: How to Create Tech Products Customers Love by Marty Cagan: Takes you into unique approaches leading giants like Amazon and Google use in their products. This is the best resource for those interested in discovering the right products and ensuring strong adoption.
• Escaping the Build Trap by Melissa Perri: The book delves into shifting focus from features to value, scaling product organizations, strategy, opportunity pursuit, and outcome-driven culture.
• Start at the End: How to Build Products That Create Change by Matt Wallaert: This book tries to prevent companies from forcing products into the market and encourages them to research customer needs properly.
• Product-led Growth: How to Build a Product that Sells Itself by Wes Bush: If you want to develop a product-led growth strategy, this book is your go-to resource as Wes Bush shares PLG basics companies need to know.
• Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek: This book teaches product leaders how to put their teams first.

Best webinars for product managers

Webinars are another great resource for product managers. Here are the top webinars we recommend:

• Userpilot regularly hosts webinars on product growth and user onboarding. These webinars are a great way to learn about the latest trends and best practices in user acquisition and engagement. You can always check the event page to keep yourself updated with their newest webinars.
• Product School hosts free and paid webinars on a variety of product management topics, including everything from product strategy and user research to growth hacking and product marketing. They also have a library of on-demand webinars you can access anytime.
• Mind the Product is a popular resource for product managers, and they often host webinars on a variety of topics. You can find upcoming webinars on their website, or subscribe to their email list to be notified about new webinars.
• Brighttalk offers webinars on a wide range of topics, including product management. You can find both upcoming and latest records of webinars on product management by searching for the topic on their website.
• American Product Management Association (APMA) is a professional organization for product managers. APMA offers a variety of webinars and other resources for product managers at all stages of their careers.

Best blogs for product managers

Are you looking for blogs that will increase your product management knowledge? Consider the following five blogs:

• Product Management Blog by Userpilot: From guides to listicles, this blog has hundreds of articles on product management in the SaaS industry.
• SVPG blog: Marty Cagan founded the Silicon Valley Product Group (SVPG) to share his knowledge and experience with product leaders. Follow this blog and you will learn it all.
• Product Talk: Teresa Torres and her team highlight teachings from her reputable book (Product Discovery Habits) to help product teams build valuable products.
• Product Manager HQ: The Product Manager HQ blog explains essential product management concepts, offering valuable insights and practical guidance to newbie product managers.
• Bring the Donuts: A well-known product professional (Ken Norton) offers the best articles in the product management realm.

Best podcasts for product managers

Here are the top podcasts for product managers:

• How to Build Tech Products that Customers Love by Marty Cagan: Listen to how Marty discusses the strengths and limitations of product companies when developing genuine products.
• Becoming a Truly Agile Team: Do you understand what ‘agile’ really means? Listen to this podcast and learn how to use the agile methodology to build a great product team.
• Lenny’s podcast: Product managers love Lenny because he digs out everything related to product management. Follow his podcasts to learn first-hand from product leaders.
• Global Product Management Podcast: Both newbies and advanced PMs are exposed to content from large tech companies on building valuable products that customers love.
• One Knight in Product: Those involved in designing, managing, building, or marketing products will find this podcast quite useful as Jason Knight interviews product leaders.

Best tools for product managers

Product managers holistically participate in the product’s lifecycle. Thus, they need the right product management tools and specialized software for certain stages. Here are some of the tools one must not miss:

• Best tool for product management: Userpilot – With Userpilot, PMs don’t need to look anywhere else. Benefit from engagement, feedback, and analytics features in one solution.
• Best tool for task management and collaboration: Trello – Trello is considered the most efficient task management tool with great automation features. It allows users to add as many boards as they want.
• Best tool for team management: Asana – Here is another task management tool that simplifies communication. It’s the perfect tool for real-time team collaboration and discussions.
• Best tool for prioritization: Jira – Jira helps you manage tasks and projects, prioritize features and tasks, and ensure better collaboration with team members.
• Best tool for analytics: Zoho – Do you need a tool to easily analyze and track your product’s success throughout its lifecycle? Consider Zoho.

Product manager FAQs

• What exactly does a product manager do? A product manager is responsible for guiding the development and lifecycle of a product from concept to launch.
• How much does a product manager make? On average, in the United States, a product manager can expect to earn between $150,000 and $263,000 annually.
• What do you need to become a product manager? To become a product manager, a combination of education, experience, and relevant skills is typically required.
• Do you need an MBA to be a product manager? While an MBA can be advantageous and provide valuable skills in business strategy, leadership, and financial analysis, it is not a strict requirement to become a product manager.
• What industries hire product managers the most? Product managers are in high demand across numerous industries, with technology being the most prominent. Tech companies, particularly those developing software, hardware, and digital services, frequently hire product managers.

Conclusion

Becoming a successful product manager requires dedication, continuous learning, and a proactive approach to developing relevant skills.

By following the outlined steps and leveraging the resources available, you can effectively navigate your career path and achieve your professional goals.

We hope this guide has provided you with valuable insights and practical advice to help you on your journey to becoming a proficient and impactful product manager!

Looking into tools for product managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!