Search Results for: product marketing manager

StoryChief Onboarding Teardown – (removing) the complexity out of simplicity

StoryChief Onboarding Teardown - (removing) the complexity out of simplicity
Good UX Inspiration

If you have a complex tool that combines the features of several alternative tools, you know the pain of trying to convince your potential user that using your tool is better than using B + C +D + E. People are creatures of habit. Even if their habits make their work inefficient…To break this habit, you need to get them to the ‘AHA!’ moment in your app A.S.A.P – get them to understand the value of your product over the ones they have been using in a flash. StoryChief did exactly that in their onboarding -see how they did it!


What is User Analytics and How to Get Started with It [+ Tools]

What is User Analytics and How to Get Started with It [+ Tools] cover
Tools

User analytics consists of gathering qualitative/quantitative data, analyzing it, and interpreting these behavioral metrics to extract insights on how users interact with the product. In this guide, we’ll walk you through what user analytics are, why user analysis is important, how to collect user analytics data, and which tools product teams should use to get the job done!