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Category: Good UX Inspiration

Good UX Inspiration
UX Debt in SaaS - The Band-Aid You Need to Mitigate It Without Coding
April 9, 2021

We’re not going to pretend here you can prevent UX debt. Let’s face it: UX debt, just like technical debt, is unavoidable. Especially if your SaaS company originated as (or still is!) a high-growth bootstrapped startup - you will know the pain of not always being *able* to make the best design decisions. Talking about UX debt, under such circumstances, may feel a lot like this: “When your city is getting bombed and someone comes...

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Good UX Inspiration \ Product Experience
Ease of use—What it means, how much it matters, and how to communicate it to attract customers [Based on data from 98 SaaS businesses]
January 28, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! But before we dive into the results, let's start from what you're told never to do as a researcher - a huge piece of anecdotal evidence... Not that long ago, I had “the” conversion with one of my research friends....

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Case Studies \ Good UX Inspiration
[CASE STUDY] How Platformly Onboard Users with their Complex Product
February 6, 2020

  Onboarding is a crucial part of any SaaS product. It educates your users, and helps them start seeing value from your product right away. It becomes even more important, however, if your product is particularly complex. Platformly is a marketing automation platform. Among its many features is the ability to nurture leads, analyze customer journeys, and develop personal relationships. It’s a fantastic product, but the wide range...

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Good UX Inspiration
StoryChief Onboarding Teardown - (removing) the complexity out of simplicity
January 29, 2020

If you have a complex tool that combines the features of several alternative tools, you know the pain of trying to convince your potential user that using your tool is better than using B + C +D + E. People are creatures of habit. And even if your tool is simplifying their work and thus saving them tons of time and effort on switching between/ zapping different tools, they may still choose to do it 'their own (inefficient) way' - just out of...

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Good UX Inspiration \ Product
How to Retain Users Better with User Experience Journey Mapping
September 24, 2019

With no-code user onboarding tools, it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing, onboarding, and product development that happens for its own sake....

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Good UX Inspiration
UX Writing Best Practices for Product Adoption & Onboarding
September 12, 2019

I recently wrote about some of the most common UX writing mistakes that I see SaaS companies make. This time, I wanted to share some UX writing best practices. Now, there are quite a lot of UX writing best practices that I could share with you, but I know you probably don’t have the time to read a whole book on the subject. That’s why I’ve decided to focus on best practices that will improve product adoption and onboarding. Use these...

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Good UX Inspiration
The Most Common UX Writing Mistakes (And How To Avoid Them)
September 9, 2019

Recently, more and more SaaS companies have started to see the value in great UX writing. The copy that you use in your product (often referred to as “microcopy”) can have a dramatic effect on your users. We're going to look at some of the biggest UX writing mistakes you can make. Great microcopy often goes unnoticed. That’s because it blends so effortlessly with the product. Good UX writing can drastically improve user adoption, feature...

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Good UX Inspiration \ User Onboarding
[Interview] Venngage's Amazing UX & User Onboarding Teardown (and What You Can Learn From It)
March 12, 2019

It's rare that a SaaS company invests a lot of time, money and efforts in its user onboarding, adoption and in-app experiences. However, whenever we find such a company, we make sure that everyone can learn from its experiences, UX tips and user onboarding methodologies. Also, we did a user onboarding teardown as well, so be ready to collect as much information as you can! We chatted with Naser Alubaidi the Head of Growth of Venngage to talk about...

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Good UX Inspiration \ User Onboarding
The Ultimate In-depth Onboarding UX Resource[Guide]
February 26, 2019

No matter how good your product looks, it won't be revolutionary unless the onboarding experience captures users' attention and immediately shows the value that you provide. Softletter's SaaS University Reports show that as many as 75% of the users who sign up for a free trial don't convert into paying customers. The good news is that you can reduce that number through an engaging onboarding UX that demonstrates the value of the product. You...

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