Author: Aazar Ali

Comparison
The 5 Best Appcues Alternatives & Our In-depth Feedback
May 11, 2021

Appcues is a great digital onboarding tool, but that doesn't mean it's the best choice for you. We've tested the top 5 Appcues alternatives and are giving you the breakdown. We'll break down each Appcues alternative separately and explain their functionalities and use cases. To see a summary chart, skip through to the bottom of the page.  TL;DR? Talk to One of Our Product Specialists  The 5 Appcues Alternatives We...

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Customer Success \ Product Management
6 Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]
May 10, 2021

Customer Success is THE sexy new topic in the SaaS & Software industry. We're here to give you a detailed guide to customer success best practices. To be a fast-growing SaaS company, you don’t just need to grow your sales and month-on-month MRR. Another important aspect of growth is your ability to retain and renew your existing customers. Struggling with renewals and retention will increase your burn rate faster than you...

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Product Experience
Best User Retention Tools & Software to Keep More Customers
August 18, 2020

The choice of user retention tools and software available to SaaS businesses is completely overwhelming. This blog will explain the types of user retention tools & software so that you can take control. We will help you choose the best options for your needs. Remember this Apple’s iPhone 3 advertising slogan? Source: cultofmac.com Well, maybe it’s due a revival - this time as an unofficial mantra for the SaaS sector. Whatever problem...

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Growth
Day One Retention: Why It Has the Biggest Impact on Revenue
August 6, 2020

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial 😎) relationship. No, we are not talking about a first date. But almost. Day One Retention is a bit like that. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be. Maybe even lower than the cost of acquiring them in the...

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Growth
The Importance of Customer Retention + 10 Ultra-effective Ways to Improve it
July 29, 2020

Wanna know the importance of customer retention? Just look at the numbers: It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers. Last but not least - just 5% uplift in retention leads to 25-95% greater profitability. We see...

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Growth \ User Onboarding
Retention Marketing: How to Build a Retention Strategy that Works
July 23, 2020

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember - happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My...

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Product Experience
Product-Led User Adoption Flywheel - What is it and How to Build One
July 15, 2020

What’s a Product-Led User Adoption Flywheel? Well, I decided to write this post because our users kept asking me the same question: 'How do I segment my users?' If that's a question that is not letting you sleep at night, User Adoption Flywheel is the answer.  Designing one for your SaaS product will help you segment users and their needs with a laser-focus. And then building it in the user experience will make it easy to engage all your...

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Product Experience
User Adoption Metrics - How to Finally get them Right
July 8, 2020

If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. If learning how to measure and improving your user activation is on your agenda - you’ve come to the right place. In this post, we’ll examine how...

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User Onboarding
The Ultimate Guide to Self-Serve Onboarding in the Product-Led Era
June 4, 2020

  In Product-Led Era, it's not great marketing and sleek sales pages that determine the success of your product. Rand Fishkin, the founder of MOZ, learnt the hard way: Simultaneously two competitors in the market - one, a secretive operation based in the Ukraine and Singapore called "Ahrefs", and the other, a British firm founded by a passionate Russian engineer whose initial goal had been to build an alternative to Google's search engine...

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User Onboarding
How to Onboard New Users - The Aaron Krall Way
December 17, 2019

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. Let’s say that you get around 200 trial users every month - but you manage to convert only 20 of them. That’s a 10% trial-to-paid conversion rate. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue. On the other hand, keep in mind that...

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