The product manager role is multifaceted. It uses creativity to craft delightful product experiences and analytical skills to navigate complex data in order to design a better product. But what exactly does it take to get into product management? Let’s explore the role of a product manager, its skills, and the responsibilities that they need to take every day.
If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Here’s how to do it!
2021 is shaping up to be a big year for product conferences. Many flagship events that were canceled in 2020 are returning with hybrid options.
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Using a free trial model is a great growth mechanism but it can also attract bad actors. Companies like Ahrefs and Surfer SEO found that by switching to a paid trial they eliminated users with no intention of buying, maintained revenue growth, and changed their brand positioning.
NPS stands for net promoter score. An NPS metric tracks user sentiment on your product and the likelihood of them recommending it to friends, on a scale of 0-10 (with 10 being most likely). Here are the basics of collecting customer feedback using the NPS metric.
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User behavior analytics is the process of collecting and analyzing data to understand how and why individuals interact with your product. When combined with product analytics, it offers a comprehensive view of your user base and their interactions for effective product management. In this article, we’ll explore the ins and outs of user behavior analytics, how to track and analyze user behavior data, and our suggestions for the best analytics tools.
