Search Results for: customer insights

A Complete Guide to Conversion Path Marketing

A Complete Guide to Conversion Path Marketing cover
Product Marketing

A conversion path is a sequence of steps a potential customer follows, from discovering your product to completing a desired action, like making a purchase, signing up for a free trial, or booking the demo. It’s a step-by-step process designed to guide website visitors through a funnel that converts them first into leads and then into paying customers.

Product Experience Strategy: What is It and How to Build One [+ Examples]

Product Experience Strategy: What is It and How to Build One [+ Examples] cover
Growth

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? And where do you start? That said, we’ll review how to build a strong product strategy that delights users and unlocks product growth.

End-User Behavior Monitoring: Types, Benefits & Tools

End-User Behavior Monitoring: Types, Benefits & Tools cover
User Engagement

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. It also helps identify ways to engage users better. In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy.

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