Best Resources for CX Product Managers

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success.

This guide will introduce you to the best resources available for CX product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

What is a CX product manager?

A customer experience product manager in SaaS optimizes the end-to-end customer journey. They develop strategies and features to enhance user satisfaction, engagement, and retention across the product lifecycle.

What does a CX product manager do?

A CX Product Manager is responsible for understanding customer needs, behaviors, and pain points. They monitor and analyze customer feedback, product usage data, and market trends, identify opportunities to optimize the product, and drive customer satisfaction.

They also collaborate with cross-functional teams to implement customer-centric solutions that align with business goals and differentiate the product in the market.

CX product manager’s main responsibilities

A CX product manager (CXPM) is a unique role that bridges the gap between customer experience (CX) and product development. Their main responsibilities revolve around creating exceptional customer experiences through product strategy and development. Here’s a breakdown of their core duties:

Map user journeys for different user personas, taking into account their specific pain points, motivations, and preferred channels to get a comprehensive understanding of their experiences.
Collect, analyze, and act on customer feedback to improve product and user experience.
Track customer behavior to identify friction points in the user journey and remove them from the user journey.
Develop resources and training materials to help customer success teams deliver high-quality customer support.
Stay updated on industry trends, competitor analysis, and customer expectations to inform product and CX strategies.

Below, we have compiled a comprehensive list of books, webinars, podcasts, and blogs specifically tailored to enhance the knowledge and skills of CX Product Managers.

Best books for CX product managers

A well-informed CX product manager is a powerful asset to any organization. These books offer valuable insights, strategies, and frameworks for understanding and improving the customer experience:

“Outside In: The Power of Putting Customers at the Center of Your Business” by Harley Manning and Kerry Bodine: This book emphasizes the importance of customer experience and provides strategies for transforming customer insights into actionable business plans.
“The Ten Principles Behind Great Customer Experiences” by Matt Watkinson: Ideal for CX Product Managers looking to understand the foundational elements of great customer experiences and how to apply them across various product stages.
“Hooked: How to Build Habit-Forming Products” by Nir Eyal: Learn about the psychology behind what makes customers repeatedly return to a product. Nir Eyal provides crucial insights for CX Product Managers aiming to enhance user engagement.
“Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams” by James Kalbach: This book offers a practical approach to understanding and designing customer experiences through effective mapping techniques, making it an invaluable tool for CX Product Managers focused on strategic visualization of customer interactions.
“This Is Service Design Doing: Applying Service Design Thinking in the Real World” by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, and Jakob Schneider: A hands-on resource that explains the process of service design and its importance in creating memorable customer experiences. It is particularly useful for CX Product Managers who must integrate service design into product development.

Best webinars for CX product managers

Webinars provide a convenient way to stay current with the latest CX trends, tools, and strategies. Here are some top-notch options for CX product managers:

Userpilot Webinar Series on Enhancing Customer Experience: Userpilot regularly hosts webinars that cover various aspects of customer experience management, featuring industry experts.
“Crafting a Delightful Customer Experience” by CXPA: Offered by the Customer Experience Professionals Association, this webinar explores innovative strategies to delight customers through effective product management.
“Driving Product Success with CX Insights” by Gartner: Learn how to leverage customer insights to drive product decisions and strategies from Gartner’s analysts.
“Leveraging AI for Enhanced Customer Interactions” by Adobe: Adobe offers webinars that use artificial intelligence to improve customer interactions and personalize the customer journey. These sessions provide practical applications of AI that CX Product Managers can implement to enhance user engagement.
“Innovative Techniques in Customer Feedback Analysis” by Forrester: This Forrester webinar delves into advanced methods for analyzing customer feedback, enabling product managers to extract more significant insights and make informed decisions.

Best blogs for CX product managers

Blogs are a fantastic resource for staying informed about the latest CX trends, strategies, and best practices. Check out these blogs for valuable insights:

Userpilot: This blog offers a wealth of articles on enhancing user experience and integrating CX into product management. Highly recommended for practical tips and industry best practices.
CX Journey™ by Annette Franz: An insightful blog that covers a wide range of topics around customer experience, ideal for CX professionals looking to deepen their knowledge.
Forrester’s Customer Experience Blog: This blog provides research-based insights and strategies for CX improvement, ideal for those in leadership positions.
Smashing Magazine’s CX Section: Smashing Magazine provides articles and practical guides on improving customer experience through design and user interaction.
Harvard Business Review’s CX Collection: Harvard Business Review features articles focusing on customer experience from a strategic business perspective.

Best podcasts for CX product managers

Podcasts offer a convenient way to learn while on the go. Tune into these podcasts for engaging discussions on CX topics:

“The CX Cast”: Each episode provides valuable insights on improving customer experience from industry leaders and practitioners. Listen on platforms like Spotify or Apple Podcasts.
“This is Product Management”: Interviews with product managers and business leaders, focusing on how they integrate customer experience into their product strategies. Available on all major podcast platforms.
Userpilot’s “Product-Led Growth” Podcast: Explore episodes that delve into creating products that strongly focus on customer experience. Episodes are available on the Userpilot blog and podcast platforms.
“Focus on Customer Success” Podcast: Dedicated to exploring strategies that enhance customer success and retention. Experts discuss tools, tactics, and philosophies that can be implemented to boost the overall customer experience.
“Experience This! Show” Podcast: Hosts Joey Coleman and Dan Gingiss share remarkable customer service stories and insights on creating outstanding experiences. Their practical discussions are filled with actionable advice that can help CX Product Managers make impactful decisions.

Best certifications for CX product managers

The right certification can equip you with the knowledge and tools to effectively manage customer-centric products, drive adoption, and ultimately improve the overall customer experience. Let’s take a look at a few widely-recognized ones:

Certified Customer Experience Professional (CCXP): Offered by the Customer Experience Professionals Association (CXPA), CCXP is the gold standard in the CX field. It demonstrates a comprehensive understanding of CX principles, methodologies, and best practices. CCXP is highly sought-after by employers and can significantly boost your credibility and career prospects in CX roles.
Association of International Product Marketing and Management (AIPMM) certifications: This certification focuses on the core competencies required for product management, including product strategy, development, marketing, and lifecycle management. AIPMM certifications are well-respected in the product management community and validate your knowledge and skills in both product and customer experience domains.
Pragmatic Institute certifications: Pragmatic Institute certifications are known for their hands-on approach and real-world applicability, making them highly sought after by employers.
- Pragmatic Certified Product Manager (PCPM): This certification focuses on practical skills and frameworks for product management, emphasizing market validation, product strategy, and execution.
- Pragmatic Certified Marketing Leader (PCML): This certification is valuable for product managers who want to strengthen their marketing skills and drive product adoption and growth.

While not directly focused on product management, you can also consider certifications like the Certified Customer Success Manager (CCSM). This can be valuable for CX product managers as they demonstrate an understanding of customer lifecycle management and how to drive customer satisfaction and loyalty.

Nevertheless, the best certification for you will depend on your specific career goals, experience level, and industry. Researching each certification thoroughly and aligning it with your aspirations will ensure you choose the most relevant and impactful credential for your career growth.

Best tools for CX product managers

Here are some top tools tailored to the responsibilities of a CX Product Manager:

Best tool for user journey analytics – Userpilot: Userpilot gives you valuable insights into the user journey and its different analytics tools such as paths, funnels, and cohort tables, enabling you to identify gaps in the user experience.
Best tool for project management – Monday: Helps CX Product Managers organize tasks, track progress, and ensure timely delivery of customer-centric projects.
Best tool for product management – Jira Software: Enables efficient backlog management, sprint planning, and issue tracking, which is essential for managing the lifecycle of customer-focused products.
Best tool for customer experience (CX) – Zendesk: Provides robust support and feedback management features, allowing CX Product Managers to address customer concerns promptly and improve satisfaction.
The best tool for customer success is ClientSuccess: Tracks customer health metrics and engagement, helping CX product managers identify at-risk accounts and proactively enhance customer retention.
Best tool for UX/UI design – Figma: Facilitates collaborative design and prototyping, ensuring the development of intuitive and user-friendly interfaces that meet customer needs.
Best tool for data analytics – Tableau: Offers powerful visualization and analysis capabilities, enabling CX Product Managers to derive actionable insights from customer data and make informed decisions.
Best tool for collaborative documentation – Confluence: Enhances team collaboration and knowledge sharing, ensuring all stakeholders are aligned on customer experience strategies and product updates.

Conclusion

Professional growth is a continuous journey, and investing in your development is key to staying competitive in the field.

We hope this guide has equipped you with the tools and knowledge needed to excel in your role.

Looking into tools for CX product managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

Best Resources for CX Product Managers

What is a CX product manager?

What does a CX product manager do?

CX product manager’s main responsibilities