A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. They work at the intersection of development, marketing, and sales. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. We will also point our readers toward some amazing resources for development.
This article dives into what a marketing roadmap is and how you can build yours effectively. It highlights roadmap templates and examples and provides five steps to building your roadmap.
Are you a product marketing manager looking to prepare for a product launch? Use these steps and checklists for launching products successfully.
Aspiring product marketers – are you worried about nailing your product marketing manager job interview? In this post, we break down 16 common questions and how to ace them!
The field of product marketing management is relatively new, and it’s easy to get confused when it comes to identifying roles and responsibilities. This becomes even harder because some companies hire a single individual to play both the role of a product manager and a product marketing manager. That doesn’t help anyone, not the business, and certainly not the person in the product marketing manager role. This article outlines some of the clear responsibilities and KPIs for PMMs.
Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. It empowers you to identify features that drive the highest ROIs and those that need improvement or sunsetting. This article aims to simplify feature analysis.
