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Product Experience
SaaS Metrics 101: LTV - Lifetime Value
May 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). It stands to reason: why wouldn’t you want to increase the amount of money you make from each of your customers during the time they work with you? But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Let’s take...

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Product Experience
Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices
May 1, 2021

Are you just starting to put together a Voice of the Customer (VoC) program? You're in the right place. There are a lot of both in-app tools and outside the app methods of collecting user sentiment data to understand what your users really want, we’re going to show you the best practices and which common mistakes to avoid. Specifically, we’ll go over: 9 different methods on how to collect Voice of the Customer data 6 best practices to...

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Product Experience
The 6 Best SaaS Marketing Agencies in 2021
April 30, 2021

If you’re looking to scale up your SaaS business, you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise. But how do you...

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Product Experience
Feature Death, Next Feature Fallacy & The Build Trap - Why Nobody is Using Your Product & What to Do About It
April 29, 2021

What is feature death? Why is nobody using the amazing features you’re making?! Especially if they (the users) asked for them in the first place?! 😳 How can you prevent your features from dying on you? First of all: don’t make more features. It’s a trap. The Build Trap, to be precise. Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using...

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Product Management \ User Onboarding
Top 10 SaaS Customer Onboarding Software Solutions
April 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. It’s a little awkward and a lot more effort on your part to try and have a good time. A majority of consumers experience that same lack of introduction during SaaS onboarding. That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one...

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Product Experience
User Retention Calculation For SaaS
April 28, 2021

Keeping your customers happy can make or break your business. This is especially true in the SaaS world, where retention, not acquisition, is so strongly correlated with profitability. SaaS companies will not survive in the long run without robust user retention strategies. In this article, we’ll help you learn how to calculate your user retention rate using different methods and understand how it can influence the growth of your business. Table...

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Product Experience
8 Best SaaS Onboarding Tools in 2021
April 28, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Moment.” Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. They needed a combination of their own product for personalized...

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Product Experience
Leveraging Webinars for Retention Marketing in 2021
April 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! Contents: TL;DRWhat is the customer retention rate and how to calculate it?What is retention...

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Growth
9 Ways to Reduce Your SaaS Churn Rate
April 23, 2021

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation, not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product. You’re not going to recoup all that investment with just one round of monthly payments per customer. That all sounds well...

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Product Experience
10 User Persona Examples for SaaS Products and How to Create Them
April 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. In this article, we'll take a quick look over what a user persona is and how to create one. Then, I'll go a bit deeper and...

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