Blog

Product Experience
The SaaS Marketing Playbook for Exceptional Growth in 2021
February 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. Instead of generic SEO tips, you will find actionable tactics that lead to a perfect google...

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Product Management
5 Critical Product Manager Skills For Extreme Success + How to Master Them. Interview with Shobhit Chugh - Ex-Google Product Manager helping PMs Fast-Track Their Career
February 24, 2021

So you are a Product Manager. Have you thought what skills do you need to succeed at your career though? Shobhit Chugh - Ex-Google Product Manager helping PMs fast-track their career - says it’s time to treat your career like a product! He gave us advice on product manager skills that are needed to achieve success + his personal story, ups and downs of building a successful product team in Google. How did you end up becoming a product...

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Growth
Growth Hacking with Customer Journey Mapping and AAARRR Funnel
February 18, 2021

The term "growth hacking" was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. In essence, growth hacking boils down to finding small yet effective actions you can undertake with resources and tools you already have to drive business growth. One such tool that growth hackers actively use is the AAARRR framework. Affectionately nicknamed as the Pirate Funnel,...

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Product Experience
No IKEA, it's not my big day tomorrow. Personalization for SaaS - How To Do it Right
February 18, 2021

Personalization in SaaS is such a minefield. There's a thin line between being personal and being creepy. Done right, personalization can be absolutely critical for new user activation, engagement and retention. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I've recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Some of their attempts are just...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
User Personas with Empathy - How to Drive Growth and Improve Product Experience by Better Understanding User Motivations
February 16, 2021

User personas are often misunderstood and overgeneralized by SaaS businesses, which impacts the product experience of SaaS customers. Jon Gatrell, a Product Management coach with over two decades of experience in product, sales, and marketing roles, tells us how to address this problem. Which User? User Personas Drive Context and Enable Empathy Over the last several years of working with software organizations I have seen some amazing teams...

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Product Experience
SaaS Growth Strategies That Work in 2021 - with Aaron Krall, Sujan Patel and Natalie Luneva
February 14, 2021

What SaaS Growth strategies work best in 2021? Jason Lemkin mentioned in his recent LinkedIn post that GoDaddy, which makes 4 billion dollars (!) in ARR, spent $439,000,000 (!) on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. The problem is if you can relate to John Wanamaker 's famous quote (“Half the money I...

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Product Experience
Is the Freemium Business Model Right for Your SaaS?
February 12, 2021

The two prevailing schools of thought for the Freemium Business Model are either: Freemium is dead (ok...when was the funeral?)Freemium works depending on certain conditions (some say it might be best to use in the seed stage) However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) found something interesting to add to this debate. Of the 1000 companies we signed up for to study their onboarding, 73% of...

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Product Experience \ Product Management
The SaaS Guide to Customer Segmentation: Are you doing it right?
February 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Understanding which customers to retain comes down to how you segment. Are you segmenting based on ARR value alone?Is the activity log your primary resource...

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Growth \ Product Management
What To Do In Your First 90 Days As A Product Growth Manager?
February 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends.  The interest in the role has been growing rapidly over the last 5 years, which reflects the general trend of Product-Led Growth.  Source: productled.org Product growth manager is responsible for unlocking the growth...

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